BERLIN, Sept. 7, 2026 /PRNewswire/ — Potensic, a global brand specializing in lightweight camera drones, returns to IFA Berlin for the third consecutive year, showcasing its latest camera drone, ATOM 3, at Messe Berlin.

Under this year’s theme, “SEE BEYOND,” Potensic invites creators to move beyond familiar perspectives and discover new possibilities in visual storytelling.

Designed for travel, outdoor exploration and everyday creativity, the ATOM 3 weighs under 249 grams, placing it in Europe’s EASA C0 category and making it easier for users to take to the skies with minimal regulatory requirements.

Its 1/1.3-inch sensor and 48mm dual-focal camera capture both expansive landscapes and detailed close-ups, while 4K/60fps HDR video delivers rich detail across a wide range of lighting conditions. With up to 40 minutes of flight time for the European version, 16 km video transmission and AI Follow 2.0, ATOM 3 gives travelers, hikers, cyclists and families more freedom to capture their experiences from new perspectives.

Since launching on June 10, 2026, ATOM 3 has quickly gained momentum across Europe, entering Amazon Germany’s Hot New Releases chart during its debut month and earning ratings of 4.6 stars and above across European Amazon marketplaces. It has also been featured by leading technology and drone media, including TechRadar, heise online, T3 and FlytPath, and was named among the best beginner drones by Tom’s Guide.

Available from €379.99, ATOM 3 is sold across Europe through Amazon, leading retailers including MediaMarkt, Saturn, Allegro, bol, Alza, RTV EURO AGD, Digitec and Kamera Express, as well as the official Potensic store.

“Europe is our most important market, and its high standards continue to push us to become a better global company,” said Perry Yuan, Vice President of Potensic. “Together with our retail, media and creator partners, we want to give more people the freedom to explore new perspectives—to fly free and shoot like a pro.”

About Potensic

Founded in 2014, Potensic designs lightweight camera drones that make aerial imaging more accessible to everyone. Its products are available in more than 100 countries through leading online and retail channels.

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SHENZHEN, China, Sept. 7, 2026 /PRNewswire/ — In June 2026, INFiLED completed a new digital wayfinding installation at Shenzhen North Railway Station, where GeminiLED Series was deployed at key passenger circulation points. Together with earlier INFiLED rail projects across China, the installation points to a broader role for LED display in transport environments.

Brightness, protection and energy efficiency remain fundamental. Yet as passenger flows grow more complex and stations take on a wider mix of information, wayfinding and operational functions, display value increasingly depends on where information appears, how it responds to movement and how naturally the screen fits the space around it.

That shift is visible across several recent projects: at Shenzhen North, passenger flow is shaping display design; Hera installations across multiple high-speed rail stations show how standardization can coexist with site-specific adaptation; and LED display is extending from passenger-facing areas into professional operational environments.

Shenzhen North: When Passenger Flow Shapes the Product

Shenzhen North Railway Station brings high-speed rail together with three metro lines, creating passenger flows that converge, divide and change direction throughout the hub. In this environment, wayfinding depends not only on what information is shown, but also on where passengers encounter it and which direction they are travelling.

INFiLED GeminiLED Series responds directly to that spatial requirement. Its dual-sided structure integrates two independently controlled display faces within one suspended unit, allowing information to address passengers approaching from opposite directions. During peak periods, both sides can reinforce key transfer and wayfinding guidance; at quieter times, each face can present different content for the audience around it.

The product design follows the same spatial logic. With a 25.5 mm ultra-slim profile and suspended installation, INFiLED GeminiLED brings bidirectional communication into a restrained overhead form. Its lightweight structure is particularly relevant to operating stations, where structural loading, available space and short installation windows place practical limits on refurbishment work.

Shenzhen North illustrates a wider change in rail display: passenger flow, viewing direction and architectural conditions are increasingly shaping the role and form of the screen itself.

Across Multiple Stations: Standardization Meets Local Needs

A major interchange may call for a highly specific response. Across the wider rail network, repeatability becomes equally important.

INFiLED Hera Series has been deployed at Chuzhou, Lu’an, Lianyungang, Wuxi, Nanjing South, Yiwu and Rizhao railway stations. The underlying platform remains consistent, while pixel pitch, screen form and installation configuration respond to different spaces and information tasks:

Chuzhou places a large display around the gate area, keeping passenger information prominent as people move towards boarding.Lu’an and Lianyungang combine train information with commercial DOOH content.Wuxi uses three screens to extend information visibility across the waiting hall, while Nanjing South places greater emphasis on sustained 24/7 operation.Yiwu and Rizhao take Hera into wraparound and customized forms, allowing digital content to follow service areas and architectural geometry more closely.

Together, these projects show why standardization and adaptability need to advance side by side. A consistent product platform creates a repeatable foundation for engineering and delivery, while site-specific configuration keeps each installation aligned with local passenger flow, architecture and information priorities.

From Passenger Spaces to Operational Environments

The role of LED also extends beyond the areas passengers see.

At Shenzhen’s Pingshan Square Station, a WP Series P1.25 display presents train information at platform level. Other Shenzhen Metro projects, including Pingshanwei and Baishitang, further show how different LED formats can respond to different station layouts and passenger-facing information needs.

Behind these public spaces are the environments where rail operations are monitored, coordinated and discussed. Here, display priorities shift towards fine-pitch clarity, extended viewing, thermal performance and serviceability.

INFiLED’s portfolio extends into these control rooms and professional spaces through WT Series for ultra-fine-pitch visualization, WP Wrap for curved control-room environments, and WK Series for close-viewing monitoring and meeting applications.

A meeting-room installation at the Shenzhen Metro Building adds another layer to this picture. Rail display now spans both the spaces passengers move through and the professional environments where information is reviewed and operations are coordinated.

A More Integrated Direction for Rail Display

Taken together, these projects reveal a clear progression.

At Shenzhen North, passenger movement shapes the display. Across the Hera installations, a repeatable platform adapts to different station conditions. From platforms and waiting halls to operational and management spaces, LED is reaching further across the rail environment.

The larger shift is from treating display as an endpoint for information to considering it as part of the space in which information is used.

For passengers, that means guidance appearing where decisions are made. For stations, it means display forms that respond to real architectural and installation conditions. For operators, it means visual technology suited to both public and professional environments.

As rail networks continue to expand and digitalize, the strongest display strategies will align technology with movement, architecture, information and operation from the outset. Across INFiLED’s recent rail projects, that direction is already taking visible form.

Website: www.infiled.com
Contact: info@infiled.com 

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SOURCE INFiLED

SHARJAH, UAE, Sept. 7, 2026 /PRNewswire/ — The Sharjah Government has opened worldwide submissions for the 13th edition of the Sharjah Government Communication Award, expanding the competition’s scope to emphasize the role of artificial intelligence in communications.

Organisations and individuals have until September 22, 2026, to submit entries for more than 35 awards spanning government and international organisations, the private sector, individual achievements, smart communication competitions, jury awards and partner awards.

The expansion follows growing international participation in 2025, when the award received more than 2,600 submissions from 37 countries. More than 600 entries progressed beyond the initial screening stage, with 170 reaching final evaluation. 

Previous entries have included projects ranging from Tuvalu’s ambition to become the world’s first digital nation in response to climate change to youth entrepreneurship programmes in Nigeria and an AI platform connecting experts across Africa and the United States.

Launched by the Sharjah Government Media Bureau, the 13th edition places greater emphasis on artificial intelligence and measurable outcomes. For the first time, the award has introduced Best Use of Artificial Intelligence in Government and Institutional Communication. Entries in other categories may also receive up to 10 per cent in additional points for the effective use of AI.

The jury will assess how artificial intelligence has been applied in planning, implementation and the evaluation of results, including whether it has improved content, audience understanding or communication efficiency. Other changes include the introduction of Best Campaigns Promoting Emirati Identity as a new subcategory. 

As submissions open for the 13th edition, the Sharjah Government Media Bureau is seeking initiatives that can demonstrate not only how effectively they communicated, but what changed as a result — who benefited and whether the impact can be sustained.

Contact:
Hussain AlMulla
Senior Executive Media Relation
Sharjah Press Club – Media Relations Section
hussain.almulla@sgmb.ae 

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