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Mystore Unveils AI-Powered Semantic Search for ONDC Network Using Google Cloud’s Vertex AI

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GURUGRAM, India , July 25, 2024 /PRNewswire/ —  Mystore®, the first ONDC-connected marketplace, bolsters its offerings by unveiling AI-powered Semantic Search designed to enhance seller conversions through improved buying experience. This latest addition to Mystore’s offerings for ONDC Network sellers and buyers aims to provide granular search results through exact query interpretation. By understanding the context of search queries, AI-based semantic search delivers a more intuitive and satisfying shopping experience, encouraging repeat visits and purchases.

The ONDC Network has recorded immense growth in the last year. With thousands of sellers joining the open network each day, it becomes imperative to have a system that makes their products visible, discoverable, and relevant to the search queries posted by the buyers. Amidst the huge catalogs posted by other sellers, having discoverability for all related search queries is crucial for business growth through the Open Network for Digital Commerce.

By enabling AI-powered semantic search on its ONDC Network Buyer App, Mystore has eliminated the guesswork, providing buyers with accurate and relevant product matches. This improvement enhances product visibility and fosters higher engagement and conversion rates, creating a win-win situation for the sellers and the buyers in the rapidly scaling ONDC Network ecosystem.

Mystore’s Semantic Search technology is designed to benefit sellers and buyers by:

Accurate query interpretation that enhances search results’ relevance by understanding customer intent.Tailored product recommendations that provide personalized product suggestions to meet customers’ needs and enhance their shopping experience.Quick results for queries that reduce search time and eventually lead to more exploring and bigger ticket sizes.Optimizing search performance to interpret complex queries and offer fast and efficient search results that drive better traffic.Higher conversion rates by ensuring customers find exactly what they are looking for with minimal effort.

Mr. T. Koshy, CEO, ONDC, emphasized the crucial role of AI-powered semantic search for the ONDC Network conversions, saying, “As the open network experiences exponential growth, the ability to precisely match buyers with the right seller offerings becomes crucial. Mystore’s latest offering of integrating AI-powered semantic search on the ONDC Network is thus a pivotal addition. This technology not only enhances the shopping experience but also levels the playing field for sellers of all sizes, enabling them to compete purely based on the relevance and quality of their products/services.”

“Google Cloud’s Vertex AI is enabling high quality searches for Mystore and ONDC enabling better discoverability and thereby enabling buyers and sellers to seamlessly connect on the platform,” said Bikram Singh Bedi, Vice President and Country MD at Google Cloud India.

Highlighting the impact of AI-powered Semantic Search on seller visibility, Mr. Rajiv Kumar Aggarwal, CEO & Founder, Mystore said, “In the open-to-all digital landscape of the ONDC Network, sellers need advanced technologies to enhance product visibility, discoverability, and conversions. Our AI-powered Semantic Search enables sellers to achieve unparalleled visibility on the ONDC Network, making their products easily discoverable by potential buyers. With the potential to increase ecommerce conversion rates by up to 25%, Mystore’s AI-powered Semantic Search delivers highly relevant search results by understanding the intent behind queries, boosting buyer engagement, and ultimately resulting in higher conversions.”

About Mystore

Mystore® is an ONDC-connected marketplace that offers an unparalleled Ecommerce Ecosystem enabling Enterprises and SMEs to leverage the ONDC network to accelerate their growth. Mystore specializes in setting up dealer-network-based Quick Commerce Marketplaces for brands in record time.  With its Mystore Seller App and Buyer app for the ONDC Network, Mystore enables seamless selling and buying via the Open Network for Digital Commerce. Mystore’s cutting-edge ecommerce solutions are built on StoreHippo® – the leading enterprise ecommerce platform powering top enterprise brands across the globe for 9+ years. Mystore enables hyperlocal businesses, SMEs, D2C brands, and Enterprises to join the ONDC Network ecosystem and explore the vast Indian markets. Built on next-gen technology, PCI-DSS, SOC2 and ISO/IEC 27001 compliant, Mystore offers a level-playing field and 360-degree ecommerce solutions to businesses irrespective of their size and industry vertical. 

About ONDC:

Incorporated on 31st December 2021, Open Network for Digital Commerce (ONDC), a Section 8 company, is an initiative of the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry, Government of India to create a facilitative model that revolutionizes digital commerce, giving greater thrust to penetration of retail e-commerce in India. ONDC is not an application, platform, intermediary, or software but a set of specifications designed to foster open, unbundled, and interoperable Open Networks.

Logo: https://mma.prnewswire.com/media/1913630/3693818/Mystore_Logo.jpg

 

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Melody Party Offers Over 20,000 Songs and Adds More Than a Thousand New Tracks Monthly, Enhancing Its Online Karaoke Experience

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SEOUL, South Korea, Oct. 27, 2026 /PRNewswire/ — Melody Party is a music social app featuring a variety of activities, including Mic Grab, Artist Mafia, and Singing Battle. Through its online karaoke feature, SING A SONG, the app brings the traditional karaoke experience online, removing time and location constraints and offering a music experience that combines real-time singing with social interaction.

SING A SONG features an extensive library of more than 20,000 songs, with over a thousand new songs added every month. Its diverse selection includes popular K-pop tracks, classic Korean songs, and karaoke favorites. The feature offers a free-use model, allowing users to start singing their chosen songs without paying a separate fee. This helps reduce the time and cost associated with visiting traditional coin-operated karaoke venues, making it easier to enjoy singing as part of everyday life.

In terms of functionality, SING A SONG supports pitch adjustment and independent volume controls for vocals and accompaniment, allowing users to customize their singing experience according to their preferences. Users can also create online karaoke rooms, invite friends to sing together in real time, and enjoy voice chat and social interaction.

By continuously expanding its song library and offering diverse music-based interactive experiences, Melody Party continues to strengthen its music ecosystem. Through SING A SONG, the platform aims to create an accessible, highly interactive online music social space.

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SOURCE Melody Party

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Drawing new strength from 20-year legacy, IAACA calls on global counterparts to join annual conference to fortify integrity

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MARRAKECH, Morocco, Oct. 27, 2026 /PRNewswire/ — The International Association of Anti-Corruption Authorities (IAACA), an independent and non-political anti-corruption organisation with over 190 member anti-corruption authorities (ACAs) worldwide, will co-host IAACA Annual Conference 2026 in Marrakech, Morocco next month together with the Independent Commission Against Corruption of Hong Kong, China (ICAC) and the National Authority for Probity, Prevention and Fight Against Corruption of Morocco (INPPLC) to chart a path for the global graft fight and explore cutting-edge approaches to tackle emerging corruption challenges.

Themed “Building on 20 Years of Legacy: Drawing Strength from the Past, Guarding Global Integrity for the Future”, the international event will not only mark the 20th anniversary of the IAACA, but also provide a dynamic forum for IAACA members to exchange insights and enhance co-operation.

Calling on international counterparts to participate in the conference scheduled for November 25, IAACA President Mr Woo Ying-ming, who also serves as ICAC Commissioner, said that “As the IAACA marks its 20th anniversary, the conference will bring together global anti-corruption community at a pivotal moment for collective action. I anticipate that the valuable insights and new approaches generated through the international synergy will chart a resilient strategic path for us to navigate integrity risks and draw strength from our shared legacy to guard global integrity for generations to come.”

During the conference, renowned international experts from the United Nations Office on Drugs and Crime (UNODC), Basel Institute on Governance, the International Anti-Corruption Academy, and global anti-corruption and law enforcement agencies and institutions will shed light on harnessing artificial intelligence in the fight against corruption, safeguarding integrity within global climate and biodiversity frameworks and analysing global corruption measurement and systemic effectiveness.

Following the conference, the ICAC, the INPPLC, the IAACA and the UNODC will co-organise a training seminar on leveraging AI in combating corruption.

While the ICAC and INPPLC will share how AI and new technology can reshape the future of anti-graft enforcement and corruption prevention, the UNODC will provide a global perspective on using AI models in financial crime investigations and addressing the operational relevance, legal robustness and adaptability across jurisdictions.

For details of the conference and training, please visit:
https://www.icac.org.hk/icac/iaaca-morocco-2026/index.html

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SOURCE International Association of Anti-Corruption Authorities (IAACA)

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Viettel moves 100 million subscribers to home-grown cloud-native charging in three months – with zero downtime

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HANOI, Vietnam, Oct. 27, 2026 /PRNewswire/ — Viettel High Technology Industries Corporation (Viettel High Tech), part of Viettel Group, has migrated more than 100 million subscribers and some 5,000 tariff plans at Viettel, Vietnam’s largest mobile operator, to vOCS 4.0, its in-house cloud-native charging system. The three-month cutover ran on a live national network with no service disruption.

Replacing a charging system is one of the riskiest projects an operator can undertake, which is why many stick with legacy platforms. Viettel High Tech reduced the risk through real-time data synchronization, parallel running and a phased cutover, with instant rollback at every stage.

The project won the Telecom Review Excellence Awards 2026 prize for Best Technology Deployment in Asia, a first for a Vietnamese company.

What it means for operators:

Scale: more than 300,000 transactions per second at latency below 5 milliseconds, across 2G–5G and fixed services on one platformLower cost: up to 50% less hardware investment than the previous generation, by sharing infrastructure with the networkAgility: new tariff plans in hours instead of days, new features three times faster and deployments about 30% fasterResilience: two active data centers about 2,000 km apart and automatic recovery in under two minutes

Viettel High Tech developed every core layer in-house, from a telecom-grade cloud-native platform and NFV-MANO orchestration to real-time charging, subscriber and balance management.

“Passing rigorous tests of real-time self-diagnosis and self-recovery is what allows an operator to keep its promise of 24/7 service to customers,” said Luu Manh Ha, CEO of Viettel Networks, which operates the system on Viettel’s network in Vietnam. “Above all, owning the charging system means an operator is not dependent on foreign vendors – it safeguards digital sovereignty and preserves business flexibility.”

“The charging system is where an operator’s business strategy turns into revenue in real time,” said Nguyen Minh Quang, CEO of Viettel High Tech. “We believe vOCS 4.0 is ready to help operators worldwide capture the value of 5G and digital services.”

In 2017, vOCS 4.0’s predecessor, vOCS 3.0, replaced a foreign vendor’s platform for 90 million Viettel subscribers. Across both generations, vOCS serves more than 220 million subscribers in 11 countries. Viettel High Tech now offers vOCS 4.0 to operators worldwide.

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SOURCE Viettel Group

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