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Pure Storage Announces Second Quarter Fiscal 2025 Financial Results

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Q2 total revenue growth of 11% year-over-year
Subscription services ARR growing 24% year-over-year

SANTA CLARA, Calif., Aug. 28, 2024 /PRNewswire/ — Today Pure Storage (NYSE: PSTG), the IT pioneer that delivers the world’s most advanced data storage technologies and services, announced financial results for its second quarter fiscal year 2025 ended August 4, 2024.

“In a world where energy demands are soaring, the power savings of Pure Storage alone make the move from hard disks to Pure technology a smart choice for both hyperscaler and enterprise data centers,” said Pure Storage Chairman and CEO Charles Giancarlo. “Businesses can grow their data storage and reduce their energy footprint with Pure on a platform that eliminates existing data silos and simplifies customers’ data centers with guaranteed service-level agreements.”

Second Quarter Financial Highlights 

Revenue $763.8 million, an increase of 11% year-over-yearSubscription services revenue $361.2 million, up 25% year-over-yearSubscription annual recurring revenue (ARR) $1.5 billion, up 24% year-over-yearRemaining performance obligations (RPO) $2.3 billion, up 24% year-over-yearGAAP gross margin 70.7%; non-GAAP gross margin 72.8%GAAP operating income $24.9 million; non-GAAP operating income $138.6 millionGAAP operating margin 3.3%; non-GAAP operating margin 18.1%Q2 operating cash flow $226.6 million; free cash flow $166.6 millionTotal cash, cash equivalents, and marketable securities $1.8 billion

“We delivered strong financial results through the first half of our fiscal year, highlighting the effectiveness of our strategic initiatives,” said Kevan Krysler, Chief Financial Officer, Pure Storage. “Our highly differentiated data storage platform strategy is demonstrating success with our customers.”

Second Quarter Company Highlights

Platform Innovation: The Pure platform delivers agility and risk reduction with a consistent, as-a-service experience across the broadest set of use cases and IT environments. At its annual Pure//Accelerate conference, Pure Storage announced critical new platform capabilities to further improve the ability for enterprises to deploy AI, improve cyber resilience, and modernize applications, including Evergreen//One for AI, the first purpose-built AI storage as-a-service, enhancements to Pure Fusion, delivering first-of-its-kind storage automation, and an industry-first generative AI copilot for storage. Additionally, Pure continued to extend its Storage as-a-Service (STaaS) leadership with new service level agreements (SLAs), now delivering the industry’s most comprehensive set of SLAs.

ESG Leadership: Pure Storage released its third Environmental, Social, and Governance (ESG) report, offering visibility into current metrics and setting commitments for meaningful progress towards a more sustainable future. The latest report outlines that Pure Storage’s platform requires up to 10x less energy than mechanical spinning disk storage (HDD) and up to 5x less than solid state drives (SSDs).

Enterprise AI Momentum: Pure Storage continued to accelerate enterprise AI adoption, announcing that it will be a certified storage solution for NVIDIA DGX SuperPOD by the end of 2024. Additionally, Pure joined the Ultra Ethernet Consortium (UEC), a Linux Foundation initiative, underscoring its commitment to expanding the capabilities of high performance Ethernet for large-scale AI and HPC initiatives.

Awards and Accolades

Fortune Best Large Workplaces in the Bay Area (Ranked #15)Fortune Best Workplaces for Millennials (Ranked #34)Business Intelligence Group’s 2024 Sustainability Leadership Award

Third Quarter and FY25 Guidance

Q3FY25

Revenue

$815M

Revenue YoY Growth Rate

6.8 %

Non-GAAP Operating Income

$140M

Non-GAAP Operating Margin

17.2 %

FY25

Revenue

$3.1B

Revenue YoY Growth Rate

10.5 %

TCV Sales for Subscription-as-a-Service Offerings

$500M

TCV Sales for Subscription-as-a-Service Offerings YoY
Growth Rate

Approximately 25%

Non-GAAP Operating Income

$532M

Non-GAAP Operating Margin

17 %

These statements are forward-looking and actual results may differ materially. Refer to the Forward Looking Statements section below for information on the factors that could cause our actual results to differ materially from these statements. Pure has not reconciled its guidance for non-GAAP operating income and non-GAAP operating margin to their most directly comparable GAAP measures because certain items that impact these measures are not within Pure’s control and/or cannot be reasonably predicted. Accordingly, reconciliations of these non-GAAP financial measures guidance to the corresponding GAAP measures are not available without unreasonable effort.

Conference Call Information

Pure will host a teleconference to discuss the second quarter fiscal 2025 results at 2:00 pm PT today, August 28, 2024. A live audio broadcast of the conference call will be available on the Pure Storage Investor Relations website. Pure will also post its earnings presentation and prepared remarks to this website concurrent with this release.

A replay will be available following the call on the Pure Storage Investor Relations website or for two weeks at 1-800-770-2030 (or 1-647-362-9199 for international callers) with passcode 5667482.

Additionally, Pure is scheduled to participate at the following investor conference:

Goldman Sachs Communacopia + Technology Conference
Date: Wednesday, September 11, 2024
Time: 12:25 p.m. PT / 3:25 p.m. ET
Chairman and CEO Charles Giancarlo and Chief Financial Officer Kevan Krysler

The presentations will be webcast live and archived on Pure’s Investor Relations website at investor.purestorage.com.

—-

About Pure Storage

Pure Storage (NYSE: PSTG) delivers the industry’s most advanced data storage platform to store, manage, and protect the world’s data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It’s easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry. For more information, visit www.purestorage.com.

Analyst Recognition

Leader in the 2023 Gartner Magic Quadrant for Primary Storage
Leader in the 2023 Gartner Magic Quadrant for Distributed File Systems & Object Storage

Connect with Pure 

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Pure Storage, the Pure P Logo, Portworx, and the marks on the Pure Storage Trademark List are trademarks or registered trademarks of Pure Storage Inc. in the U.S. and/or other countries. The Trademark List can be found at purestorage.com/trademarks. Other names may be trademarks of their respective owners.

Forward Looking Statements

This press release contains forward-looking statements regarding our products, business and operations, including but not limited to our views relating to future period financial and business results, demand for our products and subscription services, including Evergreen//One, our technology and product strategy, specifically customer priorities around sustainability, the environmental and energy saving benefits to our customers of using our products, our ability to perform during current macro conditions and expand market share, our sustainability goals and benefits, our ability to capture storage workloads for AI environments and hyperscalers, the timing and magnitude of large orders, the impact of inflation, economic or supply chain disruptions, our expectations regarding our product and technology differentiation, including the E//Family, new customer acquisition, and other statements regarding our products, business, operations and results. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements.

Actual results may differ materially from the results predicted, and reported results should not be considered as an indication of future performance. The potential risks and uncertainties that could cause actual results to differ from the results predicted include, among others, those risks and uncertainties included under the caption “Risk Factors” and elsewhere in our filings and reports with the U.S. Securities and Exchange Commission, which are available on our Investor Relations website at investor.purestorage.com and on the SEC website at www.sec.gov. Additional information is also set forth in our Annual Report on Form 10-K for the year ended February 4, 2024. All information provided in this release and in the attachments is as of August 28, 2024, and Pure undertakes no duty to update this information unless required by law.

Key Performance Metrics

Subscription ARR is a key business metric that refers to total annualized contract value of all active subscription agreements on the last day of the quarter, plus on-demand revenue for the quarter multiplied by four.

Total Contract Value (TCV) Sales, or bookings, of Pure’s Evergreen//One and Evergreen//Flex offerings is an operating metric, representing the value of orders received and/or expected to be received during the fiscal year.

Non-GAAP Financial Measures

To supplement our unaudited condensed consolidated financial statements, which are prepared and presented in accordance with GAAP, Pure uses the following non-GAAP financial measures: non-GAAP gross profit, non-GAAP gross margin, non-GAAP operating income (loss), non-GAAP operating margin, non-GAAP net income (loss), non-GAAP net income (loss) per share, and free cash flow.

We use these non-GAAP financial measures for financial and operational decision-making and as a means to evaluate period-to-period comparisons. Our management believes that these non-GAAP financial measures provide meaningful supplemental information regarding our performance and liquidity by excluding certain expenses such as stock-based compensation expense, payments to former shareholders of acquired companies, payroll tax expense related to stock-based activities, amortization of debt issuance costs related to debt, amortization of intangible assets acquired from acquisitions, restructuring costs related to severance and termination benefits, and costs associated with the impairment and early exit of certain leased facilities that may not be indicative of our ongoing core business operating results. Pure believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing our performance and when analyzing historical performance and liquidity and planning, forecasting, and analyzing future periods. The presentation of these non-GAAP financial measures is not meant to be considered in isolation or as a substitute for our financial results prepared in accordance with GAAP, and our non-GAAP measures may be different from non-GAAP measures used by other companies.

For a reconciliation of these non-GAAP financial measures to GAAP measures, please see the tables captioned “Reconciliations of non-GAAP results of operations to the nearest comparable GAAP measures” and “Reconciliation from net cash provided by operating activities to free cash flow,” included at the end of this release.

 

PURE STORAGE, INC.

Condensed Consolidated Balance Sheets

(in thousands, unaudited)

At the End of

Second Quarter of
Fiscal 2025

Fiscal 2024

Assets

Current assets:

Cash and cash equivalents

$           965,028

$           702,536

Marketable securities

855,453

828,557

Accounts receivable, net of allowance of $959 and $1,060

416,501

662,179

Inventory

43,548

42,663

Deferred commissions, current

87,424

88,712

Prepaid expenses and other current assets

185,072

173,407

Total current assets

2,553,026

2,498,054

Property and equipment, net

396,676

352,604

Operating lease right-of-use-assets

138,781

129,942

Deferred commissions, non-current

210,755

215,620

Intangible assets, net

27,004

33,012

Goodwill

361,427

361,427

Restricted cash

14,779

9,595

Other assets, non-current

78,825

55,506

Total assets

$        3,781,273

$        3,655,760

Liabilities and Stockholders’ Equity

Current liabilities:

Accounts payable

$             68,104

$             82,757

Accrued compensation and benefits

176,553

250,257

Accrued expenses and other liabilities

119,430

135,755

Operating lease liabilities, current

49,575

44,668

Deferred revenue, current

869,332

852,247

Total current liabilities

1,282,994

1,365,684

Long-term debt

100,000

100,000

Operating lease liabilities, non-current

128,674

123,201

Deferred revenue, non-current

754,328

742,275

Other liabilities, non-current

62,116

54,506

Total liabilities

2,328,112

2,385,666

Stockholders’ equity:

Common stock and additional paid-in capital

2,925,540

2,749,627

Accumulated other comprehensive income (loss)

2,707

(3,782)

Accumulated deficit

(1,475,086)

(1,475,751)

Total stockholders’ equity

1,453,161

1,270,094

Total liabilities and stockholders’ equity

$        3,781,273

$        3,655,760

 

PURE STORAGE, INC.

Condensed Consolidated Statements of Operations

(in thousands, except per share data, unaudited)

Second Quarter of Fiscal

First Two Quarters of Fiscal

2025

2024

2025

2024

Revenue:

Product

$         402,595

$         399,738

$         749,979

$         708,701

Subscription services

361,176

288,933

707,271

569,277

Total revenue

763,771

688,671

1,457,250

1,277,978

Cost of revenue:

Product (1)

129,723

120,605

230,476

216,818

Subscription services (1)

93,968

81,473

190,988

161,220

Total cost of revenue

223,691

202,078

421,464

378,038

Gross profit

540,080

486,593

1,035,786

899,940

Operating expenses:

Research and development (1)

195,490

182,492

389,310

367,823

Sales and marketing (1)

250,267

232,732

501,239

465,178

General and administrative (1)

69,445

60,831

146,232

128,215

Restructuring and impairment (2)

16,766

15,901

16,766

Total operating expenses

515,202

492,821

1,052,682

977,982

Income (loss) from operations

24,878

(6,228)

(16,896)

(78,042)

Other income (expense), net

19,437

6,686

33,528

18,435

Income (loss) before provision for income taxes

44,315

458

16,632

(59,607)

Income tax provision

8,641

7,573

15,967

14,909

Net income (loss)

$           35,674

$           (7,115)

$               665

$         (74,516)

Net income (loss) per share attributable to common stockholders, basic

$               0.11

$             (0.02)

$              0.00

$             (0.24)

Net income (loss) per share attributable to common stockholders, diluted

$               0.10

$             (0.02)

$              0.00

$             (0.24)

Weighted-average shares used in computing net income (loss) per share
attributable to common stockholders, basic

326,326

309,510

324,458

307,687

Weighted-average shares used in computing net income (loss) per share
attributable to common stockholders, diluted

343,443

309,510

341,509

307,687

(1) Includes stock-based compensation expense as follows:

Cost of revenue — product

$             3,445

$             2,958

$             6,227

$             5,613

Cost of revenue — subscription services

7,961

6,851

16,832

12,498

Research and development

50,869

44,085

101,163

82,317

Sales and marketing

24,418

19,493

47,937

36,674

General and administrative

18,197

16,060

45,725

30,175

Total stock-based compensation expense                                                   

$         104,890

$           89,447

$         217,884

$         167,277

(2) Includes expenses for severance and termination benefits related to workforce realignment and lease impairment and abandonment charges associated with cease-use of our former corporate headquarters.

 

PURE STORAGE, INC.

Condensed Consolidated Statements of Cash Flows

(in thousands, unaudited)

Second Quarter of Fiscal

First Two Quarters of Fiscal

2025

2024

2025

2024

Cash flows from operating activities

Net income (loss)

$               35,674

$                (7,115)

$                     665

$              (74,516)

Adjustments to reconcile net income (loss) to net cash provided by operating activities:

Depreciation and amortization

35,884

30,223

69,827

59,913

Stock-based compensation expense

104,890

89,447

217,884

167,277

Noncash portion of lease impairment and abandonment

16,766

3,270

16,766

Other

1,120

(1,225)

2,726

(3,029)

Changes in operating assets and liabilities:

Accounts receivable, net

6,953

(133,974)

245,721

87,231

Inventory

(4,956)

4,152

(6,661)

4,460

Deferred commissions

(1,554)

(7,229)

6,153

(9,560)

Prepaid expenses and other assets

(17,787)

5,737

(27,006)

(358)

Operating lease right-of-use assets

8,406

8,634

16,528

19,635

Accounts payable

13,423

30,304

(13,158)

26,311

Accrued compensation and other liabilities

30,392

31,558

(78,732)

(57,524)

Operating lease liabilities

(8,031)

(7,033)

(18,257)

(13,133)

Deferred revenue

22,183

41,373

29,137

51,392

Net cash provided by operating activities

226,597

101,618

448,097

274,865

Cash flows from investing activities

Purchases of property and equipment (1)

(60,035)

(55,105)

(108,853)

(106,529)

Purchases of marketable securities and other

(105,328)

(117,829)

(270,451)

(246,617)

Sales of marketable securities

10,735

5,708

48,424

48,748

Maturities of marketable securities

70,127

98,330

197,984

386,703

Net cash provided by (used in) investing activities

(84,501)

(68,896)

(132,896)

82,305

Cash flows from financing activities

Net proceeds from exercise of stock options

4,545

25,218

17,768

29,848

Proceeds from issuance of common stock under employee stock purchase plan

25,328

21,219

Principal payments on borrowings and finance lease obligations

(2,836)

(287)

(3,935)

(577,067)

Proceeds from borrowing

100,000

Tax withholding on vesting of equity awards

(74,208)

(5,068)

(86,686)

(11,827)

Repurchases of common stock

(21,970)

(91,881)

Net cash used in financing activities

(72,499)

(2,107)

(47,525)

(529,708)

Net increase (decrease) in cash, cash equivalents and restricted cash

69,597

30,615

267,676

(172,538)

Cash, cash equivalents and restricted cash, beginning of period

910,210

388,245

712,131

591,398

Cash, cash equivalents and restricted cash, end of period

$             979,807

$             418,860

$             979,807

$             418,860

(1) Includes capitalized internal-use software costs of $5.3 million for both the second quarter of fiscal 2025 and 2024 and $9.8 million and $10.6 million for the first two quarters of fiscal 2025 and 2024.

 

Reconciliations of non-GAAP results of operations to the nearest comparable GAAP measures

The following table presents non-GAAP gross margins by revenue source before certain items (in thousands except percentages, unaudited):

Second Quarter of Fiscal 2025

Second Quarter of Fiscal 2024

GAAP

results

GAAP

gross

margin (a)

Adjustment

Non-

GAAP

results

Non-

GAAP

gross

margin (b)

GAAP

results

GAAP

gross

margin (a)

Adjustment

Non-

GAAP

results

Non-

GAAP

gross

margin (b)

$      3,445

(c)

$      2,958

(c)

224

(d)

135

(d)

402

(e)

3,306

(f)

3,306

(f)

Gross profit –product

$  272,872

67.8 %

$      6,975

$ 279,847

69.5 %

$  279,133

69.8 %

$      6,801

$  285,934

71.5 %

$      7,961

(c)

$      6,851

(c)

658

(d)

481

(d)

413

(e)

5

(g)

Gross profit —
subscription services

$  267,208

74.0 %

$      8,619

$ 275,827

76.4 %

$  207,460

71.8 %

$      7,750

$  215,210

74.5 %

$    11,406

(c)

$      9,809

(c)

882

(d)

616

(d)

815

(e)

3,306

(f)

3,306

(f)

5

(g)

Total gross profit

$  540,080

70.7 %

$    15,594

$ 555,674

72.8 %

$  486,593

70.7 %

$    14,551

$  501,144

72.8 %

(a) GAAP gross margin is defined as GAAP gross profit divided by revenue.

(b) Non-GAAP gross margin is defined as non-GAAP gross profit divided by revenue.

(c) To eliminate stock-based compensation expense.

(d) To eliminate payroll tax expense related to stock-based activities.

(e) To eliminate duplicate lease costs during the transition of our corporate headquarters.

(f) To eliminate amortization expense of acquired intangible assets.

(g) To eliminate payments to former shareholders of acquired company.

 

The following table presents certain non-GAAP consolidated results before certain items (in thousands, except per share amounts and percentages, unaudited):

Second Quarter of Fiscal 2025

Second Quarter of Fiscal 2024

GAAP

results

GAAP

operating

margin (a)

Adjustment

Non-

GAAP

results

Non-

GAAP

operating

margin (b)

GAAP

results

GAAP

operating

margin (a)

Adjustment

Non-

GAAP

results

Non-

GAAP

operating

margin (b)

$    104,890

(c)

$     89,447

(c)

876

(d)

5,292

(e)

4,507

(e)

3,536

(f)

3,837

(f)

2,617

(g)

16,766

(h)

Operating income (loss)

$   24,878

3.3 %

$    113,718

$  138,596

18.1 %

$     (6,228)

-0.9 %

$    118,050

$  111,822

16.2 %

$    104,890

(c)

$     89,447

(c)

876

(d)

5,292

(e)

4,507

(e)

3,536

(f)

3,837

(f)

2,617

(g)

16,766

(h)

153

(i)

153

(i)

Net income (loss)

$   35,674

$    113,871

$  149,545

$    (7,115)

$    118,203

$  111,088

Net income (loss) per share — diluted  

$       0.10

$     0.44

$     (0.02)

$      0.34

Weighted-average shares used in per
share calculation —  diluted

343,443

343,443

309,510

17,060

(j)

326,570

(a) GAAP operating margin is defined as GAAP operating income (loss) divided by revenue.

(b) Non-GAAP operating margin is defined as non-GAAP operating income divided by revenue.

(c) To eliminate stock-based compensation expense.

(d) To eliminate payments to former shareholders of acquired company.

(e) To eliminate payroll tax expense related to stock-based activities.

(f) To eliminate amortization expense of acquired intangible assets.

(g) To eliminate duplicate lease costs during the transition of our corporate headquarters.

(h) To eliminate lease impairment and abandonment charges associated with cease-use of our former corporate headquarters.

(i) To eliminate amortization expense of debt issuance costs related to our debt.

(j) To include effect of dilutive securities (employee stock options, restricted stock, and shares from employee stock purchase plan).

Reconciliation from net cash provided by operating activities to free cash flow (in thousands except percentages, unaudited):

Second Quarter of Fiscal

2025

2024

Net cash provided by operating activities

$               226,597

$             101,618

Less: purchases of property and equipment (1)

(60,035)

(55,105)

Free cash flow (non-GAAP)

$               166,562

$               46,513

(1) Includes capitalized internal-use software costs of $5.3 million for both the second quarter of fiscal 2025 and 2024.

 

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Technology

NCL (Formerly Natural Cure Labs) Unveils New Brand Identity, Reinforcing Its Position as a Leading Monolaurin Supplement Company

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Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL – the same company, same formulations, and same science-backed standards, under a streamlined name.

ST. PETERSBURG, Fla., April 25, 2026 /PRNewswire-PRWeb/ — Natural Cure Labs, one of the most recognized monolaurin supplement brands in the United States, is officially transitioning to NCL. The company, founded in 2015, is adopting a streamlined brand identity while maintaining the same formulations, manufacturing standards, team, and commitment to quality its customers have trusted for more than a decade.

“NCL represents the quality, transparency, and innovation that our community expects from us. As we enter this new chapter, our commitment to our customers and our standards remains as strong as ever.”

NCL stands for Natural Cure Labs. The name change reflects how customers and the team already refer to the company. Over the past 10+ years, “NCL” has become the natural shorthand for Natural Cure Labs – and this transition formalizes that identity. This is a name change and visual evolution only. Ownership, leadership, formulations, and values remain unchanged.

Same Mission, Sharper Identity

This transition is not a departure from who the company is – it is a natural progression. The values that have guided NCL from the very beginning remain unchanged: clean-label quality, third-party testing, science-backed formulations, and an unwavering commitment to transparency. What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

What is changing is how the company presents itself. In the months ahead, this rebrand will be accompanied by further updates across the brand experience – from visual identity and packaging to how NCL shows up across every channel and platform. Each of these changes will reflect the same standard of excellence customers have come to expect.

More Than 10 Years of Trust

This evolution comes at a time of significant momentum. Since 2015, NCL has grown from a small startup into an award-winning wellness brand available nationwide through Amazon, Walmart, Target+, TikTok Shop, eBay, and other major marketplaces. Along the way, the company has reached milestones that reflect the trust its community has placed in it:

200,000+ customers served worldwide35+ million capsules sold7,000+ verified customer reviewsRecognition in the 2025 Inc. 5000 list of fastest-growing private companiesMultiple Stevie Awards from the American Business AwardsNamed a 2025 and 2026 Gator100 HonoreeThree-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer

“This rebrand isn’t about changing who we are – it’s about evolving how we present ourselves to match the brand our customers already know and trust,” said Damon Sununtnasuk, Founder & CEO.

What This Means for Customers

For existing customers, nothing changes about the products they know and trust. The same formulations, manufacturing facilities, quality controls, and customer support team remain in place. Products sold as Natural Cure Labs and products sold as NCL are from the same company. Customers can continue to find NCL products on the company’s website and through Amazon, Walmart, Target+, Kroger, eBay, and other major marketplaces.

NCL is grateful for every customer who has been part of this journey and is excited for what is to come.

Media Contact

NCL (Natural Cure Labs), NCL (Natural Cure Labs), 1 8003036214, press@naturalcurelabs.com, https://www.naturalcurelabs.com/

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DJI Launches Beginner-Friendly Camera Drone Series with Lito X1 and Lito 1

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Creators now have an accessible option for filming high-quality aerial photography while flying safely with omnidirectional obstacle sensing.

SHENZHEN, China, April 26, 2026 /PRNewswire/ — DJI, the global leader in civilian drones and creative camera technology, today launches the Lito series. Designed for aspiring creators exploring aerial photography for the first time, this new lineup of entry-level aerial camera drones makes high-altitude aerial photography accessible and beginner-friendly from day one. With its affordable price point and well-rounded features, the Lito X1 and Lito 1 strike the perfect balance between high performance and value. It’s an ideal camera drone for young newcomers to aerial photography who want to capture campus life, outdoor adventures, and creative moments without compromise.

Leading the range, the premium Lito X1 features a 1/1.3″ CMOS sensor with 48MP effective pixels for lifelike detail capture. It’s equipped with advanced 5-lux omnidirectional obstacle sensing and forward-facing LiDAR for enhanced precision—ensuring safer flight in complex environments. The intelligent filming tools, such as ActiveTrack, QuickShots, MasterShots, Hyperlapse, and Panorama, lower the learning curve and ensure professional results from a creator’s first takeoff. Meanwhile, the Lito 1 offers a 1/2″ CMOS 48MP sensor and comprehensive 5-lux omnidirectional obstacle sensing, bringing safety and tracking capabilities to an even more accessible package.

Smarter Sensing for Safer Flying

The Lito Series features a multi-layered safety system designed with beginners in mind. The built-in omnidirectional vision system actively avoids obstacles like cliffs, and walls, allowing creators to focus on the joy of flying from takeoff to landing. The premium Lito X1 takes this a step further, enhanced with forward-facing LiDAR for highly precise perception in complex environments.

Captures Crisp Imaging, Rich in Detail

The Lito Series makes it possible to capture stunning visuals – from rich daytime details to clean, low-noise nightscapes. Lito 1 is equipped with a 1/2-inch CMOS sensor and an f/1.8 aperture to capture up to 8K-resolution photos and 4K-resolution video, retaining crisp detail even when zoomed or cropped. The premium Lito X1 uplevels the camera with a 1/1.3-inch CMOS sensor and an f/1.7 aperture, supporting HDR video recordings with up to 14 stops of dynamic range and 10-Bit D-Log M. 

Get High-Quality Shots with ActiveTrack and Smart Modes

The Lito Series delivers stable subject tracking via ActiveTrack, even at speeds up to 12 m/s. Combined with QuickShots, MasterShots, Hyperlapse, and Panorama modes, beginners can automatically execute complex camera moves and capture high-quality footage with ease.

Fly Farther with a Stable View

The Lito Series offers up to 36 minutes of flight time with the standard Intelligent Flight Battery. It also features wind resistance up to 10.7 m/s, allowing the camera drone to hover and fly stably in windy conditions.

Create with Ease and Efficiency

With QuickTransfer, files can be transferred up to 50 MB/s via Wi-Fi 6. Additionally, the premium Lito X1 includes 42GB of internal storage.

Price and Availability

DJI Lito 1 and DJI Lito X1 are available for order starting today through store.dji.com and authorized retailers. Pricing and configurations are as follows: 

DJI Lito 1

DJI Lito 1 retails for 339 EURDJI Lito 1 Fly More Combo (DJI RC-N3) retails for 479 EUR

DJI Lito X1

DJI Lito X1 retails for 419 EURDJI Lito X1 Fly More Combo (DJI RC 2) retails for 579 EUR

DJI Care Refresh

DJI Care Refresh, the comprehensive protection plan for DJI products, is now available for DJI Lito 1. The replacement service covers accidental damage, including flyaway, collisions and water damage. For a small additional charge, you can have your damaged product replaced if an accident occurs.

DJI Care Refresh (1-Year Plan) includes up to two replacements in one year. DJI Care Refresh (2-Year Plan) includes up to four replacements in two years. Other services of DJI Care Refresh include official Warranty and free shipping. For a full list of details, please visit: https://www.dji.com/support/service/djicare-refresh

For more information, please refer to:
https://www.dji.com/lito-x1
https://www.dji.com/lito-1

1 All data was measured using a production model of the DJI Lito 1 and DJI Lito X1 in a controlled environment; actual experience may vary. For more information, please refer to https://www.dji.com/lito-x1 and https://www.dji.com/lito-1

.

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SOURCE DJI

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Silicon Valley Stars Gather for Dreame’s San Francisco Debut

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SAN FRANCISCO, April 25, 2026 /PRNewswire/ — Dreame Technology, a global high-end technology company, confirmed the guest lineup for DREAME NEXT, the company’s largest-ever international launch event, running April 27 to 30, 2026, in San Francisco. The roster brings together figures who have shaped the trajectory of autonomous driving, personal computing, and professional sports: Sebastian Thrun, Steve Wozniak, and Dwyane Wade will all attend.

The breadth of expertise on the guest list reflects the reach of DREAME NEXT itself. Over four days, Dreame will stage product launches across smart mobility, smart home appliances, personal devices, and premium personal care, the first time a single event from the company has spanned its full product ecosystem. The event is organized around five themed segments: Drive Next, Living Next, Connect Next, Self Next, and Humanity Next.

Over the course of the four-day launch event, DREAME NEXT will bring together leading voices from across technology, academia, investment, and innovation to explore the next stage of industry transformation. Discussions will center on how AI-driven applications are reshaping products from the ground up, whether the age of AI requires products to be fundamentally reimagined, how intelligent technologies will redefine the foundations of manufacturing productivity, and what the next decade of human technological evolution may look like.

Featured speakers include AI pioneer Sebastian Thrun (Google X, Udacity), tech futurist Robert Scoble (Microsoft), Meta design leader Julie Zhuo, AI strategist William Fong (Microsoft), and business veteran James W. Keyes (7-Eleven, Blockbuster). The lineup also features Turing Award winner David Patterson, NASA rocket scientist Sylvia Acevedo, Stanford GSB’s Yossi Feinberg, economist Barry Eichengreen, tech journalist Rebecca A. Fannin, engineering leader Jim Chen, and Fremont Mayor Emeritus Lily Mei, alongside former Google DeepMind AI researchers and the co-founders of Robot Launch. These global leaders will share insights on AI, technology, innovation, economics, and entrepreneurship.

Demonstrating Dreame’s growing global influence, the event will also welcome standout guests from beyond the technology sector, including Apple co-founder and personal computing pioneer Steve Wozniak; and three-time NBA champion Dwyane Wade.

The guests in attendance at DREAME NEXT reflect where the company is headed; that leaders from autonomous driving, personal computing, and professional sports are all in the same room for a single company’s launch event speaks to the scale and ambition of what Dreame is building. DREAME NEXT is not just a product launch but the opening chapter of the company’s next ten years.

Dreame’s product portfolio now spans categories that, until recently, belonged to entirely separate industries. DREAME NEXT is designed to demonstrate that these categories are connected by core technologies, including high-speed motors, intelligent algorithms, and bionic robotic arms, which are now being applied across smart mobility, personal devices, home appliances, and personal care. It represents not only the next generation of products and lifestyles, but also the beginning of Dreame’s vision for the next decade.

DREAME NEXT runs April 27 to 30, 2026, in San Francisco. Media, partners, and invited guests are welcome to attend.

Please stay tuned for the latest updates from the event through the official website or the social accounts on X: @DreameGlobal, Facebook: Dreame Tech, and Instagram: @dreame_tech.

About Dreame Technology

Founded in 2017, Dreame Technology is a global high-end technology brand built on a foundation of high-speed digital motors, intelligent algorithms, and bionic robotic arms. The company’s product portfolio spans smartphones, smart vehicles, smart home appliances, intelligent cleaning appliances, outdoor smart devices, and personal care, designed to simplify daily life and give users more time for what matters. Dreame operates in more than 120 countries and regions with over 6,500 offline stores and serves more than 42 million households globally. As of December 31, 2025, the company has filed more than 10,000 patents worldwide and holds over 3,000 granted patents.

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