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Staples Canada Leads Back to School 2024 with Trends, Insights and Savings

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National survey reveals key insights from parents; Canada’s Back to School destination announces amazing deals on Back to School essentials 

RICHMOND HILL, ON, July 11, 2024 /CNW/ – Today, Staples Canada launches its Back to School campaign, equipping teachers, parents, and students with the best gear and incredible savings for the season. Canada’s Back to School destination has also done its homework: the brand has unveiled the 2024 Staples Back to School Study revealing findings from parents across the country and their expectations with this year’s Back to School experience.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/players/English/9278551-staples-canada-back-to-school-2024/

“As a consumer-centric business, it’s paramount we understand customer needs, and that’s exactly what we’ve done this year and what’s fuelled our Back to School program,” said Rachel Huckle, CEO, Staples Canada. “Our goal is to make sure Canadians feel supported with the right tools, resources and savings to get everything they need to start the school year off on the right foot. Our teams, stores and site are ready to provide easy browsing and seamless solutions, with hundreds of new and notable products available at great prices – all in one place.”

As Canada’s Back to School destination, Staples is here to set parents and students up for success ahead of the return to class with the 2024 Staples Back to School Study. The survey asked parents their thoughts, feelings and attitudes on the upcoming school year to discover how Canadians can feel better equipped for the season.

Notable Findings:

Most Back to School shopping will happen in-store: half of parents plan to do most/all of their shopping in-store and almost all (88 per cent) say at least half their shopping will be done in-store, signaling the importance of the brick-and-mortar experience to parents this year.Parents are looking to accomplish their back to school quickly and efficiently, rather than making it a family moment: 88 per cent agree they want to do it quickly and efficiently and 70 per cent agree it usually ends up being a chore.Canadians will hunt for savings on tech as it tops affordability challenges: 59 per cent of parents report tech among the top three biggest affordability challenges, placing a greater emphasis on deal seeking, promotions and financing options for this category.Parents’ comfort with their kids using AI for schoolwork more than doubles if it has been specifically reviewed and approved by their school: This number doubles for parents with kids aged 13 to 17 compared to comfort with no supervision at all and triples for parents with kids aged 6 to 12.Some parents feel well-informed about AI tools, while others admit there’s room to learn: Roughly one third report feeling well-informed, another third report knowing little to nothing and the rest fall in the middle.

Based on the insights uncovered in the study, Staples Canada announces an exciting line-up of Back to School offerings designed to meet the needs of parents, students and teachers alike.

Back to School Savings Made Easy
Staples is committed to making Back to School savings easy for parents, teachers, and students with deals that will get everyone excited. Introducing Red Dot Savings, a weekly deals program on top school essentials, available both in-store and online. Customers can also enjoy peace of mind with Staples’ price match guarantee, ensuring you always get the best deal at Staples, and financing options with Flexiti.

New AI-Enabled Tech Products, Solutions and Expert Advice
Staples has introduced new innovative tech products that are AI enabled and ready – so you can stay ahead of the curve. Everything from laptops, tablets to smartphones and more from top brands including Microsoft, Google, Apple, Samsung, and Lenovo. New to AI enabled tech? Staples has you covered with their team of specially trained tech experts to share knowledge and provide advice on the best tech and AI capabilities tailored to your individual needs.

Protect your technology with Staples Protection Plans by Allstate, available for a variety of electronics like smartphones, computers, tablets, and headphones to cover mechanical and electrical failures, as well as accidental damage.

Back to School Needs Supported by Staples Wireless
In need of a new phone plan or internet upgrade for Back to School? Customers can discover the best phone, internet and TV solutions from Bell, Virgin Plus and Lucky Mobile at Staples stores across Canada. Whether you’re heading off to university, changing schools or addresses – Staples has the best selection of wireless plans for post-secondary students to help them power their new devices.

Great Product Assortment with Exclusive Brand, Pep Rally
A Staples exclusive, Pep Rally introduces its latest line of fun and functional Back to School essentials, featuring three new collections to help students express themselves, including: Retro Love, Classic Academia, and Joyful Expression. Shop all of Pep Rally’s school supplies and solutions.

Great Tools for Parents and Teachers

Staples Print Services: Staples Print Services has everything you need to start the school year off on the right foot, including customizable labels, quick print services, dynamic workbooks and wide format printing.School Tools: Looking to find dedicated lists of everything your child needs for class? With Staples’ School Tools, parents can shop for supplies based on lists curated by teachers for their child’s grade and region. Staples’ School Tools also offers special discounts, including 10 per cent off orders over $50.

Innovative In-Store Experience
This year, Staples Canada partnered with GeekSpeak Commerce to create the ‘Backpack Challenge’; a unique Augmented Reality (AR) experience tailored to children aged 6 to 11 to make Back to School shopping fun for kids and easy for parents. The in-store game, played on mobile devices, transforms Staples stores into an interactive playground. Kids are given the chance to embark on a digital adventure, with different quests to locate and collect hidden animals and add them to their virtual backpack. Parents and kids can access the game during their Back to School shopping trips, keep an eye out for QR code signage in store to join in on the fun.

Celebrate Back to School “Feels” with Staples
Staples has partnered with real Canadian creators – parents, teachers and students from coast-to-coast – to star in its Back to School ad campaign this year. The creative campaign celebrates all the Back to School “feels”, with amazing deals and Back to School savings that are so good, you won’t be able to contain your emotions.

About the 2024 Staples Back to School Study
These are the findings of a study/survey conducted by Staples Canada from June 25 to 28, 2024 among a representative sample of 1,008 parents with kids aged 6 to 17 within Canada. Respondents are members of Angus Reid Forum. The survey was conducted in English and French. For comparison purposes only, a probability sample of this size would carry a margin of error of 3.1 percentage points for parents, 19 times out of 20.

About Staples Canada
Staples Canada is The Working and Learning Company. We are a privately-owned company committed to helping parents, teachers, businesses, and entrepreneurs work smarter, learn more and grow every day. Our network includes 298 stores across Canada and staples.ca, printing and shipping services at Staples Print, and Staples Studio co-working spaces. To service the unique needs of businesses, we also have a number of dedicated B2B brands that support business customers of all sizes, which include Staples PreferredStaples Professional, Supreme Office Supplies and Furniture, Denis Office Supplies, Monarch Office Supply Inc. and Beatties. Headquartered in Richmond Hill, Ontario, we are committed to the communities we serve across Canada, and are a proud partner of MAP through our Even The Odds fundraising and awareness initiative that aims to eliminate critical gaps in health equity. Visit staples.ca for more information or engage with @StaplesCanada on Facebook, Twitter, Instagram, LinkedIn, or TikTok.

SOURCE Staples Canada ULC

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ADX welcomes Morgan Stanley as the first international investment bank Remote Trading Member, expanding global access to Abu Dhabi’s capital markets

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ABU DHABI, UAE, May 5, 2026 /PRNewswire/ — The Abu Dhabi Securities Exchange (ADX) Group today announced that Morgan Stanley, a leading investment bank and financial services company, has joined the ADX as its first international investment bank Remote Trading Member — enabling Morgan Stanley’s clients to access the ADX directly.

This milestone strengthens ADX’s global connectivity and supports growing international institutional demand for exposure to UAE markets. It also reinforces its position as one of the world’s fastest-growing exchanges by market capitalization, while highlighting the market’s continued progress in depth, liquidity, and inclusion in major global indices.

Remote membership enables Morgan Stanley to provide its clients with direct market access to the ADX, with trading conducted via the firm’s global trading platform. The ADX continues to play a pivotal role in advancing Abu Dhabi’s long-term economic ambitions, as a mechanism for a diversified, innovation-led, knowledge-based economy.

Morgan Stanley’s direct trading access to ADX reflects the strength of Abu Dhabi’s investment proposition and the continued institutionalization of UAE capital markets. Morgan Stanley’s membership will enhance execution quality, optimize order routing, and provide greater control across the end-to-end trade lifecycle, delivering an advanced trading experience for global investors.

The structure follows a proven international access model used by Morgan Stanley and is designed to meet growing client demand for efficient, transparent, and seamless access to ADX-listed opportunities.

Abdulla Salem Alnuaimi, Group Chief Executive Officer of Abu Dhabi Securities Exchange (ADX) Group, said: “This marks a significant step in advancing our ambition to be a leading financial marketplace that drives opportunity and sustainable economic growth. This momentum is reflected in the strong foreign investor participation, with trading value exceeding 85 billion dirhams in the first quarter of 2026 up by 22% year on year. This performance underscores the growing depth and global relevance of our market, while reinforcing our commitment to expanding international access, strengthening cross-border connectivity, and building a world-class market infrastructure that attracts global capital, supports a diverse range of issuers and contributes to Abu Dhabi’s long-term economic prosperity.”

Patrick Delivanis, Regional Co-Head of MENA at Morgan Stanley, said: “Becoming a Remote Trading Member of ADX reflects our focus on providing clients with efficient, seamless access to Abu Dhabi’s capital markets through our market–leading trading platform. We see continued momentum in the institutionalization and international participation of UAE markets, and we’re pleased to support that evolution by enabling international investors to access opportunities in MENA with direct connectivity to local markets, alongside greater transparency and control across the trading lifecycle.”

Morgan Stanley’s participation aligns with ADX’s strategy to strengthen international connectivity, with remote memberships selectively offered to global firms to attract high-quality cross-border liquidity. The announcement builds on the ADX’s expansion momentum: in 2025, foreign investment rose by nearly 14% and institutional trading increased by 10% year on year. Subject to final operational readiness, Morgan Stanley expects to begin trading as a remote member in the coming weeks.

About Abu Dhabi Securities Exchange (ADX)

The Abu Dhabi Securities Exchange (ADX) was established on 15 November 2000 pursuant to Local Law No. (3) of 2000, which granted the exchange legal rights with independent financial and administrative status, as well as the necessary supervisory and executive powers necessary to carry out its functions. On 17 March 2020, the ADX was converted from a public entity into a Public Joint Stock Company (PJSC) in accordance with Law No. (8) of 2020.

The ADX Group, a market infrastructure group comprising the exchange (ADX) and its post-trade ecosystem, including its wholly owned subsidiaries AD Depository and AD Clear, was established. Through its integrated and globally aligned business structure, the ADX Group supports efficient, transparent, and resilient capital markets across trading, clearing, settlement, and custody.

The Group provides an efficient and regulated marketplace for the trading of securities, including equities issued by public joint-stock companies, bonds issued by governments and corporations, exchange-traded funds (ETFs), and other financial instruments approved by the UAE Capital Market Authority.

The ADX is the second-largest exchange in the Arab region by market capitalization. Its strategy of delivering stable financial performance through diversified revenue streams is aligned with the UAE’s national development agenda, “Towards the Next 50”, which aims to build a sustainable, diversified, and high-value-added economy.

For more information, please contact:
Abdulrahman Saleh ALKhateeb
Manager of Corporate Communication
Abu Dhabi Securities Exchange (ADX)
Mobile: +971 (50) 668 9733
Email: ALKhateebA@adx.ae

 

 

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SOURCE Abu Dhabi Securities Exchange (ADX)

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Geotab integrates Polestar vehicles into its OEM telematics network

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Fleet operators across North America, Europe, and APAC can now access Polestar vehicle data directly in MyGeotab — no aftermarket hardware required.

LONDON, UK, May 5, 2026 /PRNewswire/ — Geotab, a global leader in connected vehicle and asset management solutions, today announced the integration of Polestar vehicles into its OEM telematics network, giving commercial fleet operators seamless access to Polestar data within MyGeotab from day one — with no aftermarket hardware installation required. The integration is available globally across North America, Europe, and Asia Pacific, supporting all Polestar models.

Developed in collaboration with Geotab, among other telematics service providers, Polestar Fleet Telematics integrates directly into MyGeotab. The Geotab integration enables fleet managers to manage Polestar vehicles alongside all other makes and models on a single unified platform — without fitting additional devices.

Connected vehicle data where it matters most

Through Polestar Fleet Telematics, fleet operators gain near-real-time access to a comprehensive dataset — covering EV battery and charging status, location, tyre information, vehicle security, maintenance alerts, and climate data — flowing directly from Polestar’s connected vehicle architecture into MyGeotab, with no physical installation required.

This breadth of data enables fleet managers to move from reactive to proactive operations — scheduling maintenance before failures occur, optimising charge planning across depots, and maintaining duty-of-care oversight across the entire fleet.

Supporting Europe’s Mixed-Fleet Reality

OEM-embedded telematics removes the need for aftermarket device installation across mixed-manufacturer fleets, reducing logistical overhead and supporting compliance with works council and GDPR requirements — a critical consideration for European fleet operators.

“Polestar Fleet Telematics combines sustainability with intelligence, integrating seamlessly with Geotab to deliver these capabilities directly into the platforms fleet operators trust. Continuous data visibility enables more efficient and informed fleet operations, from day-to-day management to long-term planning. By leveraging Polestar vehicles’ embedded connectivity, fleet managers can make smarter, data-driven decisions — without adding hardware or complexity to their operations.” said Emma Knapp, Manager of Global Key Accounts at Polestar.

Polestar joins an OEM telematics network that already spans over 80% of leading global vehicle manufacturers by fleet market share, including BMW Group, Ford, Stellantis, Volkswagen Group, and Volvo Cars. For fleet operators already using MyGeotab, Polestar vehicles can be connected and deliver data without any additional hardware or installation.

“OEM-embedded telematics represents a change in how fleet data reaches the platform — and Polestar’s connected vehicle architecture makes this integration particularly well-suited for markets that are seriously considering transitioning to electric vehicles.” said Christoph Ludewig, Vice President OEM Global at Geotab. “Fleet operators managing mixed EV and internal combustion engine fleets no longer need separate tools or hardware for each vehicle type. Polestar data flows directly into MyGeotab alongside every other vehicle in the fleet — giving operators the consolidated visibility they need to drive efficiency, support duty of care, and manage their EV transition with confidence.”

Global Availability

The integration is available now across North America, Europe, and Asia Pacific, supporting all Polestar models. Fleet managers can activate the service via the Geotab Marketplace or by contacting their Geotab representative.

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has four models in its line-up: Polestar 2, Polestar 3, Polestar 4, and Polestar 5. Planned models include the Polestar 7 compact SUV (to be introduced in 2028) and the Polestar 6 roadster. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

About Geotab

Geotab is a global leader in connected vehicle and asset management solutions, with headquarters in Oakville, Ontario and Atlanta, Georgia. Our mission is to make the world safer, more efficient, and sustainable. We leverage advanced data analytics and AI to transform fleet performance and operations, reducing cost and driving efficiency. Backed by top data scientists and engineers, we serve approximately 100,000 global customers, processing 100 billion data points daily from more than 5 million vehicle subscriptions. Geotab is trusted by Fortune 500 organisations, mid-sized fleets, and the largest public sector fleets in the world, including the US Federal government. Committed to data security and privacy, we hold FIPS 140-3 and FedRAMP authorisations. Our open platform, ecosystem of outstanding partners, and Geotab Marketplace deliver hundreds of fleet-ready third-party solutions. This year, we’re celebrating 25 years of innovation. Learn more at www.geotab.com/uk and follow us on LinkedIn or visit our blog.

GEOTAB and GEOTAB MARKETPLACE are registered trademarks of Geotab Inc. in Canada, the United States and/or other countries.

Media Contact: Geotab Contact, Romina Dashghachian, Strategic Communications Lead, EMEA, pr@geotab.com

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IDX Opens Geneva Office and Strengthens Global Data & Insights Capability

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New Swiss presence and specialist team integration support growing global demand for evidence-based, defensible communications strategies

LONDON, May 5, 2026 /PRNewswire/ — IDX today announced the opening of its new Geneva office and the integration of a specialist Data & Insights team, strengthening the company’s international footprint and expanding its ability to help clients worldwide build communications strategies grounded in evidence, market intelligence and audience insight.

The expansion gives IDX an on-the-ground presence in Switzerland while adding further depth to its Data & Insights capability. The Geneva-based team will work closely with IDX specialists across performance marketing and corporate communications, helping clients develop a clearer view of the markets they operate in and the forces shaping their growth.

The move aligns with Destination 250 – Customers First, IDX’s global strategy to grow its team by 250, focused on deepening client value, strengthening delivery and investing in the capabilities that matter most to clients.

The investment strengthens the Data pillar of IDX’s Connected Content™ model, which combines Creative, Data, Technology and Media to create what IDX calls The Multiplier Effect, helping clients multiply what matters through more connected, measurable and effective work.

“IDX is experiencing phenomenal growth, and our new Geneva office gives us boots on the ground to better serve clients across Europe and globally across performance marketing, investor relations and corporate communications,” said Crispin Beale, Worldwide CEO, IDX. “Data has been at the heart of this business for decades, and this centre of excellence reflects our continued investment in that capability. It’s an incredibly exciting time for IDX, and I look forward to the next phase of our growth as we continue to expand globally.”

“This is an exciting step in IDX’s growth story and a clear response to what clients are asking for: more evidence-based thinking, stronger market context and clearer rationale behind their communications strategies,” said Chris Corrigan, Chief Customer Growth Officer, IDX. “Our new presence in Geneva, combined with deeper Data & Insights expertise, strengthens the way we support clients globally, giving them earlier access to the insight and market context they need to make better-informed decisions and turn evidence into action.”

The Geneva office will strengthen relationships with existing clients in the region, support re-engagement with former partners and create new opportunities for IDX with organisations operating across European and global markets. It reflects IDX’s continued investment in the capabilities that matter most to clients as communications, marketing and corporate reputation work become increasingly data-led and commercially accountable.

“IDX’s integrated offer across insights, performance marketing and corporate communications, powered by the combination of human intelligence, advanced technology and AI, represents exactly where the industry is heading,” said Lonneke de Roo, Head of Data & Insights, IDX. “I am delighted to join the business and help clients navigate increasingly complex markets with clearer evidence, sharper insight and more connected strategies.”

ABOUT IDX  

IDX is a global strategic communications and marketing agency, headquartered in London with offices around the world, including New York, London, Phoenix, Helsinki, Gothenburg, Geneva, and Vadodara. Working with more than 1,600 clients across sectors, IDX combines deep industry knowledge with a data-first mindset to help ambitious brands thrive in complex, fast-moving markets. The firm specialises in performance marketing, investor relations, and stakeholder engagement, delivering integrated campaigns that drive meaningful business outcomes. Visit www.idx.inc to learn more.

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