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IT Software Market to Grow by USD 320.5 Billion from 2024-2028, Driven by IT Infrastructure Expansion, Report Highlights AI’s Role in Shaping Market Dynamics – Technavio

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NEW YORK, Aug. 30, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global it software market  size is estimated to grow by USD 320.5 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  7.28%  during the forecast period.  Expansion of it infrastructure is driving market growth, with a trend towards increasing focus of vendors on development of new software solutions. However, growing concerns related to cyber security  poses a challenge. Key market players include Alphabet Inc., Amazon.com Inc., Atlassian Corp. Plc, Broadcom Inc., Cisco Systems Inc., Freshworks Inc., International Business Machines Corp., ITarian LLC, Kaseya Ltd., Microsoft Corp., NinjaOne, Nutanix Inc., Open Text Corp., Oracle Corp., Red Hat Inc., Salesforce Inc., SAP SE, SAS Institute Inc., ServiceNow Inc., SolarWinds Corp., SysAid Technologies Ltd, and Zoho Corp. Pvt. Ltd..

Get a detailed analysis on regions, market segments, customer landscape, and companies – Click for the snapshot of this report

Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Type (Application software and Systems software), End-user (BFSI, Telecommunication, Retail, Healthcare, and Others), and Geography (North America, Europe, APAC, Middle East and Africa, and South America)

Region Covered

North America, Europe, APAC, Middle East and Africa, and South America

Key companies profiled

Alphabet Inc., Amazon.com Inc., Atlassian Corp. Plc, Broadcom Inc., Cisco Systems Inc., Freshworks Inc., International Business Machines Corp., ITarian LLC, Kaseya Ltd., Microsoft Corp., NinjaOne, Nutanix Inc., Open Text Corp., Oracle Corp., Red Hat Inc., Salesforce Inc., SAP SE, SAS Institute Inc., ServiceNow Inc., SolarWinds Corp., SysAid Technologies Ltd, and Zoho Corp. Pvt. Ltd.

Key Market Trends Fueling Growth

The IT software market is witnessing a significant trend as vendors prioritize the creation of new software solutions to maintain competitiveness and cater to evolving customer requirements. SolarWinds, for instance, recently launched its new AI engine, SolarWinds AI, under the AI by Design framework. This engine, debuting in SolarWinds Service Desk, enhances agent workflows and expedites ticket resolution. ManageEngine, a Zoho Corp. Division, introduced SaaS Manager Plus, a SaaS management solution, to help businesses manage and optimize SaaS subscriptions, usage, and costs. Both SolarWinds AI and SaaS Manager Plus exemplify the continuous investment in research and development by vendors to deliver innovative solutions with advanced functionalities, superior performance, and enhanced user experiences. These solutions underscore the importance of staying competitive and addressing customer needs in the IT software market. 

The IT software market is witnessing significant trends in 2021, with remote working becoming the new norm. Security software is in high demand due to increased reliance on computing devices and information systems for work. Internet communication, transactions, and access management are key areas of focus for businesses. Cybersecurity is a top priority, with network protection, data protection, and cybersecurity software solutions essential for e-commerce and AI-driven businesses. Cybercrimes are on the rise, making security standards crucial for IT and telecom. Business process automation through cloud-based solutions and ERP, CRM, and SCM software is streamlining operations. AI, IoT, and cybersecurity tools like Stacklock are transforming industries. Software developers are creating innovative applications, system infrastructure software, and productivity tools like PowerStore to enhance productivity and control system-level security risks. Cyberthreats require robust malware protection and network security. 

Discover a Comprehensive 360° Market Analysis: Understand the Impact of AI. For detailed information- Request Sample!

Market Challenges

Cybersecurity threats pose a significant challenge in the global IT software market, impacting both providers and users. As software systems become more integral to business operations and personal activities, they also become prime targets for malicious attacks. These threats range from ransomware and phishing to advanced persistent threats (APTs) and distributed denial-of-service (DDoS) attacks. The growing sophistication of these threats demands robust security measures, such as encryption, multi-factor authentication, and regular software updates. The rise of the Internet of Things (IoT) and cloud computing introduces new vulnerabilities, requiring continuous monitoring and proactive threat management. Software developers and companies face the challenge of staying ahead of evolving cyber threats while ensuring their products remain user-friendly and efficient. High-profile attacks, like the MOVEit Transfer breach in May 2023, which exposed sensitive data from numerous organizations, underscore the critical need for robust security measures. Over 2,500 organizations were reported affected, with over 80% based in the US. Cybersecurity threats can significantly impact the growth of the global IT software market during the forecast period.The IT Software Market faces various challenges in today’s business landscape. IoT and Internet of Things bring new opportunities but also introduce security risks. Cybercrimes pose a significant threat to Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM) systems. Cloud-based solutions offer flexibility, but security standards for network security, malware protection, and access control must be met. IT and telecom industries grapple with system-level security risks and cyberthreats. Software developers must address productivity, cybersecurity software, and system infrastructure software needs. Large enterprises in sectors like energy and utilities, healthcare, and data security require robust cybersecurity tools against endpoint attacks and strategic alliances. The software market includes application software, system infrastructure software, productivity software, and cloud deployment models for on-premises and cloud-based solutions. Digital assets and software supply chain security are essential concerns.

For more insights on driver and challenges – Download a Sample Report

Segment Overview 

This it software market report extensively covers market segmentation by

Type 1.1 Application software1.2 Systems softwareEnd-user 2.1 BFSI2.2 Telecommunication2.3 Retail2.4 Healthcare2.5 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 Middle East and Africa3.5 South America

1.1 Application software-  The IT software market is a significant sector, witnessing continuous growth due to increasing business digitalization. Companies invest in software solutions to streamline operations, enhance productivity, and improve customer experience. Key areas of focus include enterprise software, such as CRM and ERP, and emerging technologies like AI and machine learning. Collaboration tools and cybersecurity software are also in high demand. The market is competitive, with numerous players offering innovative solutions to meet evolving business needs.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2018 – 2022)  – Download a Sample Report

Research Analysis

The IT Software Market encompasses a wide range of solutions designed to facilitate business operations in the digital age. Key areas of focus include remote working tools, enabling employees to work effectively from anywhere, and security software to safeguard computing devices, information systems, and networks. Internet communication and transaction processing software are essential for seamless business operations, while access management and data protection solutions ensure secure access and data privacy. Network security, including network protection and malware protection, is a critical component of the IT Software Market, addressing cyberthreats and system-level security risks. Business process automation software streamlines workflows, increasing productivity and efficiency. Cybersecurity software, including cloud-based and on-premise solutions, is a priority for organizations to defend against cyberattacks and ensure virus defense. Software developers continue to innovate, creating new solutions to meet the evolving needs of businesses and individuals alike. The PowerStore represents a significant investment in data management and protection for businesses of all sizes.

Market Research Overview

The IT Software Market is a dynamic and ever-evolving industry that caters to the growing demand for advanced technology solutions in various sectors. Remote working has accelerated the need for reliable software, leading to an increase in demand for security software, computing devices, and information systems. Internet communication, transactions, and networks are integral parts of modern business operations, necessitating access management, data protection, and network protection. Cybersecurity is a major concern, with cybercrimes on the rise, driving the need for cybersecurity software and tools. E-commerce, AI, IoT, and ERP systems are transforming industries, from retail to healthcare and energy. Cloud-based solutions and on-premises software are both popular, with strategic alliances and partnerships shaping the market. IT and telecom industries are key consumers, while cybersecurity standards continue to evolve. Business process automation, network security, and malware protection are essential components of IT infrastructure. Productivity software, access control, and virus defense are crucial for individual users and large enterprises alike. System-level security risks and endpoint attacks require robust cybersecurity solutions. Software developers continue to innovate, creating new applications, system infrastructure software, and productivity software. The IT Software Market encompasses a wide range of solutions, from cloud deployment to digital asset protection and software supply chain security.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeApplication SoftwareSystems SoftwareEnd-userBFSITelecommunicationRetailHealthcareOthersGeographyNorth AmericaEuropeAPACMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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WOMEN in the Spotlight! The 2026 Yiwugo Top Boss Ladies Awards Gala Held

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YIWU, China, April 18, 2026 /PRNewswire/ — Yiwugo.com, the official website of the Yiwu Commodity Market, is the largest commodity wholesale market in the world. In the bright and warm days of April, with spring in full bloom, the grand ballroom on the third floor of the Yiwu Marriott Hotel was a vibrant gathering. Outstanding female entrepreneurs from various sections of the Yiwu Market gathered in their elegant attire to share the glorious moment of the 2026 Yiwugo Top Boss Ladies Awards Gala. The selection campaign, launched on March 8, attracted thousands of female entrepreneurs from the Yiwu Market. Voting was conducted across the Yiwugo app, official WeChat accounts, and the website. The evaluation criteria continued to cover multiple dimensions, including Business Excellence and Image Excellence, aiming to fully showcase the achievements of Yiwugo’s female entrepreneurs and their enterprises in areas such as digital transformation, overseas market expansion, and global supply chain integration.

Ultimately, the title of 2026 Yiwugo Top Boss Ladies was awarded to: Fu Jiangyan (Zhangweichao Socks Firm), Xu Xiaohui (Little Bee Towels), Peng Jirong (Dongyang Jirong Plastic Industrial Co., Ltd), Li Chuanzhi (Chengfa Tableware Firm), Wang Xiaohong (Yiwu Aishang Daily Necessities Factory), Bao Qiaoli (Bole Plush Pendant Toy), Li Hong (Yiwu Hanbang Daily Necessities Firm), Wu Yajun (Ziyi Stationery Firm), Wang Chunxing (Butterfly Fly Lace Firm), and Zheng Huili (Yiwu Lihong household products Co., Ltd).

In addition, twenty other entrepreneurs, including He Wenjuan (Zhihua Jewelry Box), Jin Chengfeng (Lanmo Textile Co., Ltd), Cui Yanping (Xin Tai Yang Shower Curtain And Towel Factory), and Zhang Huoqing (Happy Sisters Plush Toy), received the Top Boss Ladies Nomination award.

“Women hold up half the sky” – nowhere is this more evident than in the Yiwu Market. To showcase the entrepreneurial spirit and “she-power” of female business owners in the market, Yiwugo launched the Top Boss Ladies Awards in 2016. To date, this campaign has been held for 11 consecutive years, becoming one of the benchmark activities in the Yiwu Market.

Over the years, driven by this campaign, participating female entrepreneurs have become increasingly active, with nearly 700 Top Boss Ladies recognized. They have not only steadfastly managed their shops but have also leveraged their unique empathy and customer insight as female entrepreneurs to drive comprehensive brand upgrades, from product innovation to communication methods, breathing new life into traditional brands in the new era.

Amid the surging digital wave, artificial intelligence is reshaping industries at unprecedented speed and scale. This year’s Top Boss Ladies winners and nominees have bravely stepped into the spotlight, keeping pace with the times, actively embracing evolving business models and technological change. By replacing experience with data, using digital platforms to break geographical boundaries, and leveraging digital intelligence to break through development bottlenecks, they are driving a transition from OEM exports to global branding.

Fu Jiangyan of Zhangweichao Socks Firm is a typical example. Having shifted from initially waiting for customers to now skillfully using AI tools and mastering live streaming and short videos, she has used the platform as a lever to swiftly move her traditional foreign trade enterprise into a new stage of digital-intelligent trade, applying new technologies and business models to enhance enterprise development.

This year marks the 20th anniversary of the introduction of the Yiwu Development Experience. Over the past two decades, the Yiwu Market has completed its iterative upgrade from market stalls to a global digital trade center. Generations of business owners have transformed from street stall vendors into modern commercial entities, achieving a deep integration of personal growth with the market’s development. Yiwugo, always in sync with the rhythm of the Yiwu Market, will continue to focus on its female entrepreneurs, constantly uncovering their vivid and dynamic stories of striving, thoughtfully documenting the journeys of these resilient women who shine in their own quiet ways, and witnessing, supporting, and accompanying their growth and success.

As a local e-commerce platform rooted in and serving the market, Yiwugo will continue to gain deeper insights into user needs, strengthen its technological capabilities, explore cutting-edge applications, and accelerate product iteration. Amid a volatile external environment, it will connect market entrepreneurs with more global resources, helping them expand into broader international markets.

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SOURCE Yiwugo.com

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KTGHR leverages AI-powered real-time transaction capabilities to expand its e-commerce infrastructure, reshaping the engine of enterprise growth.

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DALLAS, April 18, 2026 /PRNewswire-PRWeb/ — Against the backdrop of artificial intelligence continuously reshaping the global business landscape, KTGHR officially launched its new B2B AI-powered intelligent solution for enterprises, dedicated to helping them achieve comprehensive upgrades in cost reduction and efficiency improvement, precise customer acquisition, and intelligent operations.

KTGHR Launches New B2B AI Solution, Reshaping the Engine of Enterprise Growth

As an innovative platform focused on the deep integration of AI technology and business scenarios, KTGHR’s newly released system integrates core functions such as intelligent data analysis, AI-automated marketing, customer behavior prediction, and intelligent customer service. This enables enterprises to make rapid decisions in a complex and ever-changing market environment, achieving sustained business growth.

AI-Driven Precise Customer Acquisition, Comprehensively Improving Conversion Efficiency KTGHR uses advanced algorithm models to conduct in-depth analysis of global market data, helping enterprises accurately target potential customer groups. The system can automatically generate high-conversion marketing content and intelligently distribute it through multiple channels, significantly improving customer reach and conversion rates, enabling enterprises to truly achieve “automated customer acquisition.”

Intelligent Operation System, Relieving Pressure on Human Resource Costs With AI-automated processes, KTGHR can intelligently handle order management, customer follow-up, and data statistics, reducing manual intervention and improving overall operational efficiency. Enterprises can complete global business layouts without a large team.

Integrated B2B Ecosystem, Connecting the Global Supply Chain KTGHR is not just an AI tool platform, but a complete B2B ecosystem. By integrating supply chain resources and intelligent matching mechanisms, it achieves efficient connections between supply and demand, helping companies rapidly expand into international markets and build a borderless business network.

Technology Empowering the Future, Driving Enterprise Digital Transformation KTGHR states that it will continue to increase investment in artificial intelligence, promoting the implementation of more innovative functions to help companies seize opportunities in the digital economy era. With the continuous maturation of AI technology, the B2B industry is ushering in unprecedented development opportunities.

The launch of KTGHR is not only a technological upgrade but also a revolution in business models. For companies seeking breakthroughs and growth, this may be a key step towards the next stage of success.

KTGHR leverages advanced AI algorithms and big data analytics capabilities to achieve a leap from “information matching” to “intelligent decision-making.” The platform can automatically match supply and demand, accurately recommending high-potential partners, significantly reducing the time and cost for companies to find customers and supply chain resources.

By intelligently analyzing market trends and user behavior, KTGHR helps businesses anticipate opportunities, making every transaction more efficient and precise.

End-to-End Intelligent Management, Creating a Seamless Business Ecosystem

KTGHR is not just a transaction platform, but a complete AI business ecosystem. Its core functions include:

AI-powered Intelligent Customer Matching and RecommendationReal-time Data Analysis and Business ForecastingAutomated Order and Supply Chain ManagementSeamless Global Market Connection

Whether you are a small or medium-sized enterprise (SME) or a large multinational corporation, you can achieve digital transformation and global expansion through KTGHR.

Cost Reduction and Efficiency Improvement, Unleashing Business Growth Potential In the traditional B2B model, high communication costs, information asymmetry, and low conversion rates have long been problems. KTGHR, through AI-automated processes, significantly reduces human intervention, helping businesses: Reduce operating costs Increase conversion rates Shorten transaction cycles Enhance customer experience Allow businesses to truly focus on core business and strategic growth.

Seize the AI Business Opportunities and Win the Future As artificial intelligence technology matures, the B2B industry is entering a new era of “intelligent-driven” growth. KTGHR stands at the forefront of this transformation, providing businesses with a sustainable competitive advantage. Choosing KTGHR is not just choosing a platform, but choosing a high-speed gateway to the future of business. For more information, please visit the official KTGHR platform and begin your AI-powered business journey.

Media Contact

William, Ktghr.com, 1 +14255550100 99762, service@ktghr.it.com, Ktghr.com

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SOURCE Ktghr.com

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Link Infinite: Hollyland Pyro Ultra Simplifies Multi-User Monitoring with 4K60 Wireless

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SHENZHEN, China, April 18, 2026 /PRNewswire/ — Hollyland, a global provider of professional wireless audio and video solutions, today announced the launch of Pyro Ultra, the new flagship in its Pyro series, featuring next-gen wireless video transmission technology that enables streamlined setup and uncompromised real-time performance. Engineered for professional creators and high-end production environments, Pyro Ultra balances high-performance transmission with practical on-set usability.

Building on Hollyland’s self-developed TWiFi technology, Pyro Ultra delivers one-to-many transmission, native 4K60 support, and a dedicated ultra-low-latency mode for focus pulling. Fully integrated into the Pyro ecosystem and equipped with DFS-ready operation, it is built to meet the demands of modern digital cinema workflows.

The New Standard for One-to-Many On-Set Transmission

In today’s production landscape, the video village is no longer confined to a single monitor. Directors, assistants, clients, and multiple departments require simultaneous, high-fidelity access to the live image across different positions on set.

While existing systems often force a choice between costly, over-engineered solutions and entry-level gear that struggles in demanding environments, Pyro Ultra offers a third approach. As one-to-many transmission becomes increasingly common across productions, it can introduce practical limits on device count and system stability in larger setups. Pyro Ultra’s Broadcast Mode addresses the issue by enabling a single transmitter to connect with an unlimited number of receivers, creating a fluid workflow. Every department, from lighting to hair and makeup, can monitor independently, which helps eliminate bottlenecks and accelerate decision-making.

Cinematic 4K60 Clarity Without Compromise

Image integrity is central to Pyro Ultra. With support for 4K60 transmission, the system delivers the detail and color accuracy required for high-end videography work. It also supports fractional frame rates, including 23.98 and 59.94 fps, commonly used in broadcast and professional pipelines. Its native compatibility enables direct connection to switchers and monitors without external converters, simplifying the signal path and reducing potential points of failure.

20ms Latency for Precise Focus Pulling

For first assistant camera operators and focus pullers, every millisecond counts. Pyro Ultra’s dedicated Focus Mode cuts latency to just 20ms, ensuring the real-time responsiveness needed for razor-sharp adjustments at any distance. The technical edge provides the freedom to navigate tight spaces or complex choreography with absolute confidence.

Powered by TWiFi Technology

At the core of Pyro Ultra is Hollyland’s TWiFi (dual-band wireless) technology. It leverages intelligent frequency management across the 2.4 GHz and 5 GHz bands to enable automatic hopping, ensuring a stable, high-bitrate connection even in congested RF environments. Pyro Ultra’s robust link supports a 1.5 km (4,900 ft) range and is fully DFS-ready, providing professional crews with reliable, globally compliant operation

Engineered for Modern Workflows & Seamless Integration

Pyro Ultra is built for today’s hybrid production workflows. With UVC (USB Video Class) support, it can connect directly to a computer for instant webcam functionality, removing the need for a capture card. Its RTMP support enables direct streaming to web platforms, simplifying remote collaboration. As part of the Pyro ecosystem, Ultra integrates seamlessly with existing Pyro devices. The modular design allows production teams to scale their setups based on project requirements, ensuring consistent performance across different production scenarios.

Pricing and Availability

Launched on April 18, 2026, Hollyland’s Pyro Ultra is now available through local distributors, the official Hollyland online store, and the Hollyland Amazon store.

The 1TX/1RX kit is priced at $1,199, and the 1TX/2RX kit at $1,699. Individual units can also be purchased separately, with transmitters starting at $699 and receivers at $579.

For more information, visit https://www.hollyland.com/product/pyro-ultra

About Hollyland

Hollyland is a leading provider of wireless products, specializing in wireless intercom systems, video transmission systems, monitors, wireless microphones, and live streaming cameras. Since 2013, Hollyland has been serving millions of users around the world in various sectors, including filmmaking, telecasting, video production, live events, exhibitions, theaters, houses of worship, and individual content creators. It has built a sales network covering approximately 150 countries and regions with support from dozens of localized operation offices worldwide. For more information, please visit https://www.hollyland.com/, Hollyland Facebook, and Hollyland Instagram.

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