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Qwary Releases New Integrations With Zendesk and Snowflake

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Qwary Unlocks Transformative Insights With Two New Integrations

HERNDON, Va., Aug. 21, 2024 /PRNewswire/ — Surveys are an essential tool for gathering direct customer feedback, yet consolidating, storing, and processing this data in real time can be a challenge. Our new integrations with Zendesk and Snowflake facilitate automated data collection paired with analytical tools that make reporting easy. These innovative solutions can efficiently receive and consolidate feedback during the customer journey. Businesses can leverage this data to identify pain points, predict trends, and generate powerful insights that enhance their ability to make effective decisions.

What Is the New Zendesk Integration?

Our new Zendesk integration triggers automated survey delivery after ticket closure to close the customer support feedback loop. This helps your business capture timely, authentic sentiments that can help you deeply understand your customers’ needs, so you can quickly act on these insights to drive success.

Benefits of Using the Zendesk Integration

The new integration provides your business with several remarkable benefits.

Strengthens Customer Relationships

When your team resolves a customer’s issues and closes the corresponding tickets, our integration automatically deploys surveys that can uncover specific, fresh insights about their experiences. This helps you quickly identify areas in the customer journey that need attention. By recognizing emerging trends, you can focus your efforts on providing satisfying solutions that build customer loyalty and keep you ahead of the curve.

Offers Configurable Feedback Capture

Your customer outreach department can configure survey deliveries upon ticket closure so that customers can submit their most recent reactions while they are top of mind. Your team can also customize surveys and automate feedback analysis to simplify post-ticket data collection.

Integrates Survey Data in Real-Time

To integrate customer response data and CSAT scores from your surveys with their associated tickets in real time, you can synchronize the platforms. This provides your support team with immediate access to customer feedback, so they can follow up with customers personally and proactively resolve issues.

Tracks Customer Net Promoter Score (NPS)

To easily keep in touch with your customers, use our platform integration to help you track, quantify, and analyze their experiences. Examining your ticket history can help you discover which of your customers are at risk, prevent churn, and monitor ongoing improvements. You can also assess the impact of changes in your offerings and outreach strategies to promote and drive favorable outcomes.

Key Capabilities

Our Zendesk integration helps you streamline and accelerate customer feedback workflows by automating email survey campaigns and synchronizing feedback with ticket data.

Closed-Loop Workflow

The new self-service design architecture merges survey responses with existing ticket data so you can glean insights across touchpoints. Multi-channel feedback provides a comprehensive and instantaneous look at what your customers want most, so you can provide continuous improvements without delay.

Automated Email Survey Campaigns

Our innovative setup allows you to use separate emails to send personalized post-ticket surveys to your customers. You can customize your surveys to better meet each department, user, and customer expectations, or sort surveys by language preference or ticket type to collect specific feedback and facilitate targeted and effective responses.

Synchronized Survey and Ticket Data

Configuring automated survey triggers, seamless synchronization, and real-time ticket and scoring updates allows your team to perform in-context analysis, generate dynamic reports, and act quickly to enhance customer satisfaction. Merging customer feedback with ticket data gives you a comprehensive view of customer sentiments and behavior that you can use to forge lasting connections.

What Is the New Snowflake Integration?

Our Snowflake integration leverages the data warehousing platform’s analytical processing capability to generate powerful business insights. By synchronizing data, teams can harvest the valuable information they need for strategic decision-making and growth.

Advantages of Using Qwary’s Snowflake Integration

The benefits of this cross-platform integration are easy to appreciate.

Optimized Warehoused Data

Snowflake’s optimized data warehousing capabilities help your team get the most out of your survey data. Enhance your platform’s efficiency and performance by curating the resources you need to effectively manage and analyze your data.

Efficient Reporting and Decision Making

By generating optimized reports more efficiently, you can empower your team with quick, accurate insights that enhance your capacity to act on your business intelligence. You can also bring varied data sources together to extract relevant information and streamline strategic planning. Our reliable integration produces precise analytical outputs that enhance your decision-making processes.

Key Capabilities

Our integration transforms data storage into a dynamic repository for data consolidation, extraction, and processing.

Real-time Data Updates

Integrating surveys with dynamic data consolidation allows your team to seamlessly receive real-time data updates. This helps you bring in survey data instantly and stay ahead of the curve so your team can stay nimble as they leverage fresh insights from customer surveys to strategize, pivot, and take action.

Effective Schema Browsing

Our integration’s effective schema browsing capabilities help you optimize your data flow so you can efficiently make decisions. You can streamline your business processes as you navigate through data structures and utilize your warehoused data to uncover the crucial insights you need to make informed business choices.

AI Prediction Tools Generate Business Wisdom

Snowflake’s powerful business intelligence and AI prediction capabilities transform raw product insights into actionable business wisdom. Use these tools to discover new trends, consumer preferences, and strategic opportunities that empower your team to implement solutions that drive growth and success with confidence.

Potential Business Impacts

Automating survey delivery and synchronizing incoming responses with ticket data allows businesses to quickly extract relevant information for analysis. Analyzing dynamic information feeds while utilizing adaptive, AI-driven predictive toolkits can improve your team’s ability to make informed decisions quickly. By enhancing your capacity to gather, aggregate, and process data, your business can become more agile as it responds to your customers’ needs. By correlating customer feedback with data from its original tickets, you’ll be able to make improvements and offer satisfying solutions without delay. Merging your survey data as it’s received helps your business stay flexible as it works to boost customer satisfaction and retention.

Supercharge Your Surveys With Two New Cross-Platform Integrations

Qwary continuously amends its offerings to meet the evolving demands of today’s customer-focused businesses. By integrating its prowess in the survey niche with the capabilities of two proven ticketing and data warehousing platforms, we can improve your ability to drive business growth. Your team will be able to automate survey distribution and gather the feedback you need to make better, more informed decisions in less time. Our new integrations keep your company at the leading edge of current trends so you can ensure its continued success.

To learn more about how Qwary’s Zendesk and Snowflake integrations can take your survey processes to the next level, please visit qwary.com.

Contact Our Team:
(855) 557-9279
hello@qwary.com

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AvePoint Set to Join S&P SmallCap 600

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NEW YORK, Oct. 27, 2026 /PRNewswire/ — AvePoint Inc. (NASD: AVPT) will replace LXP Industrial Trust (NYSE: LXP) in the S&P SmallCap 600 effective prior to the opening of trading on Monday, November 2. Brookfield Asset Management Ltd. and Canada Pension Plan Investment Board are acquiring LXP Industrial Trust in a deal expected to close soon, pending final closing conditions.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name

Action

Company Name

Ticker

GICS Sector

Nov 2, 2026

S&P SmallCap 600

Addition

AvePoint

AVPT

Information Technology

Nov 2, 2026

S&P SmallCap 600

Deletion

LXP Industrial Trust

LXP

Real Estate

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/avepoint-set-to-join-sp-smallcap-600-302921327.html

SOURCE S&P Dow Jones Indices

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Archera Surpasses $5.6 Billion in Cloud and AI Spend Under Management, Closes Series C Led by Pivot Investment Partners, and Expands Insurance-Backed Cloud Commitments

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The round will help Archera expand its guaranteed cloud commitments, bringing insurance-backed financial protection to companies navigating unpredictable AI and cloud spending. The company has delivered more than $700 million in customer savings and now manages approximately $5.6 billion in annual cloud and AI spend.

BELLEVUE, Wash., Oct. 27, 2026 /PRNewswire/ — As artificial intelligence makes cloud spending harder to predict, companies face an increasingly expensive choice: commit to long-term cloud and AI contracts to unlock significant discounts or preserve flexibility and leave savings on the table. Archera has raised a $15 million Series C to expand its Guaranteed Commitments and change that equation.

The cloud economics company today announced it closed its Series C funding round, led by Pivot Investment Partners, with participation from existing investors including HighSage Ventures. The financing brings Archera’s total funding to $38.3 million. It will support the expansion of Archera’s Guaranteed Commitments and its suite of free cloud cost tools, including its FinOps Agent and MCP.

Insurance-backed financial protection is central to Archera’s next phase of growth. Archera purchased a policy on a surplus lines basis from Crum & Forster Specialty Insurance Company to back its guarantee. This model helps businesses pursue cloud commitment savings while managing the financial risk of usage changes.

The company has delivered more than $700 million in savings to over 2,200 organizations, including PubNub, Art.com, and Astronomer. The thesis behind Archera is simple: companies shouldn’t have to predict AI’s future to commit and save money on today’s infrastructure.

Why Cloud and AI Commitments Need to Change

Cloud providers reward customers who commit to spending over one- to three-year periods with substantial discounts and access to capacity. Historically, those commitments have helped businesses reduce infrastructure costs. But AI is changing the risk and economics of that decision.

A new model launch can multiply GPU spending in months. A more efficient model, a shift in architecture, or a move to a different service can reduce it just as quickly. Long-term commitments that once looked financially sound can become expensive liabilities.

Companies are left choosing between overcommitting and risking unused spend, or undercommitting and missing out on available discounts. Many choose the latter, sacrificing potential savings to preserve flexibility.

Archera believes that the trade-off is unnecessary. Its Guaranteed Commitments provide resource-level cloud and AI discounts with terms as short as 30 days. If usage declines and a covered commitment goes unused, Archera covers the cost under the terms of its guarantee.

The result is a different way to approach cloud purchasing. Businesses can pursue deeper discounts and unlock capacity otherwise gated behind a commitment, without bearing the entire financial consequence when actual usage diverges from forecasts.

Turning Cloud Optimization Into a Financial Product

Traditional cloud cost management tools provide visibility, recommendations, automation, and forecasting, but they can’t eliminate the financial risk of unused commitments. Archera combines its free FinOps platform and Agent with a financial guarantee that addresses inaccurate forecasts.

“Every tool in this market is trying to forecast your cloud usage a little better. We think that’s the wrong bet,” said Aran Khanna, co-founder and CEO of Archera. “Nobody can forecast AI demand, not the customer, not the cloud provider. So instead of predicting it, we guarantee it, and we have purchased an insurance policy to back that guarantee. If covered usage drops, we address the unused commitment cost under the terms of our guarantee. That’s a new way to purchase cloud, not another dashboard, and it’s why we’ve been able to return $700 million to our customers.”

The approach positions cloud commitments as a financial risk decision, helping finance and engineering leaders manage budgets while adapting to changing technology.

Built for CFOs, CTOs, and the Teams Managing AI Costs

The approach addresses a growing challenge across finance and engineering: how to control infrastructure costs without constraining the business.

For CFOs: Capture commitment-level discounts while reducing exposure to eligible unused spend under the guarantee.For CTOs and engineering leaders: Preserve flexibility to adopt new AI models, change architectures, and scale workloads without letting past commitments dictate future decisions.For FinOps teams: Increase commitment coverage with a financial backstop when usage changes, without more back-and-forth with engineering teams to get perfect forecasts.For cloud partners and resellers: Give customers a differentiated way to pursue cloud savings that can be reinvested in new cloud services while managing commitment risk.

Archera’s platform connects to AWS, Microsoft Azure, or Google Cloud billing data in read-only mode and analyzes actual usage. It then recommends and automates the purchasing of both native commitments and Archera Guaranteed Commitments.

Customers can evaluate their potential savings before making any purchasing decision. Commitments remain in the customer’s own cloud account, preserving end-to-end control over cloud purchasing strategy.

Archera earns when customers save through its guaranteed commitments, aligning its commercial model with the outcomes customers seek.

Customers Are Rethinking the Commitment Model

For organizations accustomed to treating cloud commitments as a single, high-stakes decision, Archera offers a more flexible approach.

“Working with Archera meant rethinking commitments as a spectrum rather than a single, high-stakes decision,” said James Hamilton, VP of Operations and Controller at PubNub. “This was a big mind shift for us. We needed to think about how our commitments could be broken up into a spectrum of purchases versus a single one-time buy.”

That flexibility is particularly valuable as companies adopt AI workloads, where technology choices and resource requirements can shift faster than traditional budgeting cycles.

Instead of making one large bet on future usage, businesses can take a more measured approach while still securing meaningful discounts.

A Series C to Expand Insurance-Backed Cloud Purchasing

Archera has been operating profitably at scale. It raised a Series C to support larger guarantees, expand its reach, serve more customers, and upgrade the insurance policies backing its guarantee to serve larger global clients.

The company plans to use the capital in three ways:

Accelerate go-to-market efforts.Expand its global partner network across North America, Europe, the Middle East, Japan, and Latin America.Serve more teams focused on AI-driven workloads.

“Archera has built a capital-efficient and differentiated business at the intersection of cloud infrastructure and risk management,” said Dinkar Jetley, co-founder and managing partner at Pivot Investment Partners. “The team pairs a deep understanding of the cloud ecosystem with a rigorous approach to underwriting, and the result is a compelling value proposition that a fast-growing roster of customers relies on as their cloud spend scales. We are privileged to have led this Series C round and look forward to working closely with Aran and the management team in the years ahead.”

Built by People Who Understand Cloud Infrastructure

Aran and Nikhil Khanna founded Archera in 2019. Aran previously planned capacity for Azure’s core compute and database services at Microsoft and was a founding member of AWS’s deep learning team leading launches, including SageMaker, DeepLens, and the Neuron SDK, behind Amazon’s Trainium and Inferentia AI chips.

His research on deep learning model efficiency has been cited more than 1,900 times, and he serves on the FinOps Foundation governing board.

As AI transforms infrastructure economics, Archera aims to make cloud savings more accessible without forcing businesses to assume unnecessary financial risk.

To explore potential savings, request a free assessment at Archera.ai.

Free savings assessment: https://app.archera.ai/savings-estimate?utm_source=forbes&utm_medium=referral&utm_campaign=series-c-2026

Name: Sarah
Email Address: shiara@archera.ai
Phone Number: +13018255007

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SOURCE Archera

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Creative Technology Releases Creative XF1, a Hi-Res Extreme Fidelity Speaker that Elevates Every Listening Experience

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SYDNEY, Oct. 28, 2026 /PRNewswire/ — Creative Technology Ltd launches Creative XF1, a new Hi-Res speaker system designed for users who care about both sound quality and aesthetics, and want more vivid music, more cinematic movies, and more engaging listening. Creative XF1 offers sleek design, bi-amplified architecture, 72W RMS output, dual Hi-Res Audio certification, next-gen connectivity, and personalisation with the Creative Nexus app.

Creative XF1 brings out details in music that many compact 2.0 speakers in this price range do not reproduce, from the rasp in a voice to the rumbling bass under a game soundtrack. With a bespoke FEA-optimised 3-inch woofer, Creative XF1 adds extra punch and close-range clarity. The 72W RMS bi-amplified design delivers a clear, powerful sound that is easy on the ear.

“For many of us, the desktop has become the centre of work, entertainment and creation,” said Ernest Sim, CEO and Executive Chairman, Creative Technology Ltd. “Creative XF1 is built to deliver room-filling power with richer depth and clarity, so every note, voice and effect sounds closer, more vivid and more real at your desk.”

Besides advanced connectivity via Bluetooth® 6.0, USB audio, and AUX input, users can also connect a subwoofer for richer bass and an easy 2.1 upgrade.

Crafted by in-house audio specialists, the Creative Nexus app offers a 10-band parametric EQ and 120+ presets for different music genres and games. Users can personalise their sound for focused work, movie nights, gaming sessions, or unwinding, all from one intuitive interface.  

Pricing and availability

Creative XF1 is priced at A$339.95, and is available at creative.com.

About Creative
Since its founding in 1981, Creative Technology has been driven by a singular mission: to reimagine the way the world experiences sound. Creative introduced the groundbreaking Sound Blaster®, the invention that gave personal computers the gift of sound — and forever changed the landscape of PC multimedia.

Guided by a legacy of bold ideas and breakthrough technologies, Creative continues to lead at the intersection of engineering and imagination.

At its core, Creative remains committed to pushing the boundaries of what audio can achieve — enriching lives, elevating experiences, and defining what’s next in sound.

This announcement relates to products launched in Australia. Availability is subject to change without notice and may differ elsewhere in the world according to local factors and requirements. Creative, and the Creative logo, are trademarks or registered trademarks of Creative Technology Ltd in the United States and/or other countries. The Bluetooth® word mark and logo are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Creative Technology Ltd is under license. All other trademarks are the property of their respective owners. All rights reserved.

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SOURCE Creative Technology Ltd

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