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Sony Electronics Adds the WF-C510 to its Truly Wireless Earbud Range

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2 years ago

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The WF-C510 are Sony’s smallest1 ever closed type with a powerful battery for all day comfort

SAN DIEGO, Aug. 26, 2024 /PRNewswire/ — Sony Electronics Inc. today announced the WF-C510 truly wireless earbuds offering Sony’s renowned quality sound in a compact design. The earbuds pack a powerful battery life and comfortable design along with enhanced features at an affordable price. 

Compact, Lightweight, and Comfortable Listening

Sporting a smaller and more compact design verses previous generations, the WF-C510 are all about comfort. The WF-C510 are Sony’s smallest1 ever closed type earbuds so those with even smaller ears can achieve a more stable fit. The WF-C510 headphones combine a shape that perfectly matches the human ear with an ergonomic surface design for a more stable fit. The WF-C510 were designed using extensive ear shape data to ensure an ideal shape that is comfortable for many people. The earbuds also feature a rounded design and matte finish for additional comfort. A flat and wider surface button has been added to ensure effortless operation, so users can listen to their music with no interruptions.

The compact cylindrical charging case has a smaller and thinner design compared to the previous model making it even more convenient to carry in a pocket or bag.  

Users can enjoy hours of uninterrupted play time2 with a long-lasting battery life of up to 11 hours, and 5 minutes of quick charging provides that provides up to 60 minutes of listening time.

The WF-C510 come in a choice of colors: blue, yellow, black, or white. Users can combine texture, quality, and color to effortlessly create their own style.

Designed for everyday convenience

The WF-C510 are compatible with Sony’s Multipoint Connection which lets users connect to two Bluetooth® devices simultaneously.3 The earbuds also feature Ambient Sound Mode allowing users to hear the sound around them while listening to music. In addition, by turning on the “Voice Focus” function, the WF-C510 capture human voices while suppressing noise.

Users can personalize the sound settings within the Sony | Headphones Connect app where they can listen to music how it meant to be listened to with custom EQs.4

Small size, great sound 

Thanks to DSEE (Digital Sound Enhancement Engine), the earbuds deliver high quality sound and create an authentic listening experience with well-balanced sound tuning from low to high frequencies, as well as immersive 360 Reality Audio for spatial listening.

Make every day listening easy

With ‘Quick Access’ users can easily operate Spotify Tap5 to access music in just a few simple taps. The WF-C510 earbuds have an IPX46 water resistance rating to ensure splashes and sweat won’t stop the music.

The WF-C510 can easily be paired to a device with Fast Pair and Swift Pair. Users can also remove either the left or right earbud from the charging case and use it independently.

Having the Environment in mind

Sony has crafted the WF-C510 to be both stylish and environmentally conscious. The earbuds and case are partially made of recycled plastic7 and feature packaging8 made entirely without plastic, highlighting Sony’s dedication to minimising the environmental impact of their products and practices.

Pricing and availability

The WF-C510 earbuds have a suggested retail price of $59.99 USD and $99.99 CAN and are available to pre-order today in blue, yellow, black and white at Sony Electronics, and authorized dealers, and available in yellow, black and white at Amazon. For a full list of specs and information, please visit: https://electronics.sony.com/audio/headphones/truly-wireless-earbuds/p/wfc510-b

*Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability and trust.  

 About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.

1 Smallest size (volume) in Sony’s closed-type wireless earbuds as of 08/26/24.
2 Actual performance varies based on settings, environmental conditions, storage, and usage. Batteries are consumable products, and their capacity degrades over time as they age. Sony does not guarantee the life span of the battery. 1x charging with charging case is needed. 11H (earbuds) + 11H (charging case), total 22H when using Bluetooth®. Battery life is up to 22 hours with charging case when Ambient Sound Mode, DSEE™ and EQ Custom is turned off. Please note, usage hours may be shorter depending on conditions of use.
3 Interoperability and compatibility among Bluetooth® devices vary.
4 Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.
5 Install the Spotify app and set up with Sony | Headphones Connect app. Spotify service may not be available in some countries/regions. Spotify and all other trademarks related to the Spotify brand are the sole property of Spotify AB.
6 Protection assured against water splashing from any angle, excluding the sound tube (sound outlet) of the headphones. The charging case is not water resistant.
7 Recycled plastic is used in multiple parts of the headphone body and the case, subject to change.
8 Coating and adhesive materials excluded. This varies by region.

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SOURCE Sony Electronics, Inc.

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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4 minutes ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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1 hour ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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1 hour ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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