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IAS EXPANDS BRAND SAFETY AND SUITABILITY MEASUREMENT FOR YOUTUBE TO INCLUDE PERFORMANCE MAX AND DEMAND GEN CAMPAIGNS

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Global Advertisers Can Now Access IAS Brand Safety and Suitability for Performance Max and Demand Gen as part of Total Media Quality for YouTube

NEW YORK, June 17, 2024 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced the expansion of its industry-leading Brand Safety and Suitability Measurement product for YouTube to include reporting for Performance Max and Demand Gen campaigns on Google Ads.

“IAS is committed to providing advertisers valuable third-party assurance that their campaigns are running adjacent to brand safe and suitable content, and we’re excited to provide further safeguards for their campaigns across YouTube,” said Lisa Utzschneider, CEO of IAS. “Our best-in-class measurement solutions coupled with Performance Max and Demand Gen will provide the actionable data needed to drive efficiency, scale, and safety.”

Performance Max is Google’s latest campaign type, enabling advertisers to access all Google Ads inventory through a single, unified campaign. Advertisers who adopt Performance Max see an average increase of 27% more conversions or value at a similar CPA/ROAS, even when they’re already using broad match and Smart Bidding in their Search campaigns. (Source: Google Data, Global, Ads, October – November 2023.) This innovative campaign type simplifies the advertising process by eliminating the need to manage multiple campaigns, allowing advertisers to reach their goals more efficiently across the entire Google Network.

In addition, IAS’s Brand Safety, Suitability Viewability, and Invalid Traffic (IVT) Measurement will now also be available for Google Demand Gen campaigns for YouTube In-Stream and YouTube Shorts. Demand Gen is a new Google ad solution that helps advertisers find and convert consumers with immersive, relevant and visual creatives that grab attention and spur action in the right moment. Demand Gen reaches up to three billion users monthly, combining the best of Google & YouTube’s visual surfaces, powered by Google AI. (Source: Google Data, July 2023.)

With this enhancement, IAS will provide global advertisers with:

Third-Party Assurance*: Verification that ads running on Performance Max and Demand Gen campaigns appear alongside brand-safe and suitable content, adhering to the Global Alliance for Responsible Media (GARM) framework.Data-Driven Insights: Accurate analysis of brand suitability trends empowers advertisers to make informed, data-driven decisions.Global Coverage: Comprehensive verification of YouTube content in over 30 languages for key international events in 2024 and beyond.

In March 2024, IAS announced earning MRC accreditation for integrated third-party calculation and reporting of YouTube video viewability. In December 2023, IAS announced the availability of its Total Media Quality (TMQ) brand safety and suitability measurement across YouTube Shorts, offering advertisers expanded coverage for advanced Brand Safety and Suitability Measurement.

*Note: IAS Brand Safety & Suitability verification is inclusive of YouTube in-stream, YouTube Shorts, and Google Video Partners for Performance Max, and YouTube in-stream & Shorts inventory for Demand Gen.

About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Contact: press@integralads.com 

View original content to download multimedia:https://www.prnewswire.com/news-releases/ias-expands-brand-safety-and-suitability-measurement-for-youtube-to-include-performance-max-and-demand-gen-campaigns-302173483.html

SOURCE Integral Ad Science, Inc.

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TELUS announces election of directors

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VANCOUVER, BC, May 8, 2026 /CNW/ – TELUS Corporation (TELUS) (TSX: T) (NYSE: TU) announced today that the nominees listed in TELUS’ 2026 information circular were elected as directors of TELUS. The detailed results of the vote for the election of directors held at TELUS’ annual meeting on May 8, 2026 (the Meeting) are set out below.

Each of the following 14 nominees proposed by management was elected as a director of TELUS:

Nominee

Votes For  

% Votes For  

Votes Withheld  

% Votes Withheld 

Raymond T. Chan

592,322,965

97.91

12,667,245

2.09

Hazel Claxton

599,400,953

99.08

5,589,256

0.92

Lisa De Wilde

583,361,107

96.42

21,629,103

3.58

Victor Dodig

593,352,117

98.08

11,638,092

1.92

Darren Entwistle

586,791,970

96.99

18,198,239

3.01

Thomas Flynn

596,684,564

98.63

8,305,646

1.37

Mary Jo Haddad

577,841,419

95.51

27,148,791

4.49

Martha Hall Findlay     

595,075,545

98.36

9,914,665

1.64

Christine Magee

597,282,615

98.73

7,707,595

1.27

John Manley

579,845,538

95.84

25,144,672

4.16

David Mowat

592,867,380

98.00

12,122,830

2.00

Marc Parent

577,961,748

95.53

27,028,461

4.47

Denise Pickett

596,211,746

98.55

8,778,464

1.45

W. Sean Willy

595,898,668

98.50

9,091,541

1.50

Final voting results on all matters voted on at the Meeting will be published shortly on telus.com/agm, and filed with the Canadian and U.S. securities regulators.

About TELUS

TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company operating in more than 45 countries and generating over $20 billion in annual revenue with more than 21 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. TELUS Health is enhancing approximately 170 million lives across 200 countries and territories through innovative preventive medicine and well-being technologies. TELUS Agriculture & Consumer Goods utilizes digital technologies and data insights to optimize the connection between producers and consumers. TELUS Digital specializes in digital customer experiences and future-focused digital transformations that deliver value for their global clients. Guided by our enduring ‘give where we live’ philosophy, TELUS continues to invest in initiatives that support education, health and community well-being. In 2023, we launched the TELUS Student Bursary, which strives to ensure that every young person in Canada who wants a postsecondary education has the opportunity to pursue one. To date, the program has distributed over $6 million in bursaries to 2,000 students and counting. Since 2000, TELUS, our team members and retirees have contributed $1.85 billion in cash, in-kind contributions, time and programs, including 2.5 million days of service–earning TELUS the distinction of the world’s most giving company.

For more information, visit telus.com or follow @Darren_Entwistle on Instagram.

For more information, please contact:

Jacinthe Beaulieu
TELUS Media Relations
Jacinthe.Beaulieu@telus.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/telus-announces-election-of-directors-302767404.html

SOURCE TELUS Communications Inc.

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CTK BIO SELECTED TO PARTICIPATE IN NGEN’S $62.7M ADVANCED MANUFACTURING INITIATIVE

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VANCOUVER, BC, May 8, 2026 /CNW/ – CTK Bio Canada today announced its selection as a participant in a Next Generation Manufacturing Canada (NGen)-supported advanced manufacturing project, part of a $62.7 million national initiative backing 14 high-impact projects across Canada.

The initiative, recently announced by NGen, represents one of Canada’s most significant investments in advanced manufacturing, supporting collaborations between leading industry and technology partners to accelerate commercialization and strengthen global competitiveness. NGen’s project selection process is highly competitive, prioritizing initiatives with strong technical innovation, commercialization potential, and industry impact.

CTK Bio will contribute to the project titled “Streamlining Cosmetics Packaging with AI Powered Materials Informatics,” which uses artificial intelligence to guide the formulation and validation of packaging materials, ensuring compatibility with cosmetic products while meeting performance and regulatory requirements.

ADVANCING AI-DRIVEN MATERIALS INNOVATION
Through this project, CTK Bio is advancing an AI-powered materials informatics approach that improves how packaging materials are formulated, validated, and scaled for cosmetic applications.

By shifting from traditional trial-and-error methods to predictive, data-driven formulation, CTK Bio aims to:

Increase the success rate of new material developmentReduce formulation and validation timelinesLower development costsAccelerate commercialization of innovative and sustainable packaging solutions

EXECUTIVE COMMENTARY
JK Park, CEO
“This project unlocks synergies between CTK Bio and CTK Clip, where we already have an established global presence in the cosmetics market. By combining advanced materials innovation with existing market access, we can accelerate the commercialization of next-generation packaging solutions.”

ABOUT CTK BIO
CTK Bio Canada is focused on advancing next-generation biomaterials and manufacturing technologies, developing innovative solutions that enable more efficient, sustainable, and scalable production across global industries.

ABOUT NGEN
Next Generation Manufacturing Canada (NGen) is the industry-led organization spearheading Canada’s Global Innovation Cluster for Advanced Manufacturing. NGen brings together industry, academia, and technology partners to drive innovation, accelerate commercialization, and enhance Canada’s global competitiveness.

SOCIAL MEDIA ACCOUNTS:
Instagram: https://www.instagram.com/ctkbiocanada
Facebook: https://www.facebook.com/ctkbiocanada
LinkedIn: https://www.linkedin.com/company/ctk-bio-canada

For more information, visit www.ctkbio.com or call (604) 372-4200.

SOURCE CTK Bio

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During Small Business Month, Reform CIPA Coalition Says Best Way to Support Small Businesses Is to Reform CIPA

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Coalition now includes more than 30 small businesses and nearly 40 organizations representing small business interests statewide

SACRAMENTO, Calif., May 8, 2026 /PRNewswire/ — One of the best ways to celebrate and support small businesses this May is to protect them from abusive litigation tied to outdated interpretations of a 1960s law. In recognition of Small Business Month, the Reform CIPA Coalition today called on California policymakers  to modernize the California Invasion of Privacy Act (CIPA), by passing SB 690. The Reform CIPA Coalition continues to grow. Among its 146 coalition members, more than 30 individual small businesses and over 40 organizations representing small business interests across California have joined the movement. Coalition members say momentum is building around the need to clarify that commonplace online tools already regulated under California’s consumer privacy laws should not trigger predatory lawsuits.

“An outdated 1960s law should not be weaponized against businesses using everyday technologies like chat features, appointment scheduling, or analytics tools. These lawsuits drive up costs, discourage investment, and make it harder for small businesses to grow. Senate Bill 690 offers a commonsense fix, and that’s why support for reform continues to expand,” said Michael Hedges, President of the California Small Business Association.

Coalition leaders said reform is not only about legal clarity, but affordability.

“This is an affordability issue caused by a legal issue. When small businesses, like many here in Los Angeles, are forced to spend money defending meritless lawsuits, those costs ripple through the economy. They affect jobs, prices, and local communities. A growing coalition of business leaders is coming together because California needs clear, modern rules that protect privacy without punishing responsible businesses,” said Mitchell Vieyra, Executive Vice President of the Los Angeles County Business Federation (BizFed).

A coalition small business member added:

“California’s small businesses are already navigating rising costs, labor pressures, and economic uncertainty. Being hit with lawsuits over routine website tools that help us communicate with customers and stay competitive is deeply unfair. Reforming CIPA is about protecting small businesses from abusive litigation while preserving strong privacy protections. That’s why more business owners are joining the Reform CIPA Coalition.” — Michelle Leopold, Owner/CMO, Stan’s Ace Hardware

Supporters say the best way to celebrate Small Business Month is to enact reforms that help small businesses survive and grow, not leave them vulnerable to costly lawsuits over routine technologies used every day to serve customers.

Senate Bill 690 would clarify that activities already governed under the California Consumer Privacy Act are not grounds for opportunistic CIPA claims, while maintaining strong privacy protections for consumers.

As Small Business Month continues, Reform CIPA Coalition members urged lawmakers to stand with local employers, entrepreneurs and job creators by advancing common sense reform.

View original content to download multimedia:https://www.prnewswire.com/news-releases/during-small-business-month-reform-cipa-coalition-says-best-way-to-support-small-businesses-is-to-reform-cipa-302766330.html

SOURCE Reform CIPA

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