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Fantasy Sports Market size is set to grow by USD 9.72 billion from 2024-2028, Launch of various apps for fantasy sports boost the market, Technavio

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NEW YORK, July 19, 2024 /PRNewswire/ — The global fantasy sports market size is estimated to grow by USD 9.72 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  7.05%  during the forecast period. Launch of various apps for fantasy sports is driving market growth, with a trend towards use of fantasy sports for brand promotion. However, uncertain future of fantasy sports and ill effects of gaming on health  poses a challenge. Key market players include APKMozo.com, Blitz Studios Inc., Dream Sports, FantasyPros.com, Fantrax, Flutter Entertainment Plc, Fox Corp., GamesKraft Technologies Pvt. Ltd., GDC Media Ltd., Head Digital Works Pvt. Ltd., i3 Interactive Inc., MyTeam11, NFL Enterprises LLC, Paramount Global, Playerzpot Media Pvt Ltd, Premier League Ltd., RealTime Fantasy Sports Inc., Sachar Gaming Pvt. Ltd., Sorare, and Yahoo.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Fantasy Sports Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 7.05%

Market growth 2024-2028

USD 9.72 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.76

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 37%

Key countries

US, Canada, Mexico, China, and UK

Key companies profiled

APKMozo.com, Blitz Studios Inc., Dream Sports, FantasyPros.com, Fantrax, Flutter Entertainment Plc, Fox Corp., GamesKraft Technologies Pvt. Ltd., GDC Media Ltd., Head Digital Works Pvt. Ltd., i3 Interactive Inc., MyTeam11, NFL Enterprises LLC, Paramount Global, Playerzpot Media Pvt Ltd, Premier League Ltd., RealTime Fantasy Sports Inc., Sachar Gaming Pvt. Ltd., Sorare, and Yahoo

 

Market Driver

Many prominent brands have adopted fantasy sports as a marketing strategy. Unilever’s Dove Men+Care launched a fantasy football hub, offering exclusive football advice from ESPN analysts to consumers. Toyota sponsors Yahoo fantasy football league recaps, while Hilton provides free-entry fantasy racing contests for hotel honors club members. Brands target high-income customers aged 25 to 50 through this platform. This trend is anticipated to persist, contributing significantly to the expansion of the global fantasy sports market in the coming years. 

The Fantasy Sports Market is experiencing significant growth, with popular sports leagues and tournaments like the NFL, Premier League, IPL, and more driving fan engagement. Fantasy sports platforms are thriving in the online gaming sector, thanks to high-speed internet and mobile applications. Football, baseball, basketball, hockey, cricket, and other sports are all represented in this industry. User interfaces and social interaction are key features, with daily fantasy contests, virtual trading, and gameplay at the heart of the experience. The market is also exploring trends like eSports, virtual reality (VR), and augmented reality (AR). Secure payment methods are essential for fantasy sports platforms, with blockchain-based apps and one-time payments becoming increasingly popular. Freemium models, in-app purchases, advertising, and premium subscriptions are common revenue streams. However, the industry faces challenges, including illegal sports betting and online gambling. NFT-based games, like Reignmakers and Fantasy Football, are emerging trends in this space. Sports like soccer, FIFA, badminton, and football (rugby) are also gaining traction. The market is continually evolving, with new technologies and trends shaping its future. 

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Market Challenges

The fantasy sports market experiences constant fluctuations, with companies like FanDuel and DraftKings rising to billion-dollar revenues, despite initial obscurity. However, their business models faced legal challenges in 2015 due to gambling concerns. Consumer protection became a priority, impacting market growth. Gaming addiction leads to health issues, such as carpal tunnel syndrome, headaches, migraines, sleep disturbances, chronic back pain, and unhealthy eating patterns contributing to childhood obesity. Increasing awareness of these health risks is causing some gamers to limit their participation, negatively affecting the fantasy sports market’s growth during the forecast period.The Fantasy Sports Market encompasses various challenges in the mobile application sector, including Football, Baseball, Basketball, Hockey, Cricket, and more. Platforms like Reignmakers and NFT-based games are revolutionizing the industry with Virtual Reality (VR) and Augmented Reality (AR) technology. The Online Gaming Business thrives in secure payment methods, utilizing Blockchain-based apps and Fantasy chatbots. Illegal sports betting and online gambling pose challenges, but One Time Payment and Freemium models offer solutions. Internet penetration drives growth in Sports Tech, employing Software engineers, Data scientists, and Cyber security professionals. Sports viewership increases with Sponsorships and Online sports gambling on mobile devices and the Internet. Pay-per-download, Subscription services, and In-app advertisements generate revenue. Sensor Tower data reveals trends in this dynamic market.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This fantasy sports market report extensively covers market segmentation by  

Product 1.1 Fantasy soccer1.2 Fantasy baseball1.3 Fantasy basketball1.4 Fantasy football1.5 OthersPlatform 2.1 Mobile application2.2 WebsiteGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Fantasy soccer-  Fantasy soccer is a popular game where participants build teams of real-life soccer players and earn points based on their on-field statistics. This game includes eleven players in four positions. Soccer’s global appeal fuels the fantasy soccer market’s growth. Notable leagues include Draft Fantasy Football, McDonald’s FIFA World Cup Fantasy, Fantasy Premier League, and UEFA Champions League Fantasy Football. The market’s expansion is anticipated to increase during the forecast period due to benefits like unlimited pre-season transfers, capped in-season transfers, and variable transfer fees based on player performance. The growing number of viewers on digital platforms is also a positive factor.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global sports tourism market is witnessing significant growth driven by increasing fan engagement and major sporting events. Simultaneously, the sports betting market is expanding rapidly due to the legalization of sports betting in various regions and advancements in digital platforms. The sports sponsorship market is also thriving, with brands leveraging high-profile sports events to enhance visibility and consumer engagement. Together, these markets are transforming the sports industry, creating new opportunities for stakeholders and driving substantial economic impact globally.

Research Analysis

The Fantasy Sports Market is a thriving online gaming business that allows fans to engage with their favorite sports leagues and teams in a unique way. With the increasing popularity of the NFL, Premier League, IPL, and other global tournaments, the market for fantasy sports is experiencing exponential growth. High-speed internet and smartphones have made it easier than ever to access fantasy sports platforms and participate in real-time. Fantasy sports platforms offer secure payment methods, ensuring a safe and enjoyable experience for users. The latest innovations include blockchain-based apps and fantasy chatbots, providing enhanced security and convenience. However, the industry also faces challenges such as illegal sports betting and the need to comply with regulations. Sports Tech companies are at the forefront of developing new software and hiring software engineers and data scientists to analyze player statistics and create accurate projections. With the increasing internet penetration in emerging markets, the fantasy sports market is poised for even greater expansion. Baseball, Cricket, Football (rugby), and Volleyball are just a few of the many sports that have a dedicated fan base in the fantasy sports community.

Market Research Overview

Fantasy sports markets have seen explosive growth in recent years, fueled by the popularity of sports leagues and tournaments across the NFL, Premier League, IPL, and more. Fans engage with fantasy sports platforms through high-speed internet and online gaming, enjoying gameplay on user-friendly interfaces that offer social interaction and daily fantasy contests. Virtual trading in football, baseball, basketball, hockey, cricket, and other sports is a major draw, with mobile applications and virtual reality (VR) and augmented reality (AR) experiences adding to the excitement. The online gaming business is booming, with secure payment methods and blockchain-based apps ensuring safety and transparency. NFT-based games like Reignmakers and Fantasy Football are also gaining traction. However, illegal sports betting and online gambling pose challenges, with one-time payment, freemium, website, in-app purchases, advertising, and premium subscriptions all part of the business model. Sports tech companies employ software engineers, data scientists, and cyber security professionals to develop innovative solutions, while badminton, football (rugby), volleyball, and other sports also have their dedicated fan bases. Internet penetration and sports viewership continue to drive growth, with sponsorships and online sports gambling adding revenue streams. Mobile devices and the internet are essential tools for accessing these services, with pay-per-download, subscription services, and in-app advertisements providing additional revenue opportunities. Sensor Tower reports that the mobile application sector is a key driver of growth in the fantasy sports market.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductFantasy SoccerFantasy BaseballFantasy BasketballFantasy FootballOthersPlatformMobile ApplicationWebsiteGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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