In the news release, IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions, issued 20-Oct-2026 by Interactive Advertising Bureau (IAB) over PR Newswire, we are advised by the company that the link at the end of the release has been updated. The complete, corrected release follows:

IAB Opens Public Comment on New Guide to Inform Cross-Channel Measurement Decisions

New “Project Eidos” Output Gives Marketers a Decision-First Approach to Interpreting and Applying MMM, Incrementality, and Attribution Results

Public Comment Open Through November 4, 2026

NEW YORK, Oct. 20, 2026 /PRNewswire/ — Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today announced the release of its Cross-Channel Measurement Decision Guide for public comment. Developed as part of Project Eidos, the guide advances IAB’s work to help marketers use cross-channel measurement evidence to make better-informed investment and optimization decisions. Public comment is open through November 4, 2026.

The guide gives marketers, agency teams, and measurement partners a decision-first approach to selecting, interpreting, and applying evidence from methods like Marketing Mix Modeling (MMM), incrementality testing, and attribution, including when their findings appear to tell conflicting stories. Rather than starting with whatever metrics happen to be available, it starts with the business decision at hand and works backward to the evidence best suited to inform it.

“Measurement only works if the industry has confidence in the answers it produces, and right now, MMM, incrementality, and attribution can each tell a different story about the same campaign,” said David Cohen, CEO, IAB. “This guide doesn’t ask marketers to pick a winner among those methods. It gives them a disciplined way to work through the options and make an informed decision they can trust. That’s exactly the kind of foundational work Project Eidos was built to do.”

The guide has three connected parts:

The Decision Guide: Lays out a decision-first sequence, from business outcome to decision, measurement question, measurement approach, evidence, interpretation, and actionThe Decision Navigator: Applies that sequence to common decisions, such as allocating budget across channels or assessing whether an investment is creating incremental value, and helps readers determine which methods fit the question and how to weigh the evidenceThe Measurement Reference Library: Brings together existing metric definitions and supporting context to help readers interpret the evidence used in the Decision Guide and Decision Navigator

“We built this to be used, not just read,” said Matt Shapo, Senior Director, Measurement, IAB. “The real test is whether it holds up in an actual planning conversation, like when a channel reports a strong attributed ROAS that an incrementality test doesn’t back up. That’s exactly the kind of scenario we want the industry weighing in on before we finalize it.”

IAB is especially seeking feedback on whether the guide reflects real-world measurement decisions, whether its method-fit and interpretation guidance holds up when results conflict, and whether its scenarios are realistic enough for day-to-day planning. The release directly supports IAB’s mission to drive growth, trust, and innovation across the digital advertising ecosystem.

“Marketers rely on measurement to make consequential investment decisions, but they don’t always feel confident that their approaches deliver the evidence they need,” said David Cohen, CEO, IAB. “60–75% of marketers say advanced measurement falls short across key dimensions such as rigor, timeliness, trust, and efficiency, and this guide helps them connect evidence from different measurement approaches to the decision at hand. It also helps them understand what the findings can support, and identify where additional testing or calibration is needed. That gives brands and their partners a stronger foundation for putting measurement into action.”

The public comment period is open from October 20, 2026 through November 4, 2026. To review the Cross-Channel Measurement Decision Guide and submit feedback, click https://www.iab.com/guidelines/cross-channel-measurement-guide-open-for-15-day-public-comment/

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Correction: The link for submitting public comments has been updated.

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SOURCE Interactive Advertising Bureau (IAB)

NEW YORK, Oct. 20, 2026 /PRNewswire/ — AI is accelerating how quickly work gets done, but the leadership structures, skills, and safeguards needed to manage that speed are struggling to keep pace.

A new report from The Conference Board highlights the challenges emerging for leaders as organizations integrate AI into daily work. Among those challenges, AI’s rapid pace is creating new managerial bottlenecks, fatigue, and the risk of “work slop.” Leaders must now evaluate an influx of AI-generated work without sacrificing quality, sound judgment, or employee development.

Drawing on a survey of 775 international leaders and 20 interviews, the findings also reveal a gap between AI adoption and leadership readiness. Nearly two-thirds of surveyed leaders say their organizations are already using AI across several functions or have highly integrated it into daily work. Yet more than one-third (37%) say ownership of AI-related leadership decisions remains inconsistent or unclear.

To address these challenges, the report calls on organizations to adapt their leadership structures, decision-making processes, and development programs to keep pace with changing expectations.

“AI is fundamentally transforming what it means to be an effective leader,” said Diana Scott, US Human Capital Center Leader, The Conference Board. “Success will depend less on managing tasks and more on guiding teams through change, building trust, and rethinking how work gets done. Organizations that focus only on AI skills risk overlooking the broader leadership capabilities needed to turn the technology into meaningful business value.”

AI is already embedded in work.

64% say AI is used across several functions or highly integrated into daily work.

Accountability is lagging.

37% say ownership of AI-related leadership decisions is inconsistent or unclear.85% of organizations where AI is highly integrated report clear ownership or formal governance, compared with just 26% of organizations still exploring AI.

Middle and lower management face disruption.

While just 4% of leaders expect a reduction in C-Suite roles, 38% anticipate fewer middle managers, and 36% expect reductions in both frontline managers and project leaders.

“AI is changing how work gets done faster than organizations are changing how they’re structured,” said Erka Amursi, Principal Researcher, Human Capital, The Conference Board. “Rather than simply eliminating management layers, companies should rethink how decisions are made, responsibilities are shared, and performance is measured to ensure their organizational structures support new ways of working.”

Leadership is becoming more distributed.

36% favor a hybrid leadership model, in which leadership input and responsibilities are shared.30% favor distributed leadership, where responsibilities are spread across levels, functions, and roles.24% favor shared leadership, where individuals take the lead according to the expertise required.Just 5% say a traditional leader-centered model is best suited for the AI era.

Critical thinking is the most important leadership skill in the AI era.

52% rank critical thinking and decision-making as the most important enduring leadership skill.Among AI-expanded competencies, continuous AI literacy and knowing when human judgment should override AI tie for first at 40% each.

Work redesign becomes a leadership skill.

33% identify redesigning work for human-AI collaboration as an important AI-expanded competency.

Leaders want hands-on AI training.

72% favor hands-on practice with AI tools over more traditional development approaches.

Recommendations for CHROs:

Clarify AI accountability and decision rights: Define who owns AI-related decisions and who remains accountable for AI-generated outputs.Balance AI speed with human judgment: Build in time for reflection, review, and coaching so faster work doesn’t compromise quality, learning, or accountability.Test more flexible leadership models: Experiment with distributing leadership responsibilities while maintaining clear accountability, authority, and decision-making structures.Integrate AI into workforce planning: Bring HR, business, finance, and technology leaders together to align work redesign with staffing, skills, and technology needs.Strengthen distinctly human leadership skills: Build critical judgment, systems thinking, risk awareness, coaching, empathy, and the ability to provide context.Tailor AI development by leadership level: Move away from generic AI training toward practical, role-specific learning tied to leaders’ actual work.

About The Conference Board
The Conference Board is the global, Member-driven think tank that delivers Trusted Insights for What’s Ahead®. Founded in 1916, we are a nonpartisan, not-for-profit organization.

TCB.org  l  Learn about Membership

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SOURCE The Conference Board

Engineered for radiance, the completely cordless, FDA-cleared LED face mask blends science and technology with skincare through five customizable light therapy modes and sculpted comfort at an accessible price

IRVINE, Calif., Oct. 20, 2026 /PRNewswire/ — RENPHO, a global leader in smart wellness technology, today announced the RENPHO Rejuven Artemis II Aër LED Light Therapy Mask, expanding its growing Rejuven beauty line with a completely cordless approach to at-home skincare. Artemis II Aër builds on last year’s Artemis LED Light Therapy Mask launch with FDA-cleared light therapy featuring five customizable modes, a fully integrated rechargeable battery and controls, up to two hours of use per charge, and a soft, sculpted design made for comfortable, convenient treatments.

Red-light therapy is increasingly making its way into consumers’ at-home skincare routines, with market research firm Circana naming red light therapy LED facial devices a standout skincare category in 20251. But beauty shoppers aren’t necessarily equating higher prices with better results — just 14% of U.S. beauty buyers believe a higher price indicates a better-quality product2. At $259.00, Artemis II Aër puts FDA-cleared light therapy within reach in a convenient, 10-minute routine.

A Completely Cordless LED Light Therapy Mask for At-Home Skincare
Unlike many LED masks that tether users to an outlet or handheld controller, Artemis II Aër integrates its controls and rechargeable battery directly into the mask for a completely cordless experience. A single charge delivers up to two hours of use — or 12 full treatment sessions — so users can go nearly two weeks of daily use between charges.

Each Artemis II Aër session takes just 10 minutes, making light therapy easy to fit into a morning skincare routine, a nighttime wind-down or a moment of self-care. The mask’s soft, 3D-sculpted silicone contours around the face for comfort, while adjustable head straps help personalize the fit. Inside, 280 high-density LEDs are designed to provide comprehensive coverage across the face and jawline.

“With Artemis, we saw an opportunity to bring the same philosophy that has shaped our RENPHO wellness products into beauty: thoughtful technology should be effective and accessible,” said Toby Yu, Founder and CEO of RENPHO. “Artemis II Aër represents the next step in that vision, bringing together science, skincare and elegant design in a product that feels elevated without being out of reach.”

Five Red, Blue and Near-Infrared Light Therapy Modes
Designed to address multiple skincare needs through one device and FDA-cleared for at-home use, Artemis II Aër combines 620nm red light, 465nm blue light, and 850nm near-infrared light across five customizable modes, so users can tailor each treatment to their skincare goals:

Red + Near-Infrared: Treats full-face wrinkles, with infrared warmth.Red + Blue: Treats full-face wrinkles and mild-to-moderate inflammatory acne.Red: Treats full-face wrinkles and early signs of aging.Blue: Treats mild-to-moderate inflammatory acne.Near-Infrared: Infrared topical heating that relieves stiffness and promotes muscle-tissue relaxation.

With red, blue, and near-infrared wavelengths in a single device, Artemis II Aër lets users customize their skincare routine without buying separate products for different concerns.

Named a FrontrowMD Clinicians’ Choice
FrontrowMD named Artemis II Aër a Clinicians’ Choice, with their network of 1,000+ verified clinicians sharing the mask with clients across the U.S. Click here to learn more about the RENPHO x FrontrowMD partnership.

“This cordless LED mask can be worn at home during everyday activities, which may help remove some of the barriers that keep people from sticking with a consistent skincare routine,” said Dr. Melissa Dixon, MD, Dermatologist and FrontrowMD-verified Clinician. “The red and near-infrared light used in this device may help support natural processes involved in skin upkeep. Actually, research suggests that regular use of LED photobiomodulation, which is basically using specific wavelengths of light to support cell activity, can lead to visible improvements over time. I also like that the mask covers the full face, so there is no need to move it around during a session. Patients looking for a simple, non-invasive way to support skin appearance at home may appreciate the convenience of the Artemis.”

Beauty Tech Made for Gifting
Launching ahead of the holiday season, Artemis II Aër makes a premium self-care gift for skincare enthusiasts, beauty-tech fans and anyone looking to upgrade their at-home routine. Beauty remains a popular gifting category— one in three U.S. holiday shoppers planned to buy beauty products as gifts last season, according to Circana’s annual holiday purchase intentions survey3. With five customizable modes and an approachable price point, Artemis II Aër is a high-tech skincare gift designed to be used well beyond the holidays.

RENPHO’s Growing Vision for Beauty and Skincare
RENPHO is bringing its beauty portfolio together under Rejuven, the beauty line it introduced with the original Artemis mask in 2025. Anchored by the expanding Artemis family of LED Light Masks, Rejuven extends RENPHO beyond its roots in smart wellness and recovery, with more beauty technologies slated to launch in the coming months.

The RENPHO Rejuven Artemis II Aër LED Light Therapy Mask is available now for $259.00 on RENPHO.com and Amazon.com.

For product images, specs and more information, please download the RENPHO press kit.

1 Source: Circana, “Beauty Sales Sparkle in Holiday 2025,” 2025.
2 Source: Circana, “U.S. Beauty Industry Grows in the First Half of 2025“, 2025
3 Source: Circana, “2025 U.S. Holiday Purchase Intentions Study,” 2025

Frequently Asked Questions About LED Light Therapy Masks

What does an LED light therapy mask do? An LED light therapy mask uses specific wavelengths of light to target different skincare concerns, such full-face wrinkles or mild-to-moderate inflammatory acne. The RENPHO Rejuven Artemis II Aër combines red, blue and near-infrared light across five customizable modes, allowing users to tailor at-home treatments to their individual skincare goals.

What is the difference between red, blue and near-infrared light therapy? Each wavelength serves a different purpose. On the RENPHO Rejuven Artemis II Aër:

620nm red light helps with the treatment of full-face wrinkles.465nm blue light helps treat mild-to-moderate inflammatory acne.850nm near-infrared light provides gentle warmth that helps relieve stiffness and promotes muscle-tissue relaxation.

Users can select individual wavelengths or combination modes based on their skincare goals.

What should you look for in an at-home LED light therapy mask? When choosing an at-home LED light therapy mask, look at the wavelengths offered, treatment options, fit and comfort, session length and whether the device needs a cord or external controller. The RENPHO Rejuven Artemis II Aër offers red, blue and near-infrared light across five customizable modes, 10-minute sessions, and a completely cordless design with integrated controls and a rechargeable battery.

Is there a cordless LED light therapy mask for at-home use? Yes. The RENPHO Rejuven Artemis II Aër is a completely cordless LED light therapy mask designed for at-home use. Unlike masks that need a separate handheld controller or connection to an outlet, Artemis II Aër builds its rechargeable battery and controls directly into the mask, with up to two hours of use per charge. It offers red, blue and near-infrared light across five customizable modes, with each treatment session lasting 10 minutes.

About RENPHO
Established in 2016, RENPHO was founded with a single vision: to improve lives and empower people worldwide through smart and simple healthy living solutions. Since its inception, RENPHO has created a robust ecosystem of smart, innovative recovery, wellness, and beauty products, providing accessible solutions for anyone looking to embark upon a wellness journey. Known for its state-of-the-art smart scales and powerful massage products, RENPHO has become not only a powerhouse in the health and wellness tech industry but also a leading innovator that continuously puts out carefully researched, thoughtfully crafted products echoing the company’s mantra: Empower Your Wellness. To learn more, visit RENPHO.com. For more news, information, and updates about the brand and its products, follow RENPHO on Instagram and TikTok.

Media contact:
renpho@craftedpr.com

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SOURCE RENPHO