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Outward Media, Inc. Launches B2B2C Data Linkage to Power More Complete View of Prospects, Improved Personalization and Higher Marketing ROI

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B2B marketing data provider fuels customer acquisition and digital marketing campaigns for leading brands with focus on ‘universal person’

LOS ANGELES, Aug. 21, 2024 /PRNewswire-PRWeb/ — Outward Media, Inc. (OMI), a leading provider of omni-channel marketing data that fuels digital campaigns, today announced a new B2B2C data linkage service aimed at enabling marketers to connect with prospects and customers on their terms – on the B2B and B2C channels they use the most, whether at work or at home.

The new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

“The dramatic increase in the number of people working from home has accelerated the growth of a movement that had already been underway. We call it the B2B2C or ‘universal person’ movement, and it reflects the overlap or blending of our personal and professional lives, with more balance – and fewer boundaries — between the two,” said Paula Chiocchi, CEO, OMI.

Now available, the new service links B2B attributes, such as email, firmographics, and job title, to B2C attributes, such as the prospect’s LinkedIn profile, demographics, and residential address. This lets brands target and engage prospects more effectively — across both B2B and B2C channels.

The channel points covered include direct mail, email, social, and programmatic, where available. As an example of B2B2C linkage, a marketer can send direct mail to a B2B contact’s home address while also engaging with them on their business email using the same offer to reinforce the message.

Brands can use OMI’s B2B2C linkage service to elevate marketing ROI in these key ways:

– Gain expanded marketing reach for B2B prospecting with added consumer attributes for your prospects and the ability to reach them on new channels

– Acquire ABM-level data elements on contacts and companies to power stronger ABM reach and results

– Identify consumer profiles for existing B2B contacts to achieve a more complete profile to drive greater success in your omni-channel campaigns

– Collect vital data elements to help construct your own in-house identity graph

– Get increased matches to both LinkedIn and Meta to enable stronger results for social marketing programs

– Enhance media activation targeting and reach with the ability to connect with prospects across business and personal channels via their B2B email address and an alternate email address

Social Media Use Case

Recently, OMI’s B2B2C/Universal Personal data linkage strategy played an instrumental role when working with a leading global e-commerce platform provider. For the social portion of the omni-channel campaign, B2B2C data linkage drove the match rate to 70% for LinkedIn and 42% for Meta, which is well above industry standards. To match the data, the OMI team delivered the custom audience file it built for the provider to both social platforms.

B2B2C Universal Person File Now Available from OMI

OMI’s Universal Person Marketing (UPM) database file contains 140 million business contact records, with residential/consumer linkage on 85 million of those records. In addition, it offers both company- and contact-level social URLs, MAIDS, mobile phone numbers, and a range of LinkID overlays available for client use.

Intent flags are also used as part of OMI’s B2B2C data linkage service and are based on client-selected market keywords that zero in on prospects whose recent digital behavior (browsing online, reading articles, downloading white papers) indicates interest in the client’s offerings.

Appending UPM contacts is also a component of OMI’s service, with appends made to an existing company and contact file first, followed by expansion to incremental companies and contacts.

Living File Database and Other OMI Services

In 2023, OMI announced its massive B2B Living File database reached 145 million manager- and professional-level and above contacts with validated email addresses, spanning more than 18 million businesses. The database includes 95 million small-and-mid-sized business (SMB) records, making it one of the largest U.S.-focused SMB databases in the world.

In addition, OMI offers a specialty healthcare database featuring executive-titled decision-makers at healthcare providers, physicians in group practices, nurses in various roles, and other points of service.

All OMI B2B contact data is backed by a 30-day 95% email data validity guarantee.

Go here for more information on other OMI data solutions and services, including intent monitoring, media activation, email campaign management, and B2B database cleansing.

About Outward Media, Inc.

Outward Media, Inc. (OMI) is a leading provider of omni-channel marketing data. As a trusted data partner to Fortune 2000 businesses and startups alike, we provide the highest quality, most accurate audience data to fuel engaged, integrated, omni-channel campaigns. Combining our massive B2B2C database with intent data, audience media activation, and other innovative marketing services, our mission is to deliver real data, real results, and invaluable reach to real people. For more information, visit http://www.outwardmedia.com or call 310-274-5312.

Media Contact

Paula Johns, Outward Media, Inc., 1 7605220941, paula@paulajohnscommunications.com, https://outwardmedia.com/

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SOURCE Outward Media, Inc.

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Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

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Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

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SOURCE 5W Public Relations

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ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

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Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

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SOURCE ICAT Logistics, Inc.

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HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

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The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

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SOURCE HelloNation

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