Technology
Primary Battery Market to grow by USD 5.5 billion (2024-2028) driven by rising demand for portable medical devices, AI-powered market insights- Technavio
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2 years agoon
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NEW YORK, Aug. 23, 2024 /PRNewswire/ — The global primary battery market size is estimated to grow by USD 5.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.45% during the forecast period. Growing demand for portable medical equipment is driving market growth, with a trend towards legislative support for battery recycling. However, threat from rechargeable hearing aid solutions poses a challenge. Key market players include Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd..
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Primary Battery Market Scope
Report Coverage
Details
Base year
2023
Historic period
2018 – 2022
Forecast period
2024-2028
Growth momentum & CAGR
Accelerate at a CAGR of 5.45%
Market growth 2024-2028
USD 5.5 billion
Market structure
Fragmented
YoY growth 2022-2023 (%)
4.97
Regional analysis
APAC, North America, Europe, South America, and Middle East and Africa
Performing market contribution
North America at 55%
Key countries
US, China, Germany, Japan, and UK
Key companies profiled
Amara Raja Batteries Ltd., Camelion Batteries GmbH, Dongguan Large electronics Co. Ltd., EaglePicher Technologies LLC, Energizer Holdings Inc., EnerSys, EVE Energy Co. Ltd., Fujitsu Ltd., GP Industries Ltd., Hitachi Ltd., Integer Holdings Corp., Panasonic Holdings Corp., Samsung SDI Co. Ltd., Sony Group Corp., The Duracell Co., Toshiba Corp., TotalEnergies SE, Ultralife Corp., VARTA AG, and Zhejiang Mustang Battery Co Ltd.
Market Driver
Primary batteries are widely used in various applications, and governments worldwide are implementing regulations to recycle them to prevent environmental contamination from harmful materials like alkaline cells. Recycling allows manufacturers to mitigate production costs and extract useful metals, such as manganese and zinc, which can be utilized in industries. Companies like Retriev Technologies and Raw Materials Company focus on primary battery recycling. The EU’s Directive 2006/66/EC mandates collection rates and post-consumer conversion for battery recycling, while the UK and Canada have established networks for consumers to drop used batteries for recycling. These legislations foster environmentally friendly and economically sustainable business models, ensuring recycling efficiency. Efficient primary battery recycling leads to ecological sustainability by reducing the need for metal mining and promoting sustainable agriculture. The growth of end-user segments, such as hearing aids and consumer electronics, will drive the global primary battery market during the forecast period.
The primary battery market is experiencing significant growth due to the increasing demand for electronic devices, remote controls, and portable electronic devices like watches, medical equipment such as glucose monitors and blood pressure monitors, and household appliances like color TV sets and household appliances. Non-rechargeable batteries, including zinc-carbon and lithium primary batteries, are in high demand for battery-powered toys, portable media players, flashlights, and smoke alarms. The defense industry also relies heavily on primary batteries for various applications. Electrochemical reactions, specifically oxidation-reduction reactions, power these batteries through the interaction between the cathode, anode, and electrolytes. Annual disposable income continues to drive demand for these batteries in various sectors. However, the shift towards rechargeable batteries, or secondary batteries, is expected to impact the primary battery market in the long run. Smart device users, dry cells, and galvanic cells are also part of this market. Primary batteries are used in various industries like industrial electronics, cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Alkaline primary batteries offer high voltage deliverability, making them a popular choice for many applications.
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Market Challenges
The hearing aid industry’s shift towards rechargeable devices poses a significant challenge to the primary battery market. With the phase-out of mercury-based batteries in 1996, zinc-air batteries became the preferred choice for hearing aids due to their high energy output in compact sizes. However, manufacturing rechargeable batteries for hearing aids is complex due to their unique power requirements. Although rechargeable hearing instruments are yet to be commercially successful, they are available in the market but are expensive. Consumers prioritize battery life, pricing, and ease of use when selecting hearing aid batteries. Developing new battery designs that cater to these concerns could increase the adoption of rechargeable hearing instruments, leading to a decrease in demand for primary batteries. Consequently, the global primary battery market growth may be impacted during the forecast period due to the emergence of rechargeable hearing aid solutions.The Primary Battery Market encompasses various sectors, including Medical devices, Hearing aids, Surgical tools, and Medical defibrillators. These industries require batteries with high leak-proof properties and long shelf life. Primary Alkaline and Primary Lithium batteries, such as Carbon-zinc batteries, are popular choices due to their reliability and non-hazardous nature. However, challenges exist in the Defense and Aerospace industries, where high voltage and energy density are essential. Defense applications, including weapons, missiles, and military vehicles, require batteries with specific chemistries and leak-proof designs. In contrast, the Medical, Aviation, Consumer electronics, and Healthcare sectors prioritize low energy demand and mercury-free batteries. Additionally, the Agriculture sector relies on primary batteries for irrigation systems, sensors, and wind-powered generators. Environmental concerns and the push for sustainable energy sources also impact the market, with a focus on recycling and the development of non-toxic battery chemistries, such as Sodium hydroxide and Potassium based batteries. The industry faces challenges in balancing the demand for primary batteries with the need to reduce their environmental impact and transition to more sustainable energy sources.
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Segment Overview
This primary battery market report extensively covers market segmentation by
End-user 1.1 Defense1.2 Medical1.3 OthersType 2.1 Alkaline battery2.2 Lithium battery2.3 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa
1.1 Defense- The primary battery market is a significant sector in the energy storage industry. Companies manufacture and sell primary batteries for various applications, including portable electronics, remote controls, and medical devices. Demand for these batteries remains consistent due to the increasing use of electronic devices. Key players in the market include Energizer Holdings, Duracell, and Panasonic. They focus on innovation and quality to meet customer needs and maintain market share.
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Research Analysis
The primary battery market encompasses a wide range of applications, from consumer electronics and healthcare devices to security systems and industrial equipment. Dry cells and galvanic cells are the two main types of primary batteries, with the former using a porous separator to allow the electrolytes to come into contact with both the cathode and anode. Primary batteries are non-rechargeable, making them ideal for devices that require a consistent power source without the need for frequent charging. Some common applications include cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, and wristwatches. Primary batteries come in various chemistries, such as alkaline, lithium, and zinc-carbon. Alkaline batteries, which use an alkaline electrolyte, are the most commonly used type due to their long shelf life and high energy density. Primary lithium batteries, on the other hand, offer a higher energy density and longer shelf life but are more expensive. The primary battery market caters to various industries, including healthcare, consumer electronics, and portable devices. Some of the most common applications include medical devices like cardiac pacemakers and hearing aids, battery-powered toys, and portable media players. Primary batteries operate through an oxidation-reduction reaction, where the anode undergoes oxidation, releasing electrons, and the cathode undergoes reduction, accepting electrons. The electrolytes facilitate the flow of ions between the anode and cathode, allowing the battery to generate electricity. The cathode and anode are essential components of a primary battery. The cathode is the positive electrode, while the anode is the negative electrode. In an alkaline battery, the cathode is typically made of manganese dioxide, while the anode is made of zinc. In a lithium battery, the cathode is typically made of lithium manganese oxide, while the anode is made of lithium metal. Overall, the primary battery market is a diverse and essential industry that caters to various applications and industries, providing consistent and reliable power sources for devices that require them.
Market Research Overview
The primary battery market encompasses a wide range of applications, from consumer electronics and medical devices to defense and aerospace industries. Dry cells and galvanic cells are the two primary types of batteries, with alkaline primary batteries being the most commonly used due to their high voltage deliverability and long shelf life. Alkaline primary batteries power various devices such as cardiac pacemakers, door locks, home smoke detectors, tire pressure gauges, smart meters, intelligent drill bits, animal-tracking devices, remote light beacons, wristwatches, electric keys, and mobile consumer units. Primary batteries come in different chemistries, including alkaline, lithium, and zinc-carbon. Alkaline batteries use an alkaline electrolyte, such as potassium or sodium hydroxide, while lithium primary batteries offer higher energy density and leakage resistance. The primary battery market caters to diverse industries, including defense, aerospace, medical, aviation, consumer electronics, and healthcare applications. The market’s growth is driven by the increasing demand for portable devices, battery chemistries, and the need for non-rechargeable batteries in specific applications. The environmental impact of primary batteries is a concern, and efforts are being made to develop sustainable energy sources, such as wind-powered generators and water pumps, to reduce the reliance on primary batteries. The recycling of primary batteries is also gaining importance to minimize the hazardous waste generated by their disposal. The annual disposable income of consumers and the availability of household appliances, color TV sets, industrial electronics, and portable batteries further fuel the demand for primary batteries. The market’s future growth is expected to be influenced by the development of mercury-free batteries, advancements in battery technologies, and the increasing demand for non-rechargeable batteries in various industries.
Table of Contents:
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation
End-userDefenseMedicalOthersTypeAlkaline BatteryLithium BatteryOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
Contacts
Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/
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SOURCE Technavio
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U.S. Quartz Workers: Strong Safeguard Remedies Needed to Save 100,000 American Manufacturing Jobs
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WASHINGTON, July 23, 2026 /PRNewswire/ — The Quartz Manufacturers Alliance for America (QMAA) released a powerful video featuring quartz manufacturing workers from across the country calling for free and fair trade policies to save 100,000 American jobs. QMAA, a coalition of leading U.S.-based quartz slab manufacturers, are calling for strong safeguard remedies after the U.S. International Trade Commission (ITC) found a huge flood of foreign imports had caused tremendous injury to the domestic quartz industry.
QMAA members are urging the Trump Administration to build on the ITC’s strong recommendation and address this major flood of quartz imports with a Tariff of 50% and a Reshoring Import Cap of 141 million square feet on imported quartz surface products. This will ensure a reshoring of the good-paying U.S. quartz manufacturing jobs stolen by companies who cheat U.S. trade law, distort competition and are decimating U.S. quartz manufacturing. Together, these trade remedies will provide the relief necessary to save the 100,000 jobs supported by the U.S. quartz industry.
The video features workers from LX Hausys, Guidoni USA and Cambria Company and is available here:
Save 100,000 American Quartz Jobs
Quotes from QMAA Quartz Manufacturing Workers
“This facility used to be a Husqvarna plant. Husqvarna closed down due to cheap foreign imports. There were over 1,000 people working here and all of a sudden…I’m worried I may see the same thing take place again.”
-Raymond Mack, Production Operator, Guidoni USA, Helena-McRae, GA
“Foreign countries, mainly China, Thailand, Malaysia, Vietnam, Indonesia, have been circumventing and cheating the American market. We believe in the industry. We believe in the American working power. We just want to level the playing field, make it fair for everyone and everyone will benefit.”
– Daniel Vas de Melo SA, Business Development Manager, Guidoni USA, McRae-Helena, GA
“In order for us to continue to compete, we need a strong Tariff and Import Cap on imported quartz surfaces. That will ensure we can play on an even playing field. That’s all we’re asking for. I would hate to see cheap, imported quartz have a negative impact on families such as mine and the other families that we employ here.”
– Mike Morici, Vice President – LX Hausys, Adairsville, GA
“The surge of foreign imports has shocked the U.S. economy, and the market for surfaces. It’s taken prices down to unsustainably low levels for any domestic supplier. The result of that is we’re not producing as much as we should, we can’t hire as many people as we would like to, and we can’t grow our business in the way that we and our peers in the U.S. want to grow.”
– Andrew Eich, President and Chief Operating Officer, Cambria
“As these foreign imports flood the market, we lose the ability to create and sustain jobs that ensure good paying conditions for manufacturing workers. There will be over 100,000 jobs that have the strong potential to go away.”
– Jack Sundry, SVP Core and Lexus – Cambria, Southern Minnesota
Background
In September 2025, QMAA filed a Global Safeguard petition with the U.S. International Trade Commission (ITC) under Section 201 of the U.S. Trade Act of 1974. The ITC’s thorough investigation found serious injury to the domestic industry caused by a massive import surge designed to undercut American businesses. Quartz imports have surged by 78.3% within the past five years, leading to a nearly 20% decline in domestic production, factory closures and major job reductions.
A final safeguard decision from the United States Trade Representative is expected by Aug. 1, 2026.
About the Quartz Manufacturing Alliance for America:
QMAA is a coalition of U.S.-based, American quartz slab manufacturing factories, united with other industry leaders to support and strengthen the American quartz industry. QMAA is committed to ensuring a free and fair, competitive marketplace born of free enterprise that provides the opportunity to compete on a level playing field for American quartz slab manufacturing factories and their valued workers. We also believe this effort will have a positive impact throughout the entire quartz surfacing industry, including to the strong benefit of American stone fabrication shops and upstream suppliers of quartz minerals and resin. Learn more at: https://www.qmaa.org/
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SOURCE Quartz Manufacturing Alliance of America
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Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI
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Databricks and Microsoft extend strategic partnership through the 2030s to scale enterprise AIDatabricks deepens its bet on Azure, growing its use of Azure Databricks to run its own core business operations and analytics, while both companies advance native integration across the Microsoft stack, including Databricks Genie and Microsoft 365Databricks increases its use of Microsoft Azure Cobalt to improve performance and efficiency
REDMOND, Wash. and SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s. Databricks will deepen its use of Azure Databricks to run core business operations and build its unified lakehouse, while leveraging Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency. Microsoft will also continue integrating Databricks Data and AI platform across its products, bringing capabilities like Genie, Databricks’ AI co-worker, directly into customer workflows. Together, the companies are helping enterprises build AI grounded in their own business context with the cost efficiency, control and choice needed to scale successfully.
Enterprises want AI that understands their customers, products, operations, metrics and business processes, all while running securely where work happens. Yet, most still struggle to connect AI to trusted business knowledge, govern models and agents consistently, and control costs. Microsoft and Databricks are helping customers close that gap:
“For nearly a decade, Databricks and Microsoft have helped enterprises innovate with data and AI,” said Ali Ghodsi, Co‑Founder and CEO of Databricks. “Today, our partnership is stronger than ever. With Databricks Genie and Unity AI Gateway deeply integrated across Microsoft’s products, we’re helping enterprises unify their data and ground AI in business knowledge. This lets customers get the full benefits of agents and models while controlling costs and ensuring governance.”
“The next generation of AI will be defined by how effectively organizations turn their unique knowledge into intelligence,” said Judson Althoff, CEO, Microsoft Commercial Business. “Microsoft and Databricks are helping customers connect data, AI and business context to accelerate decision-making and drive measurable impact. With Databricks deepening its investment in Azure Databricks and Azure Cobalt-powered infrastructure, customers will benefit from greater performance, efficiency and scale for their most demanding workloads. Databricks’ decision to run its own core business operations on Azure Databricks also gives customers confidence in a platform proven at enterprise scale.”
Databricks runs core business operations on Azure Databricks
As part of this latest deal, Databricks deepens its commitment to Azure, running its own core business operations and analytics on Azure Databricks, using the very platform it delivers to customers at scale.
Advancing performance with Azure Cobalt
Databricks will also expand its use of Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency for agentic and data-intensive workloads. Databricks currently uses Cobalt 100 and plans to adopt Cobalt 200, which delivers up to 50% better performance and includes memory encryption enabled by default.
Deep integrations for Databricks Genie and Unity AI Gateway with Microsoft product stack
By combining the Databricks Data + AI Platform with Azure’s global scale, customers can accelerate AI transformation while maintaining control and reliability. As a native Azure service, Azure Databricks makes its AI capabilities available directly within customers’ existing Microsoft environment, grounding and operating agents on enterprise data with Genie and Genie Ontology, and governing models, agents and cost through Unity AI Gateway. Deeply integrated across the Microsoft ecosystem spanning Microsoft Entra, Azure Data Lake Storage, Azure security, Microsoft OneLake, Power BI, Microsoft Purview, Microsoft Foundry, Power Platform, Microsoft 365, Teams and Copilot, these capabilities bring governed, real-time data and AI into business workflows, giving organizations the context, control, choice and cost efficiency needed to drive impact.
Continued investment is evident from our recent announcements with Databricks at Data + AI Summit in June.
Customer impact with Azure Databricks
The deepened collaboration strengthens support for joint customers running data, analytics and AI workloads on Azure Databricks, delivering improved performance, security, AI governance and enterprise readiness. Thousands of customers, including Banco Bradesco, the Cincinnati Reds, Electrolux, SMBC and Unilever, already use Azure Databricks to run critical workloads and scale AI with confidence.
Read more on the proven business value of the Databricks and Microsoft partnership on the Microsoft Azure blog.
About Databricks
Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.
About Microsoft
Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.
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According to The State of AI-Native Application Security 2025 report, as enterprises race to deploy AI at scale, 62% have no visibility into where LLMs are in use across their environment, and 74% say AI sprawl will outpace API sprawl when it comes to risk — making embedded, infrastructure-level security more critical than ever. And companies are now deploying agents into their operations at an exponentially increasing rate, making it a necessity to protect the agents themselves and the systems interacting with those agents.
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A Proven Foundation: Harness and Kong API Gateway
Harness and Kong have been jointly trusted by enterprises to deliver best-in-class API security for years. The existing Harness and Kong API Gateway integration provides:
Comprehensive API traffic visibility and behavioral analysis across all Kong-managed servicesReal-time detection and blocking of API threats, including OWASP API Security Top 10 risks, credential stuffing attacks, and business logic abuseContinuous sensitive data tracking to identify PII exposure and regulatory riskZero-friction deployment alongside existing Kong configurations
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“Our partnership with Harness has given joint customers production-grade API security that works with the way they build, not against it,” said Ken Kim, Senior Vice President, Business Development at Kong Inc. “Extending to include Kong AI Gateway is a natural next step. The same enterprises are now moving AI into production through our gateway and need the same depth of visibility and control they’ve come to rely on for their APIs for all AI traffic types including LLM, MCP, and A2A. That’s exactly what this delivers and is crucial for organizations scaling in the agentic era.”
The New Frontier: Kong AI Gateway and Harness AI Security
As enterprises accelerate AI adoption, the attack surface has fundamentally shifted. AI agents, LLM-powered microservices, and MCP-enabled integrations introduce new vectors that traditional security tools were not designed to address. Unlike traditional software, AI agents are non-deterministic — the same agent can behave differently on consecutive runs, making it impossible to secure them the way you’d secure a static API. The new Harness and Kong AI Gateway integration directly tackles these challenges across two critical domains: AI discovery and AI protection.
AI Discovery
Harness automatically inventories every AI asset, API, MCP server, tool, prompt, and resource routed through Kong AI Gateway — providing security teams with a continuously updated catalog of their AI attack surface. No manual documentation. No blind spots.
AI Protection
Harness applies behavioral analysis and anomaly detection to AI traffic in real time, identifying prompt injection attacks, data exfiltration through AI responses, jailbreaking, malicious code in prompts, and other AI-specific threats. Enterprises gain the same depth of observability and protection for their agents and AI workloads that they already rely on for traditional APIs, with full prompt and response details available for incident investigation and inline policy enforcement through Kong AI Gateway.
“Shadow AI has become the defining security blind spot for enterprises today. Traditional tools were built for static code and predictable systems, not for adaptive AI models, agent-to-agent communication, and MCP-connected workflows that evolve continuously,” said Rahul Sood, GM of Application Security at Harness. “This integration of Harness AI Security with Kong puts security intelligence directly into the connectivity layer where AI traffic flows. Joint customers now have the visibility and control they need to move fast without losing sight of what’s happening across their AI infrastructure.”
Availability
The Harness and Kong API Gateway integration is generally available today for all joint customers. The Kong AI Gateway integration, including AI Discovery and AI Protection, is also generally available now. Joint customers can contact their account team or request a demo.
About Harness
Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code — removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures.
About Kong
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