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Automated Test Equipment (ATE) Market size is set to grow by USD 1.84 billion from 2024-2028, Augmented production of electronic goods boost the market, Technavio

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NEW YORK, Aug. 20, 2024 /PRNewswire/ — The global automated test equipment (ATE) market size is estimated to grow by USD 1.84 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of over 4.36%  during the forecast period. Augmented production of electronic goods is driving market growth, with a trend towards automotive wireless technologies. However, necessity for price-sensitive and multiple technology solutions  poses a challenge. Key market players include Advantest Corp., ADVINT LLC, Aemulus Holdings Bhd, Aimil Ltd., Anritsu Corp., Astronics Corp., Averna Technologies Inc., BAE Systems Plc, Chroma ATE Inc., Cobham Ltd., Cohu Inc., INNOTECH Corp., Keysight Technologies Inc., National Instruments Corp., Rohde and Schwarz GmbH and Co. KG, ROOS INSTRUMENTS Inc., SPEA Spa, Teradyne Inc., TESEC Inc., and The Marvin Group.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Automated Test Equipment (ATE) Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 4.36%

Market growth 2024-2028

USD 1841.9 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.11

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 36%

Key countries

US, China, Japan, Germany, and South Korea

Key companies profiled

Advantest Corp., ADVINT LLC, Aemulus Holdings Bhd, Aimil Ltd., Anritsu Corp., Astronics Corp., Averna Technologies Inc., BAE Systems Plc, Chroma ATE Inc., Cobham Ltd., Cohu Inc., INNOTECH Corp., Keysight Technologies Inc., National Instruments Corp., Rohde and Schwarz GmbH and Co. KG, ROOS INSTRUMENTS Inc., SPEA Spa, Teradyne Inc., TESEC Inc., and The Marvin Group

Market Driver

The automotive industry is experiencing significant transformation as vehicles become more technologically advanced, featuring the latest electronic devices for enhanced performance and entertainment. European manufacturers are at the forefront of this innovation, integrating cellular technologies for emergency alerts and advanced GPS systems with internet connectivity. Developed markets like the US and Germany are recovering from the global recession, leading to increased sales of fuel-efficient, technologically advanced cars. These vehicles incorporate advanced systems such as MOST150 and Broad R-Reach Ethernet, driving the demand for Automated Test Equipment (ATE) in the automobile sector. The growing implementation of these technologies is expected to fuel the expansion of the global ATE market throughout the forecast period. 

The Automated Test Equipment (ATE) market is thriving, particularly in the semiconductor industry. With the rise of connected devices and consumer electronics, the need for effective testing solutions is paramount. Semiconductor manufacturing companies focus on improving quality, increasing performance capability, and reducing the speed of operation for manufacturing semiconductor ICs. The penetration of smartphones and IoT devices has driven the demand for ATE in the non-memory segment. Miniaturization and design complexity require reliable testing, especially in the automotive sector with autonomous vehicles and wireless networks. Customer satisfaction, time-to-market, and product quality are key concerns for semiconductor manufacturers. ATE plays a crucial role in meeting consumer demands and economies of scale. Companies like Aemulus Corporation provide end-to-end testing solutions for physical characteristics, testing efficiency, and reliability. The semiconductor chip manufacturing process benefits from ATE in various verticals, including automotive, aerospace & defense, healthcare, IT & telecommunication, and entertainment. Effective testing ensures semiconductor devices meet performance requirements and maintain profit margins. Low testing costs are essential to stay competitive in this dynamic market. 

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Market Challenges

The Automated Test Equipment (ATE) market faces intense competition due to continuous technological advancements, encouraging manufacturers to invest heavily in research and development (R&D) for innovative products. However, rising raw material costs and increasing import duties from key suppliers, particularly in China, have significantly increased production costs. This has resulted in the availability of low-cost alternatives, which may compromise quality and negatively impact the brand image and profitability of international vendors. Compatibility with various technologies is a significant challenge for testing solution providers, especially for advanced smartphones with multiple radio circuits and simultaneous radio signals. Ensuring compatibility with Wi-Fi, Bluetooth, cellular Global Positioning System (GPS), and FM radio technologies, each with different bandwidths, is crucial. The growing demand for constant product development, high brand image, after-sales services, and continuous product support further adds to the overall cost of test equipment. These factors may restrict new investments in the global ATE market by price-sensitive end-users during the forecast period.The Automated Test Equipment (ATE) market faces significant challenges in various industries, particularly in wireless networks and semiconductor IC manufacturing. Semiconductor devices, such as chips in smartphones and IoT devices, require rigorous reliability testing for physical characteristics and functionality. Semiconductor manufacturers strive for economies of scale to meet consumer demands and reduce profit margins. ATE plays a crucial role in semiconductor chip manufacturing, testing efficiency, and product quality. Wireless networks and verticals like automotive, aerospace & defense, healthcare, IT & telecommunication, entertainment, and e-commerce demand advanced testing solutions for their unique requirements. Non-memory ATE segment is gaining traction due to the increasing production of semiconductor chips using advanced fabrication technologies. Customer satisfaction, time-to-market, and low testing costs are essential factors driving the ATE market growth. Companies like Aemulus Corporation are addressing these challenges by providing innovative testing solutions to meet the evolving needs of various industries.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This automated test equipment (ate) market report extensively covers market segmentation by  

End-user 1.1 Consumer electronics1.2 Telecommunications1.3 Aerospace and defense1.4 OthersProduct 2.1 Non-memory ATE2.2 Memory2.3 DiscreteGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Consumer electronics-  The Automated Test Equipment (ATE) market is a significant sector in the electronics industry. It provides solutions for testing and measuring the performance of various electronic devices and systems. Companies in this market offer equipment that automates repetitive tests, ensuring accuracy and consistency. The ATE market caters to various industries, including telecommunications, automotive, and consumer electronics, to name a few. Its use leads to increased productivity, reduced costs, and improved product quality. Companies invest in ATE to ensure their products meet industry standards and customer expectations.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Learn and explore more about Technavio’s in-depth research reports

The global Textile Testing Equipment Market is experiencing growth driven by increasing demand for quality assurance in the textile industry. Meanwhile, the global Laboratory Automation Systems Market is expanding rapidly, fueled by advancements in robotics and AI, enhancing efficiency and accuracy in lab operations. Additionally, the global Data Logger Market is seeing significant traction, particularly in sectors like manufacturing and environmental monitoring, due to the rising need for precise data recording and analysis. These markets are poised for robust expansion, supported by technological innovation and industry demand.

Research Analysis

The Automated Test Equipment (ATE) market plays a crucial role in the semiconductor industry by providing end-to-end testing solutions for manufacturing semiconductor ICs. With increasing design complexity and consumer demands for high-performance electronic components, ATE becomes essential for ensuring effective testing and reliability. Semiconductor manufacturing processes rely on ATE to improve quality, enhance performance capability, and increase testing efficiency. ATE systems are critical for semiconductor manufacturing companies, enabling them to meet speed of operation requirements and profit margin expectations. In the realm of wireless networks, ATE is indispensable for testing physical characteristics and performance, ensuring seamless connectivity and uninterrupted communication. Overall, ATE is a vital investment for semiconductor manufacturers, contributing significantly to the production of high-quality, reliable electronic components.

Market Research Overview

The Automated Test Equipment (ATE) market is witnessing significant growth in various industries, including semiconductor manufacturing, consumer electronics, and the automotive sector. With the increasing penetration of connected devices and the demand for quality improvement, semiconductor manufacturing companies are focusing on end-to-end testing solutions for manufacturing semiconductor ICs (Integrated Circuits) and semiconductor chips. The non-memory ATE segment is expected to grow due to the miniaturization of electronic components and design complexity. The semiconductor industry’s performance capability and speed of operation requirements are driving the need for effective testing solutions. Consumer demands for reliable semiconductor devices, such as smartphones, are also increasing the importance of ATE in semiconductor chip manufacturing. The automotive sector is another vertical where ATE is gaining traction due to the increasing use of semiconductor devices in autonomous vehicles and wireless networks. The aerospace & defense, healthcare, IT & telecommunication, entertainment, and e-commerce verticals are also adopting ATE for profit margin improvement and time-to-market reduction. ATE plays a crucial role in ensuring product quality and customer satisfaction by providing effective testing for physical characteristics, reliability, and testing efficiency. Semiconductor manufacturing processes, including fabrication technologies, are continuously evolving, making it essential for ATE to keep up with the latest trends to meet the demands of various industries.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

End-userConsumer ElectronicsTelecommunicationsAerospace And DefenseOthersProductNon-memory ATEMemoryDiscreteGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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From IFA Berlin to CES 2027: OlloBot Continues Its Journey in Emotional Companionship

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HONG KONG, Oct. 31, 2026 /PRNewswire/ — AI companion robot brand OlloBot made its European debut at IFA Berlin 2026, where its AI companion robot OlloNi SS1 was named an Honoree in the Best in Home & Entertainment category of the IFA Innovation Awards. The recognition, alongside feedback from visitors at the show, offered further encouragement for OlloBot’s belief that the future of home robotics lies not only in what robots can do, but also in the connections they can build with people.

In the Top 10 Trends in China’s Robotics and Embodied Intelligence Market for 2026, IDC identifies the evolution of educational and companion robots into all-age home intelligent terminals as a key trend. The report highlights a growing emphasis on long-term companionship, contextual understanding and ongoing content services, with value extending beyond specific functions to lasting relationships and services.

OlloBot is building its identity around this shift. Rather than developing humanoid robots or devices primarily centered on task execution, the brand is exploring a different path through what it calls “Cyber Pet,” an emerging category of home companions designed around emotional relationships. Its approach starts with a simple question: how can a robot become a familiar and meaningful presence in someone’s life?

For OlloBot, the answer lies in restraint. A companion robot should not replace human relationships or compete for a user’s constant attention. It should learn when to engage and when to step back. The goal is not about delivering a moment of novelty or amusement. It is about creating a unique relationship that can expand with each interaction and gradually become personally meaningful.

“We believe home robots need to enter the household through emotional connection,” said Lyn Fang, founder of OlloBot. “Technology can create the conditions for interaction, but meaningful companionship comes from how those interactions make people feel over time.”

At IFA, the enthusiasm from visitors offered a tangible reflection of this approach. Under the theme “Touch. Feel. Bond.,” OlloBot created an open, home-inspired setting where visitors could interact with OlloNi SS1 directly. Powered by OlloBot’s proprietary EmpathCore emotional engine and Affinilog interaction system, OlloNi SS1 engages dynamically through touch, sound and facial expressions. OlloNi SS1 also appeared in IFA’s “Robots on the Runway” showcase, where its emotional engine enabled it to react to its surroundings in real time. Visitors were not simply examining a device or comparing functions. They were exploring how it responded to them. The experience reinforced the brand’s conviction that, in the home, emotional connection can matter as much as technical capability.

Next stop: Las Vegas

The recognition and feedback at IFA mark an encouraging step as OlloBot continues to advance its product development and commercialization. Looking ahead to CES 2027, OlloBot is set to take the next step in its journey by introducing two all-new robot family members: a desktop lamp-form robot and OlloBot Gen 2. Visitors will also get a first look at a rich lineup of IP merchandise and ecosystem peripherals built around the flagship OlloVerse universe. Please stay tuned—OlloBot looks forward to welcoming everyone in Las Vegas and sharing how its expanding ecosystem continues to redefine emotional companionship in the home.

About OlloBot

OlloBot is an AI companion robot brand developed by Ollobot Robotics Limited, a Hong Kong-based company and part of BizConf Technology Co., Ltd. (SZSE: 300578).

The company focuses on embodied intelligence and family-oriented AI companion robots designed to support more natural interaction, emotional presence and connection in modern homes. Through its Cyber Pet concept, OlloBot aims to explore how AI and robotics can become a more meaningful and approachable part of everyday family life.

For more information, please visit ollobot.com.

YouTube:https://www.youtube.com/@ollo_botFacebook:https://www.facebook.com/ollobotofficialInstagram:https://www.instagram.com/ollo_botThreads:https://www.threads.com/@ollo_botTikTok:https://www.tiktok.com/@ollo_botX:https://x.com/OLLOBOT_Real

 

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SOURCE OlloBot

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A new way to explore Japan with AI: Naviu AR Travel Companion for Japan Launches November 1 2026

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Patent pending geospatial technology brings 29 language guidance and city scale AR navigation to travelers

TOKYO, Oct. 31, 2026 /PRNewswire/ — Naviu, a business under TANGLE Inc., offering an AI-powered augmented-reality travel companion for Japan, launches on iOS and Android on November 1. Built on patent-pending geospatial technology, Naviu places AR content and navigation accurately in the real world across entire cities, without requiring a visual positioning system.

Travelers can ask Naviu about anything around them and receive answers in any of 29 languages, grounded in their exact location. A semi-transparent AR path provides turn-by-turn guidance, an AI companion walks with the traveler, and the app reveals side-street cafes, local landmarks, and other places that conventional maps and guidebooks may overlook.

About Naviu

Naviu combines an ask-anything AI guide, city-scale AR navigation, photo recognition, bespoke trip planning, and an optional cultural storytelling companion. Its spatial content network also allows brands, cities, and creators to place interactive 3D and AR content in the real world. AR experiences are already live at landmarks including Senso-ji, Tokyo Skytree, Tokyo Tower, Meiji Jingu, and Tokyo Station.

Naviu is available on the App Store and Google Play.

Official site: naviu.app

Key Features

Ask-anything AI guide: Conversational answers about any place in 29 languages, grounded in precise location dataCultural storytelling and guidance: An optional companion mode that guides travelers street by street and narrates local history and storiesAR navigation: A semi-transparent augmented-reality path overlaid on real streets across entire citiesPhoto recognition: Travelers can point the camera at a temple, sign, or storefront and ask what it isBespoke trip planning: Itineraries built around dietary needs, interests, accessibility, and available timeSpatial content network: Brands, cities, and creators can place interactive 3D and AR content in the real world

Statement from the Head of Naviu

“The hard part of traveling in Japan isn’t getting lost. It’s standing in front of something remarkable with no idea what it is. Naviu answers that question in your own language, right where you’re standing, so the city opens up instead of staying a backdrop.”
Jack Mead
CEO of Ashita Co. and Head of Naviu

About TANGLE Inc

TANGLE Inc. is the Tokyo-based company behind the tour operators TOMOGO! and Untold Japan. Its mission, Make the City Yours, reflects a decade of helping travelers discover Japan beyond the guidebook and now extends that experience into software through Naviu.

Company

TANGLE Inc.

Headquarters

Tokyo, Japan

Representative Director

Kengo Goto

Business

TOMOGO!, Untold Japan, and development and operation of Naviu

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SOURCE TANGLE Inc.

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Karma Automotive Announces Eximius, the Bespoke Vehicle Program for Elite Clients Seeking Singular Expressions of Extreme Performance and Bold Craftsmanship

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The First Eximius Creation, “Eximius 1,” is a Menacing Four-Seater Built for the Track which Makes its World Premiere at the 2026 Concours at Wynn Las Vegas

LAS VEGAS, Oct. 31, 2026 /PRNewswire/ — Karma Automotive builds vehicles in the hundreds rather than the thousands, attracting a highly individualistic clientele seeking a unique statement. For those who wish to go further still, and explore new possibilities beyond the extensive options for personalization available through the Studio program, Karma has created the Eximius bespoke vehicle program. Eximius clients may modify the vehicle’s body, performance and powertrain, collaborating with Karma’s design and engineering teams to build a One-of-One statement which will never be repeated.

Karma Eximius clients may modify the vehicle’s body, performance and powertrain to build a One-of-One statement

The first vehicle from Karma Eximius debuts today at the 2026 Concours at Wynn Las Vegas. A menacing four-seater purpose-built for the track, “Eximius 1” is in ongoing development with its commissioning client, who is not revealed at this time. Upon delivery in 2027, “Eximius 1” will be fitted with an extreme-performance Plug-in Series Hybrid utilizing a 6.2 Liter V8 producing nearly 1200hp (550hp ICE, 645hp battery), delivering acceleration from 0-60mph in 2.7 seconds and a top speed in excess of 200mph (estimated). As these parameters would demand, “Eximius 1” will be equipped with carbon-ceramic brakes and two-piece slotted brake rotors, and Ohlins semi-active suspension.

“‘Eximius 1’ began as a conversation with an elite client who loves their Karma Revero, but wanted something more extreme and unexpected, which was music to our ears,” says Marques McCammon, President and Chief Executive, Karma Automotive. “The Eximius program effectively deletes the word ‘no’ from conversations about what’s possible,” he continues, “and as a four-seat track weapon packing what’ll be the most powerful Plug-in Series Hybrid powertrain and vehicle ever developed, ‘Eximius 1’ shatters expectations and further establishes Karma as a manufacturer of exotic, uniquely American vehicles.” 

Exterior Design
“Eximius 1” is an imposing vehicle to behold, exhibiting the muscularity and eyepopping strength of a superhero. Every panel – excluding the body surface outer – is constructed of pre-impregnated carbon fiber, and the vehicle is 50mm wider due to its wheel arch extensions. The front doors and hood have a unique technical fade from glossy, exposed regular carbon fiber to signature Borealis Blue paint.

The front carbon splitter sets an aggressive tone and is flanked by massive side air intakes incorporating Karma’s Target Acquisition Lighting, rotated 45º to create a distinctive ‘><‘ DRL graphic identity. On the hood, the dramatic arc of the Comet Line – which is inspired by Halley’s Comet is it streaks across the evening sky – widens from its apex towards the base of the windshield; vents above the front fenders release air pressure from the wheel housings and add further visual intrigue. Moving to the side of the vehicle, the front fenders aft of the wheels feature Karma’s signature “Backslash” bearing the number “5,” which is of particular significance to the commissioning client. 21″ Magnesium wheels with center-locks reduce rotating and unsprung mass, and are finished in satin black. Aft of the driver’s side front wheel, twin exhaust tips announce the fearsome new powertrain.

The full-width rear GT wing maximizes stability and downforce at high speeds, and continues the distinctive ‘><‘ DRL graphic identity established at the front of “Eximius 1.” The rear fascia also boasts large side air intakes which are connected by a dominant diffuser to manage underbody airflow.

Interior Design
An aura of intensity continues to the interior of “Eximius 1.” In concert with the exterior, blue-tinted carbon-fiber adorns the seats, flat-bottom steering wheel and doors; for aesthetics and weight-savings, all four doors are manufactured in exposed carbon fiber with one purposeful arm pad on each door. The seats, which are Recaro carbon fiber buckets up front, are trimmed with blue Alcantara and blue Italian leather with Moondust Alcantara upper sections, creating an articulated, form-fitted feel. To support high-speed driving and intense braking force, the accelerator, brake pedal and dead pedal are billet machined aluminum.

The instrument panel is reimagined in glossy carbon fiber and incorporates anodized billet aluminum HVAC vents. The carbon fiber center console is simplified to include the essentials only: the PRND gear selector, window switches, key fob holder, and Emergency kill switch. This console extends through to the rear compartment, to which the client’s custom-fitted carbon fiber racing helmet is held in place by a center-latched strap matching the blue seat belts.

About Karma Automotive
Karma Automotive is America’s only full-line ultra-luxury vehicle manufacturer, and a pioneer of Plug-in Series Hybrid vehicles which it manufactures at its Karma Innovation and Customization Center (KICC) in Moreno Valley, CA. Its Executive, Product Development, and Design headquarters are located in nearby Irvine, CA. The Karma portfolio embodies California’s spirit of innovation and entrepreneurial boldness, reflected by the signature Comet Line which is the central hallmark of Karma’s new design language. The Gyesera Grand Coupe, a Plug-in Series Hybrid four-seater, arrives at dealerships in December 2026; and the Amaris GT 2-Door Plug-in Series Hybrid arrives in Q4 2027. The Karma Kaveya Super Coupe, with over 1,000HP and butterfly-doors, will arrive in Q1 2028, to be followed by the Karma Ivara GT-UV: both EVs will incorporate SDVA (Software-Defined Vehicle Architecture) developed with leading technology partners. For more information, visit www.karmaautomotive.com) 

Media Contact:

Joe Richardson, (917) 716-6617
Joe@BeautifulNoisePR.com 

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SOURCE Karma Automotive

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