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Dovetail Replaces Legacy PLM System with Centric Software

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2 years ago

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Women’s workwear company sets the stage for future growth

CAMPBELL, Calif., June 24, 2024 /PRNewswire-PRWeb/ — Centric Software® is pleased to announce that Dovetail Workwear has selected Centric PLMTM to drive efficiency into their business. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, outdoor, luxury, multi-category retail, grocery, food & beverage, cosmetics & personal care and consumer electronics to achieve strategic and operational digital transformation goals.

It’s revolutionary. We’ve never had the ability for our customer service team to pull up the weight of a fabric or see how a spec is grading on a certain style.

Established in 2018 and based in Portland, Oregon, Dovetail Workwear was founded by a trio of women who saw the need for stylish, functional workwear for women. Designer Sara DeLuca created a slim fitting work pant with many pockets, and the business snowballed from there. The company sells tops, work shirts, pants, overalls and outerwear via retail stores and DTC on its website.

DeLuca describes the situation that led the company to seek a PLM solution. “We were living in the world of multiple spreadsheets and email exchanges. That led to discrepancies in information and opportunity for human error if something was updated in one place and not another.”

A focus on size inclusivity results in a high number of SKUs per style. DeLuca says, “Our SKU count is extremely wide, because we’re carrying this array of both waist sizes and inseam lengths.” This makes the design and development process very complex.

Product Design Assistant, Olivia Bakke says, “It’s clunky to send spreadsheets back and forth; the information needed to be in a place where everyone could see it all of the time.”

Dovetail initially implemented a different, less expensive PLM to tackle their issues. Unfortunately, the system wasn’t able to handle the compound sizing. This resulted in work-arounds to get the legacy PLM to do what they needed. DeLuca explains, “Essentially, that system was requiring us to recreate the products from scratch. The work-arounds were so onerous, we couldn’t even create a merchandise sheet for the season.”

Product Design Assistant, Olivia Bakke ended up having to do actual coding. “I was making these complex numbering systems to get products in the correct order. You couldn’t drag and drop. If we decided to put a different collection first in the merchandise sheet, I would have to redo the entire numbering system.”

That is when Dovetail turned to Centric PLM’s solution specifically tailored to small to medium brands. Bakke, who brought it in, says, “Centric PLM will ultimately enable us to grow long term. We can now easily access details that our customers seek—what kind of finishes are on the product, what thread we use, how many pockets. We store all of that data from season to season and it’s a lot of information.”

DeLuca says, “One of the major benefits of Centric is the flexibility to better manage our sizing.” Sample requests and tracking were scattered about, resulting in a time-intensive process. DeLuca continues, “To have the whole sample process be in one place, from the request to tracking the sample with a tracking number available to your sales team, is a vast improvement.”

Of Centric PLM, DeLuca enthuses, “It’s revolutionary. We’ve never had the ability for our customer service team to pull up the weight of a fabric or see how a spec is grading on a certain style. Or look to see if we made a spec change last season, because a customer noticed the waist is fitting a little bit bigger. It’s amazing to have that level of transparency. It is completely changing the way we work together. From a process standpoint, for the product team alone, it’s really quite profound.”

President of Centric Software, Fabrice Canonge says, “We are grateful that Dovetail has placed its trust in Centric Software. We are confident that our platform fits Dovetail’s needs and we look forward to seeing the association between our two companies grow as they do.”

Learn more about Centric solutions.
Request a demo

Dovetail Workwear (http://www.dovetailworkwear.com)

By women, for women, and with women, Dovetail Workwear is both a young company and the largest exclusively women’s workwear company in the northern hemisphere. Based in Portland, OR, Dovetail Workwear makes all-season, all-reason utility apparel that stands up to the job.

It all started with three women — two with muddy knees, one knee deep in textiles. Together they undertook the challenge to redefine women’s workwear. Fit for the Job. Capable of Anything. We are proud to be part of the women’s workwear movement: a growing segment meeting the demands of women in trades, natural resources, and creative pursuits. Dovetail believes that women deserve more choices in what they wear. We celebrate the female form without sacrificing the function of rugged apparel.

The Maven Slim was extensively field tested on real women from bike mechanics and construction workers to artists and firefighters. Their input helped hone Dovetail Workwear’s products and inspired our commitment to launch a complete apparel line. We are so proud to partner with the women and organizations in trades, physical, and outdoor occupations leading the women’s workwear movement.

Through the creation of high-quality apparel, Dovetail Workwear is providing tools that support women’s jobs and lives. We can’t wait for you to join us and get dirty!

Media Contact
Aurore Evee, Centric Software, +16479155377, aurore.evee@centricsoftware.com, www.centricsoftware.com

View original content to download multimedia:https://www.prweb.com/releases/dovetail-replaces-legacy-plm-system-with-centric-software-302180436.html

SOURCE Centric Software

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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5 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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6 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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6 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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