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Intent-based Networking Market to be Worth $8.9 Billion by 2031 – Exclusive Report by Meticulous Research®

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REDDING, Calif., July 30, 2024 /PRNewswire/ — According to a new market research report titled, ‘Intent-based Networking Market by Offering, Deployment Mode, Organization Size, Application (Network Automation & Orchestration, Policy Enforcement & Security, Network Monitoring & Analytics), End User, and Geography – Global Forecast to 2031,’ the intent-based networking market is expected to reach $8.9 billion by 2031, at a CAGR of 23.9% from 2024 to 2031.

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Intent-based networking (IBN) is a software-enabled automation technique that uses advanced intelligence, analytics, and orchestration to improve network performance and reliability. It is an emerging technology expected to replace manual network configuration and issue resolution processes with a higher level of intelligence and intended state. IBN uses artificial intelligence and machine learning to prescribe and execute routine tasks, establish policies, respond to system events, and ensure that goals and actions are met.

Intent-based networking is a declarative network operation model. It differs from usual imperative networking, which requires network engineers to specify the sequence of activities required on specific network nodes, resulting in a high potential for error.

The intent-based networking market is expanding due to increasing network complexity, increased need for network agility and efficiency, and a growing requirement for Zero-touch Provisioning (ZTP) and unified network visibility. However, the absence of standardization hinders the growth of this market.

The integration of networking with Artificial Intelligence (AI) and Machine Learning (ML) technologies is poised to transform the intent-based networking business, creating significant growth potential. However, the challenges of deploying and integrating these solutions present a substantial impediment to market growth.

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The global intent-based networking market is segmented by offering (solutions and services), deployment mode (on-premise deployment and cloud-based deployment), organization size (large enterprises and small & medium-sized enterprises), application (network automation & orchestration, policy enforcement & security, dynamic network optimization, network monitoring & analytics, and network policy compliance & governance), end user (CSPs, data centers, and enterprises (IT & telecommunications, manufacturing, government & public sector, retail, BFSI, healthcare and life sciences, education, energy and utilities, media & entertainment, and other end-use industries), and geography (Asia-Pacific, Europe, North America, Latin America, and the Middle East & Africa). This study also evaluates industry competitors and analyzes the market at the country and regional levels.

Based on offering, the global intent-based networking market is segmented into solutions and services. In 2024, the solutions segment is expected to account for a larger share of around 60% of the intent-based networking market. The growth of this segment is attributed to the increasing R&D investments and rising demand for dynamic connectivity among communication service providers.

However, the services segment is estimated to register the highest CAGR during the forecast period. This segment’s rapid growth is driven by enterprises’ growing requirements for network integration and key market players’ emphasis on providing advanced network automation professional services.

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Based on deployment mode, the global intent-based networking market is broadly segmented into on-premise deployment and cloud-based deployment. In 2024, the on-premise deployment segment is expected to account for the larger share of 64% of the intent-based networking market. This segment’s growth is attributed to the high acceptance of intent-based networking among large enterprises, the rising demand for comprehensive network security and control, the increasing deployment of network automation solutions across on-premises data centers, and the growing demand for custom configurations to suit organizations’ unique requirements. The advantages of on-premise deployment of intent-based networking include higher network visibility, decreased manual configuration tasks, improved network security, better compliance with business objectives, and increased network efficiency and reliability.

However, the cloud-based deployment segment is poised to register the highest CAGR during the forecast period. This segment’s rapid growth is driven by organizations’ growing need to handle complex network requirements while lowering infrastructure startup and operational costs, as well as their increased investments in network infrastructure expansion through cloud deployments.

Based on organization size, the global intent-based networking market is segmented into large and small & medium-sized enterprises. In 2024, the small & medium-sized enterprises segment is expected to account for the larger share of the intent-based networking market. This segment’s growth is attributed to the SMEs’ rising need to create agile, secure, and efficient work environments and the growing demand for intent-based networking solutions among SMEs operating in the education, retail, healthcare, manufacturing, government, and manufacturing sectors.

Moreover, this segment is also expected to record a higher CAGR during the forecast period.

Based on application, the global intent-based networking market is segmented into network automation & orchestration, policy enforcement & security, dynamic network optimization, network monitoring & analytics, and network policy compliance & governance. In 2024, the network monitoring & analytics segment is expected to account for the largest share of around 36% of the Intent-based networking market. This segment’s growth is attributed to organizations’ increasing use of network monitoring to identify and resolve issues quickly, growing demand for network monitoring tools, demand for improved overall network security, and demand for highly reliable and scalable network monitoring solutions.

However, the network automation and orchestration segment is estimated to record the highest CAGR during the forecast period. This segment’s growth is driven by a growing demand for safe and smart healthcare systems with intent-based networking technology, a growing need to detect and identify old hardware, compliance issues, and storage issues, and the increasing need for zero-touch provisioning and unified network visibility.

Based on end user, the global intent-based networking market is broadly segmented into CSPs, data centers, and enterprises. In 2024, the data centers segment is expected to account for the largest share of around 42% of the global intent-based networking market. The growth of this segment is attributed to the data centers’ growing need to automate routine workflows and processes, reduce repetitive/mundane tasks, speed up processes, and drive down overheads, and the increasing deployment of network automation solutions among data centers.

However, the enterprises segment is expected to record the highest CAGR during the forecast period. The enterprises segment is further sub-segmented into IT & telecommunications, manufacturing, government & public sector, retail, BFSI, healthcare & life sciences, education, energy & utilities, media & entertainment, and other end-use industries. This segment’s rapid growth is driven by the rising demand for intent-based networking solutions and increasing deployments of network automation solutions across enterprises.

Based on geography, the intent-based networking market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of around 37% of the intent-based networking market. This region’s large market share is attributed to an established sales force for network automation solutions, service providers’ initiatives towards network automation, and increasing demand for data center and IT infrastructure automation.

Moreover, Asia-Pacific is anticipated to register the highest CAGR of 11% during the forecast period. The increasing deployment of SDN and NFV by enterprises and rising demand for a broad range of value-added network services are the major factors contributing to the market’s growth.

The key players operating in the global intent-based networking market are Arista Networks, Inc. (U.S), Cisco Systems, Inc. (U.S.), Juniper Networks, Inc (U.S.), Fortinet, Inc. (U.S.), VMware, Inc. (U.S.), Hewlett Packard Enterprise Company (U.S.), Nokia Corporation (Finland), Huawei Technologies Co., Ltd. (China), IBM Corporation(U.S.), Anuta Networks International LLC (U.S.), NetBrain Technologies, Inc. (U.S.), Forward Networks, Inc. (U.S.), Gluware, Inc. (U.S.), NetYCE BV (Netherlands), AppViewX (U.S.), and Itential (U.S.).

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Scope of the Report:

Intent-based Networking Market Assessment—by Offering                  

SolutionsServices

Intent-based Networking Market Assessment—by Deployment Mode

On-premise DeploymentCloud-based Deployment

Intent-based Networking Market Assessment—by Organization Size   

Small & Medium-sized EnterprisesLarge Enterprises

Intent-based Networking Market Assessment—by Application

Network Monitoring & AnalyticsDynamic Network OptimizationNetwork Automation & OrchestrationPolicy Enforcement & SecurityNetwork Policy Compliance & Governance

Intent-based Networking Market Assessment—by End User

Data CentersEnterprisesBFSIIT & TelecommunicationsMedia & EntertainmentManufacturing Healthcare & Life SciencesRetailGovernment & Public SectorEducationEnergy & UtilitiesOther End-Use IndustriesCSPs

Intent-based Networking Market Assessment—by Geography

North AmericaU.S.CanadaAsia-PacificChinaJapanIndiaSouth KoreaThailandIndonesiaAustralia & New ZealandRest of Asia-PacificEuropeGermanyU.K.FranceItalySpainNetherlandsRest of EuropeLatin AmericaBrazilMexicoRest of Latin AmericaMiddle East & AfricaUAEIsraelRest of Middle East & Africa

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Related Reports:

Network Security Firewall Market by Type (Unified Threat Management, Next-generation Firewall), Component (Solution, Services), Deployment (On-premise, Cloud), Industry Size (SME, Large Enterprises), and Geography – Global Forecast to 2025

Managed Network Services Market by Service Type, Organization Size, Deployment Mode, Industry Vertical (BFSI, Retail & E-commerce, IT & Telecommunications, Manufacturing, Government, and Education), and Geography – Global Forecast to 2030

Software-Defined Wide Area Network (SD-WAN) Market by Component, Organization Size, Deployment Mode, End User (Communication Service Providers, Data Centers, and Enterprises), and Geography—Global Forecast to 2029

About Meticulous Research®

Meticulous Research® was founded in 2010 and incorporated as Meticulous Market Research Pvt. Ltd. in 2013 as a private limited company under the Companies Act, 1956. Since its incorporation, the company has become the leading provider of premium market intelligence in North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

The name of our company defines our services, strengths, and values. Since the inception, we have only thrived to research, analyze, and present the critical market data with great attention to details. With the meticulous primary and secondary research techniques, we have built strong capabilities in data collection, interpretation, and analysis of data including qualitative and quantitative research with the finest team of analysts. We design our meticulously analyzed intelligent and value-driven syndicate market research reports, custom studies, quick turnaround research, and consulting solutions to address business challenges of sustainable growth.

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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