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Secondary Tickets Market size is set to grow by USD 132.1 billion from 2024-2028, Rising popularity of sports events boost the market, Technavio

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NEW YORK, July 3, 2024 /PRNewswire/ — The global secondary tickets market size is estimated to grow by USD 132.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 34.25% during the forecast period. Rising popularity of sports events is driving market growth, with a trend towards adoption of dynamic pricing. However, growing consumption of online content poses a challenge. Key market players include Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Secondary Tickets Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 34.25%

Market growth 2024-2028

USD 132.1 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

26.97

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 44%

Key countries

US, UK, Canada, China, and Germany

Key companies profiled

Ace Ticket LLC, Anschutz Entertainment Group Inc., Citizen Ticket Ltd., Coast To Coast Tickets LLC, CTS Eventim AG and Co. KGaA, eBay Inc., Eventbee Inc., Eventbrite Inc., Face-value Alliance Ticketing Ltd., Ideabud LLC, Live Nation Entertainment Inc., PrimeSport LLC, SeatGeek Inc., Ticket City Inc., TicketNetwork Inc., TickPick LLC, TiqIQ LLC, Twickets Ltd., Viagogo Entertainment Inc., and Vivid Seats Inc.

Market Driver

In the secondary tickets market, dynamic pricing is a popular strategy used by teams and event organizers to set flexible prices based on current demand. This approach allows ticket prices to fluctuate based on factors such as holidays, injuries, team records, day of the week, and weather forecasts. By implementing dynamic pricing, these entities can recover revenue that would otherwise go to scalpers or third-party vendors, reducing ticket touting. Dynamic pricing also helps undercut secondary prices, forcing scalpers to lower their own prices and bringing exchange prices closer to face value. Although this strategy decreases buying volume and profit margins in secondary markets, it effectively combats fraudulent activities and overpricing. Notable secondary ticket vendors employing dynamic pricing include Live Nation Entertainment and TiqIQ. 

The secondary ticket market continues to be a significant trend in the events industry. With the increasing popularity of concerts, sports, and other live events, the demand for secondary tickets has grown. Companies offer various platforms for fans to buy and sell tickets, providing convenience and flexibility. Events like the Super Bowl, Coachella, and the World Cup generate high demand for secondary tickets. The use of digital platforms and secure payment methods has made the process more efficient and trustworthy. However, concerns around ticket prices and authenticity remain. Consumers must exercise caution and ensure they purchase tickets from reputable sources. The market for event tickets is expected to continue growing, offering opportunities for businesses to innovate and provide better services to customers. 

Research report provides comprehensive data on impact of trend. For more details- Download a Sample Report

Market Challenges

The global secondary tickets market faces challenges due to the rise of online content consumption. In 2021, a significant increase in Internet speeds and affordable data plans led to a surge in online streaming of live events and movies. In the US, over 70% of adults watch weekly online videos, preferring long-form content. Media companies partner with tech providers to expand their online platforms, renewing and adding seasons to successful shows. This trend negatively impacts the secondary tickets market, particularly for sports events and movies, during the forecast period.In the secondary ticket market, one of the significant challenges is the issue of authenticity and reliability. Fraudulent tickets can be a major concern for both buyers and sellers. Another challenge is the high demand for popular events, leading to exorbitant prices for tickets. This can create a disparity between the face value and the market price. Additionally, the lack of a centralized platform for ticket sales can make it difficult to ensure fair pricing and prevent price gouging. Furthermore, the convenience of online ticket sales comes with its own set of risks, such as cybersecurity threats and identity theft. Lastly, the time difference in ticketing for international events can pose challenges for buyers in different time zones. These issues require constant attention and innovative solutions to ensure a secure and transparent market for secondary tickets.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This secondary tickets market report extensively covers market segmentation by

Type 1.1 Sports events1.2 Concerts1.3 Performing arts1.4 MoviesMode Of Booking2.1 Online2.2 OfflineGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Sports events- The secondary tickets market refers to the sale of tickets for events that have already been purchased by individuals but are now being resold. This market provides an opportunity for fans to purchase tickets to sold-out events. It operates through various platforms, including online marketplaces and brokers. The demand for secondary tickets is driven by the desire to attend popular events that may have limited ticket availability. The market functions based on supply and demand principles, with prices fluctuating according to the availability and desirability of the tickets. It’s essential to note that the purchase of secondary tickets may come with additional fees and potential risks, such as the possibility of counterfeit tickets.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The secondary tickets marketplace experiences significant demand during sold-out concerts, big athletic events, and blockbuster theatrical plays. This demand often leads to a spike in prices, making tickets unaffordable for sincere fans. The resale of tickets through unofficial channels and third-party platforms poses moral concerns and risks, including fraudulent activities, unfair competition, and deceptive advertising. Dishonest persons use automated software and bots to buy tickets in restricted quantities, leading to inflated prices and exorbitant costs. Ethical considerations and customer trust are crucial in this market, as fans seek convenience without falling victim to fraudulent scalpers.

Market Research Overview

The Secondary Tickets Market refers to the sale and purchase of tickets for events that have already been issued. This market operates independently of the primary market, which sells tickets directly from the event organizers or venues. The demand for secondary tickets arises due to various reasons such as unavailability of tickets in the primary market, high demand for popular events, or the convenience of purchasing tickets closer to the event date. The market for secondary tickets is regulated by various laws and regulations to prevent fraudulent activities and ensure fair pricing. The use of technology, such as mobile applications and websites, has significantly increased the accessibility and convenience of buying and selling secondary tickets. The market for secondary tickets is a dynamic one, with prices fluctuating based on various factors such as demand, supply, and the proximity of the event date.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSports EventsConcertsPerforming ArtsMoviesMode Of BookingOnlineOfflineGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Times of India Launches Inaugural ‘TOI AI Quotient Awards’ to Celebrate Pioneers in AI Innovation

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In collaboration with Knowledge Partner Adrosonic, the premier nomination-led platform will honor excellence, scalability, and measurable impact across India’s AI ecosystem.

NEW DELHI, June 18, 2026 /PRNewswire/ — The Times of India has announced the launch of the inaugural edition of the TOI AI Quotient Awards—India’s most credible, nomination-led recognition platform celebrating excellence in artificial intelligence adoption, innovation, and impact.

Organized in collaboration with Adrosonic as the official Knowledge Partner, the awards will bring together pioneering enterprises, technology leaders, startups, innovators, and institutions that are harnessing the power of AI to drive business transformation, optimize decision-making, and enhance customer experiences.

As AI becomes a core driver of competitiveness and productivity, this initiative marks the beginning of a prestigious annual celebration. The awards aim to spotlight those leveraging AI to solve complex challenges, unlock new opportunities, and deliver meaningful, scalable outcomes across sectors.

Leadership Insights

“The conversation around AI has rapidly moved from experimentation to execution. For modern brands, a high AI Quotient is now a boardroom priority. The TOI AI Quotient Awards will serve as India’s most credible validation platform, spotlighting the enterprises that are successfully navigating this transition to drive real business outcomes and stronger governance. We look forward to uncovering the incredible stories of human-machine collaboration that are redefining the future of Indian industry.”
— Prasad Sanyal, Group Business Head – TOI, IndiaTimes, WhatsHot

“AI will not replace human intelligence, it will amplify it. The organisations that succeed with AI will be those that combine technology with human judgement, domain expertise and a clear focus on business outcomes. The true measure of AI success is not how much AI is deployed, but how effectively it improves decision making and delivers measurable value. Achieving this requires clear objectives, strong governance and responsible guardrails. The TOI AI Quotient Awards celebrate organisations turning AI potential into meaningful business impact.”
— Mayank, Founder & CEO, Adrosonic

Award Tracks & Categories

The initiative features 25+ awards distributed across 4 distinct tracks: Industry, Functional AI, Maturity-based, and Special Jury Awards. Key categories include:

Sector Excellence: BFSI, Retail & Commerce, Healthcare & Wellness, Travel & Hospitality, Media & Content.Functional & Strategic AI: Customer Experience, HR & Talent, Risk & Compliance.Enterprise & Impact: Social Impact, Women in AI, Legacy to AI Transformation, and Native Enterprise.

To ensure absolute credibility, the evaluation matrix leverages Adrosonic’s deep technical consulting frameworks for an objective initial screening. Following a preliminary audit by the expert TOI Editorial Board, the final winners will be selected by an esteemed, independent jury comprising leading AI experts, technology pioneers, industry veterans, and business visionaries.

Why Nominate Your Organization?

The TOI AI Quotient Awards offer more than just recognition—they provide a premier platform for national visibility and industry-wide alignment:

National Recognition: Showcase your AI-led innovations and business impact before a distinguished audience of industry leaders and decision-makers.Credible Validation: Gain elite positioning backed by TOI’s powerful media reach and Adrosonic’s technical validation frameworks.Industry Benchmarking: Measure your achievements against the rapidly evolving AI ecosystem to strengthen your market leadership.

How to Participate

Is your organization setting new benchmarks in AI adoption and implementation? Do you know an enterprise driving measurable transformation through artificial intelligence?

Nominate your organization or a deserving industry leader today to secure your place among India’s most forward-thinking, AI-driven enterprises.

Learn more and submit your nomination here: toievents.indiatimes.com/ai-quotient-awards

 

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Saturn Cloud and Spectro Cloud Partner to Bring Production-Ready AI to Palette-Managed Kubernetes

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Organizations running Spectro Cloud Palette can now deploy Saturn Cloud’s managed AI platform directly onto their existing Kubernetes infrastructure, from data center to edge, including FIPS 140-3 validated environments.

NEW YORK, June 18, 2026 /PRNewswire/ — Saturn Cloud, the AI token factory platform for GPU clouds, AI Factory operators, and enterprises, today announced an integration with Spectro Cloud, the Kubernetes management platform trusted by enterprises and government agencies worldwide. The integration allows organizations already running Spectro Cloud Palette to add Saturn Cloud as a managed AI layer on their existing clusters, giving engineers self-service access to Jupyter, VS Code, RStudio, SSH, distributed training, and model deployments without requiring changes to the underlying infrastructure.

This integration meets platform teams where they already are: on managed Kubernetes. Palette handles cluster lifecycle management, GPU operator deployment, compliance profiles, and infrastructure governance. Saturn Cloud delivers the AI experience on top. The result is a complete AI platform that inherits the operational model and governance controls established by the platform team.

A Managed AI Layer on Palette-Managed Clusters

Platform engineering teams at large enterprises, government agencies, and regulated industries have already invested in Kubernetes and standardized on Spectro Cloud Palette to manage clusters across data centers, cloud environments, and edge locations. What they lack is a way to deliver AI capabilities to their engineering teams without spinning up a parallel stack or compromising the controls they have spent years building.

Saturn Cloud fits into the Palette-managed environment as a workload layer. Engineers get distributed multi-GPU training with automatic retry and logging, one-click model deployments with autoscaling, experiment tracking across training runs, and pre-configured development environments, all deployed through the same Palette cluster profiles and governance policies that manage the rest of the organization’s infrastructure. Palette’s GPU Operator Packs handle driver installation, device plugins, and monitoring automatically across the cluster, so there is no additional GPU lifecycle overhead. Engineers write standard PyTorch, TensorFlow, or JAX code and ship to production with no Kubernetes expertise required on the practitioner side.

“Most enterprise AI teams already have Kubernetes. What they don’t have is a way to give engineers a self-service AI experience on top of it without months of internal platform work. With Spectro Cloud, we eliminate that gap,” said Sebastian Metti, Founder, Saturn Cloud.

Why This Matters for Regulated Industries

For organizations in defense, healthcare, financial services, and other regulated sectors, the integration extends to Spectro Cloud’s Palette VerteX edition. VerteX is the only multi-environment Kubernetes management platform to have achieved FIPS 140-3 validation and is in progress for FedRAMP Moderate authorization (Army-sponsored). Saturn Cloud running on VerteX-managed clusters inherits the cryptographic assurance that agencies and compliance-driven enterprises require, including air-gapped and tactical edge deployments.

This is a meaningful distinction from public cloud AI services that cannot operate in disconnected or classified environments.

Where the Integration Runs

Spectro Cloud Palette manages Kubernetes across bare metal, VMware, public cloud (EKS, AKS, OCI), private data centers, and edge locations, often from a single control plane managing thousands of clusters. Saturn Cloud’s integration spans that same footprint. An organization can run AI workloads in a central GPU cluster and deploy trained models to Palette-managed edge clusters at hospital sites, retail locations, manufacturing floors, or forward-deployed military installations.

“Most organizations do not want to build a separate AI platform from scratch. They want to extend the Kubernetes operating model, governance, and security they already trust into AI development and production. Our integration with Saturn Cloud does exactly that. Together, we enable platform teams to deliver a self-service AI experience on Palette-managed infrastructure – across data center, cloud, edge, and regulated environments – without introducing a parallel stack or compromising operational control”, said Saad Malik, Spectro Cloud’s CTO and Co-Founder.

About Saturn Cloud

Saturn Cloud is the AI token factory platform for neoclouds, AI Factory operators, and enterprises. Saturn Cloud’s platform layer gives these operators a managed AI platform on top of their GPU infrastructure, including fine-tuning, model serving, per-token inference, development environments, distributed training, OpenAI-compatible model deployment, and enterprise security and governance. Saturn Cloud supports GPU architectures and deploys across public cloud, private cloud, and on-premises environments. Learn more at saturncloud.io.

About Spectro Cloud

With our Palette and PaletteAI platforms, Spectro Cloud solves how enterprises and public sector organizations manage full-stack application and AI infrastructure in any environment: from edge to cloud, and from metal to model. Using the power of cloud-native technologies like Kubernetes, we give platform engineers and operations teams flexibility to choose their perfect stack, while benefiting from complete repeatable consistency. We automate the full lifecycle of complex infrastructure at scale, for massive cost savings and better business outcomes. Learn more at spectrocloud.com.

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SOURCE Saturn Cloud

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Orion Innovation Achieves AWS Migration Competency for Cloud Transformation

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New AWS competency empowers Orion to guide enterprises through seamless cloud migration and accelerated modernization at scale.

ISELIN, N.J., June 18, 2026 /PRNewswire/ — Orion Innovation (“Orion”), a data and AI-enabled software engineering services partner, announced that it has achieved Amazon Web Services (AWS) Migration Competency. This designation recognizes Orion’s demonstrated expertise in helping customers plan, accelerate, and execute their cloud migration and modernization journeys to AWS with a proven, outcome-driven methodology.

Achieving AWS Migration Competency differentiates Orion as an AWS Partner that delivers specialized consulting services designed to help enterprises adopt, develop, and deploy complex workloads on AWS. To earn the designation, partners must demonstrate deep technical proficiency and a strong track record of successfully delivering cloud migration solutions at scale.

The AWS Migration Competency enables Orion to offer customers the ability to participate in the AWS Migration Acceleration Program (MAP), a comprehensive and proven program based on AWS’s experience migrating thousands of enterprise customers to the cloud. Through MAP’s three-phased framework, Assess, Mobilize, and Migrate, and Modernize, Orion helps organizations reduce risk, optimize cost, and accelerate timelines as they move to the cloud.

“Earning the AWS Migration Competency reflects the depth of our cloud engineering expertise and our commitment to delivering secure, seamless migrations that create real business value for our clients,” said David Winter, EVP, Chief Cloud & Strategic Partner Officer at Orion Innovation. “This recognition strengthens our partnership with AWS and validates the proven methodology our teams use to modernize mission-critical workloads, reduce migration risk, and help our customers innovate faster on the cloud. We look forward to helping more organizations unlock the full benefits of AWS and build intelligent, future-ready enterprises.”

AWS established the AWS Competency Program to help customers identify AWS Partners with deep industry experience and proven expertise. As an AWS Partner with a proven approach to migrating applications on AWS, Orion enables organizations to move faster and create competitive business advantages.

About Orion Innovation

Orion Innovation is a data and AI-enabled software engineering services partner with deep cloud expertise, delivering digital experiences that create measurable business impact for clients.

Orion combines strategy, experience design, and engineering capabilities to help enterprises innovate, scale, and embrace future technologies.

Envision what’s next. Build what matters. For more information, visit orioninnovation.com.

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SOURCE Orion Innovation

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