NASHVILLE, Tenn., July 23, 2026 /PRNewswire/ — Artificial intelligence is one of the most powerful business tools ever created. Yet as companies race to integrate AI into nearly every aspect of their operations, many are making the same costly mistake: replacing human expertise and critical thinking with technology instead of using technology to strengthen them.

Kristen Kukta, founder and CEO of Nashville-based advertising and public relations firm Unblurred Media, says the biggest threat isn’t AI itself. It’s the growing number of businesses that assume AI-generated information is accurate simply because it sounds convincing.

“The most dangerous thing about AI isn’t that it gets something wrong. It’s that it can sound so confident that people stop questioning the answer,” said Kukta. “AI is one of the most powerful business tools ever created, but it’s still a tool. It should support human expertise and critical thinking, not replace them.”

“Many people believe AI searches the entire internet, compares every source, separates fact from fiction and always delivers the right answer. It doesn’t,” Kukta continued. “AI analyzes enormous amounts of information and recognizes patterns to generate responses, but it doesn’t think like a human, independently verify every fact or understand the unique context behind your business. That’s why human expertise still matters, especially when it comes to a business’s marketing needs.”

As AI adoption accelerates, businesses are being flooded with promises that technology can replace marketing teams, customer service departments and even strategic decision making. Kukta says the hype is creating unrealistic expectations about both results and cost, leading many business owners to believe effective marketing should now be inexpensive simply because AI is involved.

“AI can make certain tasks faster, but it does not eliminate the need for a realistic marketing budget,” Kukta said. “Your competitors are still investing in advertising, building their brands and competing for the same customers. AI improves efficiency, but it doesn’t replace strategy, testing, media buying or experience. Businesses that chase cheap marketing because AI is involved often spend less upfront only to waste far more on solutions that were never capable of delivering the results they were promised.”

The marketing industry is now seeing that same misconception play out in search engine marketing.

“Ten years ago, agencies promised businesses immediate Page One rankings on Google. Today, many are making the same promise about appearing in ChatGPT and other AI platforms,” Kukta said. “But SEO has never produced overnight results, and AEO doesn’t either. Both require time, authority, credible content and a strong digital presence. AEO should be viewed as one component of a long-term digital strategy, not as a replacement for paid advertising, lead generation or human sales conversations.”

Automation presents similar challenges. While AI can improve efficiency and streamline repetitive tasks, it cannot replace trust, empathy or the relationships that drive business growth.

According to PwC’s 2025 Customer Experience Survey, 86% of consumers say human interaction remains important to their experience with a brand. Research from InsideSales found businesses are more than eight times more likely to qualify a lead when responding within the first five minutes. Automation can provide that immediate acknowledgment, but it should never replace the conversation.

“Automation has an important place, but it should not become your front desk, your sales team or the person responsible for building trust,” Kukta said. “The goal isn’t to replace people. It’s to help your team respond faster, stay organized and spend more time doing what technology can’t: building relationships, answering questions and earning trust.”

As businesses continue investing in artificial intelligence, Kukta encourages business owners to separate the hype from reality before making decisions that affect their marketing, customer relationships and long-term growth.

“Businesses shouldn’t be asking how AI can replace people,” Kukta said. “They should be asking how AI can make good people even better. That’s where the real competitive advantage is. AI doesn’t replace expertise. It amplifies it.”

About Unblurred Media

Unblurred Media is a Nashville-based advertising, public relations and digital marketing agency specializing in strategic marketing for medical practices, med spas, law firms, Amazon brands and growth-focused businesses. From digital advertising and public relations to website development, CRM automation and Amazon storefront management, Unblurred Media combines data-driven strategy, creative expertise and emerging technology to help clients strengthen their brands, attract qualified leads and achieve measurable growth. For more information, visit www.UnblurredMedia.com. 

Media Contact: pr@unblurredmedia.com 

View original content:https://www.prnewswire.com/news-releases/businesses-are-making-a-costly-ai-mistake-and-it-isnt-what-you-think-302833483.html

SOURCE Unblurred Media LLC

Insolvency Services Group Solicits Overbids for Patented Intelligent Layering® Technology and Trade Secrets; Companion Machinery & Equipment Auction Runs Concurrently on BidSpotter.com

TORRANCE, Calif., July 22, 2026 /PRNewswire/ — Insolvency Services Group, as assignee for the benefit of creditors of 3DEO, Inc. under California law, announced it is soliciting offers for substantially all of 3DEO’s intellectual property assets (the “Assets”). The Assignee has received a stalking horse bid of $3,426,507 covering the IP portfolio and certain machinery and equipment, and has engaged Brian Testo Associates, LLC (the “Auctioneer”) to market the Assets. Qualified overbids are due August 12, 2026.

A Pioneer in Mass-Production Metal 3D Printing

3DEO was founded on the vision of becoming the premier metal 3D printing parts service, combining mass-production additive manufacturing with multidisciplinary design expertise. The company developed the award-winning Intelligent Layering®, a patented metal additive manufacturing process pairing binder jetting with layer-by-layer CNC milling to produce small, geometrically complex metal parts with tighter tolerances (±0.002″) and finer surface finish (100 Ra) than conventional binder jetting or laser powder bed fusion.

The Assets for sale represent a complete IP portfolio, including patents, trademarks, proprietary process know-how, trade secrets, software, and qualified materials data. The portfolio includes sintering profiles, shrinkage compensation models, and mechanical property data across four qualified alloys, and proprietary slicing and cutting-path software.

Sale Process and Bidding Details

To qualify, an overbid must: (a) be received by the Assignee at or before 12:00 p.m. PST on August 12, 2026; (b) be in form and substance substantially similar to the stalking horse offer; (c) propose a purchase price equal to or greater than the qualified overbid amount specified in the bid instructions; (d) be accompanied by an earnest money deposit of not less than 10% of the proposed price; and (e) be accompanied by evidence of the bidder’s ability to close. If Qualified Overbids are received, the highest and best bid will be determined at a live auction conducted by the Auctioneer via Zoom on August 14, 2026. Interested parties must meet U.S. export control requirements and sign a non-disclosure agreement to access diligence materials and the stalking horse offer.

Concurrent Machinery & Equipment Auction

Separately, 3DEO’s remaining machinery and equipment will be sold lot-by-lot in an online timed public auction on BidSpotter.com. The auction goes live Friday, July 24, 2026, and closes Tuesday, August 18, 2026, at 10:00 AM. Details at www.btesto.com.

This notice relates to a sale under an assignment for the benefit of creditors under California law and is not an offer to sell or a solicitation to buy any security.

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SOURCE BRIAN TESTO ASSOCIATES, LLC

Fast Guard Security Services Launches National Awareness Campaign to Help Businesses Prepare Before the Weekend Begins

LOS ANGELES, July 23, 2026 /PRNewswire/ — A Friday Security Readiness Protocol for Businesses Nationwide

The initiative encourages organizations to spend just a few minutes each Friday reviewing potential security vulnerabilities before the weekend, when staffing levels are often reduced and response times can become more critical.

The Emergencies Businesses Never Expect

Many of the emergency calls received by Fast Guard begin with a similar statement:

“We’ve never needed security before…”

Yet businesses across the country regularly encounter situations that require an immediate professional response, including:

Emergency Fire Watch servicesFire alarm or fire suppression system failuresEmployee terminationsHigh-risk executive terminationsWorkplace violence concernsThreat investigationsActive criminal incidentsProperty damageTrespassingConstruction site theftVacant building protectionEmergency event securityCamera installation and remote monitoringTemporary security staffingDisaster recovery operationsFire Watch Emergencies

One of the most common emergency requests involves Fire Watch services.

When a fire alarm, sprinkler system, or life safety system becomes inoperable, local fire authorities may require a continuous, documented fire watch until repairs are completed. Without an approved fire watch, many businesses cannot legally remain open.

Fast Guard provides trained fire watch personnel who perform documented foot patrols, monitor for fire hazards, assist with emergency evacuation procedures, and help businesses maintain compliance while repairs are underway.

Employee Terminations Require Planning

Another growing area of concern involves employee separations.

Job loss is one of life’s most stressful events. While the vast majority of terminations conclude peacefully, organizations increasingly recognize the importance of preparing for situations where emotions may escalate.

Economic pressures, organizational restructuring, workforce reductions, and performance-related dismissals can create difficult circumstances for both employers and employees.

In recent years, workplace violence incidents have highlighted the importance of having thoughtful, well-executed security procedures during higher-risk personnel actions.

Fast Guard Security Services has developed a professional employee termination response program designed to help organizations reduce risk while maintaining dignity and respect for everyone involved.

The company’s approach emphasizes:

Discreet security presenceProfessional communicationDe-escalationExecutive protection when appropriateProtection of employees and visitorsControlled accessSafe departure proceduresBusiness continuity

Fast Guard assists with more than 1,000 employee termination assignments each year, supporting organizations nationwide with customized security plans designed to reduce liability while minimizing disruption to the workplace.

Security After an Incident

Security is not only valuable during an emergency.

Many organizations choose to deploy visible security officers after an incident has occurred to help restore confidence, deter repeat criminal activity, reassure employees and customers, and support normal business operations.

Depending on the client’s needs, security services may be required for a single day, several weeks, or as part of a long-term protection strategy.

A Simple Friday Checklist

Fast Guard encourages businesses to ask these questions every Friday afternoon:

Are all fire alarm and life safety systems operating properly?Is emergency contact information current?Are there any scheduled employee separations next week?Are weekend construction projects secured?Will any facilities be vacant over the weekend?Are surveillance cameras operational?Is after-hours access properly controlled?Do managers know who to call if an emergency occurs?

A few minutes of preparation can help reduce risk and improve response when unexpected events arise.

When Minutes Matter

Fast Guard Security Services provides nationwide emergency response, including:

Emergency Fire Watch
• Armed and Unarmed Security Officers
• Employee Termination Security
• Executive Protection
• Event Security
• Construction Site Security
• Mobile Patrol Services
• Alarm Response
• Remote Camera Monitoring
• Temporary and Long-Term Security Staffing
• Disaster Response and Recovery

With a network of licensed security professionals across the United States and Canada, the company can mobilize qualified personnel rapidly to support clients facing urgent security needs.

Fast Guard Security Services is a nationwide provider of security guard services, fire watch, emergency response, executive protection, disaster recovery support, and workforce management solutions. Headquartered in Hollywood, Florida, the company serves commercial, industrial, healthcare, hospitality, retail, construction, government, and critical infrastructure clients throughout the United States and Canada.

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SOURCE Fast Guard Service