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Zero Trust Security Market worth $66.6 billion by 2029- Exclusive Report by MarketsandMarkets™

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CHICAGO, July 31, 2024 /PRNewswire/ — The Zero Trust Security Market size is projected to grow from USD 30.9 billion in 2024 to USD 66.6 billion by 2029 at a compound annual growth rate (CAGR) of 16.6% during the forecast period, according to a new report by MarketsandMarkets™. Zero Trust Security is a contemporary cybersecurity framework that transforms how organizations think about security by following the principle of “never trust, always verify.” This implies that no user or device is automatically trusted, irrespective of their place in relation to the network perimeter. Its main ideas involve explicitly verifying every access request using every piece of information available, including user identity, device health, and location. Access to the minimum required is limited through Just-In-Time (JIT) and Just-Enough-Access (JEA) policies.

Browse in-depth TOC on “Zero Trust Security Market”

275 – Tables
51 – Figures
330 – Pages

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Scope of the Report

Report Metrics

Details

Market size available for years

2018–2029

Base year considered

2023

Forecast period

2024–2029

Forecast units

Value (USD Billion)

Segments Covered

By Offering, By Security Type, By Authentication Type, By Vertical, and By Region

Geographies covered

North America, Europe, Asia Pacific, Middle East Africa, and Latin America

Major companies covered

Major vendors in the global Zero Trust Security market include PaloAltoNetworks(US),VMware(US),Zscaler(US),Akamai(US),

Microsoft(US),Cisco(US),IBM(US),Qnext(US),

Citrix(US),Checkpoint(Isreal),Trellix(US),Forcepoint(US), Crowdstrike(US), Cloudflare (US),Fortinet(US),Google(US).

 

Organizations assume that breaches might have occurred already, which leads to strategies aimed at minimizing their impact, such as segmenting access and ensuring end-to-end encryption. Zero Trust was created as an answer to traditional perimeter-based models’ weaknesses, which normally assumed that internal users were safe. Because they are often based on legacy systems, it may be complicated for legacy systems to adopt zero trust; thus, adoption should begin with strong identity verification before moving on. These include improved security, less attack surface, and better compliance benefits. Also, more organizations can adopt it because of the increase in the increase in remote working and cloud services, which makes it vital for zero trust adoption.

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By Offering, the services segment will grow at the highest CAGR during the forecast period.

A number of factors are accelerating the growth of the zero-trust security market through the services segment. Deployment of zero-trust security is a sophisticated architectural change for which niche skills are required, which most organizations may not have within their in-house teams. This is where service providers fill that gap by helping an organization make such a transition. Growth has been driven by this demand for managed security services due to the fact that zero trust requires everything to be monitored and managed, which MSS providers deliver on through 24/7 support. Consulting services are needed to drive end-to-end zero-trust strategies that arm organizations with proper advisory capabilities in the areas of risk assessment, policy development, and technology selection. It caters to zero-trust solution integration and customization services, while risk assessment and compliance services manage associated ongoing risks and assure the required adherence. Besides, the training and awareness programs conducted by the service provider will help employees gain knowledge about zero-trust principles and ensure their proper implementation. Hence, complex zero-trust security coupled with a requirement for specialized expertise has generated strong demand for such services and hence driven market growth.

By Authentication Type, the multi-factor authentication segment will grow at a highest market size during the forecast period.

Multi-Factor Authentication (MFA) is in fact the underpinning access security mechanism for zero trust security that tops the market for multiple reasons. It really multiplies protection by being very difficult for an unauthorized person, as one needs to pass through multiple checks. Many of the on-boarded, high-value pieces of information include regulations such as GDPR, CCPA, and HIPAA necessitating the use MFA for protecting sensitive information. Cyberattacks based on stolen credentials could be easily mitigated by MFA. There are not a lot of available results highlighting the effectiveness preventing it. That works across a wide range of systems and applications, so it can be a one-stop shop to cater to all access scenarios where digital resources are involved, driven by the need for better controls altogether. But resistance often comes from change, but then everybody relies on access-externalized (i.e., names, addresses, and PINs/passwords) secrecy. Many more now put names and addresses and personal photos and videos in public-facing books globally shared with scores or hundreds of app publishers wanting you to access their apps’ features in the car-sharing economy, representing minimal shares from trillion-dollar businesses. Access technologies and technologies have miserably failed the long-awaited common-sense test, and only IDaaS guarantees decision-based real-time enforcement and dynamic secure real-time integration within the scope of the ecosystem infrastructure security architecture.

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By region, Asia Pacific will grow at the highest CAGR during the forecast period.

The Asia Pacific is poised to grow at the highest CAGR in the zero-trust security market during the forecast timeframe. Growing cyber threats in countries including China, India, and Japan are supporting regional growth. For instance, in May 2017, the entire production networks of several Taiwan-based companies were disrupted owing to a massive ransomware attack named WannaCry. The region has witnessed an upsurge in cases of data breaches, causing a high demand for secure solutions. The rapid digital transformation in growing economies, including India and China, has led to increased vulnerability for attackers demanding a strong security posture. Moreover, stringent regulations on data privacy enforced by government bodies such as the PDPA of Singapore and the Privacy Act of Australia are compelling organizations to adopt zero-trust frameworks, ensuring compliance.

Top Key Companies in Zero Trust Security Market:

Major vendors in the global Zero Trust Security Market include Palo Alto Networks(US), VMware(US), Zscaler(US), Akamai(US), Microsoft(US), Cisco(US), IBM(US), Qnext(US), Citrix(US), Checkpoint(Isreal), Trellix(US), Forcepoint(US), Crowdstrike(US), Cloudflare(US), Fortinet(US), and Google(US). The study includes an in-depth competitive analysis of the key Zero Trust Security Market players, their company profiles, recent developments, and key market strategies.

Browse Adjacent Market: Information Security Market Research Reports & Consulting

Browse Other Reports:

Endpoint Protection Platform (EPP) Market– Global Forecast to 2029

Penetration Testing as a Service Market – Global Forecast to 2029

Threat Hunting Market – Global Forecast to 2029

Digital Risk Protection Market– Global Forecast to 2028

Mobile Application Security Testing Market– Global Forecast to 2028

Get access to the latest updates on Zero Trust Security Companies and Zero Trust Security Industry

About MarketsandMarkets™

MarketsandMarkets™ has been recognized as one of America’s best management consulting firms by Forbes, as per their recent report.

MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients.

Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes.

The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines – TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing.

Built on the ‘GIVE Growth’ principle, we work with several Forbes Global 2000 B2B companies – helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry.

To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook.

 

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Sunlighten Introduces PulseIQ™: The Intelligent Platform Redefining Infrared Wellness

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PulseIQ™ delivers four distinct wavelengths independently, adapting each session to support recovery, relaxation, and performance. 

OVERLAND PARK, Kan., April 21, 2026 /PRNewswire/ — Sunlighten, the global leader in infrared sauna innovation, today announced the launch of PulseIQ™, its proprietary intelligent wellness platform. This breakthrough sets a new standard for how infrared energy is delivered, absorbed, and translated into personalized wellness outcomes.

For decades, the sauna category has remained largely unchanged. Traditional saunas deliver heat. Most infrared saunas claim “full spectrum,” but in reality blend wavelengths together into a single, undifferentiated output.

The result is a one-dimensional experience. The sauna turns on, heat increases, and the body is exposed to inconsistent energy with no control over how it is delivered or absorbed.

PulseIQ™ changes that.

PulseIQ™ redefines how infrared works by delivering red light, near-, mid-, and far-infrared separately and intelligently. Instead of blending wavelengths and losing their effectiveness, PulseIQ™ isolates and controls each wavelength so your body receives the right type of infrared energy at the right time.

This is infrared intelligence. This is PulseIQ™.

A Category Built on Heat. Reimagined Around Outcomes.

Most saunas today operate with a simple on and off experience. As heat rises, there is no control over the wavelengths being delivered. The distinct benefits of each wavelength are lost, reducing the experience to heat rather than targeted infrared energy.

The difference is not just how many wavelengths are present. It is how they are delivered.

Your body responds to each wavelength differently. When they are blended together, your body cannot fully use them. You are not truly receiving distinct infrared light energy.

PulseIQ™ changes that by isolating each wavelength and delivering it with precision. This allows your body to absorb more usable energy, driving better outcomes based on what your body needs that day.

Because wellness is not static. Your body’s needs change daily. Your sauna should adapt with you.

From One-Dimensional Heat to Personalized Infrared Therapy

PulseIQ™ transforms the sauna experience from passive heat to an intelligent, outcome-driven wellness solution.

Powered by Sunlighten’s infrared intelligence platform, PulseIQ™ delivers:

Four distinct wavelengths delivered independently so each can perform its specific role in the bodySix science-backed wellness programs designed around goals like recovery, detoxification, relaxation, and performancePrecision control of energy delivery and temperature to eliminate peaks and valleys and keep the body within optimal therapeutic ranges

Each wavelength is delivered at the intensity and depth your body can absorb, ensuring the energy is not just produced but used effectively.

Red light supports skin health and surface-level repairNear-infrared supports cellular energy and recoveryMid-infrared supports circulation and muscle recoveryFar-infrared supports core temperature and detoxification

By controlling how this energy is delivered, PulseIQ™ helps your body achieve the specific wellness outcomes you are seeking, whether that is faster recovery, deeper relaxation, improved circulation, or daily restoration.

An Intelligent Sauna That Evolves With You

PulseIQ™ is designed not just for today, but for the future of personalized wellness.

“Infrared has never been about heat alone. It is about how the body responds to light,” said Connie Zack, Co-Founder of Sunlighten. “With PulseIQ™, we control the light your body is receiving so it can absorb more of what it needs. That leads to better outcomes, whether you are focused on recovery, relaxation, or long-term wellness.”

PulseIQ™ introduces an intelligent platform that evolves with you, helping you get more personalized results from every session.

“We are building the next generation of sauna technology,” said Aaron Zack, CEO of Sunlighten. “Our bodies are complex and constantly changing, yet most saunas offer a one-dimensional on and off experience. With PulseIQ™, we’re measuring data every day and using it to advance our technology. In the future, your sauna will be able to guide you. If your body needs recovery or support, it will recommend the right program for you. The sauna you buy today should grow with you, adapting to your needs and helping you achieve better wellness outcomes over time.”

Engineering the Future of Infrared Wellness

For more than 25 years, Sunlighten has led the industry through science, innovation, and a deep understanding of how the body responds to infrared energy.

PulseIQ™ builds on that foundation with a clear focus on what matters most to consumers.

Not just heat.
Not just presence of wavelengths.
But how effectively that energy is delivered and absorbed by the body.

PulseIQ™ delivers the most usable infrared energy at precise wavelengths your body can absorb, giving you greater confidence that every session is working toward your wellness goals.

Redefining What Infrared Should Deliver

PulseIQ™ reframes the conversation around infrared saunas.

This is not about turning heat on and off.
This is about controlling the energy your body receives.

With PulseIQ™, Sunlighten introduces:

1 intelligent sauna platform4 precisely controlled, distinct wavelengths6 guided, science-backed wellness programsA system designed to evolve and personalize over time

Better delivery leads to greater absorption.
Greater absorption leads to better wellness outcomes.

This is infrared intelligence. This is PulseIQ™.

About Sunlighten

Sunlighten is the global leader in infrared sauna and light-based wellness innovation. With more than 25 years of expertise, patented technologies, and a commitment to science-backed performance, Sunlighten designs products that help the body perform, recover, and thrive.

Contact:

Maria Dolgetta

mdolgetta@sunlighten.com

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SOURCE Sunlighten

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Novita AI Ranked as the Best Performing & Reliable Inference Layer

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120+ LLMs through a single API, with day-0 model availability, OpenAI and Anthropic compatibility, and top-ranked performance validated by Artificial Analysis.

SAN FRANCISCO, April 21, 2026 /PRNewswire/ — As demand for open-source AI infrastructure grows, Novita AI is establishing itself as the inference provider for developers and engineering teams that need fast and affordable inference for production AI. The platform covers more than 120 large language models through a single OpenAI-compatible and Anthropic-compatible API, makes every new model available on release day, and ranked #1 for scientific reasoning accuracy across all major inference providers, according to independent benchmarking by Artificial Analysis.

Novita AI is trusted by leading teams across the AI ecosystem, including Hugging Face, Quora, OpenRouter, Vercel, Kilo Code, and Genspark.

“Open-source AI moves at a pace that most infrastructure hasn’t kept up with,” said Junyu Huang, COO of Novita AI. “We built Novita to close that gap. When a new model ships, developers can be in production with it the same day, on infrastructure they can actually rely on.”

Artificial Analysis provides comparison and analysis of AI models and API hosting providers, with independent benchmarks across key performance metrics including quality, price, and output speed. In its GPT-OSS 120B assessment covering all major inference providers, Novita AI ranked as follows (April 2026):

GPQA Diamond (scientific reasoning): #1 among all providers, scoring 79.0% across 16 runs

AIME 2025 (advanced mathematics): 93.3% across 32 runs, at the level of the top providers

IFBench (instruction following): #5, scoring 68.9%, within 0.8 points of the top provider

Source: Artificial Analysis GPT-OSS-120B Provider Benchmarks, April 2026.

New models ship constantly. Novita AI makes each one available through its API on release day, without exception. For engineering teams running evaluation pipelines or production systems that depend on current models, access is never the bottleneck.

Novita AI hosts more than 120 LLMs across every major model family, including Qwen, DeepSeek, LLaMA, Mistral, Gemma, GLM, Phi, and more. All models share the same API format, authentication, and SDK. Teams on the OpenAI or Anthropic SDK can switch to Novita by changing the base URL.

Novita’s API works out of the box with Claude Code, OpenClaw, Codex CLI, and OpenCode.

Novita AI delivers fast inference with the full feature set production AI teams depend on, with no tiered restrictions or add-ons.

Tool calling: compliant with OpenAI and Anthropic function-calling specifications, supporting multi-turn agent workflows

Structured outputs: JSON responses that conform to a specified schema, no parsing wrappers needed

Prompt caching: lower latency and token costs for RAG pipelines and agent sessions with repeated context

Novita AI is an AI and agent cloud platform helping developers and startups build, deploy, and scale models and agentic applications with high performance, reliability, and cost efficiency. The platform delivers fast inference across 120+ LLMs and multimodal models through a single API, alongside GPU Instances, Bare Metal, and Agent Sandbox infrastructure built for production AI.

For more information, visit novita.ai.

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SOURCE Novita AI

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Arasan acheives the Industrys First ASIL-D Certification for its CAN XL IP Core

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Arasan announces the industry’s first ASIL-D Certification for its CAN XL IP. The certification also covers Arasan’s CAN FD IP and CAN 2.0 IP.

SAN JOSE, Calif., Apr. 21, 2026 /PRNewswire/ — Arasan Chip Systems, the industry’s leading provider of IP for Mobile and Automobile SoC’s, announced today that its CAN XL IP has achieved the ASIL-D Certification. The CAN  XL IP has been independently certified by SGS-TÜV Saar as ASIL-D, the highest safety level of functional safety defined in ISO 26262, the international standard for functional safety in road vehicles.  

The CAN XL IP is backward compatible with the CAN FD and CAN 2.0 standards.  The ASIL-D certification also covers Arasan’s CAN FD IP and CAN 2.0 IP which will continue to be sold as ASIL-D certified independent products. 

Arasan is offering a free upgrade to its CAN XL IP for customers interested in licensing CAN FD until June 30, 2026. The gate count increase from CAN FD to CAN XL is minimal and customers are encouraged to leverage this promotion to adopt the latest version of the CAN Specification, CAN XL. 

“Arasan’s IP have been used extensively in mission critical and life endangering applications in defense, nuclear, aerospace, medical and automotive ADAS SoC’s ” said Ron Mabry, VP of Sales at Arasan. “The ASIL-D Certification attests to our fail safe design philosophy”.

Arasan’s has an extensive portfolio of ASIL-B, ASIL-C and ASIL-D certified products including the MIPI DSI-2 IP for Display, MIPI CSI-2 IP for Camera both of which are seamlessly integrated with the  MIPI D-PHY IP or the MIPI C-PHY IP, JEDEC eMMC IP for storage and UNH Certified automotive grade Ethernet IP when high speed automotive connectivity is required.

For more information, please visit: https://www.arasan.com/product/can-bus-controller-ip/

Availability

ASIL-D certified CAN IP products, including the CAN XL IP, CAN FD IP and CAN 2.0 IP, are available to license immediately from Arasan. Please contact sales@arasan.com to license our CAN IP.

Arasan Chip Systems, founded in 1995 is a provider of IP solutions for mobile storage and connectivity interfaces. Arasan’s focus lies in mobile SoCs, which have evolved to encompass a wide range of applications, from PDAs in the mid-’90s to today’s automobiles, drones, and IoT devices. Arasan remains at the forefront of this “Mobile” evolution, providing standards-based IP that forms the foundation of Mobile SoCs. Over a billion chips have been shipped with Arasan’s IP.

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SOURCE Arasan Chip Systems, Inc.

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