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Smartphone Market size is set to grow by USD 77.05 billion from 2024-2028, Growing adoption of AI in smartphones boost the market, Technavio

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NEW YORK, July 5, 2024 /PRNewswire/ — The global smartphone market size is estimated to grow by USD 77.05 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 3.43%  during the forecast period. Growing adoption of AI in smartphones is driving market growth, with a trend towards emergence of sensor fusion technology. However, ongoing trade wars affecting smartphone sales  poses a challenge. Key market players include Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd, Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp..

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Smartphone Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 3.43%

Market growth 2024-2028

USD 77.05 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

3.31

Regional analysis

APAC, Europe, North America, Middle East and Africa, and South America

Performing market contribution

APAC at 51%

Key countries

China, India, Germany, US, and Brazil

Key companies profiled

Acer Inc., Alphabet Inc., Apple Inc., ASUSTeK Computer Inc., Guangdong OPPO Mobile Telecommunications Corp. Ltd., Honor Device Co. Ltd., HTC Corp., Huawei Technologies Co. Ltd., Kyocera Corp., Lava International Ltd., Lenovo Group Ltd., LG Corp., Micromax Informatics Ltd., Nokia Corp., Samsung Electronics Co. Ltd., Shenzhen Transsion Holdings Co. Ltd, Sony Group Corp., TCL Electronics Holdings Ltd., Xiaomi Communications Co. Ltd., and ZTE Corp.

Market Driver

Sensor fusion technology is a crucial innovation in the smartphone market, allowing devices to combine data from various sensors for more accurate results. Bosch Sensortec GmbH offers FusionLib, a 9-axis fusion solution that combines a gyroscope, geomagnetic sensor, and accelerometer for robust absolute orientation. This technology is essential for AR applications, improving position and orientation information by eliminating individual sensor deficiencies. Sensor fusion solutions enable tilt compensation, compass calibration, and data correction, fueling the growth of the global smartphone sensors market. These advancements contribute significantly to the smartphone industry by enhancing functionality and user experience. 

In the dynamic world of electronic devices, smartphones continue to dominate the market. Premium class phones with advanced features like cloud storage, content subscription, and high-speed network access are in high demand. Disposable cash is a key factor for mobile phone users looking for entertainment, networking, and improved telecom infrastructure. 5G gadgets, including 5G chips and 5G network technologies, are the next-generation products driving growth. Chipmakers and laboratories are engineering institutes’ focus, developing next-generation applications for gaming consoles, laptops, tablets, and picture processing. Affordable handsets cater to budget-conscious consumers. Operating systems like Android and iOS, with application developers creating social media, utility, lifestyle applications in C++ and Java, fuel innovation. In-app purchases and subscriptions to courses further enhance user experience. High-speed data connectivity and integrated IoT applications complete the package. 

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Market Challenges

Smartphone vendors are investing substantial resources in exporting devices to seize the global market. However, government interventions, such as trade bans, can adversely impact this market. For instance, the US and China, significant players in the global electronics supply chain, have imposed tariffs on each other, including smartphones. This has increased the cost of manufacturing and selling smartphones, potentially reducing sales volumes and market share for vendors. APAC, the primary market for smartphones, has been affected due to increasing government regulations on the movement of electronic commodities. As a result, the shipment of smartphones from China to other countries decreased in Q2 2021. The uncertainty surrounding trade wars and government regulations is expected to hinder the growth of the global smartphone market during the forecast period.The smartphone market faces several challenges in 2021, according to International Data Corporation. Component shortages, particularly semiconductors, hinder mobile phone manufacturers’ ability to meet demand. Virtual and augmented reality technologies require low-power consumption and fast charging capability, adding complexity. Human-system interaction, digital information, and connectivity are key for mobile phone usage in automobiles, fleet management, healthcare devices, and infrastructure security systems. Mobile sensors, face recognition, and fingerprint technology are essential hardware features. OEMs and e-commerce platforms prioritize online shopping, m-commerce, and telecom industry collaborations. Dual-camera systems, web browsing, multimedia, and gaming are primary software capabilities. Governmental assistance and feature phones cater to specific markets. The technology market continues to evolve, with hardware and software capabilities shaping the future of consumer electronics.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This smartphone market report extensively covers market segmentation by  

Technology 1.1 Android1.2 IOS1.3 OthersPrice Range2.1 Between USD150–USD8002.2 Greater than USD8002.3 Less than USD150Screen Size3.1 Greater than 6 inches3.2 Between 5-6 inches3.3 Less than 5 inchesGeography 4.1 APAC4.2 Europe4.3 North America4.4 Middle East and Africa4.5 South America

1.1 Android-  The Android operating system, provided by Alphabet Inc. (Google,) is a widely adopted mobile operating system worldwide. With over 2.5 million apps available in the Google Play Store, users can download various applications according to their needs. Key features of Android OS include smart reply for messaging apps, focus mode options, Wi-Fi sharing via QR codes, and Google Assistant. Google offers free access to its search engine, Google Maps, YouTube, and other web services. The popularity of Android OS is evident as major smartphone vendors, such as Samsung Electronics Co. Ltd., Huawei Investment and Holding Co. Ltd., Xiaomi Corp., and BBK electronics (Oppo, VIVO, OnePlus, and Realme), have adopted it as their OS. In February 2023, Xiaomi, Realme, and OnePlus launched their new Android OS-based smartphones, the Xiaomi 13 and 13 Pro, Realme 10 Pro Coco-cola edition, and OnePlus 11 and 11R, respectively. These launches, along with the increasing demand for Android OS, are expected to boost the growth of the Android segment of the global smartphone market.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The smartphone market is experiencing a surge in growth, driven by improved telecom infrastructure and the availability of affordable handsets. Mobile phone users worldwide are embracing the latest 5G gadgets, powered by advanced 5G chips and 4G network technologies. Chipmakers are at the forefront of this revolution, supplying the hardware for these innovative devices. Mobile handsets now offer a wide range of internet-based facilities and digital functions, from web browsing and email to social media and messaging. Android and Windows Phone continue to dominate the operating system market, with third-party originators offering budget-centric product launches. The integration of Artificial Intelligence, 5G technology, and advanced camera capabilities is transforming the mobile experience, making it more convenient and enjoyable for users. Governmental assistance and the continued development of feature phones cater to the needs of the unconnected population. Overall, the smartphone market is an ever-evolving landscape of hardware and software capabilities, offering users a world of connectivity, entertainment, and productivity at their fingertips.

Market Research Overview

The smartphone market is experiencing significant growth with the advent of improved telecom infrastructure and the availability of affordable handsets. Mobile phone users are increasingly turning to 5G gadgets for high-speed data connectivity and integrated IoT applications. Chipmakers and laboratories are at the forefront of developing 5G chips and 5G network technologies to power these next-generation products. Handset design and functionality continue to be key considerations, with operating systems like Android and iOS leading the way. Application developers are creating innovative solutions for social media, mobile utility, and lifestyle applications, while C++ and Java remain popular programming languages. Budget documents and logistics networks are essential for the timely launch of budget-centric products. The premium segment is also seeing innovation with advanced features like AR technology, over-the-top platform subscriptions, and low-power consumption with fast charging capability. The telecom sector is also impacted by customs duties, emissions regulations, and component shortages, particularly for semiconductor components. Mobile phones are increasingly being used for various applications, from automobiles and fleet management to healthcare devices and infrastructure security systems. Mobile sensors and human-computer interaction are also areas of focus for technology market growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TechnologyAndroidIOSOthersPrice RangeBetween USD150–USD800Greater Than USD800Less Than USD150Screen SizeGreater Than 6 InchesBetween 5-6 InchesLess Than 5 InchesGeographyAPACEuropeNorth AmericaMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Revolune and Concept Life Sciences Partner to Help Customers Transition Multiplex IF Assays to Flexible New Workflows

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OBERKOCHEN, Germany, Oct. 27, 2026 /PRNewswire/ — Revolune today announced a partnership with Concept Life Sciences to help biopharma and life sciences customers reassess, transfer, and scale multiplex immunofluorescence assays using Revolune’s flexible staining technology, which now supports 4- to 7-plex assays. 

The collaboration addresses a growing market need as customers evaluate alternatives to existing workflows and reconsider how best to support tissue biomarker research. With Revolune now offering 4- to 7-plex assay capabilities, Concept Life Sciences can help customers transfer established assays onto the Revolune platform, preserve valuable panel know-how, and move more easily from existing workflows to flexible, ready-to-use multiplex formats. 

“Many customers are not starting from a blank page — they already have assays, panels, and tissue biomarker strategies they need to preserve while moving toward more flexible workflows,” said Adrian Arechiga, CCO of Revolune. “Concept Life Sciences brings the translational biology, biomarker, and assay development expertise needed to help customers make that transition practically and confidently.” 

Concept Life Sciences is a leading contract research organization serving the global life sciences industry, with capabilities across discovery, development, analytical services, translational biology, biomarker discovery, spatial biology, and end-to-end chemistry. By combining these capabilities with Revolune’s adaptable multiplex immunofluorescence technology, the companies aim to help customers generate decision-ready tissue biomarker insights while reducing the operational burden of assay transfer and implementation. 

The partnership is designed for research teams that want to retain the scientific value of existing workflows while gaining access to a more flexible platform for multiplex staining. Customers can work with Concept Life Sciences to evaluate assay transfer feasibility, optimize panel design, run tissue staining workflows, and connect resulting biomarker data to broader discovery and development programs. 

“We are excited to work with Revolune to support customers who are rethinking how they approach multiplex tissue analysis,” said Adam Davenport, CSO at Concept Life Sciences. “Together, we can help teams transfer existing assays, explore new panels, and apply multiplex immunofluorescence in ways that support meaningful translational decisions.” 

The Concept Life Sciences partnership forms part of Revolune’s broader strategy to build an ecosystem of partners that support adoption across different customer needs — from specialist service execution to assay migration, translational biology, and integrated R&D support.

Meet Revolune and Concept Life Sciences at SITC 2026

Revolune and Concept Life Sciences will both be attending the Society for Immunotherapy of Cancer (SITC) Annual Meeting, November 4–8, 2026, in Phoenix, Arizona. 

Meet both teams at SITC at Sundown, a relaxed evening of complimentary drinks, dinner and conversation hosted by Concept Life Sciences on November 6, 6.30-8.30 pm. More information: https://www.conceptlifesciences.com/campaigns/sitc-2026.

About Revolune

Revolune is a life science company dedicated to making multiplex immunofluorescence as accessible and practical as routine tissue analysis. Its reagent technologies help laboratories move rapidly from existing primary antibodies to ready-to-use multiplex kits, simplifying spatial biology workflows and enabling researchers to focus on biological questions rather than assay management. 

About Concept Life Sciences

Concept Life Sciences is a leading contract research organisation (CRO) serving the global life sciences industry. For over 25 years, the company, and its heritage companies, have provided consultative and collaborative drug discovery and development services. Our approach, supported by passionate scientists and world-leading capabilities, enables clients to overcome complex scientific challenges and improves program success rates. The company has successfully helped 29 candidates advance to the clinic.

The company offers sophisticated translational biology services coupled with exceptional end-to-end chemistry capabilities to support drug discovery and development across a range of established and emerging modalities, with the ability to seamlessly integrate capabilities and provide bespoke solutions to address client needs.

Collectively, the company’s high-quality services and commitment to customer service across the drug development pathway enhances efficiency in drug discovery, helping clients advance their drugs to clinic in as little as 32 months, well ahead of the industry average of 60 months.

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SOURCE Revolune

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From Global Orders to Global Growth: Financial Infrastructure for Mid-Market Exporters

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At the 140th Canton Fair, PhotonPay demonstrates how its stablecoin-centric financial operating system helps growing exporters manage cross-border collections, currency conversion and global payments.

HONG KONG, Oct. 27, 2026 /PRNewswire/ — For a growing homewares exporter, a major overseas order brings opportunity, but also an immediate question: how will the business finance production, cover shipping costs and manage cash until the buyer pays?

A furniture manufacturer may need to pay suppliers weeks or months before receiving the final payment. A home décor or festive-goods exporter may be managing several seasonal orders at once, each with different delivery schedules, payment terms and currencies. As the business expands into more markets, tracking incoming payments, converting currencies and paying suppliers becomes increasingly complex.

These are everyday challenges behind international trade. At the second phase of the 140th Canton Fair, themed “Quality Home Life” and featuring furniture, kitchenware, household items, home decorations, gifts and festive products, PhotonPay is highlighting how financial infrastructure can help growing exporters manage these demands as they expand internationally.

Financial Tools for the Next Stage of Growth

Large multinational companies can draw on dedicated treasury teams, established banking relationships and sophisticated systems to manage funds across markets. Smaller businesses may have simpler payment needs. Mid-market exporters occupy a different position: their operations span multiple countries and currencies, while their finance teams often remain lean.

At the same time, production and freight costs must be covered before all customer payments arrive. Receivables may be spread across currencies and accounts, while suppliers expect payment according to their own schedules. Finance teams must track receipts, reconcile invoices and maintain a clear view of available funds.

Across multiple markets and overlapping orders, these tasks can consume significant time and complicate decisions about when and where to deploy cash. Growing exporters need practical tools to coordinate collections, manage funds across currencies and pay counterparties worldwide, without having to build a large treasury function from scratch.

Connecting Fiat and Stablecoin Rails to Global Business

Bank accounts and fiat payment networks remain central to international trade, connecting businesses to local collection methods and established banking relationships. Stablecoins offer an additional way to transfer value across borders, with transactions possible outside conventional banking hours depending on the network and transaction arrangements.

Connecting fiat and stablecoin rails can give businesses more flexibility in managing cross-border funds. For exporters, the practical value lies in connecting the stages of a cross-border financial workflow: receiving customer payments, converting currencies and making funds available for supplier payments and other business expenses.

PhotonPay is built around this connection. As a stablecoin-centric financial operating system, PhotonPay brings together a cross-border financial infrastructure across both fiat and stablecoin rails.

Its multi-asset wallet supports fiat currencies and stablecoins within a unified environment. Local collection capabilities cover 21 currencies, enabling businesses to receive payments in the currencies their customers use. Through integrated on- and off-ramp services, businesses can convert between fiat and stablecoins, while 24/7 foreign exchange allow funds to move across markets at any time. Cross-border payouts in fiat and stablecoins are available across 200+ countries and territories. Card issuing capabilities also allow companies to manage overseas business spending directly from one platform.

These capabilities connect the key stages of cross-border financial operations, and for growing exporters, this provides a more integrated way to manage international payments as their business expands.

PhotonPay also extends its infrastructure to platforms through Embedded Finance. Its APIs enable B2B platforms, marketplaces and other digital businesses to integrate financial capabilities, including accounts, fiat and stablecoin wallets, global payouts and card issuing, into their own products. This allows platforms to build collection, payment and fund management services into existing workflows and extend financial capabilities to their customers.

Financial Infrastructure That Grows With the Business

For mid-market exporters, international growth brings new customers, more markets and greater demands on financial operations. The ability to manage funds across borders needs to keep pace, supporting everything from the next production run to the next supplier payment and the next market entry.

By connecting fiat and stablecoin rails within one financial operating system, PhotonPay helps growing businesses manage cross-border funds with greater flexibility as they scale internationally.

Visit PhotonPay at Area D, Booths DT1714–DT1718, during the 140th Canton Fair.

About PhotonPay

PhotonPay is a stablecoin-powered payment operating system built for global infrastructure. Designed for modern enterprises, PhotonPay enables businesses to send, receive, convert, and settle funds across both fiat and stablecoin rails through a single, compliance-first integration, spanning 200+ countries and territories.

For more information, visit [www.photonpay.com].

Disclaimer

This material is for general informational purposes only and does not constitute legal, regulatory, tax, accounting, or investment advice, nor an offer or solicitation for any product or service. The availability, features, and regulatory treatment of PhotonPay’s products and services may vary depending on the user’s location, business model, and the laws and regulations that apply. Any descriptions of functionality, performance, efficiency, cost savings, or compliance support (including, without limitation, references to “real‑time”, “24/7”, “high‑efficiency”, or “compliant” solutions) are aspirational or forward‑looking in nature. Actual outcomes may differ due to market conditions, technological constraints, and regulatory developments, and PhotonPay makes no express or implied representation, warranty, or guarantee as to the achievement of any particular result.

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SOURCE PhotonPay

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Rockwell Automation Unveils Record-Breaking Innovation Lineup at Automation Fair 2026

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From AI-powered manufacturing and next-generation control to cybersecurity and digital engineering, Rockwell showcases technologies designed to help manufacturers build the future of industrial operations

MILWAUKEE, Oct. 27, 2026 /PRNewswire/ — Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced an expanded product showcase for Automation Fair® 2026. Across the plant floor and enterprise, Rockwell’s latest innovations help manufacturers unlock greater productivity, simplify operations and strengthen resilience in an increasingly complex industrial environment. Together, these technologies demonstrate how AI, automation and digital transformation are reshaping the future of industrial operations.

At Automation Fair 2026, attendees will get an exclusive look at new technologies designed to help manufacturers modernize production, accelerate decision-making and scale innovation with greater confidence. The innovations span Rockwell’s automation and software portfolio showcasing practical applications that address some of the industry’s most pressing operational challenges.

“Production systems today are balancing growth, workforce challenges, cybersecurity threats and the need to adapt faster than ever before,” said Matheus Bulho, senior vice president, software & control, Rockwell Automation. “At Automation Fair 2026, we’re bringing together hardware, software and industrial intelligence in new ways, giving customers the tools to move faster, adapt with confidence and create more resilient and autonomous operations.”

Among the list of record-breaking innovative new technologies being showcased are:

LogixEdge™ Controller, enhancing the power of Logix with new form factors and seamless integration of IT and OT workloads that further amplify Logix’s powerful multidiscipline control and information capabilities, including AI workloads that enable autonomous controlCompactLogix® 5390 Controller, delivering enhanced performance and security with greater scalability for modern production system environments.PointMax™ I/O, a next-generation I/O platform designed to simplify deployment and support high-performance machine applications.Armor™ PowerFlex® 330 Integrated Drive Motor, combining motor and drive functionality in a compact solution to reduce complexity and accelerate installation.EtherNet/IP™ In-cabinet Solution, helping manufacturers simplify what it takes to construct, wire, deploy and manage industrial control systems more efficiently.FactoryTalk® Optix™ Version 1.9 and new OptixPanel™ Pro and PanelView™ Pro graphic terminals, providing expanded visualization capabilities across larger distributed systems, enhanced security and a modern operator experience.FactoryTalk® Conductor™, enabling organizations to orchestrate industrial intelligence and agentic engineering across design, operations and maintenance for their entire operations.FactoryTalk® AssetIQ™, FactoryTalk® Design Workbench™ and FactoryTalk® ResilientEdge™ software, helping customers simplify enterprise OT asset management, streamline engineering and improve resilience of edge deployments.New AI innovations for the Plex Smart Manufacturing Platform™ and AI-powered Quality Management capabilities, bringing practical artificial intelligence to everyday manufacturing workflows.Expanded cybersecurity offerings, including SecureOT™ Platform Managed Services, OT Cybersecurity Assessment Suite, and capabilities designed to support OEMs in building more secure machines from the start

In addition to product announcements, attendees will have the opportunity to experience live demonstrations, engage with Rockwell Automation experts and partners and explore the innovations driving greater productivity, flexibility and resilience across manufacturing.

Registration is now open. Join thousands of industrial professionals at Automation Fair 2026 and be among the first to experience Rockwell’s latest innovations in action. Register today at automationfair.com.

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise® to life across industrial enterprises, visit www.rockwellautomation.com.

 

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SOURCE Rockwell Automation, Inc.

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