Connect with us

Technology

New Campaign Encourages Hispanic Parents to Store Their Firearms Safely

Published

on

Brady, Casanova//McCann and the Ad Council partner for the first national Spanish language public education campaign on safe firearm storage, aimed at reaching Hispanic gun owners, which are among the fastest-growing demographic groups purchasing firearms

NEW YORK, June 26, 2024 /PRNewswire/ — This Gun Violence Awareness Month, Brady: United Against Gun Violence, Casanova//McCann and the Ad Council have launched “Da El Siguiente Paso” or “Take the Next Step,” the first-ever national public education campaign on safe firearm storage reaching Hispanic gun owners. The effort, which is the latest campaign by the award-winning End Family Fire program, responds to the fact that the number of Hispanic adults who own firearms has doubled since 2017.

By expanding the audience focus and adding educational materials in Spanish, this work can reach one of the fastest-growing populations of gun owners in the US, especially as Hispanic individuals account for 19 percent of the 7.5M new gun owners between 2019-2021. The latest available data shows that over a quarter of Hispanic people own a firearm, or approximately 14M Hispanic adults. And with such a dramatic rise in ownership comes an increased need for public education on safe firearm storage. As part of the new campaign, a new Spanish-language website, DaElSiguientePaso.org, launched featuring in-language videos and resources.

Developed pro bono by Casanova//McCann, an integrated marketing agency specialized in reaching Hispanic audiences, this new campaign focuses on reaching both Spanish and English-speaking Hispanic parents who own firearms. The work builds on and further extends End Family Fire’s existing efforts to encourage gun owners to take the next step to store all of their firearms more securely. 

WATCH THE PSAS IN SPANISH and ENGLISH

Currently, in the U.S, approximately 4.6 million children live in a home with access to unlocked and loaded guns. According to a study from the Journal of the American Medical Association, despite 70 percent of parents believing their child could not access firearms within the home, over 30 percent of children from those households claimed to have the ability to access a firearm in less than five minutes.

Family fire refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it; this includes children as well as those who display behavior that indicates they could harm themselves or others when accessing a firearm. Access to unsecured guns in the home can lead to a broad range of gun violence — including unintentional shootings, intentional shootings, and firearm suicide — which can be prevented through safe gun storage.

“We are so proud to bring this campaign to life with Brady and the Ad Council to help our community. While the data shows the need, we were floored by the lack of information available for Hispanic gun owners,” said Ingrid Smart, president/CEO, Casanova//McCann. “As parents ourselves, it was very meaningful to have this opportunity and we are grateful to the End Family Fire team for trusting and supporting us. We hope this work reaches gun owners and will create lasting change.”

“When people make the decision to buy a firearm for the home, they’re often doing it with protection in mind, but protection does not immediately equal safety,” said Kris Brown, president of Brady: United Against Gun Violence. “Safe storage is essential to preventing a means of securing your home from causing an irreversible tragedy. With the number of Hispanic gun owners doubling in recent years, a national Spanish campaign is vital in eliminating barriers faced by Spanish speakers in accessing safe firearm storage education. We are grateful for this critical partnership with Casanova and the Ad Council that will ensure nearly 14 million Hispanic gun owners have the resources they need to take the next step and end family fire.”

“As a parent, you want your home to be the safest place for your children,” said Michelle Hillman, chief campaign development officer, the Ad Council. “We are thankful for our amazing partners at Brady and Casanova//McCann for their collaboration and commitment for reaching Hispanic audiences on such a critical issue. It is our hope that through this lifesaving work, gun owners across America will be inspired to take the next step in protecting their homes and communities by storing their guns securely.”

The new PSAs feature two Hispanic fathers who are real gun owners, not actors, sharing how they currently store their personal firearms. The parents are presented with heartfelt letters written by parents whose children were killed in gun-related tragedies, emphasizing the importance of safe gun storage and prompting the two fathers to reconsider their storage habits in real time. The spot ends by encouraging viewers to visit EndFamilyFire.org and DaElSiguientePaso.org for information about safe gun storage and resources to help prevent shooting injuries and deaths.

Since 2018, End Family Fire has been working to shift the way gun owners think about and store their firearms. Gun violence is an issue that impacts everyone and by including gun owners throughout research, development, and production, the program intentionally brings these voices in as a part of the solution to reduce preventable firearm deaths.  

To date, End Family Fire has garnered over $120 million in donated media and over 5.2 billion impressions and has had proven success at changing attitudes and behaviors around gun usage and safe storage: According to an Ad Council study, 42 percent of respondents with a child in the home who are aware of the End Family Fire campaign have reported seeking information on safe gun storage in the past 12 months, compared to 10 percent of those not aware. (Source: Ad Council online survey of 1,815 U.S. adults who reside in gun-owning households, fielded by Ipsos January 1, 2024 – March 31, 2024).

This new creative will run across broadcast TV, social, digital, online video, radio and print media nationwide donated by both Spanish and English media. TelevisaUnivision is providing additional support to ensure the new PSAs further reach intended audiences by donating TV, social and digital inventory. Additional forthcoming audio assets will be produced by SiriusXM Media’s Studio Resonate and supported by donated inventory. To learn more about End Family Fire and how to promote responsible gun ownership, visit EndFamilyFire.org or DaElSiguientePaso.org.

About End Family Fire
End Family Fire, a joint effort from Brady and the Ad Council, encourages safe gun storage by putting a name to the preventable tragedies that occur when guns in the home are misused. “Family fire,” a term developed for the campaign, refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it. This includes children as well as those who display behavior that indicates they could harm themselves or others. The national public education program brings awareness to the issue of family fire, gives gun owners a role in preventing firearm death and injuries, and encourages a national dialogue around safe storage practices—all of which can help prevent tragedies of family fire.

End Family Fire (then known as the ASKing Saves Kids, or ASK, campaign) was rated the only effective national safe storage education effort by the U.S. Government Accountability Office (GAO) in an analysis that included programs from notable gun organizations across the country.

About Brady
In America, there are more guns than there are people. And that’s matched with a gun homicide rate that is 26 times greater than that of other high-income countries. Brady – the nation’s oldest gun violence prevention organization – works to enact reasonable solutions to free America from gun violence. We tackle three critical areas: change the laws, change the industry, and change the culture. This three-point strategy is unique in the movement and follows the roadmap behind other successful public health campaigns, like those around youth smoking, seatbelt use, and drunk driving. By changing hearts and minds and fostering a culture of responsible gun use and ownership, we can free America from gun violence. Join the movement at bradyunited.org.

About Casanova//McCann 
Casanova//McCann is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA and handles Hispanic advertising and integrated communications services for Clients like Nestlé, Chevrolet, Pernod Ricard, US Postal Service, U.S. Bank, among others. Casanova became a minority and female owned certified Agency in 2020 and continues to be an affiliate of McCann.

About The Ad Council
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun safety, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day. To learn more or get involved, visit AdCouncil.org, join the Ad Council’s communities on Facebook, Instagram, LinkedIn and X, and view campaign creative on YouTube.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-campaign-encourages-hispanic-parents-to-store-their-firearms-safely-302180825.html

SOURCE The Ad Council

Continue Reading

Technology

Space Cybersecurity Market worth $8.59 billion by 2031 – Exclusive Report by MarketsandMarkets™

Published

on

By

DELRAY BEACH, Fla., Oct. 23, 2026 /PRNewswire/ — According to MarketsandMarkets™, the Space Cybersecurity Market is expected to be valued at USD 5.52 billion in 2026 to USD 8.59 billion by 2031, at a CAGR of 9.2% during the forecast period.

Browse 200 market data Tables and 100 Figures spread through 300 Pages and in-depth TOC on ” Space Cybersecurity Market – Global Forecast to 2031″

Space Cybersecurity Market Size & Forecast:

Market Size Available for Years: 2021–20312026 Market Size: USD 5.52 billion2031 Projected Market Size: USD 8.59 billionCAGR (2026–2031): 9.2%

Space Cybersecurity Market Trends & Insights:

The space cybersecurity market is developing as government and defense organizations, commercial satellite operators, and space agencies require stronger protection for satellite networks, ground infrastructure, communication links, and mission-critical systems. Advances in encryption, identity and access management, threat detection, security analytics, cloud security, and secure satellite communications are enabling space systems to operate more securely against evolving cyber threats. Cybersecurity investments are also supporting wider adoption of integrated security solutions across satellite communications, Earth observation, navigation and PNT, mission planning and control, data processing, and launch operations.The Asia Pacific space cybersecurity market is expected to exhibit the highest CAGR of 12.0% between 2026 and 2031.The services segment is expected to register the highest CAGR of 10.1% between 2026 and 2031.The defense segment is estimated to account for the largest market share in 2026.Thales, General Dynamics Corporation, Viasat, Inc., Leonardo S.p.A., and Booz Allen Hamilton Inc. were identified as some of the key players in the space cybersecurity market (global), given their strong market share and product footprint.CYSEC, SpiderOak Inc., Spaceit, Xage Security, Inc., and QuSecure, Inc., among others, have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders. 

Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=175849133

The market is expanding as defense organizations, commercial satellite operators, and government agencies increase investments in cybersecurity solutions to protect satellites, launch vehicles, ground stations & gateways, command and control centers, and critical space infrastructure. Demand is also being supported by the need for secure satellite communications, protection of mission-critical data, continuous threat monitoring, and operational resilience. Advances in encryption, identity and access management, intrusion detection, secure software architectures, and cybersecurity monitoring are improving protection against unauthorized access and cyberattacks. Modern space cybersecurity systems are also enabling secure software updates, automated threat detection, and stronger protection of interconnected satellite and ground networks. The European Space Agency’s Cyber Security Operations Centre, inaugurated in May 2025, demonstrates the increasing use of integrated cybersecurity monitoring to protect satellites, ground stations, and mission control systems.

The space cybersecurity industry is moving toward standardized security architectures and integrated cybersecurity solutions that can protect multiple space assets through common security systems. This approach enables satellite operators, defense organizations, and space agencies to secure satellites, ground stations, communication networks, and mission control systems while sharing encryption, authentication, threat detection, and security monitoring capabilities. The European Space Agency (ESA) uses a multiplatform cybersecurity architecture with shared security functions across space and ground infrastructure, helping improve security management, reduce integration complexity, and support consistent protection across different space missions.

By asset type, satellite segment to account for largest market share during forecast period

The satellite segment is expected to retain the largest share and register the fastest growth as commercial satellite operators, defense organizations, and government agencies increase investments in protecting satellites against cyber threats. Demand is supported by expanding LEO, MEO, and GEO satellite networks, secure communication requirements, onboard cybersecurity integration, and protection of satellite command systems. In May 2026, the European Space Agency (ESA) highlighted cybersecurity developments under its General Support Technology Programme, including secure onboard computing, encryption, and protected satellite communication systems.

By end user, defense segment to account for largest market share during forecast period

The defense segment is expected to retain the largest market share, based on end user, because military organizations depend on secure satellite communications, navigation, intelligence gathering, surveillance, and mission-critical command systems. Defense space programs require cybersecurity solutions to protect classified information, satellite control networks, communication links, and ground infrastructure against unauthorized access and cyberattacks. Increasing investments in military satellite constellations, secure communication architectures, encryption technologies, and continuous cybersecurity monitoring are supporting demand for satellite protection, threat detection, identity and access management, and mission security services.

Inquiry Before Buying: https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=175849133

North America to account for largest market share during forecast period

The space cybersecurity market in North America is supported by US defense space programs, commercial satellite deployments, government cybersecurity initiatives, and investments in secure space infrastructure. The region benefits from the presence of companies such as Lockheed Martin Corporation, Northrop Grumman Corporation, General Dynamics Corporation, Viasat, Inc., and Leidos Holdings, Inc. The National Institute of Standards and Technology (NIST) published NIST IR 8401, providing a cybersecurity framework for protecting satellite ground segment operations and command and control systems. Growing deployment of military and commercial satellites is supporting demand for network security, encryption, threat monitoring, and cybersecurity services across the region.

Thales (France), General Dynamics Corporation (US), Viasat, Inc. (US), Leonardo S.p.A. (Italy), and Booz Allen Hamilton Inc. (US) are among the major players in the space cybersecurity companies. These companies have established distribution and service networks across regions such as North America, Europe, Asia Pacific, the Middle East, and the Rest of the World.

Get 10% Free Customization on this Report: https://www.marketsandmarkets.com/requestCustomizationNew.asp?id=175849133

Browse Adjacent Market: Aerospace and Defence Market Research Reports &Consulting

See More Latest Aerospace and Defence Reports:

Space-based Data Center Market by Payload (Communication & Data Transfer, Data Processing, Data Storage), Power Capacity (<100 kW, >100 kW-<1 MW, >1 MW), Application (AI/ML, Cloud, Analytics, Data Storage), End User, and Region – Global Forecast to 2040

Space Propulsion Market Size, Share and Trends By Platform (Satellite, Launch Vehicle), Type (Solid, Liquid, Electric, Hybrid), Component (Hall-Effect Thrusters, Biopropellant, Propellant Tanks, Rocket Motor, Nozzle, PPU), End User, Services and Region – Global Forecast to 2031

About MarketsandMarkets™  

MarketsandMarkets™ has been recognized as one of America’s Best Management Consulting Firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. With the widest lens on emerging technologies, we are proficient in co-creating supernormal growth for clients across the globe.

Today, 80% of Fortune 2000 companies rely on MarketsandMarkets, and 90 of the top 100 companies in each sector trust us to accelerate their revenue growth. With a global clientele of over 13,000 organizations, we help businesses thrive in a disruptive ecosystem.

The B2B economy is witnessing the emergence of $25 trillion in new revenue streams that are replacing existing ones within this decade. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we collaborate with several Forbes Global 2000 B2B companies to keep them future-ready. Our insights and strategies are powered by industry experts, cutting-edge AI, and our Market Intelligence Cloud, KnowledgeStore™, which integrates research and provides ecosystem-wide visibility into revenue shifts.

MarketsandMarkets™ SalesPlay is an AI-driven Revenue Intelligence Co-Pilot designed to help revenue teams prioritize the right accounts, identify critical changes early, and surface opportunities ahead of demand, so pipeline builds naturally and deals close with greater consistency.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

Contact:
Mr. Rohan Salgarkar
MarketsandMarkets™ INC.
1615 South Congress Ave.
Suite 103, Delray Beach, FL 33445
USA: +1-888-600-6441
Email: sales@marketsandmarkets.com
Visit Our Website: https://www.marketsandmarkets.com/
Research Insight: https://www.marketsandmarkets.com/ResearchInsight/space-cybersecurity-companies.asp
Content Source: https://www.marketsandmarkets.com/PressReleases/space-cybersecurity.asp

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/space-cybersecurity-market-worth-8-59-billion-by-2031—exclusive-report-by-marketsandmarkets-302917958.html

Continue Reading

Technology

HawkEye 360 Successfully Launches Cluster 16 with Advanced Collection and Downlink Capabilities

Published

on

By

Dedicated satellite cluster introduces advanced antenna technology designed to support simultaneous RF collection and mission data downlink

HERNDON, Va., Oct. 23, 2026 /PRNewswire/ — HawkEye 360, Inc. (NYSE: HAWK), the global leader in signals intelligence data and analytics, today announced the successful launch of Cluster 16, a three-satellite cluster featuring advanced antenna technology designed to expand the flexibility and capacity of the Company’s space-based RF collection architecture.

Cluster 16 launched aboard Rocket Lab’s Electron rocket as part of the dedicated mission, “We’re Not Hawking Around,” from Rocket Lab Launch Complex 1 in New Zealand. Following deployment into an inclined orbit, HawkEye 360’s space operations team successfully established communications with all three satellites and began the commissioning process.

The launches of Clusters 15 and 16, deployed just three days apart from launch sites on opposite sides of the world, demonstrate HawkEye 360’s ability to manage a complex global launch cadence. With rideshare capacity increasingly constrained, the Company has secured launch opportunities through 2028 to maintain constellation continuity, preserve flexibility, and support evolving customer mission requirements.

Cluster 16 also includes advanced antenna capabilities supporting the simultaneous collection of multiple RF signal types and mission data downlink. Together, Clusters 15 and 16 are the first HawkEye 360 satellites designed with this capability, increasing collection opportunity while enabling faster delivery of mission data to customers.

Cluster 16 will provide dedicated capacity in support of a HawkEye 360 customer, demonstrating the Company’s ability to configure and operate its space-based collection architecture around defined customer requirements and specific operational priorities.

“Cluster 16 advances both the capability and flexibility of our constellation,” said John Serafini, Chief Executive Officer of HawkEye 360. “Simultaneous collection and downlink allow us to make better use of time on orbit, increasing our ability to collect signals while moving mission data to the ground more efficiently. Combined with dedicated capacity, this gives us another way to tailor our architecture around the operational needs of our customers.”

The three satellites will operate in formation to detect, characterize and geolocate RF signals from space. Once commissioning is complete, Cluster 16 will expand HawkEye 360’s capacity to support defense, intelligence and security missions with timely, shareable signals intelligence.

About HawkEye 360
HawkEye 360 is equipping defense, intelligence, and national security leaders with mission-critical signal intelligence to enable faster, better decision-making. By detecting, geolocating, and characterizing radio-frequency emissions worldwide, HawkEye 360 delivers trusted domain awareness and early-warning indicators to the U.S. Government and allied partners. Our space-based collection, proprietary signal processing, and AI-powered analytics transform knowledge of the RF spectrum into a strategic advantage. Proven by operational mission success, HawkEye 360 is redefining how signals intelligence strengthens national and global security.

Forward-Looking Statements
This press release includes forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release other than statements of historical fact, including statements regarding the availability and capabilities of the Company’s products, are forward-looking statements and represent the Company’s views as of the date of this press release. The words “will,” “expects,” “plans,” “could,” “would,” “believes,” “anticipates,” “intends,” “may,” “continue,” “estimate,” or similar expressions are intended to identify forward-looking statements. The Company has based these forward-looking statements on its current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements are subject to a number of assumptions and risks and uncertainties, many of which involve factors or circumstances that are beyond the Company’s control that could affect its financial results. These risks and uncertainties are detailed in the sections titled “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the Company’s quarterly report on Form 10-Q dated August 14, 2026, and other filings that the Company makes from time to time with the SEC, which are available on the SEC’s website at sec.gov. Moreover, the Company operates in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for management to predict all risks, nor can the Company assess the impact of all factors on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements the Company may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this press release may not occur and actual results could differ materially and adversely from those anticipated or implied in any forward-looking statements. Except as required by law, the Company is under no obligation to update these forward-looking statements subsequent to the date of this press release, or to update the reasons if actual results differ materially from those anticipated in the forward-looking statements.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/hawkeye-360-successfully-launches-cluster-16-with-advanced-collection-and-downlink-capabilities-302917994.html

SOURCE HawkEye 360 Inc.

Continue Reading

Technology

/R E P E A T — Media Advisory – Parliamentary Secretary Bardeesy to announce investments for research talent, interdisciplinary research and indirect cost of research/

Published

on

By

HAMILTON, ON, Oct. 22, 2026 /CNW/ — On behalf of the Honourable Mélanie Joly, Minister of Industry and Minister responsible for Canada Economic Development for Quebec Regions, Karim Bardeesy, Parliamentary Secretary to the Minister of Industry, will announce the results of multiple federal research grants that will help attract and retain talent, strengthen research security and support discoveries.

Parliamentary Secretary Bardeesy will be joined by Normand Labrie, Interim President of the Social Sciences and Humanities Research Council of Canada.

The announcement will be immediately followed by media availability.

Date: Friday, October 23, 2026

Time: 8:45 a.m. (eastern)

Location: Hamilton, Ontario

Members of the media are asked to register at communications@chairs-chaires.gc.ca to receive event location details and confirm their attendance.

Stay connected

Canadian Science: X, Facebook 

Tri-agency Institutional Programs Secretariat: X- @TIPS_SPIIE and LinkedIn – @TIPS-SPIIE 

SOURCE Government of Canada

Continue Reading

Trending