Connect with us

Technology

Bold ads from Twinings, Croma and L’Oréal Paris stand out for APAC consumers to top Kantar’s 2024 Digital Creative Effectiveness Awards

Published

on

SINGAPORE, June 11, 2024 /PRNewswire/ — The most powerful and creatively effective digital ads that made a bold mark on the APAC region in 2023 have today been revealed by Kantar, the world’s leading marketing data and analytics company. Global powerhouse brands Twinings and L’Oréal Paris are joined by India’s leading online shopping platform Croma Retail in the top three with bold and impactful digital creative that has truly connected with local market audiences.

APAC Grand Winners

Country

Brand

Title

Agency

India

Croma

Bahana

In-house production

Indonesia

L’Oréal Paris

Glycolic Bright – You’re Worth It

McCann Paris

Thailand

Twinings

Dance

In-house production

“When the going gets tough, the tough get bold and that has been demonstrated well by these three stellar examples of creativity made effective. Attention is a gift hard to come by on digital and these ads have demonstrated that when you unleash creativity without being stifled by category tropes or the temptation to follow the herd, attention, fame, and glory become natural outcomes,” says Kantar’s APAC Head of Creative Irene Joshy.

Twinings’ “Dance” ad imaginatively showcases the uplifting power of tea through an execution that is a feast for the senses with its brilliant combination of stunning visuals and festive sound. Meanwhile, L’Oréal Paris’ “Glycolic Bright – You’re Worth It” ad was lauded for its clear storytelling highlighted by visually appealing and easily understandable demonstration of how its product can give the benefits of a high-end procedure more conveniently. Convenience for its customers is also at the heart of Croma’s “Bahana” ad, told more impactfully through a highly entertaining story amplified by comedy and song that kept viewers engaged despite its ad length.

Built upon the opinion of real consumers and tested through Kantar‘s industry-leading ad testing tool LINK+, the 2024 Kantar APAC Digital Creative Effectiveness Awards recognise the most impactful digital ads from 2023 that have also been effective at both driving sales and increasing long-term brand equity, and boldly defying convention to firmly establish their marks in an increasingly complicated APAC advertising landscape.

APAC also produces global groundbreakers

In addition, four digital/social creatives from across the region were also recently celebrated in Kantar’s Global Kantar Creative Effectiveness Awards, for their exceptional creativity transcending geographical boundaries.

Country

Brand

Title

Agency

India

Royal Enfield

Baazigar

In-house production

Australia

Specsavers

Window Dresser

AJF Partnership

India

Maggi

Rain Moments

McCann India

India

Licious

Juicy. Delicious. Must be Licious

In-house production

Laura Nerissa Parungao, Creative Domain Lead for Kantar Singapore, said: “We are thrilled to see more and more ads from our region being recognized on the global stage, especially for the Royal Enfield and Specsavers ads that even made it to the Global Top 15 for Digital / Social. Royal Enfield shows that boldness through eschewing category tropes can be rewarding, and Specsavers proved that clever humor is a strong consumer connector. The ads from Maggi and Licious, on the other hand, both deserved being shortlisted for showcasing the lasting power of elevating simple moments and owning them.”  

Six traits of effective ads showcasing boldness amidst chaos in APAC

Analysis of the top regional and global winning ads hailing from APAC reveals six key stand-out themes to connect with consumers in the cluttered APAC media landscape:

Frictionless – Within a chaotic world, simplicity is valued. Ads such as L’Oréal Paris’ “Glycolic Acid – You’re Worth It” and Croma’s “Bahana” testify that impact can be landed through effectively showing how consumers can easily integrate the brand into their daily lives through clear narratives.Fortissimo – The majority of the best ads such as Royal Enfield’s “Baazigar” and Twinings’ “Dance” prominently featured music to capture attention and drive messaging showcasing how to stand out without adding to the noise.Fortitude – To be bold is to explore beyond category tropes such as what Royal Enfield did with its “Baazigar” ad, which bucked automative creative expectations and focused not on product features but instead on the pride owners have for their bikes.Faithfulness – Ads like Maggi’s “Rain Moments” demonstrate how consistency over time and being true to the brand’s DNA powers lasting consumer connections.Fantasy – Fantasy is not just about escapism; it can also be about how brands elevate the mundane through positively triggering the senses like in Licious’ “Juicy. Delicious. Must be Licious” ad.Fun – Specsavers’ “Window Dresser” and Croma’s “Bahana” ads showcase that humour done right continues to be critical in establishing relevant connections with consumers.

About Kantar

Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why and how to shape the marketing strategies that shape their future.

About the Kantar Digital Creative Effectiveness Awards for APAC

All the ads we showcase are brought to us by our clients and their agencies. We select our winners on a quantitative level from our LINK+ scores ‘as judged by the consumer’ and a qualitative level by review our top scoring ads by Kantar creative experts in the region. Our LINK+ solution gives us benchmarked creative performance metrics and a validated predicted short-term sales lift, meaning our winners are a magic combination of creativity and effectiveness, driving sales and brand equity.

View original content:https://www.prnewswire.com/apac/news-releases/bold-ads-from-twinings-croma-and-loreal-paris-stand-out-for-apac-consumers-to-top-kantars-2024-digital-creative-effectiveness-awards-302168809.html

SOURCE Kantar

Continue Reading

Technology

SKYWORTH Solar Announces Global Launch of Solavita as a Smart Microgrid Brand

Published

on

By

SHENZHEN, China, Oct. 31, 2026 /PRNewswire/ — SKYWORTH Solar has officially announced the global launch of Solavita, its dedicated brand for smart microgrid solutions. Positioned strategically as “A Smart Microgrid Expert for Diverse Energy Scenarios,” Solavita consolidates the company’s extensive solution portfolio and service infrastructure under a unified global identity, building upon its rapidly expanding international footprint.

Addressing Grid Flexibility and Long-Term System Value

The launch comes as electricity systems face growing demands for flexibility. The International Energy Agency’s 2026 mid-year electricity update highlights the importance of flexible resources and more efficient use of infrastructure as renewable generation expands. For customers, the priorities vary by market: managing electricity costs, using more locally generated solar power, or maintaining essential loads where grid supply is unreliable.

“As renewable energy becomes more distributed, the long-term performance of the whole system becomes increasingly important,” said Fan Ruiwu, Chairman of SKYWORTH Solar. “We see that performance as the foundation of our international energy business. With Solavita, we are bringing our capabilities together around a common approach to solution development and service, while working with local partners to adapt delivery to each market. Our focus is on the value these systems provide throughout their life.”

Solutions for Different Energy Needs

To address the dual challenges of grid volatility and operational cost, Solavita engineers its systems around a core architectural philosophy prioritizing grid-forming stability, intelligent automation, cross-generation efficiency, and multi-tier security. Translating these technical principles into practical applications, the brand introduces a comprehensive solution matrix tailored to specific market demands.

For residential users, the SolaHome suite utilizes an advanced Home Energy Management System (HEMS) to seamlessly coordinate rooftop solar, battery storage, and flexible domestic loads like heat pumps and EV chargers. In markets with dynamic electricity tariffs, such as Germany, HEMS automates energy dispatch to capitalize on low-price periods. This practical value is evidenced by a recent residential installation in Jesteburg, Germany, combines 18.9 kW of rooftop solar with 20.48 kWh of battery storage. Solavita reports nearly €50 in electricity-price arbitrage benefits during the first month of dynamic-tariff operation.

Expanding beyond the home, the portfolio scales up with SolaBiz, which integrates distributed solar, commercial storage, and smart dispatch to help factories and retail spaces manage peak-demand costs and safeguard against grid disruptions.

For larger utility and off-grid demands, SolaMatrix delivers scalable, containerized storage and microgrid management focused on stabilizing renewable integration in weak grid environments.

Finally, ensuring energy access in highly mobile contexts, SolaGo offers plug-and-play balcony solar and portable power systems for outdoor activities and critical emergency backup, completing Solavita’s end-to-end coverage of modern energy applications.

Global Engineering Foundation and Ecosystem Delivery

To guarantee the reliable implementation and long-term asset value of these diverse solutions, SKYWORTH Solar underpins Solavita with a robust global engineering foundation.

On the technology front, the Smart Microgrid Technology Centre connects cutting-edge research with product engineering, supported by academic collaborations with Tianjin University and Hainan University. This pipeline is further strengthened by a comprehensive Haikou test platform—scheduled for commissioning by the end of 2026—to rigorously validate grid-connected, islanded, and grid-forming systems.

The InfraCosmos Digital Platform supports lifecycle data management, operational monitoring and fault identification. It connects system information with service and maintenance, helping teams monitor performance and respond to operating issues.

Beyond hardware and software, this foundation extends to flexible supply chain execution and strategic project delivery. Solavita employs F+D+EPC+O (Financing, Development, Engineering, Procurement, Construction, and Operations) framework for large-scale, asset-light project coordination, alongside a localized PD2C cooperation model actively deployed in markets like Germany and Italy to ensure rapid, market-specific service.

These capabilities underpin Solavita’s positioning as a smart microgrid expert, connecting system development with local delivery and ongoing service. The aim is to make integrated energy systems practical to deploy and support in each market.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/skyworth-solar-announces-global-launch-of-solavita-as-a-smart-microgrid-brand-302925531.html

SOURCE SKYWORTH Solar

Continue Reading

Technology

TCL Donates Ultra-Low-Power Display System to the Youth Olympic Village, Bringing Advanced Display Technology to Everyday Use

Published

on

By

The donation of the display, featuring TCL CSOT’s high-brightness Field Sequential Color technology, continues TCL’s long-term commitment to the African market

DAKAR, Senegal, Oct. 31, 2026 /PRNewswire/ — TCL, a Worldwide Olympic and Paralympic Partner, donated an ultra-low-power display system powered by solar energy to Université Amadou Mahtar Mbow (UAM) in Senegal. Delivering outdoor brightness at roughly half the power consumption of comparable displays, the system will serve as an information hub on the UAM campus, which will also serve as the Youth Olympic Village during the Dakar 2026 Youth Olympic Games.

Attendees at the donation ceremony included IOC President, Kirsty Coventry; UAM President, Professor Mababa Diagne; Senegal Higher Education Minister, Boubacar Camara; TCL Charity Ambassador, Jacky Heung; and General Manager of TCL Industries’ Middle East and Africa Marketing Division, Naimin Yang.

“Powered by TCL’s advanced display technology, this new display system will create new possibilities for our campus facilities and support development for both students and faculty,” said Professor Diagne.

Advanced Display Technology Delivers Best in Brightness and Efficiency

The donated system features a TCL CSOT 75-inch high-brightness Field Sequential Color (FSC) display capable of delivering 4,000-nit brightness at approximately 300W. By eliminating conventional color filters and generating color through the sequential switching of red, green and blue light, FSC technology enhances light utilization with transmittance over 15%.

The technology reflects TCL CSOT’s continued pursuit of improved display performance and energy efficiency, bringing advanced screens into everyday settings through TCL’s broader Screen Universe vision. Installed at UAM, the display will serve as an outdoor information hub, remaining bright and clear even in direct sunlight.

TCLArt and TCLYoung Champion Local Art and the Next Generation of Creators

Beyond technology, TCL also supports local culture in Dakar through its art-focused initiative, TCLArt. TCL participates in the Yeesal urban art initiative, which works with Senegalese artists and communities to create large-scale public murals. The project supports 43 artists, especially creators under 35, whose works draw inspiration from African athletes, cultural diversity, and youth aspirations. These murals will become permanent features of Dakar’s urban landscape, celebrating local creativity while reflecting TCL’s commitment to the next generation of creative talent through TCLYoung.

From Local Presence to Shared Growth: TCL Deepens its Footprint in Africa

Both the donation and Yeesal partnership build on a presence in Africa stretching back more than two decades. TCL first entered the African market in 2004. Today, TCL TVs and home appliances are sold in nearly 50 African countries across the continent, supported by six sales subsidiaries and three regional business units. TCL continues to strengthen its retail presence across the region, including with the opening of the first TCL brand experience store in Africa in Johannesburg, and the establishment of its own retail and distribution channel in Kenya.

Through its established business network and localized operations, TCL continues to build closer connections with African customers and consumers, combining global technological capabilities with a deeper understanding of local markets to better serve people across the region.

About TCL

Founded in 1981, TCL is dedicated to empowering smarter, healthier lifestyles through next-generation experiences.

Today, with 50 R&D centers and 47 manufacturing bases globally, TCL operates in over 160 countries and regions, reinforcing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

https://www.tcl.com/global/en

View original content to download multimedia:https://www.prnewswire.com/news-releases/tcl-donates-ultra-low-power-display-system-to-the-youth-olympic-village-bringing-advanced-display-technology-to-everyday-use-302925532.html

SOURCE TCL Technology Group Corporation

Continue Reading

Technology

GAC Wins 8 Awards, Including 4 First Prizes, Showcasing Technological Innovation Strength

Published

on

By

SUZHOU, China, Oct. 31, 2026 /PRNewswire/ — On October 28, GAC won 8 awards at the 2026 China-SAE Science and Technology Award ceremony in Suzhou, Jiangsu. In the fields of automotive chips, electric drive, vehicle safety, intelligent driving governance and body design, four first prizes were awarded to two GAC-led projects and two GAC-participated projects, and one GAC-led project won second prize.

In chips, GAC’s led project built a full-chain path from vehicle definition to scale application, working with 105 partners to apply nearly 400 chip models and over 1,000 domestic chips. The HYPTEC GT Special Edition, China’s first ICV with 100% domestically designed chips, has been launched.

In electric drive, GAC pioneered mass production of amorphous alloy stators and carbon-fiber high-speed rotors, becoming the world’s only company to mass-produce amorphous alloy automotive motors. Its amorphous ribbon is just 0.025 mm thick. The motor reaches 99.03% peak efficiency, 17.29 kW/kg power density (@1000V)—nearly three times the industry mainstream—and 30,000 rpm maximum speed; system CLTC efficiency reaches 94.184%. For users, energy consumption drops 4%, and range rises 30-50 km with the same battery capacity. It has been applied to HYPTEC, AION and AISTALAND models and promoted to other automakers. The related precision manufacturing technology won the Gold Medal with Congratulations of the Jury at the 51st International Exhibition of Inventions of Geneva.

In safety, the GAC-led project with Tsinghua University won second prize. It developed China’s first ASIL-D fully domestic safety controller, real-time risk quantification, active-suspension side-impact mitigation, a rear-window airbag and an “automaker-traffic police-hospital” integrated rescue model. It has been applied to 20 models with cumulative sales of 1.446 million units.

In addition, GAC’s participated L2-L4 safety governance project helped establish a full-lifecycle system covering pre-admission, in-process supervision and post-event traceability. Its participated BIW project features an AI-based body design system that generates concept schemes within 5 hours, with over 95% stiffness prediction accuracy and over 30% higher design efficiency; it has been applied to the second-generation GAC GS8, GAC ES9 and GAC All-new S7.

Looking ahead, GAC will uphold innovation-driven development, advance core technology breakthroughs and commercialization, and support high-quality development of China’s auto industry.

For further information about GAC, please visit: https://www.gacgroup.com/en or follow us on social.

View original content to download multimedia:https://www.prnewswire.com/news-releases/gac-wins-8-awards-including-4-first-prizes-showcasing-technological-innovation-strength-302925529.html

SOURCE GAC

Continue Reading

Trending