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Yottaa Expands Its Strategic Partnership With Fastly to Enhance Web Performance and Security

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WALTHAM, Mass., June 24, 2024 /PRNewswire/ — Yottaa, a leader in website optimization and performance solutions, is proud to announce it is now an official Fastly managed services provider. This expanded partnership with Fastly, a leader in global edge cloud platforms, marks Yottaa’s transition out of the content delivery network business and reinforces its commitment to providing unparalleled performance and security solutions for customers through advanced browser and edge technologies with the Fastly Edge Cloud Platform.

This expansion builds on more than seven years of leveraging the Fastly CDN and will now include Fastly’s Next-Gen WAF, Image Optimization, and Compute offerings. 

“We are sending a clear signal to the market that Yottaa is dedicated to delivering the best website performance and security for our customers,” Mike Dickerson, CEO of Yottaa, said. “By leveraging Fastly’s powerful Edge Cloud Platform, we can focus on what we do best: innovating within the browser and at the edge.” 

As Yottaa transitions out of the CDN business, it remains steadfast in its commitment to deliver exceptional managed services that leverage the powerful capabilities of Fastly’s Edge Cloud Platform. By harnessing Fastly’s robust security features and edge computing solutions, Yottaa is able to offer seamless integration and management across multiple networks and cloud providers. Yottaa’s software will continue to focus on digital performance monitoring and site speed optimization, enhancing conversion rates through innovative client-side and edge computing technologies. Yottaa customers will continue to benefit from its expertise and the secure, high-performance modern network from Fastly. 

Yottaa’s decision to expand its partnership was driven by the desire to offer customers the very best in website performance and security. “The Fastly/Yottaa team provided excellent support and expert advice in our transition to Fastly from our previous CDN provider. We have a complex multi-site, multi-environment footprint, and the Yottaa team made the transition easy for us,” Mike Hoefer, Director of Web Product & Strategy at King Arthur Baking Company, said. “In addition to improving our overall security stance, our site speed has improved by 250 milliseconds, and we have seen a 13% improvement in our Time to First Bite measurements.” By utilizing Fastly’s Edge Cloud Platform, Yottaa can ensure faster load times, improved user experiences, and enhanced security measures without compromising its core strengths.

“We’re proud to enable Yottaa’s solution on the Fastly Edge Platform. Yottaa’s mission to ‘Help eCommerce Brands Improve Shopper Experience’ and Fastly’s mission to ‘Make the Internet a Better Place’ are deeply aligned,” Todd Nightingale, Fastly’s CEO, said. “Yottaa now leverages powerful Delivery, Security, and Compute services from Fastly. We’re excited to partner with them to provide fast, safe, and engaging digital experiences around the world.”

Visit Yottaa’s website for more information and to take advantage of its advanced website performance and security solutions. 

About Yottaa
Yottaa has been a leader in website optimization and performance solutions for decades. Our clients, including leading brands such as Carter’s, Lands’ End, PUMA, Samsonite, and Tarte Cosmetics, rely on us to optimize, protect, and monitor their websites. By optimizing the loading of third-party technologies, high-resolution images, and other site elements, we enable online brands to deliver superior digital experiences, improve site performance up to 60%, and increase online conversion up to 20%.

For media inquiries, please contact Ana Milevskaja (VP of Revenue Marketing at Yottaa) at a.milevskaja@yottaa.com

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SOURCE Yottaa

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

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SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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