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Canada and New Brunswick to Plant Over 52 Million Climate-Resilient Trees

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MONCTON, NB, July 19, 2024 /CNW/ – Forests and trees capturing and storing carbon, offer habitats for wildlife, mitigate hot weather in cities and towns, ensure clean water and soil, and deliver essential spiritual, cultural and recreational benefits to Canadians from coast to coast. By planting two billion trees over a decade, the Government of Canada is taking a significant step forward in our country’s approach to tackling the dual crises of climate change and biodiversity decline.

Today, the Honourable Ginette Petitpas Taylor, Minister of Veteran Affairs and Associate Minister of National Defence, on the behalf of the Honourable Jonathan Wilkinson, Canada’s Minister of Energy and Natural Resources, alongside the Honourable Hugh J.A. (Ted) Flemming, New Brunswick Minister for Natural Resources and Energy Development, Annika Chiasson, Executive Director of New Brunswick Environmental Network, and Shane Boyd, Project lead of Petitcodiac Watershed Alliance, announced over $71 million in federal and provincial funding to support tree-planting projects in New Brunswick.   

Together, the Government of Canada and the Government of New Brunswick will provide more than $71 million to support progressive tree planting in New Brunswick, ensuring the right trees are planted in the right places so that the province’s forests can thrive in a changing climate. With this investment, the Province of New Brunswick aims to plant over 52 million climate-resilient trees on publicly managed land: the equivalent of planting over 60 trees for each resident of New Brunswick.

Other projects funded in the province include:

A $295,000 contribution for the New Brunswick Environmental Network (NBEN), which will use the funding to educate and train individuals and organizations on seed collection, tree planting and restoration techniques. The NBEN will collaborate with local nurseries to grow native and climate-resilient seedlings from collected seeds. These services will be available to tree-planting organizations and landowners in New Brunswick.A $33,000 contribution for the Petitcodiac Watershed Alliance to work with local communities in identifying and caring for tree-planting sites in the City of Dieppe. This project has empowered local community tree-planting initiatives by transferring knowledge through staff and volunteer training, which resulted in 2,000 new trees being planted in Dieppe in 2023.

Federal funding comes from the 2 Billion Trees program, part of the Government of Canada’s broader approach to nature-based climate solutions. Trees planted help to clean the air, keep neighborhoods cool in the summer, create jobs and fight climate change while protecting nature. By working together with provinces, territories, local communities, non-and for-profit organizations and Indigenous Peoples, Canada continues to build a strong, healthy future for generations to come.

Quotes

“Partnering with provinces and territories plays a critical role in the sustainable management of our forests and tackling the dual crisis of climate change and biodiversity loss. The Government of Canada is pleased to be partnering with New Brunswick to continue making progress toward planting trees that will clean the air we breathe, improve water quality and mitigate climate change across Canada. Through collaborative action and dedication, we are taking a step in the right direction to create a healthier environment for generations to come.”

The Honourable Jonathan Wilkinson
Minister of Energy and Natural Resources

“An investment in the future of our environment is an investment in the future health and well-being of Canadians. In collaboration with our provincial partners, this initiative will help restore and enhance biodiversity by planting climate-resilient native trees. In the face of a changing climate, we are committed to ensuring the long-term sustainability of our magnificent and diverse forests in New Brunswick.”

The Honourable Ginette Petitpas Taylor
Minister of Veteran Affairs and Associate Minister of National Defence 

“Our forests are our most valuable natural renewable asset. They not only help drive our economy but also contribute to significantly reducing the impacts of climate change and biodiversity loss. This investment supports our forest management approach as outlined in Our Forests are for Everyone strategy released in August of 2023.”

The Honourable Hugh J.A. (Ted) Flemming
New Brunswick Minister for Natural Resources and Energy Development

“Our project looks to tackle the challenges caused by the limited availability of native tree species in local nurseries, which hampers overall restoration efforts and biodiversity enhancement. Through strategic partnerships and training, we aim to enhance seed procurement practices, increase native seedling availability and engage the community to ensure the long-term health and resilience of New Brunswick’s beautiful ecosystems.”

Annika Chiasson, 
Executive Director, New Brunswick Environmental Network 

“Thanks to the Government of Canada’s 2 Billion Trees fund and everyone involved, we were able to partner with over a hundred students from l’École Antonine-Maillet to plant 2000 native trees on the school property. Not only has this activity enhanced the school’s outdoor classroom, but it is also aiding in reducing air pollution, cooling the area in the summertime, reducing habitat fragmentation, increasing biodiversity of native species and strengthening forest edges against exposure to wind and storms. The Petitcodiac Watershed Alliance hopes to continue conducting meaningful projects such as this with the continued support of the Government of Canada and the Province of New Brunswick.”

Shane Boyd
Project Lead, Petitcodiac Watershed Alliance

Quick Facts

Planting two billion trees is a marathon, not a sprint; with a focus on long-term agreements like this one with New Brunswick, the 2BT program is well on its way. As of March 31, 2023, the 2BT program has secured or is negotiating agreements to plant over 553 million trees.Partnerships with provinces and territories are key as they manage 90 percent of Canada’s forested land. With the agreement announced today, Canada and New Brunswick confirm their joint intention to create lasting benefits for New Brunswick’s forests, including habitat restoration and forest resilience in a changing climate.The 2BT program collaborates with partners to understand their plans for preparing sites, how they are selecting species, and how they plan to monitor after planting. Partners report every year, and the 2BT program conducts site visits and will be using remote sensing to monitor the progress and the health of the trees. By ensuring the initial job is done well, nature can then thrive, maintaining the long-term health of forested sites.

Related Information

2 Billion Trees programOur action: How we will get there togetherPlanting the right tree in the right place for a better tomorrow2030 Emissions Reduction Plan: Clean Air, Strong Economy

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SOURCE Natural Resources Canada

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How a Unified Monetization Solution Is Driving eCPM and Revenue Growth for Casual Games Worldwide

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SINGAPORE, May 8, 2026 /PRNewswire/ — Casual, hyper-casual, and hybrid-casual games have become dominant categories in the global mobile market, making in-app advertising (IAA) a key driver of monetization success. However, many developers continue to face major challenges, including unstable fill rates, fluctuating eCPMs, difficulties balancing multiple regional markets, and the ongoing tradeoff between user experience and revenue growth.

To address these issues, zMaticoo has compiled a series of monetization case studies from leading game publishers and studios across China, Vietnam, Europe, and North America. These teams span hyper-casual, puzzle, board, card, and light-casual game categories, with DAUs ranging from millions to tens of millions. By adopting the same monetization framework, they achieved simultaneous growth in fill rate, eCPM, and ad revenue while maintaining stable user experience.

A common challenge among these teams was the shrinking monetization margin across global markets, creating an urgent need for sustainable revenue growth. At the same time, developers were cautious about over-monetization negatively impacting retention and player engagement.

To solve these challenges, zMaticoo introduced an AI-driven monetization system with full-funnel optimization capabilities. The platform connects developers directly to premium global advertiser budgets across both performance and brand advertising. AI models identify high-value traffic in real time based on region, audience, and usage scenarios, prioritizing high-eCPM demand sources. Separate bidding strategies are applied for mature and emerging markets to avoid revenue loss caused by one-size-fits-all pricing models.

The platform also provides refined ad format optimization:

Banner Ads: optimized display share and loading timing to improve SOV and stabilize eCPM;Interstitial Ads: precisely triggered during high-value moments such as level completion or pause screens, with especially strong premiums in emerging markets;Rewarded Video: deeply integrated into gameplay loops, delivering high user acceptance and conversion performance.

On the technical side, zMaticoo optimized SDK infrastructure to improve fill stability under weak network conditions. Ad loading time was reduced from five seconds to under two seconds through a rebuilt loading architecture. Progressive asset loading further minimized timeout-related drop-offs. AI-powered ad templates dynamically generated personalized creatives, improving both CTR and conversion performance.

The zMaticoo team also provides one-stop operational and analytics support. Developers can monitor fill rate, impressions, eCPM, and revenue through a unified dashboard, while dedicated optimization specialists provide 7×12 support for A/B testing, strategy iteration, and scaling guidance. The platform is deeply integrated with major mediation solutions, enabling one-time integration and multi-scenario deployment while reducing development and maintenance costs.

According to zMaticoo platform data:

In mature markets including the United States, Germany, Japan, and South Korea, banner eCPMs increased by 5%–10%, while interstitial premiums improved by over 5%;In emerging markets such as Brazil, Mexico, and Southeast Asia, interstitial eCPMs increased by more than 10%.

The monetization framework has demonstrated effectiveness across hyper-casual, puzzle, board/card, and utility app categories, supporting both rapid scale-up and long-term monetization stability.

Partner feedback includes:

“We are highly satisfied with the revenue uplift after integration. Our core products’ banner performance now ranks among the top tier.””Revenue recovered significantly after A/B testing, and we are expanding testing across more products.””One solution now supports multiple global markets without requiring separate monetization strategies for each region.””Interstitial monetization performance has been especially strong, with SOV reaching 10%–20% for several partners.”

zMaticoo believes successful monetization today is not about stacking more ad platforms, but about leveraging AI, technology, and refined operations to unlock long-term traffic value. Whether for hyper-casual publishers, puzzle game studios, or global mobile app companies, this AI-powered monetization framework is designed to deliver sustainable revenue growth while preserving user experience.

View original content:https://www.prnewswire.com/news-releases/how-a-unified-monetization-solution-is-driving-ecpm-and-revenue-growth-for-casual-games-worldwide-302767432.html

SOURCE zMaticoo

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Fox ESS Celebrates Strong Momentum with Integrated Solar Storage & Charging Solutions at Smart Energy 2026

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SYDNEY, May 9, 2026 /PRNewswire/ — Fox ESS, a global leader in renewable energy solutions, attended Smart Energy 2026 during 6-7 May as a platinum sponsor. At the event, Fox ESS showcased its next-generation approach to solar storage and EV charging solution, delivering a seamless, future-ready energy experience for homeowners and installers across Australia.

Integrated Solutions Tailored for Aussie Homes

At Smart Energy 2026, Fox ESS highlighted its storage-to-charging solution, designed to make everyday energy use more convenient for local residents. With performance-led products and proven market traction, Fox ESS is set to play its part in building a more resilient energy future for Australia.

Battery Systems

Fox ESS continues to build momentum in the battery market. Sunwiz, an Australian solar consultancy, recently reported that Fox ESS ranked No.1 in March for installation capacity. And the company also revealed it has installed more than 25,000 systems in April. During the exhibition, Sunwiz presented Fox ESS with an award, recognising the company as Top Solar Company for Fastest Growing Battery.

CQ7 V6+ High Voltage Battery (42kWh and above)
Building on Fox ESS’ proven strengths, compact design and high capacity, CQ7 V6+ is well suited to medium-sized households and ensure the free use of electricity and maximize the self-consumption.EQ4800 High Voltage Battery (28kWh)
A reliable choice for smaller households, designed for efficient day-to-day energy storage.

Alongside its battery range, Fox ESS showcased all-in-one systems, including Stackable AIO and EVO, designed to simplify installation while maintaining a high standard of design and presentation.

Inverters

Fox ESS offers a range of inverters to suit local requirements, supported by up to 200% PV oversizing and a 10-year product warranty.

Single-phase: H1‑G2 (3–6kW); KH series (7–10.5kW)Three-phase: H3 Smart (5–15kW); H3 Pro (15–29.9kW); H3 Plus (50–125kW)

EV Chargers

With EV adoption accelerating, Fox ESS also offers EV charging solutions with solar linkage, designed to work across its inverter portfolio. The chargers provide robust, smart energy management, including dynamic load balancing to help protect home circuits.

A Series (7.3kW / 11kW / 22kW): IP65 and IK08 protection, OCPP-compliant.L Series (7.3kW / 11kW): straightforward installation with multiple colour options.

Big Battery Still Takes Centre Stage

As the Cheaper Home Battery Program moves into a new phase under an updated rebate policy, interest in larger battery systems continues to grow, particularly as more households consider EV upgrades amid rising fuel costs. More EVs typically mean households need greater energy availability, making higher-capacity storage an increasingly attractive option.

Looking ahead, from 1 July 2026, the Australian Government’s Solar Sharer Offer (SSO) will provide eligible households with three hours of free daily electricity to align with peak solar generation. Households with larger batteries will be well placed to make the most of this opportunity.

Fox ESS is also working with local VPP partners, including Amber Electric and Origin Loop VPP, helping homeowners unlock maximum value while supporting greater grid stability.

Maimai Comes Alive at the Exhibition

Visitors to the Fox ESS stand experienced a full programme of brand activations across the event. Following the online announcement, Sydney served as Maimai’s first physical stop, bringing the community together for face-to-face engagement. Attendees queued to take photos with the brand’s friendly and recognisable mascot.

Long-Term Commitment to Australia

Fox ESS has opened two local offices in Melbourne and Sydney, with more than 30 dedicated specialists supporting local customer needs. The company is also looking to play a wider role in Australia’s energy transition.

Notably, Ian Thorpe made his first in-person appearance at Fox Night, where he presented partners with awards. At the event party, Fox ESS also hosted a battery installation challenge, featuring eight rounds of competition, with the final winners receiving a range of prizes.

“We’re delighted to see such a strong result following the rollout of local policy. With nearly 400,000 Australian households now installing batteries, Fox ESS has played a key role, but this is only the beginning. We’re committed to keeping momentum and helping make a smarter, more reliable energy future a reality for more homes.” said Brooks Richard Geng, APAC & Middle East Managing Director, Fox ESS.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/fox-ess-celebrates-strong-momentum-with-integrated-solar-storage–charging-solutions-at-smart-energy-2026-302767429.html

SOURCE Fox ESS

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TELUS announces election of directors

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VANCOUVER, BC, May 8, 2026 /CNW/ – TELUS Corporation (TELUS) (TSX: T) (NYSE: TU) announced today that the nominees listed in TELUS’ 2026 information circular were elected as directors of TELUS. The detailed results of the vote for the election of directors held at TELUS’ annual meeting on May 8, 2026 (the Meeting) are set out below.

Each of the following 14 nominees proposed by management was elected as a director of TELUS:

Nominee

Votes For  

% Votes For  

Votes Withheld  

% Votes Withheld 

Raymond T. Chan

592,322,965

97.91

12,667,245

2.09

Hazel Claxton

599,400,953

99.08

5,589,256

0.92

Lisa De Wilde

583,361,107

96.42

21,629,103

3.58

Victor Dodig

593,352,117

98.08

11,638,092

1.92

Darren Entwistle

586,791,970

96.99

18,198,239

3.01

Thomas Flynn

596,684,564

98.63

8,305,646

1.37

Mary Jo Haddad

577,841,419

95.51

27,148,791

4.49

Martha Hall Findlay     

595,075,545

98.36

9,914,665

1.64

Christine Magee

597,282,615

98.73

7,707,595

1.27

John Manley

579,845,538

95.84

25,144,672

4.16

David Mowat

592,867,380

98.00

12,122,830

2.00

Marc Parent

577,961,748

95.53

27,028,461

4.47

Denise Pickett

596,211,746

98.55

8,778,464

1.45

W. Sean Willy

595,898,668

98.50

9,091,541

1.50

Final voting results on all matters voted on at the Meeting will be published shortly on telus.com/agm, and filed with the Canadian and U.S. securities regulators.

About TELUS

TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company operating in more than 45 countries and generating over $20 billion in annual revenue with more than 21 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes. TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. TELUS Health is enhancing approximately 170 million lives across 200 countries and territories through innovative preventive medicine and well-being technologies. TELUS Agriculture & Consumer Goods utilizes digital technologies and data insights to optimize the connection between producers and consumers. TELUS Digital specializes in digital customer experiences and future-focused digital transformations that deliver value for their global clients. Guided by our enduring ‘give where we live’ philosophy, TELUS continues to invest in initiatives that support education, health and community well-being. In 2023, we launched the TELUS Student Bursary, which strives to ensure that every young person in Canada who wants a postsecondary education has the opportunity to pursue one. To date, the program has distributed over $6 million in bursaries to 2,000 students and counting. Since 2000, TELUS, our team members and retirees have contributed $1.85 billion in cash, in-kind contributions, time and programs, including 2.5 million days of service–earning TELUS the distinction of the world’s most giving company.

For more information, visit telus.com or follow @Darren_Entwistle on Instagram.

For more information, please contact:

Jacinthe Beaulieu
TELUS Media Relations
Jacinthe.Beaulieu@telus.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/telus-announces-election-of-directors-302767404.html

SOURCE TELUS Communications Inc.

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