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Virtual Production Market size is set to grow by USD 3.91 billion from 2024-2028, growing implementation of virtual production in gaming industry to boost the market growth, Technavio

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NEW YORK, June 19, 2024 /PRNewswire/ — The global virtual production market  size is estimated to grow by USD 3.91 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  21.48%  during the forecast period.  Growing implementation of virtual production in gaming industry is driving market growth, with a trend towards adoption of strategies such as product launch, merger and acquisition (m and a), collaboration, and partnership. However, issues associated with virtual production led screens  poses a challenge. Key market players include 360Rize, Adobe Inc., Arashi Vision Co. Ltd., Autodesk Inc., BORIS FX Inc., Brompton Technology Ltd., Deloitte Touche Tohmatsu Ltd., Epic Games Inc., HTC Corp., Humaneyes Technologies Ltd., Mo Sys Engineering Ltd., NVIDIA Corp., Panocam3d.com, ROE Visual Co. Ltd., Side Effects Software Inc., Technicolor SA, The Walt Disney Co., Unity Technologies Inc., Vicon Motion Systems Ltd., and Weta Digital Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Component (Software, Services, and Hardware), Type (Post-production, Production, and Pre-production), and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

Region Covered

North America, APAC, Europe, Middle East and Africa, and South America

Key companies profiled

360Rize, Adobe Inc., Arashi Vision Co. Ltd., Autodesk Inc., BORIS FX Inc., Brompton Technology Ltd., Deloitte Touche Tohmatsu Ltd., Epic Games Inc., HTC Corp., Humaneyes Technologies Ltd., Mo Sys Engineering Ltd., NVIDIA Corp., Panocam3d.com, ROE Visual Co. Ltd., Side Effects Software Inc., Technicolor SA, The Walt Disney Co., Unity Technologies Inc., Vicon Motion Systems Ltd., and Weta Digital Ltd.

Key Market Trends Fueling Growth

The virtual production market is experiencing significant growth due to strategic moves by key players. Autodesk Inc.’s acquisition of PIX of X2X in February 2024 aims to enhance collaboration and efficiency in virtual production. Simultaneously, Disney and Epic Games Inc.’s collaboration on a new games and entertainment universe expands market reach. These strategic partnerships and mergers will positively impact the market’s expansion during the forecast period. 

The Virtual Production market is experiencing significant growth with the integration of technology in filmmaking. Architecture, Art direction, and rendering are key components in virtual production. Heads of departments in film production companies are embracing virtual technology to streamline processes and enhance creativity. Virtual production techniques such as real-time rendering and virtual cameras are trending. Companies are investing in efficient production methods using virtual tools. Producers are also adopting virtual production to save time and reduce costs. Breakup of costs and revenues indicate a promising future for this sector. Movies and visual effects companies are major players in the virtual production market. The future of virtual production lies in its ability to provide cost-effective, efficient, and innovative solutions for film and video content creation. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

LED screens, or LED walls, are commonly used in virtual production by filmmakers. However, challenges with these technologies can hinder market expansion. The ghosting effect, a problem in low grayscale images, is caused by parasitic capacitance in column changes, leading to unwanted LED activation. Another issue is the cross pattern that appears when an LED fails in fine-pitch displays, negatively impacting video quality. These defects can limit the growth of the virtual production market during the forecast period.The Virtual Production market faces several challenges in implementing technologies such as Virtual, Real-time, Producion, Studios, and Camera Systems. Movies and Television industries require high-quality visual effects and efficient production processes. Industries like Advertising and Gaming also demand real-time rendering and interactive experiences. However, integrating these technologies into traditional production workflows can be complex. Cost, technology, and human resources are significant challenges. The need for specialized skills and training, as well as the high cost of equipment, can hinder adoption. Additionally, ensuring technology compatibility and seamless integration with existing systems can be a challenge. Effective collaboration and communication between teams are also crucial to overcome these hurdles and deliver successful virtual production projects.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This virtual production market report extensively covers market segmentation by

Component 1.1 Software1.2 Services1.3 HardwareType 2.1 Post-production2.2 Production2.3 Pre-productionGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Software-  The virtual production market is experiencing significant growth, driven by the increasing demand for realistic and efficient film and television production. Companies are investing in virtual production technologies, such as real-time rendering and motion capture, to create high-quality visual effects. This trend is expected to continue, as virtual production offers cost savings, increased creativity, and improved workflows. Additionally, the rise of streaming platforms and the need for high-quality content is fueling the market’s growth. Virtual production is revolutionizing the way content is created, making it an essential part of the media and entertainment industry.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The virtual production market is experiencing significant growth in the entertainment industry, with virtual production studios becoming increasingly popular for movies and television productions. Virtual production technology, including real-time rendering engines and virtual cameras, enables filmmakers to create stunning visual effects (VFX) in real-time. Virtual production software and motion capture technology further enhance the capabilities of these systems. LED screens are also being used to create immersive and interactive experiences for consumers. The use of computer-generated imagery (CGI) in virtual production is revolutionizing the way stories are told, offering new possibilities for industry applications. Real-time rendering and DCI standards ensure high-quality output, while Bel Air Circuit, EBU, and Quantum Media Systems are among the organizations driving innovation in this field. Consumer preferences for more engaging and interactive experiences continue to fuel the demand for advanced virtual production solutions.

Market Research Overview

The Virtual Production Market encompasses innovative technologies and techniques that blend real and virtual environments in filmmaking and content creation. These solutions enable efficient production processes, reducing the need for extensive on-location shoots. Virtual Production studios utilize advanced tools like real-time rendering, motion capture, and performance tracking. They offer flexibility in making changes, allowing for iterative improvements and cost savings. The integration of virtual elements into physical sets enhances storytelling and creates immersive experiences for audiences. The Virtual Production industry is evolving rapidly, driven by advancements in technology and the increasing demand for high-quality, visually engaging content.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ComponentSoftwareServicesHardwareTypePost-productionProductionPre-productionGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Revolune and Concept Life Sciences Partner to Help Customers Transition Multiplex IF Assays to Flexible New Workflows

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OBERKOCHEN, Germany, Oct. 27, 2026 /PRNewswire/ — Revolune today announced a partnership with Concept Life Sciences to help biopharma and life sciences customers reassess, transfer, and scale multiplex immunofluorescence assays using Revolune’s flexible staining technology, which now supports 4- to 7-plex assays. 

The collaboration addresses a growing market need as customers evaluate alternatives to existing workflows and reconsider how best to support tissue biomarker research. With Revolune now offering 4- to 7-plex assay capabilities, Concept Life Sciences can help customers transfer established assays onto the Revolune platform, preserve valuable panel know-how, and move more easily from existing workflows to flexible, ready-to-use multiplex formats. 

“Many customers are not starting from a blank page — they already have assays, panels, and tissue biomarker strategies they need to preserve while moving toward more flexible workflows,” said Adrian Arechiga, CCO of Revolune. “Concept Life Sciences brings the translational biology, biomarker, and assay development expertise needed to help customers make that transition practically and confidently.” 

Concept Life Sciences is a leading contract research organization serving the global life sciences industry, with capabilities across discovery, development, analytical services, translational biology, biomarker discovery, spatial biology, and end-to-end chemistry. By combining these capabilities with Revolune’s adaptable multiplex immunofluorescence technology, the companies aim to help customers generate decision-ready tissue biomarker insights while reducing the operational burden of assay transfer and implementation. 

The partnership is designed for research teams that want to retain the scientific value of existing workflows while gaining access to a more flexible platform for multiplex staining. Customers can work with Concept Life Sciences to evaluate assay transfer feasibility, optimize panel design, run tissue staining workflows, and connect resulting biomarker data to broader discovery and development programs. 

“We are excited to work with Revolune to support customers who are rethinking how they approach multiplex tissue analysis,” said Adam Davenport, CSO at Concept Life Sciences. “Together, we can help teams transfer existing assays, explore new panels, and apply multiplex immunofluorescence in ways that support meaningful translational decisions.” 

The Concept Life Sciences partnership forms part of Revolune’s broader strategy to build an ecosystem of partners that support adoption across different customer needs — from specialist service execution to assay migration, translational biology, and integrated R&D support.

Meet Revolune and Concept Life Sciences at SITC 2026

Revolune and Concept Life Sciences will both be attending the Society for Immunotherapy of Cancer (SITC) Annual Meeting, November 4–8, 2026, in Phoenix, Arizona. 

Meet both teams at SITC at Sundown, a relaxed evening of complimentary drinks, dinner and conversation hosted by Concept Life Sciences on November 6, 6.30-8.30 pm. More information: https://www.conceptlifesciences.com/campaigns/sitc-2026.

About Revolune

Revolune is a life science company dedicated to making multiplex immunofluorescence as accessible and practical as routine tissue analysis. Its reagent technologies help laboratories move rapidly from existing primary antibodies to ready-to-use multiplex kits, simplifying spatial biology workflows and enabling researchers to focus on biological questions rather than assay management. 

About Concept Life Sciences

Concept Life Sciences is a leading contract research organisation (CRO) serving the global life sciences industry. For over 25 years, the company, and its heritage companies, have provided consultative and collaborative drug discovery and development services. Our approach, supported by passionate scientists and world-leading capabilities, enables clients to overcome complex scientific challenges and improves program success rates. The company has successfully helped 29 candidates advance to the clinic.

The company offers sophisticated translational biology services coupled with exceptional end-to-end chemistry capabilities to support drug discovery and development across a range of established and emerging modalities, with the ability to seamlessly integrate capabilities and provide bespoke solutions to address client needs.

Collectively, the company’s high-quality services and commitment to customer service across the drug development pathway enhances efficiency in drug discovery, helping clients advance their drugs to clinic in as little as 32 months, well ahead of the industry average of 60 months.

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SOURCE Revolune

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From Global Orders to Global Growth: Financial Infrastructure for Mid-Market Exporters

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At the 140th Canton Fair, PhotonPay demonstrates how its stablecoin-centric financial operating system helps growing exporters manage cross-border collections, currency conversion and global payments.

HONG KONG, Oct. 27, 2026 /PRNewswire/ — For a growing homewares exporter, a major overseas order brings opportunity, but also an immediate question: how will the business finance production, cover shipping costs and manage cash until the buyer pays?

A furniture manufacturer may need to pay suppliers weeks or months before receiving the final payment. A home décor or festive-goods exporter may be managing several seasonal orders at once, each with different delivery schedules, payment terms and currencies. As the business expands into more markets, tracking incoming payments, converting currencies and paying suppliers becomes increasingly complex.

These are everyday challenges behind international trade. At the second phase of the 140th Canton Fair, themed “Quality Home Life” and featuring furniture, kitchenware, household items, home decorations, gifts and festive products, PhotonPay is highlighting how financial infrastructure can help growing exporters manage these demands as they expand internationally.

Financial Tools for the Next Stage of Growth

Large multinational companies can draw on dedicated treasury teams, established banking relationships and sophisticated systems to manage funds across markets. Smaller businesses may have simpler payment needs. Mid-market exporters occupy a different position: their operations span multiple countries and currencies, while their finance teams often remain lean.

At the same time, production and freight costs must be covered before all customer payments arrive. Receivables may be spread across currencies and accounts, while suppliers expect payment according to their own schedules. Finance teams must track receipts, reconcile invoices and maintain a clear view of available funds.

Across multiple markets and overlapping orders, these tasks can consume significant time and complicate decisions about when and where to deploy cash. Growing exporters need practical tools to coordinate collections, manage funds across currencies and pay counterparties worldwide, without having to build a large treasury function from scratch.

Connecting Fiat and Stablecoin Rails to Global Business

Bank accounts and fiat payment networks remain central to international trade, connecting businesses to local collection methods and established banking relationships. Stablecoins offer an additional way to transfer value across borders, with transactions possible outside conventional banking hours depending on the network and transaction arrangements.

Connecting fiat and stablecoin rails can give businesses more flexibility in managing cross-border funds. For exporters, the practical value lies in connecting the stages of a cross-border financial workflow: receiving customer payments, converting currencies and making funds available for supplier payments and other business expenses.

PhotonPay is built around this connection. As a stablecoin-centric financial operating system, PhotonPay brings together a cross-border financial infrastructure across both fiat and stablecoin rails.

Its multi-asset wallet supports fiat currencies and stablecoins within a unified environment. Local collection capabilities cover 21 currencies, enabling businesses to receive payments in the currencies their customers use. Through integrated on- and off-ramp services, businesses can convert between fiat and stablecoins, while 24/7 foreign exchange allow funds to move across markets at any time. Cross-border payouts in fiat and stablecoins are available across 200+ countries and territories. Card issuing capabilities also allow companies to manage overseas business spending directly from one platform.

These capabilities connect the key stages of cross-border financial operations, and for growing exporters, this provides a more integrated way to manage international payments as their business expands.

PhotonPay also extends its infrastructure to platforms through Embedded Finance. Its APIs enable B2B platforms, marketplaces and other digital businesses to integrate financial capabilities, including accounts, fiat and stablecoin wallets, global payouts and card issuing, into their own products. This allows platforms to build collection, payment and fund management services into existing workflows and extend financial capabilities to their customers.

Financial Infrastructure That Grows With the Business

For mid-market exporters, international growth brings new customers, more markets and greater demands on financial operations. The ability to manage funds across borders needs to keep pace, supporting everything from the next production run to the next supplier payment and the next market entry.

By connecting fiat and stablecoin rails within one financial operating system, PhotonPay helps growing businesses manage cross-border funds with greater flexibility as they scale internationally.

Visit PhotonPay at Area D, Booths DT1714–DT1718, during the 140th Canton Fair.

About PhotonPay

PhotonPay is a stablecoin-powered payment operating system built for global infrastructure. Designed for modern enterprises, PhotonPay enables businesses to send, receive, convert, and settle funds across both fiat and stablecoin rails through a single, compliance-first integration, spanning 200+ countries and territories.

For more information, visit [www.photonpay.com].

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

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SOURCE PhotonPay

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Rockwell Automation Unveils Record-Breaking Innovation Lineup at Automation Fair 2026

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From AI-powered manufacturing and next-generation control to cybersecurity and digital engineering, Rockwell showcases technologies designed to help manufacturers build the future of industrial operations

MILWAUKEE, Oct. 27, 2026 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced an expanded product showcase for Automation Fair® 2026. Across the plant floor and enterprise, Rockwell’s latest innovations help manufacturers unlock greater productivity, simplify operations and strengthen resilience in an increasingly complex industrial environment. Together, these technologies demonstrate how AI, automation and digital transformation are reshaping the future of industrial operations.

At Automation Fair 2026, attendees will get an exclusive look at new technologies designed to help manufacturers modernize production, accelerate decision-making and scale innovation with greater confidence. The innovations span Rockwell’s automation and software portfolio showcasing practical applications that address some of the industry’s most pressing operational challenges.

“Production systems today are balancing growth, workforce challenges, cybersecurity threats and the need to adapt faster than ever before,” said Matheus Bulho, senior vice president, software & control, Rockwell Automation. “At Automation Fair 2026, we’re bringing together hardware, software and industrial intelligence in new ways, giving customers the tools to move faster, adapt with confidence and create more resilient and autonomous operations.”

Among the list of record-breaking innovative new technologies being showcased are:

LogixEdge™ Controller, enhancing the power of Logix with new form factors and seamless integration of IT and OT workloads that further amplify Logix’s powerful multidiscipline control and information capabilities, including AI workloads that enable autonomous controlCompactLogix® 5390 Controller, delivering enhanced performance and security with greater scalability for modern production system environments.PointMax™ I/O, a next-generation I/O platform designed to simplify deployment and support high-performance machine applications.Armor™ PowerFlex® 330 Integrated Drive Motor, combining motor and drive functionality in a compact solution to reduce complexity and accelerate installation.EtherNet/IP™ In-cabinet Solution, helping manufacturers simplify what it takes to construct, wire, deploy and manage industrial control systems more efficiently.FactoryTalk® Optix™ Version 1.9 and new OptixPanel™ Pro and PanelView™ Pro graphic terminals, providing expanded visualization capabilities across larger distributed systems, enhanced security and a modern operator experience.FactoryTalk® Conductor™, enabling organizations to orchestrate industrial intelligence and agentic engineering across design, operations and maintenance for their entire operations.FactoryTalk® AssetIQ™, FactoryTalk® Design Workbench™ and FactoryTalk® ResilientEdge™ software, helping customers simplify enterprise OT asset management, streamline engineering and improve resilience of edge deployments.New AI innovations for the Plex Smart Manufacturing Platform™ and AI-powered Quality Management capabilities, bringing practical artificial intelligence to everyday manufacturing workflows.Expanded cybersecurity offerings, including SecureOT™ Platform Managed Services, OT Cybersecurity Assessment Suite, and capabilities designed to support OEMs in building more secure machines from the start

In addition to product announcements, attendees will have the opportunity to experience live demonstrations, engage with Rockwell Automation experts and partners and explore the innovations driving greater productivity, flexibility and resilience across manufacturing.

Registration is now open. Join thousands of industrial professionals at Automation Fair 2026 and be among the first to experience Rockwell’s latest innovations in action. Register today at automationfair.com.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.

 

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SOURCE Rockwell Automation, Inc.

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