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Sony Electronics Announces the Highly Anticipated FE 85mm F1.4 G Master™ II Lightweight Telephoto Portrait Lens

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A Next-Generation Full-Frame E-Mount Lens Offering Significant Resolution, Size, and Autofocus Upgrades

SAN DIEGO, Aug. 28, 2024 /PRNewswire/ — Sony Electronics introduces the FE 85mm F1.4 GM II (SEL85F14GM2), a premium lens that delivers high resolution, smooth bokeh, and fast AF (autofocus) in a lightweight and compact body. As a second-generation model, it builds on the optical design of its predecessor and incorporates Sony’s latest G Master™ technologies to enhance overall performance. This is the 76th E-Mount lens and is designed to take full advantage of the features in Sony’s latest Alpha™ series full-frame cameras. As a large-aperture, telephoto prime, this lens is an ideal option for portraiture, wedding, travel, and cinematic video.

“The first-generation 85 mm F1.4 lens was one of three lenses in the initial G Master series launch back in 2016. Since then, our engineers have refined eight years of lens technology to decrease size and increase performance for our new flagship 85 mm,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are excited to introduce this highly anticipated lens for many photographers and cinematographers in our community.”

High Optical Performance and Beautiful Bokeh

The refined optical design and advanced elements of the FE 85mm F1.4 GM II bring together smooth bokeh and enhanced high resolution, making it ideal for portrait photography. The lens offers advanced optics with two XA (extreme aspherical) and two ED (extra-low dispersion) elements designed to effectively suppress aberrations. This combination offers corner-to-corner resolution and rendering, resulting in outstanding image quality.

The FE 85mm F1.4 GM II also includes Sony’s original Nano AR Coating II technology, which effectively subdues flare and ghosting for clear, crisp images. Alongside, the 11-blade circular aperture of this lens produces the beautiful, soft bokeh that G Master lenses are known for.

Fast, Precise Autofocus and Subject Tracking

The AF capabilities of the next generation FE 85mm F1.4 GM II have drastically improved to maximize performance for its use cases like portrait photography and cinematic video. For stills, the AF is up to three times fasteri compared to the previous modelii, allowing users to accurately track moving subjects with high speed. In addition, subject tracking performance has improved by as much as seven timesii. With these improvements, this is a lens that can enable features on Sony’s latest camera bodies, including continuous shooting of up to 120fpsiii  on the Alpha 9 III.

Lightweight Design Without Compromises

Compared to the original 85mm F1.4 G Master, the weight of this next generation is about 20% lighteriv and 13% smaller in volume (approx. 642 grams, 22.7 oz), which is achieved through the latest mechanical technology and optical design. The FE 85mm F1.4 GM II has a filter diameter of φ77 mm, diameter of 84.7mm (about 3 3/8 in) and length of 107.3mm (about 4 1/4 in).

Ideal for Cinematic Content Creation

The large F1.4 aperture and compact size of the FE 85mm F1.4 GM II makes it a fitting lens selection for cinematic movie creation. Internally, the lens has an XD (extreme dynamic) linear motor with internal focusing, quiet AF and linear response MF (manual focus). Focus breathing is minimal, and in-body focus breathing compensationv is supported.

Due to the flexibility offered through Sony’s one-mount E-Mount system, this lens can be used across Sony’s latest mirrorless Alpha cameras, as well as cameras in the Sony Cinema Line, including the Sony BURANO.

Designed to Maximize Operability and Durability

Externally, the FE 85mm F1.4 GM II has two customizable focus hold buttons and an AF/MF switch to offer flexible operability. There is also an independent aperture ring and Linear Response MF focus control button to provide intuitive control and streamline the creative shooting process.

The front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant designvi provides additional reliability for outdoor use in challenging conditions.

Pricing and Availability

The FE 85mm F1.4 GM II will be available in September 2024 for approximately $1,799.99 USD and $2,499.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America.

A product video on the new FE 85mm F1.4 GM II can be viewed here: https://youtu.be/-TiFpUYVCHgXXX 
For detailed product information about the FE 85mm F1.4 GM II, please visit: https://electronics.sony.com/imaging/lenses/full-frame-e-mount/p/sel85f14gm2

Exclusive stories and exciting new content shot with the new FE 85mm F1.4 GM II and Sony’s other imaging products can be found at www.alphauniverse.com, a site created to inform, educate, and inspire content creators.

About Sony Electronics Inc. 

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation, one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news. for more information.

i When used on the Alpha 1. Sony tests.
ii Compared to the FE 85MM F1.4 GM. Sony tests
iii Maximum continuous shooting speed may be lower in some conditions. Continuous shooting speed may vary depending on the lens used in the AF-C focus mode. Refer to Sony’s lens compatibility support page for details.
iv Compared to the FE 85MM F1.4 GM. Sony tests.
v Please refer to support page; https://support.d-imaging.sony.co.jp/www/cscs/function/compatibility.php?area=jp&lang=en&cs_ref=slct_lang&fnc=1001
vi Not guaranteed to be 100% dust and moisture proof.

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SOURCE Sony Electronics, Inc.

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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20 minutes ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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20 minutes ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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Club Offers for Travel Enthusiasts in Canada

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1 hour ago

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October 23, 2026

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TORONTO, Oct 23, 2026 /PRNewswire/ — Travelzoo® (NASDAQ: TZOO), the club for travel enthusiasts, announces three of many new Club Offers for Club Members in Canada.

Rigorously vetted and negotiated for us travel enthusiasts:

$799—COSTA RICA WEEK WITH FLIGHTS & CAR
We think fall is an ideal time to visit Costa Rica; the scenery is lush and the crowds are gone. Drive between volcanic Arenal and the idyllic beaches of Tamarindo on this seven-night trip. Since it’s not as busy, we were able to negotiate a price that saves members up to $648 on departures through mid-December.

$899—BARCELONA: 5 NIGHTS WITH FLIGHTS
Explore Barcelona’s world-class museums and architectural masterpieces in the quieter winter months to pack more into your trip. You won’t waste hours in lines and can access top restaurants that are fully booked in summer. We save $300 on travel this January and February, when temperatures are still spring-like. Roundtrip flights from Toronto, hotel and daily breakfast are included.

$999—ST. KITTS GETAWAY FOR 2, REG. $2083
Most visitors to St. Kitts book months in advance, but when we pointed out that travel enthusiasts are more spontaneous, this resort gave us a terrific rate for stays this November and December. Spend four nights in Frigate Bay and get an upgraded Oceanview room, too.

Are you a travel enthusiast? Join the club today: https://travelzoo.com

Who are we?
We, Travelzoo®, are the club for travel enthusiasts. We reach 30 million travellers. Club Members receive Club Offers negotiated and rigorously vetted by our deal experts around the globe. Our relationships with thousands of top travel companies give us access to irresistible deals. Our club and its benefits are built around the lifestyle of a modern travel enthusiast.

Media Contact: 
Amanda Ieraci – Toronto
+1 437 866 8540
aieraci@travelzoo.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/club-offers-for-travel-enthusiasts-in-canada-302918543.html

SOURCE Travelzoo

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