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Higher Education Testing And Assessment Market size is set to grow by USD 4.82 billion from 2024-2028, Transition of educational institutions to formative assessment boost the market, Technavio

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NEW YORK, Aug. 13, 2024 /PRNewswire/ — The global higher education testing and assessment market size is estimated to grow by USD 4.82 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 4.66%  during the forecast period. Transition of educational institutions to formative assessment is driving market growth, with a trend towards evolving role of educational technologies. However, weak assessment mechanism of online tests  poses a challenge. Key market players include Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., McGraw Hill LLC, Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Think and Learn Pvt. Ltd., Turning Technologies LLC., Wheebox, and ZandaX.

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Higher Education Testing And Assessment Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.66%

Market growth 2024-2028

USD 4822.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.38

Regional analysis

North America, Europe, APAC, Middle East and Africa, and South America

Performing market contribution

North America at 31%

Key countries

US, Germany, China, Canada, and India

Key companies profiled

Apperson Inc., Aptech Ltd., Coursera Inc., Educational Testing Service, Gradeup Assignment, Harver B.V., LearningRx Inc., McGraw Hill LLC, Mercer LLC, Mindlogicx, Ntalents, Oxford Learning Centers Inc., Pearson Plc, Scantron Inc., The Training Box Ltd., Think and Learn Pvt. Ltd., Turning Technologies LLC., Wheebox, and ZandaX

Market Driver

Higher education institutions are integrating advanced technologies into their testing and assessment processes to enhance student learning and evaluation. McGraw Hill, a leading educational content provider, recently updated its digital architecture to align with popular Learning Management Systems (LMS), such as Blackboard Learn, Ultra, Instructure Canvas, D2L Brightspace, and Moodle. This integration simplifies access to digital course materials and assignments for students using McGraw Hill Connect and ALEKS, while also making it easier for LMS administrators to manage. Vendors like Pearson are advocating for balanced assessments in higher education, combining academic and non-academic evaluations. Pearson’s balanced assessment approach includes quizzes and riddles related to general knowledge, improving student performance analysis and bridging the gap between learning requirements and teaching resources. The use of technology, such as smartphones, cloud computing, and Big Data analytics, has systematically improved knowledge retention in students. Balanced assessments and advanced technologies are essential components in modern higher education, ensuring comprehensive student development and progress. 

The Higher Education Testing and Assessment Market is experiencing significant growth in the education sector, with universities, colleges, and other institutions increasingly relying on standardized assessment solutions. Online assessment tools are becoming popular for mathematics, English, science, and other subjects. International students and domestic learners alike benefit from mobile assessment tools and personalized assessment solutions. The market is segmented into academic and non-academic segments, with skills, aptitude, and personality traits assessed for career readiness, employability, and cognitive abilities. Product offerings include standardized tests, online assessment platforms, adaptive testing systems, assessment software, online courses, and distance learning programs. Quality education is ensured through customized tests, various assessment methods, and data security concerns. Real-time feedback, adaptive learning algorithms, personalized recommendations, student-centered pedagogies, competency-based education, and lifelong learning initiatives are key trends. Abilities and aptitudes are assessed through quizzes and other tertiary education tools. 

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Market Challenges

Higher education institutions, corporations, and governments worldwide are implementing software solutions and online platforms for testing and assessment. However, concerns regarding the reliability of online assessment persist, particularly in developing countries. The manual checking of answer scripts for examinations like India’s Civil Services Examination and Provincial Civil Services Examination attests to this preference. The weak assessment mechanism of online tests poses a challenge to the expansion of the global higher education learning and assessment market. Despite advancements in technology, the need for secure and trustworthy assessment methods remains crucial.The Higher Education Testing and Assessment Market faces several challenges in today’s dynamic educational landscape. Accountability and data-driven decision-making require advanced testing platforms and data analytics tools. Accessibility and flexibility are crucial for online testing and distance learning. Adaptive testing, big data, and predictive analytics offer opportunities for personalized learning. However, data breaches and traditional assessment methods pose security and reliability concerns. Remote learning, student enrollment, and corporate training programs expand the academic and non-academic market. Collaboration-based learning, teamwork, and critical thinking are essential skills assessed through reporting and analytics. Blended learning and training organizations demand higher customization and fraud procedures. Open source software and social media platforms offer opportunities for innovative assessments. Precise evaluation through formative assessments and reporting is crucial for success in the competitive academic and corporate world.

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Segment Overview 

This higher education testing and assessment market report extensively covers market segmentation by  

Product 1.1 Academic1.2 Non-academicEnd-user 2.1 Educational institutions2.2 Universities2.3 Training organizations2.4 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Academic-  The higher education testing and assessment market encompasses digital solutions for subjects like science, technology, engineering, and mathematics (STEM), which are integral to the curriculum. Traditional pen and paper testing is being replaced by Learning Management Systems (LMS) and Content Management Systems (CMS), along with adaptive learning technologies. The shift towards technology in classrooms, driven by the widespread use of smartphones, tablets, and e-libraries, is accelerating this transition. Universities are utilizing interactive whiteboards, Skype sessions, and online tests to enhance education and manage logistics more efficiently. The number of students and the challenges posed by pen and paper-based tests are driving the adoption of online testing and assessment, making the higher education sector more interactive and efficient.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Higher Education Testing and Assessment Market plays a crucial role in the education sector by providing standardized assessment solutions for universities, colleges, and higher education institutions. These institutions rely on online assessment tools to evaluate students’ proficiency in various subjects such as mathematics, English, science, and aptitudes. International students and tertiary education institutions also benefit from these solutions. Online quizzes, exams, projects, portfolios, and progress reports are common assessment methods used to evaluate learning outcomes. Feedback and precise evaluation are essential components of these assessments, enabling educators to identify students’ strengths and weaknesses and provide customized instruction.

Higher education institutions seek formative assessments that offer real-time progress reports and personalized feedback. Fraud procedures are also essential to maintain the integrity of the assessment process. Open source software, social media platforms, mobile assessment tools, and distance learning courses are increasingly being used to deliver assessment solutions. Standardized assessment solutions offer higher customization, allowing institutions to tailor assessments to their specific needs. These solutions provide precise evaluation, enabling educators to identify areas for improvement and ensure that learning objectives are met. Additionally, they offer formative assessments that provide ongoing feedback and support for students. Mobile assessment tools and social media platforms offer convenience and flexibility, allowing students to take assessments from anywhere, at any time.

Personalized assessment solutions enable institutions to tailor assessments to individual students’ learning styles and needs, ensuring that each student receives an accurate and fair evaluation. In conclusion, the Higher Education Testing and Assessment Market plays a vital role in the education sector by providing standardized assessment solutions that enable institutions to evaluate students’ learning outcomes accurately and efficiently. These solutions offer higher customization, precise evaluation, and fraud prevention procedures, making them essential tools for educators and students alike. With the increasing use of technology in education, assessment solutions are becoming more accessible, convenient, and personalized, ensuring that all students have the opportunity to succeed.

Market Research Overview

The Higher Education Testing and Assessment Market encompasses the use of standardized assessment solutions, online assessment tools, and adaptive testing systems in universities, colleges, and other higher education institutions. These tools are used to evaluate various skills and aptitudes, including mathematics, English, science, and cognitive abilities, in the academic and non-academic segments. International students and domestic students alike benefit from these assessments, which may be delivered through mobile assessment tools or personalized assessment solutions. Standardized tests, online assessment platforms, and adaptive testing systems are key components of this market. Product offerings include quizzes, exams, projects, portfolios, progress reports, and feedback. Educators use these assessments to evaluate learning outcomes, placement, certification, program evaluation, accreditation, and student-centered pedagogies. Data security concerns are a critical issue in this market, as are data analytics tools and accessibility. Flexibility and adaptive testing are essential features for remote learning and lifelong learning initiatives.

The market includes traditional assessment methods as well as innovative approaches, such as competency-based education, real-time feedback, and personalized recommendations. Data-driven decision-making is a significant trend in the higher education testing and assessment market, with big data and predictive analytics playing important roles. The market also includes augmented reality content, learning engagement, accountability, and customized tests. Corporate training programs, certification exams, and skill assessments are also part of this market. The academic market and non-academic market each have distinct needs and challenges.

The academic market focuses on evaluating students’ abilities and aptitudes, while the non-academic market prioritizes career readiness, employability, and personal development. The use of assessment methods continues to evolve, with a growing emphasis on personalized learning, adaptive learning algorithms, and student-centered pedagogies. Overall, the higher education testing and assessment market is a dynamic and complex landscape that is essential for ensuring the quality of education and preparing students for the workforce.

It includes a diverse range of products, services, and trends, from traditional exams and quizzes to innovative adaptive learning systems and data-driven decision-making tools. As the demand for flexible, personalized, and effective assessment solutions continues to grow, this market is poised for significant growth and innovation.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductAcademicNon-academicEnd-userEducational InstitutionsUniversitiesTraining OrganizationsOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Northern Hemisphere Heat Drives Demand for Cooling and Sun-Protection Products on Yiwugo

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YIWU, China, July 24, 2026 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. The final whistle may have blown on the World Cup, but the intense heat gripping the Northern Hemisphere shows no sign of letting up. Europe has experienced unusually hot weather this year, sparking not only a surge in demand for air conditioners but also a boom in portable handheld fans. Merchants on Yiwugo say that in previous years, European customers would begin placing orders in March or April and take their time completing their annual procurement. This year, however, the purchasing season has stretched well into summer, with a flood of new buyers coming in, most of them looking for small handheld fans. With customers eager to capitalize on the peak summer season, delivery timelines have also become significantly tighter. Whereas orders in previous years could generally be fulfilled within a month, merchants are now frequently being asked to deliver within about a week, leaving manufacturers scrambling to keep pace with demand.

Lingpan Official Flagship Store has specialized in the production and sales of small fans, insulated cups, and related products for 15 years. This summer, demand from European customers for high-speed small fans has risen sharply, accompanied by urgent delivery requirements. Many customers began requesting shipment just one week after placing their orders, hoping the products would arrive in time for the World Cup and the ongoing heatwave across Europe. One long-standing European customer purchased only five models of small fans from Lingpan last year. Anticipating stronger demand ahead of this summer, the customer expanded the order to 10 models. The first shipment sold out soon after arriving at port, prompting several subsequent repeat orders. European buyers have shown particular interest in high-speed cooling fans and placed great requirements on product quality. So far this year, Lingpan’s fan sales have more than doubled compared with the same period last year, with total purchases reaching approximately RMB 1 million.

Beyond Europe, the owner of Lingpan, Ling Pan pointed out that the Indian market has also undergone significant changes over the past two years. Indian customers are showing great interest in panda-shaped fans, drinking cups, and related products. Procurement volumes among many Indian buyers have increased substantially, with average annual purchases now reaching several hundred thousand yuan.

Unlike European countries grappling with sudden heat waves, Asian markets such as Japan and South Korea, where summers are consistently hot and air conditioners and fans are already everyday essentials, have shown much stronger demand for sun-protection products. From April 1, 2026 to date, sales of sun-protection masks on Yiwugo have increased by 31.6% YoY, while sales of sun-protection face shields surged by 72.42% and sun hats rose by 8.1%.

Chen Jia, a Yiwugo merchant, has engaged in the production and sales of sun-protection masks and sun-protection face shields for eight years. Chen operates the Xiao Zhen and Xiao Mian Sun-Protection Products Workshop in District 4 of the Yiwu International Trade Market. In recent years, the company has customized cooling nylon fabrics for customers in Japan and South Korea. Sun-protection masks and sun-protection face shields made from this material not only offer UPF 50+ protection, but also maintain a more structured shape and are less susceptible to snagging or deformation. Their protective performance remains effective after routine washing, and the products can last for more than five years under normal use.

In 2024, a TV shopping operator from South Korea contacted Xiao Zheng and Xiao Mian through Yiwugo and began placing orders after inspecting the products in person. Over the following two years, the company continued to improve the fitness and design of its sun-protection products. It introduced sun-protection face shields with breathable mesh panels and incorporated soft supports around the nose area to prevent the masks from rubbing against lipstick. These product upgrades have steadily driven up customer ratings on the client’s store. Annual procurement, initially valued at around RMB 300,000, has risen year by year, and the company has since developed into a recognized brand in the local market.

Persistent heat across the Northern Hemisphere has been creating new forms of cross-border consumer demand while enabling Yiwugo merchants to keenly capture shifts in overseas markets. From the strong sales of small portable fans in Europe to the rising demand for functional sun-protection products in Japan and South Korea, the diversity of orders reflects both consumers’ need for relief from extreme heat and the ability of Yiwu manufacturers to strengthen their presence in global markets through product innovation and rapid fulfillment. Faced with a rapidly changing international market, many merchants are continuing to refine product designs, upgrade fabric techniques, and enhance supply efficiency. By leveraging Yiwugo to broaden their export channels, they are keeping pace with overseas consumption trends and capitalizing on the expanding market for cooling and sun-protection products, turning the summer heat into new momentum for cross-border trade.

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SOURCE Yiwugo.com

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Snorkel AI Highlights First Wave of Open Benchmarks Grants Projects

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SAN FRANCISCO, July 24, 2026 /PRNewswire/ — Snorkel AI today highlighted the first group of projects supported through Open Benchmarks Grants, a $3 million commitment to support open-source datasets, benchmarks, and evaluation research.

Launched in February 2026, Open Benchmarks Grants has received hundreds of applications from researchers, labs, and engineers working to address a growing challenge: AI systems are advancing faster than the field’s ability to rigorously measure their performance on realistic, consequential work.

“From complex environments and huge autonomy horizons to rich, sophisticated outputs, these projects tackle some of the field’s hardest evaluation challenges,” said Fred Sala, a member of the Open Benchmarks Grants steering committee and assistant professor at the University of Wisconsin–Madison. “I’m excited to see the broader research community use, validate, and build on them.”

Open Benchmarks Grants provides selected teams with funding, expert data development support, research and engineering collaboration, and platform resources. Supported projects include:

Frontier-Bench (formerly Terminal-Bench 3.0), developed with Laude Institute and the Harbor community, is a harder, more domain-diverse successor to Terminal-Bench 2.1 — built in the open, task by task, under continuous adversarial review.Agents’ Last Exam, developed with UC Berkeley RDI and the RDI Foundation, evaluates agents on long-horizon, economically valuable professional workflows. It spans 55 sub-industries and includes more than 1,500 tasks toward a 5,000-task target, sourced and validated by more than 300 industry experts.OSWorld 2.0, developed with XLANG Lab, evaluates computer-use agents on 108 long-horizon workflows across 31 self-hosted web environments and professional desktop applications.Continual Learning Bench, developed with UC Berkeley SkyLab and the University of Wisconsin–Madison, measures whether agents genuinely improve across sequential, stateful tasks.SlopCode Bench, developed with the University of Wisconsin–Madison, measures how code quality degrades as coding agents repeatedly modify and extend their own solutions.Terminal-Bench 2.1, developed with Stanford University, Laude Institute and the Harbor community, evaluates agents on challenging work in terminal environments. The release corrected 28 tasks and introduced continuous validation.

With support from Open Benchmarks Grants, Terminal-Bench Science is also now in development, extending the Terminal-Bench framework to computational research workflows across the life, physical, earth, and mathematical sciences.

Beyond the grants program, Snorkel led the development of Senior SWE-Bench with the research teams at Princeton University and the University of Wisconsin–Madison. The benchmark evaluates coding agents on senior-level engineering work, including implementing features from realistic instructions, investigating bugs that require runtime analysis, and producing code that follows existing codebase conventions.

Open Benchmarks Grants was established with support from Hugging Face, Prime Intellect, Together AI, Factory, Harbor, and PyTorch. Applications remain open and are reviewed on a rolling basis.

Learn more and apply for a grant at benchmarks.snorkel.ai.

About Snorkel AI
Snorkel AI is the frontier AI data lab, helping teams build the data and environments behind high-performing frontier and agentic AI. We combine technology with research-driven AI data development to create datasets, benchmarks, evals, and custom solutions for real-world AI systems. Founded out of the Stanford AI Lab in 2019, Snorkel works with leading AI labs and enterprises to move from better data to better outcomes. 

media@snorkel.ai

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Payzli Vaults to No. 3 on Tampa Bay’s Fast 50, Up From No. 22 in One Year

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Payments technology company, Payzli earns a second consecutive Fast 50 ranking, crediting the climb to accelerating partner and merchant growth on its proprietary technology stack.

TAMPA, Fla., July 24, 2026 /PRNewswire/ — Payzli, the partner-first payments technology company, has been named the No. 3 fastest-growing company in the region on the Tampa Bay Business Journal’s 2026 Fast 50 – a 19-spot climb from its No. 22 debut last year, and the company’s second consecutive year on the list.

The ranking was announced July 23 at the Tampa Bay Business Journal’s Fast 50 event in Tampa, where Co-Founder and Chief Revenue Officer Naim Hamdar accepted the award alongside members of the Payzli team.

Payzli attributed its growth to a compounding effect: a national network of ISOs, agents and ISVs bringing merchants onto a technology platform Payzli built and operated in-house. 

That platform rests on three proprietary pillars:

Payzli Connect: the company’s payment CRM and merchant-and-partner dashboard, giving agents and ISOs daily residuals visibility and giving merchants a single place to run their account.Payzli POS: AI-powered point-of-sale and business software purpose-built for service businesses, including salons, med spas, wellness studios, and independent operators.Payzli Transact: an online payment gateway built on Visa Platform Connect through Payzli’s partnership with Visa Acceptance Solutions.

The Visa Acceptance Solutions partnership is central to how Payzli frames its credibility: rather than assembling a growth story on top of borrowed infrastructure, the company processes on rails backed by one of the most established networks in the industry alongside Fiserv and TSYS – a point that matters to the partners and merchants deciding where to place their volume.

“A second year on this list, and a jump to No. 3, isn’t about one good quarter. It’s about a network deciding to build with us and stay,” said Naim Hamdar, Co-Founder and Chief Revenue Officer of Payzli. “Every rank on this list represents partners we’ve earned and merchants who trust us to run their payments. We built the technology in-house so we could keep the promises the industry usually breaks: nothing hidden, a real person in reach, and daily residual visibility our agents can actually count on. That’s what this ranking measures and it’s why we’re doing it all, for the joy of business.”

“They say nothing in Tampa moves fast except the afternoon thunderstorms, so making the Fast 50 two years running feels pretty good,” said Kapil Pershad, Co-Founder and Chief Technology Officer of Payzli. “In all seriousness, this is a credit to our team and the businesses that trust us to power their growth.”

The Fast 50, produced by the Tampa Bay Business Journal, recognizes the fastest-growing private companies in the Tampa Bay region. Payzli’s return to the list and its move into the top three reflects a merchant-first product suite and a rapidly expanding national partner network across the payments and embedded-finance landscape.

About Payzli

Payzli is an end-to-end payments technology partner that makes accepting payments simpler and affordable for businesses of all sizes and risk levels. Founded in 2020 and headquartered in Tampa, Florida, Payzli brings together in-person processing, an advanced online gateway, AI-powered point of sale, and mobile and contactless payments – backed by its own technology, honest pricing, and dedicated human support. Built partner-first, Payzli equips ISOs, agents, developers, and independent software vendors to grow, with direct integrations to major processing platforms, in-house underwriting, a flexible credit policy, a Visa Acceptance Solutions foundation partnership, and sponsor-bank backing from Esquire Bank, a NASDAQ-listed strategic investor in Payzli. For more information, email partners@payzli.com or visit payzli.com.

Payzli is a registered trademark of United Payment Systems LLC. United Payment Systems LLC is a registered ISO of Esquire Bank (Jericho, NY), Commercial Bank of California (Irvine, CA), and KeyBank, National Association (Cleveland, OH).

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