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The Portable Battery Pack Market is projected to expand by USD 12.24 billion from 2024-2028, with declining lithium-ion battery prices driving growth, Report highlights AI’s role in market transformation – Technavio

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NEW YORK, Aug. 29, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global portable battery pack market  size is estimated to grow by USD 12.24 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  12.85%  during the forecast period.  Declining li-ion battery prices is driving market growth, with a trend towards growing use of sustainable and eco-friendly batteries. However, growing environmental concerns  poses a challenge. Key market players include ADATA Technology Co. Ltd., Anker Technology UK Ltd., ASUSTeK Computer Inc., AUKEY Online, Belkin International Inc., BYD Co. Ltd., ChargeTech Inc., Energizer Holdings Inc., Huawei Technologies Co. Ltd., Intex Technologies India Ltd., Jackery Inc., LG Chem Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Shenzhen Bak Battery Co. Ltd., Simplo Technology Co. Ltd., Sony Group Corp., The Duracell Co., Xiaomi Communications Co. Ltd., and ZAGG Inc..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

–

Segment Covered

Distribution Channel (Online and Offline), Type (Smart phones, Tablet, Laptop, Portable media device, and Others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

ADATA Technology Co. Ltd., Anker Technology UK Ltd., ASUSTeK Computer Inc., AUKEY Online, Belkin International Inc., BYD Co. Ltd., ChargeTech Inc., Energizer Holdings Inc., Huawei Technologies Co. Ltd., Intex Technologies India Ltd., Jackery Inc., LG Chem Ltd., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Shenzhen Bak Battery Co. Ltd., Simplo Technology Co. Ltd., Sony Group Corp., The Duracell Co., Xiaomi Communications Co. Ltd., and ZAGG Inc.

Key Market Trends Fueling Growth

The Portable Battery Pack market is experiencing significant growth due to the increasing demand for mobile devices and electric vehicles. These battery packs provide a convenient solution for on-the-go charging, ensuring uninterrupted usage. Major players in this market include Anker, Belkin, and Samsung. They focus on offering high capacity, fast charging, and compact designs to cater to consumer needs. The market is expected to continue expanding, driven by advancements in technology and rising consumer awareness. 

The Portable Battery Pack Market is witnessing significant growth due to the increasing usage of electronic devices and energy storage systems. The Lithium-ion Polymer segment dominates the market, with high demand from consumer electronics, telecommunication, power tools, and portable medical equipment. Renewable energy sources like solar and wind are driving the market, with regulatory guidelines ensuring safety measures against fire risk. Battery management software optimizes conversion efficiency, while chemical energy remains a key focus. Nickel-Cadmium and Lead Acid batteries face competition from Lithium-ion and Nickel Metal Hydride. The market is influenced by trends in the automotive sector, including electric vehicles, and is affected by piracy-related threats. FMI predicts continued growth, driven by consumer discretionary income and the shift from fossil fuels to renewable energy resources. Wattage demand is high for smartphones, tablets, and portable medical devices. The market caters to various industries, including construction activities, infrastructure, and electrical battery-powered devices. 

Discover a Comprehensive 360° Market Analysis: Understand the Impact of AI. For detailed information- Request Sample!

Market Challenges

The Portable Battery Pack market is experiencing significant growth due to the increasing demand for mobile devices and electric vehicles. These battery packs provide a convenient solution for charging on-the-go, offering flexibility and reliability. Major players in the industry focus on enhancing capacity, efficiency, and safety features to cater to diverse consumer needs. The market is expected to continue expanding, driven by technological advancements and rising consumer awareness.The Portable Battery Pack Market faces several challenges in the era of increasing reliance on electronic devices and energy storage systems. Key challenges include ensuring compatibility with various portable electronic gadgets, managing battery performance with battery management software, addressing fire risk, and improving conversion efficiency. Renewable energy sources like solar and wind energy offer opportunities but bring regulatory guidelines and chemical energy storage concerns. Nickel-cadmium and lithium-ion batteries dominate the market, with lithium-ion polymer gaining popularity in consumer electronics, telecommunication, power tools, and medical devices. The Coronavirus pandemic and piracy-related threats pose risks, while the shift towards electric vehicles and renewable energy resources presents opportunities. FMI predicts market growth, but challenges persist in areas like wattage management, battery size, and cost. Market segments include smartphones, tablets, construction activities, infrastructure, automotive sector, and more. Discretionary income, warming temperatures, and technological advancements continue to influence market trends. Electrical battery types include lead-acid, nickel metal hydride, and lithium-ion polymer. Lithium-ion batteries power portable medical equipment, fitness bands, hearing aids, and mobile phones. Market players must navigate these challenges and opportunities to succeed.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This portable battery pack market report extensively covers market segmentation by

Distribution Channel1.1 Online1.2 OfflineType 2.1 Smart phones2.2 Tablet2.3 Laptop2.4 Portable media device2.5 OthersGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 Online-  The portable battery pack market is experiencing notable growth due to increasing internet penetration and customer awareness of online commerce. Online distribution is a major segment driving this market’s expansion. This channel offers a convenient shopping experience, allowing customers to purchase portable battery packs whenever they want. Major manufacturers, such as Amazon, Alibaba, and Flipkart, sell their products online through their websites and third-party retailers. Vendors list their offerings on these platforms to boost brand visibility and reach a wider audience. E-commerce sites provide detailed product descriptions and seller information, ensuring a better shopping experience. Attractive offers and discounted prices also lure customers. The popularity of omnichannel distribution, where customers can buy online and pick up in-store, is another growth factor. Vendors’ emphasis on omnichannel sales and online commerce’s increasing popularity are expected to fuel the growth of the online distribution segment and the global portable battery pack market during the forecast period.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data ( – )  – Download a Sample Report

Research Analysis

The Portable Battery Pack Market encompasses a wide range of electrical batteries used to power various devices and applications. These batteries include Warming Batteries, Electrical Vehicle (EV) batteries, and batteries for Power Tools like cordless drills. Technologies such as Lead Acid, Nickel Metal Hydride, Nickel Cadmium, Lithium-ion Polymer, and others are used in these battery packs. The market caters to diverse sectors like the Automotive industry, Infrastructure, Construction activities, and the Electronic devices industry, including Smartphones and Tablets. The Coronavirus pandemic has accelerated the shift towards renewable energy resources, leading to an increased demand for portable battery packs in Solar Energy and Wind Energy systems. FMI predictions suggest that the market will continue to grow, driven by the rising demand for energy storage systems and the shift away from fossil fuels. Hearing aids are another application area for portable battery packs, offering users the convenience of long-lasting, rechargeable power sources.

Market Research Overview

The Portable Battery Pack Market encompasses a wide range of electrical batteries used to power various portable electronic devices, from smartphones and tablets to power tools and portable medical equipment. These batteries include Lead Acid, Nickel Metal Hydride, Lithium-ion Polymer, and Nickel Cadmium. The market is driven by the increasing demand for power on the go in various sectors such as Electric vehicles, Construction activities, Infrastructure, Automotive sector, and Telecommunication. The Lithium-ion Polymer segment is expected to dominate the market due to its high energy density, long cycle life, and low self-discharge rate. The market is also influenced by regulatory guidelines, chemical energy sources, and conversion efficiency. Fire risk and piracy-related threats are some challenges faced by the market. The market is also influenced by renewable energy sources like solar and wind energy, and FMI predictions indicate continued growth. The market caters to various industries including consumer electronics, energy storage systems, and portable electronic gadgets. The coronavirus pandemic has led to an increase in the demand for portable power solutions for remote working and learning. The market is also influenced by factors like wattage, technological advancements, and discretionary income. Fossil fuels are being replaced by renewable energy resources, further driving the market growth.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

Distribution ChannelOnlineOfflineTypeSmart PhonesTabletLaptopPortable Media DeviceOthersGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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