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Borsch Med Launches Ikigai Health Campaign with Zeria’s Chondro Max

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Community Outreach Campaign Champions Healthy Lifestyle for Healthy Joints

SINGAPORE, July 11, 2024 /PRNewswire/ — Borsch Med Pte Ltd (BM), a leading Health and Nutrition company based in Singapore, and operated and managed by professionals in Goh Joo Hin Pte Ltd (GJH), launched the “Enjoy Your Life with IKIGAI – a reason for being” campaign. This community outreach effort focuses on healthy ageing and joint pain management.

The IKIGAI campaign initiative aligns with the Singapore government’s goals to raise awareness about the importance of a positive attitude towards graceful ageing. The campaign highlights the concept of Ikigai in health management, stressing the importance of a healthy life expectancy.

While Singaporeans’ life expectancy has increased significantly, quality of life is often affected by ageing issues such as osteoarthritis. To address this, the Singapore government has introduced various initiatives to provide easy access to aged care services and affordable healthcare, particularly for managing joint pains. Finding joy and purpose in life is the cornerstone of the Ikigai philosophy, and a concept the Singapore government hopes to inculcate in its people so that they are more engaged towards a more connected and active lifestyle even as they age.

The IKIGAI campaign aims to support these efforts and promote a proactive approach to healthy ageing within local communities.

In efforts to perpetuate the Ikigai concept, the IKIGAI campaign found champions in Michelle Chong and her father Papa Chong. While Michelle is no stranger in the local entertainment scene, her father Papa Chong has carved a name for himself amongst the local community as an influencer in his own right. His Instagram filled with his cooking and travelling adventures have garnered quite a following. Both are believers in practicing Ikigai in their daily lives.

Papa Chong’s advancing years, however, brought about joint pain which hampered his movements. She was concerned to see her father, who was constantly on the move and very active, now struggling with mobility issues such as difficulty getting out of the car, traveling, and not fully having the quality of life he desires. With Father’s Day approaching, she was determined to find ways to improve her father’s well-being, just as he had always supported the family.

While many elderly resign themselves to joint pain as they age, this need not be so. Chondroitin plays a significant role in maintaining both cartilage volume and Chondroitin Sulphate levels. While it decreases as one ages, Chondroitin can be replenished, and will lead to better mobility, which in turn will encourage the elderly to be more connected and participative in activities around them.

Borsch Med had recently launched a range of Chondroitin-based products by Zeria in Singapore. Zeria’s Chondroitin products cater to various conditions. The following products are available in the Singapore market, which can be found in OG department stores nationwide and online at https://www.gjheshop.com/brand/zeria/, Shopee and Lazada.

Chondro Max for those experiencing persistent joint pain in their daily lives yet determined to rejuvenate their active lifestylesChondro Support for active life stylers who experience occasional joint pain, either from overuse of the muscles or from injuriesLively & Healthy Glucosamine & Chondroitin as precaution against musculoskeletal discomforts in old age.

Check out Michelle and Papa Chong’s testimony at https://www.youtube.com/watch?v=dI9zVyY0NjI  

This can also be viewed on Michelle’s page https://www.facebook.com/reel/770978701789813  as well as on Papa Chong’s Instagram https://www.instagram.com/reel/C7-w0qaxxpD/  

The IKIGAI campaign will be launching a series of community activities and raising healthy ageing awareness this year, targeting senior citizens and their families. For more information on the campaign, details about Ikigai, the causes and development of back and joint pain, and health tips to alleviate symptoms, kindly visit the campaign website at ikigai-sg.net. 

 

About Borsch Med Pte Ltd.

Established in 2004, Borsch Med Pte Ltd (BM) is a leading healthcare supplement brand in Singapore with an unwavering commitment to provide premium and quality products to enhance the lives of everyone. BM strives to continuously improve with extensive research and development to meet the needs of consumers effectively. From quality to excellence, BM’s vision is to become the world’s leading distributor for health products with health and well-being at the heart of everything.

About Goh Joo Hin Pte Ltd.

Established in 1940, Goh Joo Hin Pte Ltd. (GJH) has garnered acclaim for its steadfast dedication to ethical and responsible business conduct. With decades of experience, GJH has evolved into a trusted company in various industries with established brands including New Moon, Borsch Med, Mili, Flying Wheel, GOGO etc. Goh Joo Hin is also appointed as the distributor of Hormel, SPAM, Gulong, California Mexico, Sony Personal Entertainment Products, Gigaset Dect Phones, GP Batteries, Casio Electronic Musical Instruments, LG Home Entertainment Products and has entered the Aeries Air Purifier distribution market. Diversifying into the Health & Nutrition sector aligns with GJH’s core belief in spreading happiness through excellence. Upholding rigorous standards, GJH ensures the provision of high-quality products and services tailored to diverse customer needs. GJH remains dedicated to serving the greater good, exemplified by its endeavours to support its employees, contribute positively to the community, and protect the environment. This ethos underscores GJH’s enduring legacy as a conscientious corporate entity.

About Zeria Pharmaceutical Co. Ltd.

Zeria Pharmaceutical Co., Ltd., guided by its corporate motto “Making health is making happiness”, engages in the research and development, and production and marketing of pharmaceutical products for patients using prescribed medicine and consumers who desire good health around the world. Established in 1955 and headquartered in Tokyo, Zeria develops its business with “Ethical Pharmaceuticals” and “Consumer Healthcare” as the two wheels of its business operations. The Zeria group now operates across more than 10 countries globally.

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SOURCE Borsch Med Pte Ltd

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Bridge Alliance API Exchange (BAEx) Accelerates Regional Network API Adoption with Early Enterprise Customers and Market Expansion

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SINGAPORE, Nov. 3, 2026 /PRNewswire/ — Bridge Alliance, the leading mobile alliance for operators globally, today announced the commercial realisation of regional network APIs through early enterprise customers via the Bridge Alliance API Exchange (BAEx). Companies from the cloud services, mobile gaming and fintech sectors are leveraging network APIs through BAEx to power diverse digital services, demonstrating the growing commercial potential of operator network capabilities across the region.

Number Verify is one of the first APIs adopted by the companies. Number Verify confirms that the phone number a user provides is the same one they are using to access an online service or app. With digital fraud and scams a growing concern in Asia-Pacific, silent network authentication APIs such as Number Verify could authenticate users and enable service providers to build greater consumer trust. These initial deployments are intended as a foundation: as the commercial pilots progress, several of the enterprise customers will evaluate additional BAEx APIs, built on GSMA Open Gateway and CAMARA standards, and telco signals for identity verification and fraud detection.

Mr Loo Boon Chee, CEO of Bridge Alliance, said, “We warmly welcome our new BAEx customers and partners!  There has been a lot of pent-up demand and clear use cases for APIs among enterprises. We’ve worked hard to bring API capabilities together in a single platform that enables them consistent access, backed by our commercial model packaged and priced to market needs. BAEx has thus turned network API potential into a commercial reality, closing the network API demand and supply gap. We look forward to having more enterprise customers on board as we continue to add to the APIs available on BAEx.”

Mr Max Wang, Head of Cloud Communication International Business Operations, Alibaba Cloud, said, “In the era of AI, secure identity is paramount. Just as Alibaba Cloud championed Number Verify in China, Bridge Alliance now leads its adoption across APAC. As one of the original signatories with GSMA to champion this technology, we firmly believe it will eliminate mobile authentication friction and combat artificially inflated SMS traffic. By advancing Number Verify and the broader CAMARA framework, we empower enterprises to deliver seamless, trusted, and efficient digital services.”

New channel partners on board

Meanwhile, Bridge Alliance has inked strategic partnership agreements with new BAEx partners MX Labs, SBTS and TMT ID. These channel partners will connect more enterprise customers to BAEx in the coming months. MX Labs, a Singapore-based messaging infrastructure provider, brings an established enterprise base ready to move beyond SMS-based verification. SBTS, a SoftBank subsidiary, brings extensive identity and fraud detection capabilities. TMT ID, a specialist in network intelligence, uses network APIs to support identity verification and frictionless onboarding.

Mr Xinkai Chua, Managing Director of MX Labs, said, “BAEx gives us a single integration into Bridge Alliance’s member operators, so we can bring network-based number verification to our customers across Asia without building market by market. Silent verification over the mobile network cuts sign-up friction and fraud, and reduces reliance on SMS one-time passwords. We look forward to growing with BAEx as more markets and APIs come live.”

Mr John Tolton, Senior Vice President, Strategic Business Development, SBTS, said, “At SBTS, our ambition is to bring the value of the network closer to the enterprise, turning network intelligence into solutions that address real challenges in identity, trust and fraud prevention. BAEx brings us closer to that goal, creating a path to scale these solutions and make network intelligence an integral part of the digital customer journey.”

Mr Fergal Parkinson, CMO and Co-Founder of TMT ID, said: “We are delighted to collaborate with Bridge Alliance, which provides us the regional infrastructure to scale, ensuring our clients can verify genuine users and block high-risk interactions in milliseconds. By joining forces, we are expanding our operational footprint across Asia, enabling us to deliver secure, frictionless identity verification to enterprises, developers, and leading social media platforms in the region.”

BAEx Partner Programme welcomes Proximus Global

Bridge Alliance also welcomes Proximus Global, a subsidiary of Proximus, to the BAEx Partner Programme. Drawing on its distinct international experience, Proximus Global will share valuable lessons and expertise with fellow participants in technical workstreams. The Programme’s continued expansion and valuable insights from a wide spectrum of members and markets supports greater API innovation, development and standardisation, and market readiness across the region.

New markets, new APIs, new possibilities

BAEx is now expanding its presence to India and the Philippines, in addition to Indonesia, Malaysia, Taiwan and Thailand which Bridge Alliance lighted up in November 2025. API availability in these two new markets will enable proofs of concept and the development of new digital services in the coming months. Singapore and Vietnam will follow in the first quarter of 2027, extending BAEx coverage across most of Southeast Asia.

Meanwhile, Bridge Alliance’s collaboration with Aduna Global is also accelerating  global access to APIs. The combined coverage of BAEx and Aduna enables both organisations’ partners across North America, Europe and Asia to consume network APIs with ease.  Bridge Alliance and Aduna are jointly organising the inaugural Global API Forum in Singapore on 3 November 2026. The event brings together over 300 operators, developers, solution providers, and enterprise customers to discuss the challenges, opportunities, and real-world applications of API adoption.

BAEx already offers silent network authentication APIs such as Number Verify and SIM Swap, which enable secure and seamless verification. By 4Q2026, BAEx will add Know-Your-Customer (KYC) APIs to its portfolio, including KYC Match, KYC Age, KYC Tenure and Number Recycling, which verify user details against operator records. These APIs will add trust and security to digital transactions, helping enterprises prevent mule accounts and seamlessly verify delivery and marketing data.

Enterprises interested to learn more about BAEx can contact Bridge Alliance here: https://www.bridgealliance.com/how_we_help/baex-enterprises/

About Bridge Alliance

Bridge Alliance is the global collective of premier mobile operators, representing nearly 2 billion customers across the world’s most dynamic markets. Founded in 2004, we drive deep strategic collaboration between leading operators and technology partners to unlock enterprise growth. By leveraging group economies and shared innovation, we empower our ecosystem to lead, scale, and thrive in the digital and AI era. 

Visit www.bridgealliance.com for more information. 

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SOURCE Bridge Alliance

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XTransfer and Bank of China (Hong Kong) Announce Partnership at Hong Kong FinTech Week

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Empowering Global Collections and Payments for Foreign Trade Enterprises

HONG KONG, Nov. 3, 2026 /PRNewswire/ — XTransfer, the world’s leading B2B cross-border trade payment platform, and Bank of China (Hong Kong) (“BOCHK”) are pleased to announce the signing of a cooperation agreement. The two parties will work together to expand their international business, providing one-stop cross-border financial services, including global collections, payments, and foreign exchange, for enterprises engaged in international trade in Hong Kong and around the world.

Coinciding with Hong Kong FinTech Week 2026, Mr Martin Liu, Vice President of XTransfer and Ms Winnie Fan, Deputy General Manager of the Global Corporate Banking Department of BOCHK, officially signed the cooperation agreement at the XTransfer booth, witnessed by Mr Bill Deng, Founder and CEO of XTransfer and Mr Liu Chao, General Manager of the Global Corporate Banking Department of BOCHK, marking a new stage in the partnership between the two parties.

Under this cooperation, XTransfer and BOCHK will collaborate in depth across business areas including global collections, payments, and foreign exchange. Leveraging BOCHK’s professional capabilities in cross-border settlement and foreign exchange trading, as well as its unique position as the RMB clearing bank in Hong Kong, combined with XTransfer’s self-built globally unified B2B cross-border settlement network and risk management system, the two parties will jointly create an efficient, lower-cost, and compliant fund collection, payment, and currency exchange experience for foreign trade enterprises. Under this cooperation model, XTransfer is the first corporate partner of BOCHK.

As the cooperation progresses, foreign trade enterprises in Hong Kong and around the world will be able to access global cross-border collection, payment, and foreign exchange services more conveniently, meeting their multi-currency transaction and settlement needs across different markets. Both parties expect that by reducing the handover points in cross-border transaction processes, they can enhance the service experience and capital turnover efficiency, helping enterprises seize global trade opportunities more flexibly.

This cooperation also reflects XTransfer’s continuously deepening Financial Institution Partnership Model. Financial institution partners can act as “Co-builders”, providing cross-border collection, payment, and foreign exchange capabilities; at the same time, through XTransfer’s network covering over one million business customers, they can reach more enterprise customer segments with cross-border financial service needs, achieving complementary capabilities and shared strengths.

Mr Bill Deng, Founder and CEO of XTransfer, said, “We are very honored to sign the cooperation agreement with BOCHK during Hong Kong FinTech Week. BOCHK is one of Hong Kong’s most representative banks, with deep expertise in cross-border settlement and foreign exchange services. This cooperation combines the strengths of both parties, enabling SMEs to enjoy cross-border financial services of the same standard as large multinational corporations. Going forward, we will continue to refine our compliance and risk control capabilities and work with more financial institution partners to build trustworthy cross-border financial infrastructure.

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PATEO Advances In-Vehicle AI with NVIDIA Nemotron and ByteDance Doubao on its AI Box built on NVIDIA DRIVE AGX Thor

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SHANGHAI, Nov. 3, 2026 /PRNewswire/ — PATEO is advancing in-vehicle AI by deploying NVIDIA Nemotron and the 35-billion-parameter ByteDance Doubao language model in its AI Box, built on NVIDIA DRIVE AGX Thor. The solution combines local AI inference with PATEO’s AI Agent platform to support multilingual interaction, understand cabin context and coordinate vehicle functions.

At Auto China 2026 in Beijing, PATEO announced joint development of the solution with ByteDance and a leading new energy vehicle automaker. PATEO has also secured a project nomination for a new-generation vehicle from a leading new energy vehicle automaker, with mass production for that program expected in the second quarter of 2027.

In-vehicle local inference with Nemotron and Doubao

PATEO has integrated NVIDIA Nemotron 3.5 ASR for speech recognition into its in-vehicle model suite. In collaboration with ByteDance, PATEO has also integrated Doubao, a 35-billion-parameter mixture-of-experts language model. The suite includes text-to-speech synthesis and a 2-billion-parameter language model for semantic classification and request rejection.

The integrated suite can run inference locally without a cloud connection, supporting multilingual voice interaction and real-time streaming speech recognition. This enables core AI functions to remain available when connectivity is limited, while connected services and cloud updates extend the system’s capabilities.

The PATEO AI Agent platform combines voice, visual and sensor inputs to interpret user requests and cabin conditions. Within vehicle safety permissions, it can invoke cabin controls and online services, coordinate concurrent tasks and manage longer-running requests. With user authorization, it can remember preferences and habits to personalize future interactions.

AI Box Brings Proactive Intelligence to the Cockpit

PATEO’s AI Box supports practical scenarios throughout the driving experience. Sentinel AI can identify and issue alerts for risks such as parking violations, flooding and fire. On hot commutes, occupants can independently adjust driver and passenger climate settings through voice commands or gestures. During extended highway driving, the AI agent can detect driver fatigue and ask whether the driver would like to open a window or activate seat massage. In areas with poor air quality, it can suggest closing windows and switching to recirculation based on location and learned driving habits.

Built on NVIDIA DRIVE AGX Thor, the AI Box connects perception, reasoning, execution and learning. Sustaining these experiences requires memory bandwidth alongside peak compute measured in TOPS. As context accumulates across conversation turns and agent actions during a trip, the model’s key-value (KV) cache grows, increasing demands on memory capacity and bandwidth. Thor’s accelerated compute and high memory bandwidth help support responsive local inference. Within automotive safety permissions, the AI Box coordinates cockpit controls, connected services and concurrent or longer-running tasks. With user authorization, it remembers preferences and habits, while cloud updates help refine its capabilities.

The AI Box’s modular software architecture and integration with in-vehicle systems and NVIDIA’s edge and cloud AI ecosystem support model deployment, tuning and customization across vehicle programs. By adding dedicated AI computing capacity without replacing the original main control chip, it also offers an upgrade path for existing vehicles whose processors cannot support larger models, concurrent multimodal interactions and proactive agents through software updates alone.

Expanding Beyond Hardware with Tokenomics and Physical AI

PATEO is building on the AI Box to expand from one-time hardware delivery into ongoing AI services and operations. Its in-vehicle Tokenomics strategy aims to create recurring revenue around the deployment and use of AI capabilities, extending the business opportunity beyond the initial hardware sale.

In June 2026, PATEO formed partnerships with Mininglamp Technology, Xunce Technology and Saimo Technology to jointly develop a token-based physical AI world model and TokenOS. The collaboration brings together on-device hardware, simulation testing, data infrastructure, creating a foundation for delivering and operating AI services.

Built on NVIDIA DRIVE AGX Thor, the AI Box provides a reusable platform that PATEO can adapt to different automakers and vehicle programs. The company is also extending its expertise in intelligent interaction and hardware engineering into robotics. PATEO reports a project nomination from a leading domestic robotics computing provider, opening an opportunity to apply its platform capabilities to physical AI applications beyond vehicles.

As on-device models and AI agents move toward broader automotive deployment, PATEO is combining NVIDIA accelerated computing with its cockpit software and hardware expertise to support that transition. Its focus on reusable technology, deployment across vehicle programs and ongoing AI services supports its evolution from a smart cockpit supplier into an AI platform company, with opportunities for growth across automotive and broader physical AI markets.

 

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