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Treehouse Labs Unveils Brand Evolution and Strategic Expansion

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Introducing Treehouse Labs as the Parent Brand of TRHX for Professionals and Treehouse for Decentralized Products

SINGAPORE, July 2, 2024 /PRNewswire/ — Treehouse, a digital assets firm providing infrastructure, data, and standards for everyday investors and professionals, is introducing Treehouse Labs as the new parent brand. Under this new structure, Treehouse will launch two subsidiary brands: TRHX for Professional Solutions and Treehouse for Decentralized Products. This strategic expansion and brand evolution aim to streamline Treehouse’s growing range of offerings, making it easier for both institutional and retail users to engage with its products.

“This move is driven by our desire to better serve our diverse user base and the expanding product lines within the digital assets economy,” said Brandon Goh, Treehouse’s Co-founder and CEO. “Treehouse Labs will house all our current and future innovations, enabling us to meet the evolving needs of our growing community.”

Empowering Professionals & Institutions

As the professional and institutional arm of Treehouse Labs, TRHX will house existing offerings such as Hyperion – a powerful portfolio management and markets intelligence platform, and TRHX Research – a research platform delivering high-quality market insights. Additionally, Treehouse Daily will be rebranded as TRHX Pulse and will continue to provide daily market newsletters directly to its users.

Pioneering Decentralized Fixed Income Solutions in Digital Assets

Treehouse will evolve to focus on building digital asset fixed income infrastructure solutions for the decentralized economy. The firm will start by converging borrowing and lending interest rates by introducing the concept of tAssets – an autonomous efficient market solution.

tAssets will be pioneered on Ethereum, to create tETH, a liquid restaking token (LRT) that allows anyone to participate in converging on-chain ETH interest rates. This opens up unprecedented access for individuals to arbitrage opportunities previously available only to institutions and the model can be extended to other assets in the future.

Treehouse is also introducing Decentralized Offered Rates (DOR), an Actively Validated Service (AVS) consensus mechanism that incentivizes an economy of stakeholders to build and utilize accurate reference rates. These DOR reference rates will serve as pillars of the digital asset economy, enabling a wide range of fixed-income products including interest rate swaps, swaptions, callable notes, and more, potentially amounting to trillions of dollars in products.

An Optimized Brand Structure

Treehouse has undergone significant innovation and growth since its establishment in 2021. As the firm evolved, it recognized the necessity for a clear and cohesive brand structure that emphasizes the unique value of each offering. This brand evolution aims to showcase the strength of Treehouse’s products so that users can easily navigate and engage with its wide range of products. By bridging the gap between traditional finance and digital assets, the firm is furthering its mission to empower users to trade with foresight and confidence.

About Treehouse Labs:

Treehouse Labs is the parent brand of TRHX and Treehouse. The firm builds products that provide infrastructure, data, and standards, enabling people to invest in digital assets with confidence and foresight. Established in 2021, Treehouse Labs spans five locations and offers extensive expertise in traditional finance, digital assets, and data. By setting new benchmarks and creating robust financial tools, Treehouse Labs aims to bridge the gap between traditional finance and digital assets.

Website: https://treehouselabs.xyz
Twitter: @TRH_Labs
LinkedIn: https://linkedin.com/company/treehouselabs/

About Treehouse Protocol:

Treehouse, the decentralized arm of the parent company Treehouse Labs, is at the forefront of revolutionizing the decentralized fixed income market. The Treehouse Protocol introduces innovative fixed income products and primitives, starting with tETH, a liquid re-staking token. tETH empowers its users to participate in the convergence of on-chain Ethereum interest rates while retaining the flexibility to engage in DeFi activities. Treehouse Protocol is also pioneering the Decentralized Offered Rates (DOR) consensus mechanism for benchmark rate setting, enabling a range of fixed income products and primitives into digital assets. Treehouse is dedicated to creating safer and more predictable return alternatives for both individual investors and institutions.

Website: https://treehouse.finance
Twitter: @TreehouseFi
Discord: https://discord.gg/Pdw36gDxzh 

About TRHX:

TRHX is the institutional arm of Treehouse, offering cutting-edge products and services designed to bridge the gap between traditional finance and digital assets. Its flagship offerings include Hyperion, a comprehensive portfolio management and market intelligence tool, and TRHX Research, a platform delivering high-quality market insights tailored for professionals. TRHX is dedicated to providing timely and actionable information to institutions, fostering robust financial tools that integrate the best of both worlds.

Website: https://trhx.com
Twitter: @TRHX_Official
Telegram: @TRHX_Research

For more information, please read our announcement here.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/treehouse-labs-unveils-brand-evolution-and-strategic-expansion-302187830.html

SOURCE Treehouse Labs

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De¹ Introduces Tokenized Asset World on BNB Chain, Developing Financial Intelligence Across the Full RWA Financial Landscape

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NEW YORK, Oct. 19, 2026 /PRNewswire/ — De¹ is launching Tokenized Asset World on BNB Chain, the first domain-specific world under its Financial World Model (FWM). It introduces specialized financial intelligence designed to understand the full onchain RWA landscape, from trading and collateral to borrowing, credit, liquidation and agent activity, and apply that knowledge to real financial decisions.

Traditional finance moves assets through separate networks of brokers, custodians, clearing systems and lenders. Each institution sees a different part of the lifecycle, while transfers, reconciliation and collateral requirements add friction to capital deployment. Bringing assets onchain makes financial activity more programmable, but it does not automatically connect the knowledge held across trading, financing and risk systems.

De¹ is establishing Tokenized Asset World on BNB Chain, where that real-assets financial ecosystem already unfolds in live markets. PancakeSwap, ListaDAO, Venus, Binance Agent OS and BNB Agent SDK span public trading, collateralized lending, structured credit and authorized agent activity. These activities produce distinct signals: executed prices, liabilities, vault constraints, liquidations and the outcomes of agent actions.

Tokenized Asset World brings fragmented financial knowledge into a coherent, learnable model of the full RWA landscape. The domain model is designed to understand the relationships and consequences across financial operations, with verified execution outcomes continuously refining De¹’s understanding of onchain financial physics. This introduces a new layer of intelligence to BNB Chain, enabling a more complete understanding of the tokenized-asset stack across trading, collateral, credit, vaults and agent activity.

AI agents can tap into this intelligence to operate across tokenized-asset markets with a more comprehensive view of liquidity, borrowing conditions, collateral exposure and liquidation risk as a whole. This deeper market understanding could raise more sophisticated strategies, execution and risk decisions. Each agent interaction, in turn, generates new evidence for the model, creating a continuous feedback loop between financial intelligence and live market execution while strengthening De¹’s broader Financial World Model.

About De¹

De¹ is the intelligent infrastructure platform at the intersection of DeFi and AI, building the Financial World Model grounded in live execution and real market feedback. It serves developers, traders, institutions, and AI agents through intelligent execution, unified liquidity, reinforcement learning optimization, and a continuously evolving data flywheel.

Contact: Marketing, pr@de1.ai

View original content:https://www.prnewswire.co.uk/news-releases/de-introduces-tokenized-asset-world-on-bnb-chain-developing-financial-intelligence-across-the-full-rwa-financial-landscape-302912966.html

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Plata reaches $1 Billion ARR Milestone, becoming the fastest digital bank ever

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The Mexico based digital bank shatters traditional digital banking scaling timelines, reaching a $1 Billion Annual Recurring Revenue  in less than 3.5 years from launch

MEXICO CITY, Oct. 19, 2026 /PRNewswire/ — Plata, the world’s fastest growing digital financial institution, today announced that in September 2026 it has crossed $1 billion in Annual Recurring Revenue (ARR), reaching the milestone in less than 3.5 years from launch in April 2023 and less than a year after receiving its full banking license. Plata´s growth makes it the fastest digital bank in history to reach this benchmark, and puts it on par with some of the world’s fastest growing leading AI companies, underlining Plata’s own AI and tech capabilities.

Plata reaches this goal after having reached more than 4 million customers in Mexico and having launched operations in Colombia at the beginning of September. In Mexico, Plata is now the fourth credit card issuer in the country by number of customers, and the only digital bank with a full product suite including credit, debit, investments, and small business banking. Plata’s growth is also nearing profitability, which is expected to be reached for its Mexico business within the next 6 months.

Plata changed the rules by building a universal financial platform powered by its own technology from day one. By setting up its core banking system, the company proved that regulated financial institutions can scale at AI-like speed without undermining operating performance.

“By building our own technology from scratch, we proved that a bank can move at AI company speed without compromising anything. Now we are ready to accelerate our innovation, make finance effortless and accessible for everyone.” Neri Tollardo, CEO of Plata.

As digital adoption accelerates across Latin America, Plata´s performance sets a new benchmark for financial infrastructure scaling, financial adoption, and operational efficiency in emerging markets.

About Plata

Plata is the fastest-growing financial institution in Latin America and the largest private digital bank by customer volume. In less than three years, we reached a valuation of $3.1 billion with 4 million active credit card customers and crossed $1 billion in Annual Recurring Revenue (ARR). Backed by $1.5 billion in equity investment, 1.5 in financing, and a workforce that includes 800 in-house developers, in Banco Plata we have built our own technological ecosystem, which includes a core banking system, CRM, and an app focused on simplifying the financial experience.

View original content:https://www.prnewswire.com/news-releases/plata-reaches-1-billion-arr-milestone-becoming-the-fastest-digital-bank-ever-302912970.html

SOURCE Plata

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Trends International Announces Kenneth Smith as President and Chief Executive Officer

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Experienced executive to lead company’s next phase of retail, digital commerce and strategic growth

INDIANAPOLIS, Oct. 19, 2026 /PRNewswire/ — Trends International, LLC, a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products, today announced that Kenneth Smith has been appointed President and Chief Executive Officer, effective May 2026.

Smith will spearhead the company’s overall strategic direction and growth initiatives across its retail, wholesale, e-commerce, licensing and direct-to-consumer businesses. In his role, Smith will oversee Trends International and its portfolio of digital businesses, including Art.com and AllPosters.com.

Smith’s appointment comes as Trends International enters a new phase of expansion focused on broadening its retail presence, accelerating e-commerce, strengthening strategic customer relationships, developing new products and licenses, and pursuing partnerships and business opportunities.

“I am honored to lead Trends International and build on the strong foundation established by the company, its founders and its talented employees,” said Kenneth Smith, “We have an exceptional portfolio of brands, licenses, products and customer relationships, and we see significant opportunities to grow the business. Our focus will be on strengthening our retail partnerships, accelerating our digital businesses, developing innovative products and creating new strategic opportunities that deliver value for our customers, consumers, licensors and partners.”

Expanding Retail and Digital Footprint
Under Smith’s leadership, Trends International will continue to invest in its core retail business while broadening its digital commerce capabilities.

The company is focused on deepening relationships with major retailers, expanding distribution, improving merchandising, and developing new product platforms designed to create incremental sales opportunities.

Trends will also continue to build Trends Digital, bringing together the company’s e-commerce capabilities and creating a platform for future digital growth and potential e-commerce acquisitions.

The company’s digital portfolio includes Art.com and AllPosters.com, providing consumers with access to millions of images, posters, prints, wall art, and complementary décor.

“Trends has a tremendous opportunity to build upon its heritage while positioning the company for the future,” Smith said. “We are focused on growth, but equally important is how we achieve that growth — through strong customer partnerships, disciplined execution, innovation and a culture that empowers our people to succeed.”

Strategic Priorities
Smith’s leadership agenda includes several key areas of focus:

Retail growth — Expand relationships and sales with major national retailers and specialty channels.Product innovation — Develop new product formats, displays and seasonal programs that create incremental retail opportunities.Digital commerce — Accelerate the growth of Trends Digital, Art.com and AllPosters.com.Strategic partnerships — Forge new licensing, brand and business partnerships that expand the company’s market opportunity.Operational excellence — Improve organizational alignment, processes, technology, and execution across the company’s businesses.Talent and culture — Build a high-performing organization focused on accountability, innovation, customer service and sustainable growth.

“Kenneth brings a strong combination of leadership, customer focus and business development experience to Trends International,” said Phil St. Jean, Founder and Co-Executive Chairman of Trends International. “His vision for the company and his commitment to our customers, employees and partners make him the right leader for this next chapter. We are excited about what the future holds for Trends International and its businesses.”

About Kenneth Smith
Kenneth Smith is an experienced business executive with a background in sales leadership, strategic account development, business development, customer relationships, and organizational transformation. Throughout his career, Smith has focused on developing strategic growth initiatives, building high-performing teams, and creating long-term partnerships with major customers and business partners.

As president and chief executive officer of Trends International, Smith is responsible for the company’s overall strategy, growth, organizational leadership and business performance.

About Trends International
Trends International, LLC is a leading publisher and manufacturer of licensed posters, calendars, stickers, wall art and social stationery products. Established in 1987, Trends built its business around strong partnerships between licensors, retailers and licensees. Today, the company delivers a broad portfolio of licensed and proprietary products distributed through major retail, specialty, and digital channels.

Art.com, acquired by Trends International in 2023, is a leading online specialty retailer of high-quality wall art and complementary décor. The business offers millions of images and products through its digital commerce platform and interactive visualization tools.

AllPosters.com, part of the Trends International family of businesses, offers consumers a broad selection of posters, prints and wall décor.

For more information about Trends International, Art.com, AllPosters.com or Kenneth Smith, contact:

View original content to download multimedia:https://www.prnewswire.com/news-releases/trends-international-announces-kenneth-smith-as-president-and-chief-executive-officer-302912992.html

SOURCE Trends International

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