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Automotive Powertrain Testing Services Market size is set to grow by USD 2.74 billion from 2024-2028, Rise in demanding consumer base and government’s enforcement to upgrade to newer emission norms to boost the market growth, Technavio

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NEW YORK, July 1, 2024 /PRNewswire/ — The global automotive powertrain testing services market size is estimated to grow by USD 2.74 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 8.22% during the forecast period. Rise in demanding consumer base and government’s enforcement to upgrade to newer emission norms is driving market growth, with a trend towards development of computer and it-enabled powertrain testing systems. However, capital-intensive nature of testing facilities and equipment for powertrain testing poses a challenge. Key market players include A and D HOLON Holdings Co. Ltd., Akkodis, ATS Automation Tooling Systems Inc., AVL List GmbH, Cambustion Ltd., Cosworth Group Holdings Ltd., FEV Group GmbH, HORIBA Ltd., IAV GmbH, Industrieanlagen Betriebsgesellschaft mbH, Intertek Group Plc, IPG Automotive GmbH, MAHLE GmbH, Mtech UK Associates Ltd., Mustang Advanced Engineering, Ricardo Plc, SGS SA, TEOS Powertrain Engineering, and thyssenkrupp AG.

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (ICE powertrain and Hybrid and electric powertrain), Vehicle Type (Passenger vehicle and Commercial vehicle), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

A and D HOLON Holdings Co. Ltd., Akkodis, ATS Automation Tooling Systems Inc., AVL List GmbH, Cambustion Ltd., Cosworth Group Holdings Ltd., FEV Group GmbH, HORIBA Ltd., IAV GmbH, Industrieanlagen Betriebsgesellschaft mbH, Intertek Group Plc, IPG Automotive GmbH, MAHLE GmbH, Mtech UK Associates Ltd., Mustang Advanced Engineering, Ricardo Plc, SGS SA, TEOS Powertrain Engineering, and thyssenkrupp AG

Key Market Trends Fueling Growth

The automotive powertrain testing services market is witnessing significant advancements with the integration of Internet-based technologies and IT skills into engineering expertise. Ricardo’s Global Test Environment (GTE) is a prime example, offering remote access to powertrain test cells with secure networking technology. This system enables engineers to modify test conditions, monitor results, and investigate issues from any location. Early adopters like Aston Martin have reported reduced test development time and costs. Future upgrades will provide a comprehensive package including software, equipment, and support for OEMs and suppliers. 

The Automotive Powertrain Testing Services market is experiencing significant growth due to the increasing demand for efficient and eco-friendly powertrains. Globally, regulations are driving the need for rigorous testing of powertrains to meet emissions standards. Companies are investing in advanced technologies such as simulation, durability testing, and diagnostic tools to ensure optimal performance and longevity. The trend towards electric and hybrid vehicles is also fueling the market, as these powertrains require specialized testing to ensure safety and reliability. Additionally, the increasing adoption of autonomous vehicles is creating new testing requirements for powertrains to ensure seamless integration with other vehicle systems. Overall, the Automotive Powertrain Testing Services market is expected to continue growing as automakers and suppliers prioritize innovation and compliance. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The automotive powertrain testing services market faces significant challenges due to the high cost of powertrain testing machines and facilities. Priced between USD500,000 and USD1,000,000, these machines are a substantial investment. Setting up a testing facility adds to the expense. Modern powertrains require advanced testing equipment to accommodate various transmission types and keep up with rapid technology changes. The need for high-tech, reliable, and accurate dynamometers drives up costs, making the market’s growth potentially restrained.The Automotive Powertrain Testing Services market faces several challenges. These include the need for driving dynamic and realistic testing conditions to ensure vehicle performance and efficiency. The complexity of modern powertrains, such as hybrid and electric vehicles, adds to the testing difficulty. Additionally, regulatory requirements for emissions and safety testing put pressure on testing facilities to provide accurate and reliable results. Cost-effectiveness and time efficiency are also crucial factors, as testing can be a significant expense for automotive manufacturers. Furthermore, the integration of various powertrain components, such as engines, transmissions, and fuel systems, requires comprehensive testing solutions. Overall, the automotive powertrain testing services market must address these challenges to meet the evolving needs of the industry.

For more insights on driver and challenges – Download a Sample Report

Segment Overview

This automotive powertrain testing services market report extensively covers market segmentation by

Type1.1 ICE powertrain1.2 Hybrid and electric powertrainVehicle Type2.1 Passenger vehicle2.2 Commercial vehicleGeography3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 ICE powertrain- The global automotive powertrain testing services market is experiencing growth due to stricter emission regulations for Internal Combustion Engine (ICE) powertrains. OEMs and tier-1 suppliers are innovating to reduce greenhouse gas emissions and improve fuel efficiency, increasing the complexity of powertrain systems. This complexity, along with vehicle downsizing and light weighting, necessitates more testing facilities. In the US, CAFE regulation norms demand improved ICE powertrain performance, making it a significant purchase factor. These factors are driving the growth of the ICE powertrain segment in the automotive powertrain testing services market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022) – Download a Sample Report

Research Analysis

The Automotive Powertrain Testing Services Market encompasses the testing requirements of various components in Passenger Cars and Commercial Vehicles. These components include Engines, Transmissions, Clutches, Torque converters, Drive shafts, Propeller shafts, Differentials, Electric Powertrains, and Driving Wheels. OEMs specializing in ICE powertrains, Hybrid powertrains, and Electric powertrains rely on these testing services to ensure the optimal performance of their Fossil fuel-based Gasoline powertrains and Diesel powertrains, as well as their advanced Hybrid and Electric powertrains. Manufacturing units undertake extensive Engine Testing, Transmission Testing, Drive Shafts Testing, and Differentials Testing to minimize Carbon footprints and enhance overall efficiency. Electric Powertrain Testing is a critical aspect of the market, given the growing demand for Sustainable transportation solutions.

Market Research Overview

The Automotive Powertrain Testing Services market encompasses the testing of various powertrain components and systems in vehicles. These services ensure the efficient and effective performance of engines, transmissions, and other powertrain elements. The testing process involves the use of advanced technologies such as dynamometers, engine test benches, and diagnostic tools. The services cater to the needs of OEMs, Tier 1 suppliers, and independent testing laboratories. The market is driven by stringent regulations, increasing demand for fuel-efficient and eco-friendly vehicles, and the growing trend towards electric and hybrid powertrains. The market is expected to grow significantly in the coming years due to these factors and the continuous advancements in testing technologies.

Learn and explore more about Technavio’s in-depth research reports

The Automotive Engineering Service Providers (ESP) Market is thriving, driven by advancements in vehicle technology and increased demand for engineering expertise. Parallelly, the Micromobility Market is expanding rapidly as urban areas seek sustainable transportation solutions. Additionally, the Automotive Digital Key Market is gaining momentum, offering enhanced security and convenience through smartphone-based vehicle access. These sectors collectively highlight the automotive industry’s shift towards innovation, sustainability, and digital integration, reflecting broader trends in technology and urban mobility.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeICE PowertrainHybrid And Electric PowertrainVehicle TypePassenger VehicleCommercial VehicleGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Hyundai Motor Connects with Next Generation of Football Fans through ‘Hyundai NEXT Cup Tour’ on ‘Top Eleven’

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Hyundai Motor, together with Nordeus, launches the ‘Hyundai NEXT Cup Tour,’ an immersive in-game event on the popular mobile football management game ‘Top Eleven: Be a Football Manager’The campaign builds on Hyundai Motor’s 25+ year history in football, extending its presence beyond physical stadiums to connect with digital-native generations (Gen Z and Gen Alpha)The event integrates Hyundai Motor’s strategic vehicle models into a 10-nation virtual tour, reinterpreting their unique features as in-game football skillsThis collaboration marks Hyundai Motor’s expansion into the tactical football management genre, moving beyond traditional racing game partnerships

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — Hyundai Motor Company today announced the launch of the ‘Hyundai NEXT Cup Tour,’ a new in-game event in ‘Top Eleven: Be a Football Manager‘, one of the world’s most popular mobile football management games.

Running from April 23–May 2, the event coincides with Top Eleven’s 16th Anniversary season, leveraging a period of peak player engagement. As football fandom continues to evolve, Hyundai Motor has been exploring new ways to connect with fans across different environments and moments — from shared live experiences to more personal, digital-first forms of engagement. Rather than simply branching into new genres, the initiative broadens the football experience beyond physical venues — creating a vibrant space for fans to connect with the sport anytime, anywhere.

“For more than 25 years, football has been a powerful platform for Hyundai to connect with people worldwide. With the ‘Hyundai NEXT Cup Tour’ in Top Eleven, we are opening a new chapter by translating the energy and strategy of the game into an interactive experience. This collaboration feels native to digital-first audiences and reflects how the next generation engages with the sport they love.” – Sungwon Jee, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company

“Hyundai Motor has, for years, been at the intersection of football and some of the world’s most celebrated brands, so welcoming them to the Top Eleven touchline is an exciting milestone. As the game approaches its 16th anniversary of delighting football fans worldwide, bringing this event to life at such a thrilling moment for football, together with Hyundai Motor, reflects Top Eleven’s commitment to continuously finding new ways to deliver unique, evergreen football stories for fans.” – Marko Jevtic, Executive Vice President at Nordeus

What is the ‘Hyundai NEXT Cup Tour’?

‘Hyundai NEXT Cup Tour’ invites Top Eleven players to manage their club through a series of 10 sequential missions across the world. The virtual tour begins in Indonesia and travels through 10 of Hyundai Motor’s key global markets, culminating in the United States, mirroring the brand’s story of global growth. This structure allows the brand to deliver high-impact engagement that connects with the game’s core loop of strategy, progression and decision-making.

How Does the In-Game Integration Work?

Rather than a one-way advertising exposure, the event seamlessly integrates Hyundai Motor’s flagship vehicle models into the player’s strategic journey. Each of the 10 tour stops features a locally representative model, with the vehicle’s unique selling proposition reinterpreted as an in-game football activity.

For example, IONIQ 5’s ultra-fast charging is framed as keeping a team’s condition high during a packed schedule, while INSTER’s blend of speed and compactness positions it well for reacting at a moment’s notice with velocity and agility. Players who progress through the in-game missions can earn exclusive, limited-edition Hyundai-branded in-game items, including a team jersey and an emblem.

This initiative reflects Hyundai Motor’s commitment to evolving its brand experience for digital natives, carrying the energy, unity and inspiration of sport into the next generation of gaming experiences.

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

 

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SOURCE Hyundai Motor Company

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SK hynix Announces 1Q26 Financial Results

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Reports revenues of 52.5763 trillion won, operating profit of 37.6103 trillion won, net profit of 40.3459 trillion wonRecord-high quarterly performance driven by increased sales of high value-added products from strong AI demandBy launching advanced products, the company will try to address growing market demand in the looming agentic AI eraCompany to secure both stable supply and robust financial conditions through investment aligned with demand

SEOUL, South Korea, April 22, 2026 /PRNewswire/ — SK hynix Inc. (or “the company”, www.skhynix.com) announced today that it has recorded 52.5763 trillion won in revenues, 37.6103 trillion won in operating profit (with an operating margin of 72%), and 40.3459 trillion won in net profit (with a net margin of 77%) in the first quarter.

Revenue surpassed 50 trillion won for the first time on a quarterly basis, while operating profit and operating margin reached record highs at 37.6 trillion won and 72%, respectively[1]. Operating profit has nearly doubled compared to the previous quarter, clearly demonstrating an improving profitability.

[1] 4Q2025 Revenue: 32.8267 trillion won / 4Q2025 Operating Profit: 19.1696 trillion won

SK hynix noted that despite the fact that first quarter is typically a seasonal downturn, strong demand persisted due to expanded investments in AI infrastructure. The company sustained its upward performance trend by increasing sales of high-value-added products, including HBM, high-capacity server DRAM modules, and eSSDs.

Building on this strong performance, the company’s cash and cash equivalents at the end of the first quarter increased by 19.4 trillion won from the previous quarter, reaching 54.3 trillion won. Meanwhile, interest bearing debt stood at 19.3 trillion won down 2.9 trillion won from the previous quarter, enabling the company to reach a net cash position of 35 trillion won.

The company analyzed that as AI evolves from large model training to the stage of agentic AI, which repeatedly performs real-time inference across various service environments, the foundation for memory demand is expanding across both DRAM and NAND flash.

SK hynix also predicted that the spread of memory efficiency technologies will enhance the economic viability of AI services, leading to an expansion of the overall service scale and further drive memory demand. Based on this, the company forecasted that favorable pricing conditions will continue for both DRAM and NAND flash.

To meet this demand, the company, plans to continue rolling out new products across both DRAM and NAND flash to address the diversifying memory demand.

Regarding HBM, the company will further strengthen its capabilities, encompassing performance, yield, quality, and supply stability. In DRAM, the company will fully ramp up the shipment of LPDDR6, which applied 1cnm process, or the sixth-generation of the 10-nanometer technology, for the world’s first time, and the 192GB SOCAMM2, which is based on the same process and began mass production this month.

For NAND flash, the company will flexibly address AI demand with CTF[2] based 321-layer QLC[3] cSSD ‘PQC21’, and eSSD lineup of high-performance TLC and high-capacity QLC. Especially, by leveraging synergies with Solidigm, which holds strengths in high-capacity QLC eSSDs, the company plans to strengthen its competitiveness in the AI data center and AI PC storage markets.

[2] Charge Trap Flash (CTF): Unlike floating gate, which stores electric charges in conductors, CTF stores electric charges in insulators, which eliminates interference between cells, improving read and write performance while reducing cell area per unit compared to floating gate technology.

[3] Quad-level cell (QLC): NAND flash is categorized as single-level cell (SLC), multi-level cell (MLC), triple-level cell (TLC), QLC, and penta-level cell (PLC) depending on how many data bits can be stored in one cell. As the amount of information storage increases, more data can be stored in the same volume.

Meanwhile, SK hynix emphasized that within the environment where customer demand exceeds supply capacity, securing stable supply capability to meet the structural demand growth of the AI era has emerged as a key competitive advantage.

Accordingly, the company explained that this year’s investment scale will increase significantly compared to the previous year, focusing on the ramp-up of M15X, infrastructure preparation on the Yongin cluster, and securing key equipment such as EUV.

The company highlighted that it will secure both stable supply and robust financial conditions through investment aligned with demand and will strategically expand production bases to proactively respond to long-term demand growth.

1Q26 Financial Results (K-IFRS)

*Unit: Billion KRW

1Q26

QoQ

YoY

4Q25

Change

1Q25

Change

Revenues

52,576.3

32,826.7

60 %

17,639.1

198 %

Operating Profit

37,610.3

19,169.6

96 %

7,440.5

405 %

Operating Margin

72 %

58 %

14%P

42 %

30%P

Net Income

40,345.9

15,246.0

165 %

8,108.2

398 %

 

※ Financial information of the earnings is based on K-IFRS

※ Please note that the financial results discussed herein are preliminary and speak only as of April 23, 2026. Readers should not assume that this information remains operative at a later time.

Disclaimer

This material has been prepared by the Company for informational purposes only, and the information contained herein has not undergone any separate, independent verification process. No representations or warranties are made regarding the fairness, accuracy, or completeness of the information contained in this material, and such information should not be relied upon. Neither the Company nor its employees bear any civil, criminal, or administrative liability for any damages arising from this material or from its use.

Review of the FY2026 Q1 financial results has not been finalized. Figures in this earnings release are subject to changes during the independent auditing process.

All financial information contained in this document is based on consolidated K-IFRS.

This material contains forward-looking statements which can be subject to certain risks and uncertainties that could cause actual results to differ materially.

This material does not constitute a solicitation for the acquisition or purchase of securities, and no part of this material should serve as the basis for any contract, agreement, or investment decision, nor should it be relied upon in connection therewith.

About SK hynix Inc.

SK hynix Inc., headquartered in Korea, is the world’s top tier semiconductor supplier offering Dynamic Random Access Memory chips (“DRAM”) and flash memory chips (“NAND flash”) for a wide range of distinguished customers globally. The Company’s shares are traded on the Korea Exchange, and the Global Depository shares are listed on the Luxembourg Stock Exchange. Further information about SK hynix is available at www.skhynix.com, news.skhynix.com.

 

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SOURCE SK hynix Inc.

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RhythMedix Launches Next-Generation RhythmStar® SL Cardiac Monitor

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Advancing Remote Cardiac Monitoring with Faster Insights, Greater Comfort, and Seamless Connectivity

MOUNT LAUREL, N.J., April 22, 2026 /PRNewswire/ — RhythMedix, LLC (RhythMedix), a nationwide U.S.-based cardiac monitoring company, today announced the launch of its next-generation RhythmStar® SL cardiac monitoring wearable. The third-generation design significantly enhances the patient experience, improving comfort, wearability, and patient adherence. These advancements are enabled by a compact lead configuration, waterproof IPX-6 rating, and increased battery life.

RhythmStar continues to differentiate through its built-in cellular connectivity, enabling ECG data to be automatically transmitted to the cloud for seamless, prompt review across all monitoring modes – without requiring device return by mail for data processing.

When paired with the company’s proprietary Augmented Arrhythmia Intelligence™ (AAI), RhythmStar SL delivers precise arrhythmia detection by combining advanced algorithms with a multi-layered data review process.

“RhythmStar represents our commitment to delivering a better way to monitor, one that prioritizes both patient comfort and clinical performance,” said Brian Pike, CEO of RhythMedix. “By combining a more wearable design with seamless data transmission and expert review, we’re helping clinicians access the insights they need, when they need them.”

“RhythMedix is taking a truly visionary approach to cardiac monitoring by combining patient-friendly design with advanced technology and expert oversight, helping clinicians make more confident, timely decisions,” stated George Shaw, MD, Electrophysiologist at AHN Allegheny Health Network. “It’s a meaningful step forward in how we deliver and manage cardiac care.”

With over 2 million hearts monitored to date, RhythMedix continues to advance remote cardiac monitoring through technology designed to improve both patient adherence and clinical workflow. The company will be exhibiting at HRS 2026 (Booth #531), including in-booth discussions with leading electrophysiologists.

About RhythMedix

Founded in 2013 and headquartered in Mount Laurel, New Jersey, RhythMedix is a fully integrated cardiac monitoring company providing end-to-end device manufacturing, software development, and 24/7 U.S.-based monitoring services. With no third-party dependence, RhythMedix delivers a seamless and secure remote cardiac monitoring experience for clinics, health systems, and patients nationwide.

To learn more, visit rhythmedix.com.

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SOURCE RHYTHMEDIX

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