Connect with us

Technology

Automotive Brand Loyalty Rates Show Positive Shift, according to S&P Global Mobility

Published

2 years ago

on

SOUTHFIELD, Mich., Aug. 28, 2024 /PRNewswire/ — Industry brand loyalty rates trended upward in the first half of 2024 following several years of flat or declining values, according to a new S&P Global Mobility analysis of new vehicle registration data through the first half of the year.

The industry’s brand loyalty rate through June stands at 52.5%, reflecting a 1.9 percentage point (PP) improvement over the same period in 2023, marking the first year-over-year increase since 2020. The year-over-year increase in loyalty is a positive sign for the industry after several years of lower loyalty levels due to inventory shortages and post-pandemic recovery.

More than half of all brands in the industry saw a year-over-year increase of 1 percentage point (PP) or better. This group included both mainstream and luxury brands, which saw increases of 1.9 PPs and 1.4 PPs, respectively. Growing inventory levels and a strong pipeline of return-to-market households were the primary factors in loyalty gains for the first half of 2024.

“Last year we saw a big jump in the number of households returning to market for a new vehicle, but the inventory was lacking,” said Vince Palomarez, associate director, Loyalty product management at S&P Global Mobility. “This year, return-to-market volume remains consistent; however, inventory levels are up more than 40%, so households have more opportunity to remain loyal to their previous brand.”

Conquest trends adversely affected

The increase in brand loyalty adversely affected conquest volume, as both sectors experienced year-over-year declines in the first half compared to the same period last year.  The Luxury brands, which experienced an 18% year over year increase for the first half of 2023, faced the largest decline, dropping 6.4% in the first half of 2024. Meanwhile, mainstream brands, while still declining year over year, saw conquest levels fall 1% vs. the first half of 2023.

“The positive jump in loyalty came at the expense of conquests,” said Tom Libby, associate director for loyalty solutions and industry analysis at S&P Global Mobility. “Past years have shown that increases in both loyalty and conquests are possible if the pool of return-to-market rises as well. The first half of 2024 showed little to no change in return to market, so either loyalty or conquest were going to be affected.”

Among individual brands, Tesla continues its run as the leader in brand loyalty with a rate of 67.8% for the first half of 2024. While all Tesla models retain more than 60% of their previous owners, the Model 3 remains the leader in the brand’s lineup with a loyalty rate of 72.1%.

“Tesla has historically been a brand with strong loyal ties among their consumer base, despite a limited product portfolio,” said Palomarez. “Changes in BEV prioritization among other OEMs, along with Tesla’s directive to cut pricing when needed, has kept households from defecting.”

Additional mid-year highlights:

General Motors leads all multi-brand manufacturers in manufacturer loyalty for the first half of 2024, at 67.7%Jaguar, Land Rover, and Lincoln are among the highest year-over-year gainers in brand loyalty, each improving rates by more than 6 PPsThe Lincoln Nautilus is the current leader in model loyalty at 46.7%

About S&P Global Mobility

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.

S&P Global Mobility is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity, and automotive markets. With every one of our offerings, we help many of the world’s leading organizations navigate the economic landscape so they can plan for tomorrow, today. For more information, visit www.spglobal.com/mobility.

Media Contact:

Michelle Culver
S&P Global Mobility
248.728.7496 or 248.342.6211
Michelle.culver@spglobal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/automotive-brand-loyalty-rates-show-positive-shift-according-to-sp-global-mobility-302233332.html

SOURCE S&P Global Mobility

Related Topics:
Continue Reading

Technology

Kontron Launches Two New KBox F-Series Industrial Computers To Bring Greater Flexibility and Scalability to Industrial Edge Computing

Published

35 minutes ago

on

October 21, 2026

By

TAIPEI, Oct. 21, 2026 /PRNewswire/ — Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), expands its KBox F-Series with the KBox F-203-RPS and KBox F-204-RPS, two compact industrial computers designed to address diverse requirements in intelligent Industry 4.0, edge computing and industrial IoT applications.

Both systems are powered by 12th, 13th or 14th Gen Intel® Core™ i9/i7/i5/i3 S-Series socket-type processors with a TDP of up to 65 W and support up to 96 GB DDR5 memory, providing a scalable computing foundation for demanding industrial applications requiring flexible performance configuration and long-term deployment.

The KBox F-203-RPS offers two LAN configurations with either two or four GbE ports, allowing customers to select the connectivity level that best fits their applications. The dual-LAN configuration provides an efficient solution for general industrial computing, equipment control and edge applications, while the four-LAN configuration offers additional network connectivity for applications involving multiple devices or network segments, such as machine vision, industrial automation and IoT gateways.

For applications requiring greater system expandability, the KBox F-204-RPS provides one PCIe x16 or two PCIe x8 expansion slots, offering the flexibility to integrate graphics, networking, AI acceleration or other add-on cards according to specific application requirements. With support for up to four 2.5-inch SATA HDDs/SSDs, it also provides extensive storage scalability for data-intensive workloads. These capabilities make the KBox F-204-RPS particularly suitable for industrial edge computing, machine vision, video processing and applications requiring additional functionality or large local data storage.

Together, the KBox F-203-RPS and KBox F-204-RPS enable customers to select the configuration that best matches their requirements, from a slimmer, network-focused industrial computer to a highly expandable edge computing platform.

To learn more about KBox F-203-RPS and KBox F-204-RPS, refer to https://www.kontron.com/en/products/kbox-f-203-rps/p301099 and https://www.kontron.com/en/products/kbox-f-204-rps/p311867.

About Kontron

At Kontron, we champion IoT and Industry 4.0, by creating secure, state-of-the-art solutions that span hardware, software and services. Our approach speeds market entry, reduces the cost of ownership, and offers longevity, ensuring our role as your trusted partner in the integration of smart technologies. For more information, please visit www.kontron.com, dial +886-2-2799-2789 or email SalesAsia@kontron.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/kontron-launches-two-new-kbox-f-series-industrial-computers-to-bring-greater-flexibility-and-scalability-to-industrial-edge-computing-302909761.html

SOURCE Kontron

Continue Reading

Technology

Mouser Electronics Brings Smart Sensing Solutions to PSECE 2026

Published

35 minutes ago

on

October 21, 2026

By

MANILA, Philippines, Oct. 21, 2026 /PRNewswire/ — Mouser Electronics, Inc., the authorized global distributor with the newest electronic components and industrial automation products, announces its participation in the 21st Philippine Semiconductor and Electronics Convention and Exhibition (PSECE 2026) from October 26 to 28 at the SMX Convention Center Manila, Philippines. This event underscores Mouser’s commitment to supporting the region’s growing electronics design community with immediate access to cutting-edge technologies.

Visitors are invited to meet the Mouser team at Booth #110-111 to explore new products and practical design resources. The booth features a live demonstration of Würth Elektronik’s smart sensing and visual indication solutions, integrating environmental and motion sensing with programmable visual feedback and wireless connectivity. This interactive display illustrates how modern devices can detect physical conditions and translate them into clear, immediate visual data, addressing the critical need for reliable intelligence in connected systems.

“As we advance into an era of interconnected intelligence, Mouser remains committed to bridging the gap between cutting-edge components and real-world application,” said Daphne Tien, Vice President of Marketing and Business Development at Mouser APAC. “Our presence at PSECE 2026 underscores our dedication to empowering engineers with the tools they need to innovate. We look forward to fostering a vibrant ecosystem where technology translates into tangible progress for the Philippines and beyond.”

Mouser’s participation highlights its strategic objective to strengthen ties with local partners and accelerate the adoption of advanced semiconductor technologies. By providing a platform for knowledge exchange, the company aims to help design communities turn promising prototypes into practical applications.

Attendees will have the opportunity to gather invaluable insights, learn industry best practices, and connect with professionals from across the region. The booth also features interactive activities where visitors can win premium gadgets and engineering tools, making innovative technology more approachable for everyone.

To learn more about Mouser’s presence at PSECE 2026, visit https://www.mouser.ph/psece-seipi/. 

For more Mouser news and our latest new product introductions, visit https://www.mouser.com/newsroom/.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/mouser-electronics-brings-smart-sensing-solutions-to-psece-2026-302914806.html

SOURCE Mouser Electronics

Continue Reading

Technology

Workato Launches Self-Serve Platform in Singapore, Opening Enterprise AI to a Broader Community of Builders

Published

35 minutes ago

on

October 21, 2026

By

New offering gives developers, students, and customers access to the full power of Workato’s enterprise-grade engine to build AI agents and MCP servers

SINGAPORE, Oct. 21, 2026 /PRNewswire/ — Workato®, the leading Control and Execution Platform for Enterprise AI, today announced the launch of a new self-service offering that gives customers, developers, and students across Asia access to the Workato platform to govern and scale their AI initiatives, including building and productionizing AI agents and MCP servers.

Making AI accessible has been at the heart of Workato’s mission the past several years. Through the AI Institute Alliance, unveiled in September 2025, Workato partnered with leading institutes of higher learning across Singapore, including Nanyang Polytechnic, Republic Polytechnic, Temasek Polytechnic, Singapore Polytechnic, Ngee Ann Polytechnic, the Singapore University of Social Sciences, and the National University of Singapore. The initiative equipped students and educators with automation and AI skills.

The AI Lab, which opened a year later, extended that commitment further into the public sector through its partnership with EDB, and into inclusive hiring through SG Enable.

The newly launched self-serve platform will provide users access to:

A free account to start building immediately, with the option to upgrade to a paid plan, no contract required, as projects growThe ability to build recipes, Agents/Genies, and MCP servers directly on the platformThe same governed, enterprise-grade engine that powers Workato’s largest deploymentsA path built for independent developers, students, and small teams, as well as large enterprises

Since launching in 2026 in North America, Workato has seen rapid growth in the builder community. The platform is enterprise grade, but free to get started. As builders solve problems for their business, they can grow by upgrading to a paid plan. With this launch in Singapore, Workato is making an investment in the local builder community.

“The next era of AI won’t be defined by who has access to intelligence, but by who can turn it into action. We’re putting the same enterprise-grade power trusted by the world’s largest companies into the hands of every builder. We want everyone to be able to transform how their business operates,” said Rishi Mallik, Chief Growth Officer, Workato. 

Workato showcased its self-serve platform and broader community initiatives at World of Workato (WOW) 2026 in Singapore.

Builders can sign up now at https://app.trial.workato.com/users/sign_up_trial?utm_content=sg_wow2026.

About Workato

Workato is the leading Control and Execution Platform for Enterprise AI — the neutral platform enterprises trust to put AI to work across their business. Workato unifies data, applications, and processes into a single platform so AI can reliably orchestrate business processes in production at enterprise scale. Built on more than a decade of running mission-critical processes for over half the Fortune 500 — including Nasdaq, Cisco, Vodafone, Atlassian, and Lucid Motors — Workato turns over 17,000 enterprise systems AI needs to act on into one governed execution layer. For more information, visit workato.com.

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/workato-launches-self-serve-platform-in-singapore-opening-enterprise-ai-to-a-broader-community-of-builders-302914795.html

SOURCE Workato

Continue Reading

Trending