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Key Marketing Trends for Indian Pharma & Healthcare, from the Winning Work at Cannes LIONS 2024, Unveiled in a Historic Showcase

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The exclusive, live Indian showcase was hosted by The Work from LIONS, in collaboration with Medulla Communications.

MUMBAI, India, Sept. 2, 2024 /PRNewswire/ — In a historic first, the award-winning work and critical insights from Cannes Lions, the International Festival of Creativity, were presented in an exclusive event across Mumbai, Bengaluru, and Gurugram. Hosted in collaboration with Medulla Communications, India’s leading healthcare advertising agency, the event brought together industry leaders to explore the creative and strategic trends that will shape the future of pharma and healthcare marketing in India.

Revolutionizing Pharma and Healthcare Marketing

This one-of-a-kind event provided a platform for India’s top pharma and healthcare marketing professionals to analyse and discuss the most impactful campaigns from Cannes Lions 2024. The discussions revealed several emerging trends that are set to redefine the industry, highlighting the importance of creativity, technology, and patient-centric approaches in driving future success.

Rise of Customer–Patient Experience — Highlight from Mumbai, Day 1 (27th Aug)

Patient centricity is rapidly becoming the cornerstone of modern healthcare. With patients’ expectations evolving — fuelled by the seamless experiences offered in other industries — healthcare providers are increasingly prioritizing patient-centred approaches to enhance overall care.

Achin Gupta, CEO – One India Business, Cipla, shared, “It is happening today; all of that is changing towards what we are now calling ‘patient centricity’. It’s been around for a while, but there are newer dimensions to it, starting with awareness, which is a very important thing, especially for emerging markets like India where there’s lot of prevalence but lot less awareness about the disease.”

Integrating Healthy Habits — Highlight from Mumbai, Day 2 (28th Aug)

Adopting new behaviours is often challenging for patients and consumers, especially when it comes to managing complex health conditions. The event highlighted the barriers consumers face in integrating new habits into their daily lives, such as the lack of awareness about lifestyle factors and the psychological resistance to change.

Shivam Puri, Managing Director and Chief Executive Officer, Cipla Health Ltd., said, “One of the first things we were taught when we started marketing was to try to stay away from categories which are doing category development. And, within a couple of years, I was taught another fact, which was to try not to do category development in categories which involve habit change. So, categories which require consumers to shift their habits — stay away from those categories, because it becomes very difficult for you to succeed. Now, you know at Cipla Health, you actually realize there is a 3rd category in this, where you are trying to do category development in categories which require a habit shift where the habit is one of the stickiest habits that exists.”

Do Doctors Know Everything? — Highlight from Bengaluru, Day 3 (29th Aug)

Disease awareness has become a critical component of pharmaceutical marketing, aiming to educate both healthcare professionals (HCPs) and consumers. These campaigns not only help HCPs make informed decisions but also empower consumers to recognize early symptoms and seek timely medical intervention, ultimately improving health outcomes.

Vikrant Shrotriya, Managing Director & Corporate Vice President, Novo Nordisk, went on to say, “I’m not here to prove to you that doctors know everything, but I’ll put across a point that they are part of the ecosystem in terms of the treatment which is provided to the patients. Many a times we call them customers because we do sell like doctors, sell their practice.”

Increasing Access in Healthcare through Technology — Highlight from Gurugram, Day 4 (30th August)

Technology is revolutionizing healthcare, making it more accessible and efficient. The event showcased how advancements in AI, machine learning, and telemedicine are transforming patient care and experiences. From improving diagnostic accuracy to enabling real-time health tracking through smart devices, these technological innovations are empowering patients and healthcare providers alike.

Aditi Sood, Business Leader – Sleep & Respiratory Care, Indian Subcontinent, Philips India Ltd., spoke on access through technology and said, “Coming to how technology can really unlock access to healthcare: So, when we talk about healthcare, of course, technology is there in multiple ways. You know it could be patient, doctor, or industry facing. But when we look at it specifically from the consumer or the patient lens, this then is typically the health continuum. You have watches which tell you ECG; you even have for more serious diseases, such as cancer, AI-powered machines which can diagnose solid organ cancers, which was not possible before — the era of robotic surgery. Now coming to India, robotic surgery does not eliminate the need of a doctor. But, in fact, it makes it more accurate and precise, which means organs which were not accessible before and tumours of the lung, which a doctor could not access in surgery before are today possible.”

Other trends that emerged:

HCPs are Humans TooCMOs in Today’s TimesDoes Being Socially Inclusive Pay for Brands?Hospital Communication Can Touch Lives Just Like Hospitals DoBeing Socially Inclusive

The event offered invaluable insights into the evolving pharma and healthcare landscape, sparking discussions on the future direction of the industry. With creativity and technology at the forefront, the future of pharma and healthcare marketing in India is poised for significant advancements, paving the way for improved outcomes for both healthcare professionals and patients.

About LIONS

As The Home of Creativity, LIONS powers the marketing segment, Ascential, and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are and wherever they are. Our annual five-day festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.

About Medulla Communications

Founded by Praful Akali in 2008, Medulla Communications has consistently been recognized as one of the top healthcare agencies, globally. The agency has been honoured as the Healthcare Agency of the Year at Cannes Lions and ranked as the #4 Most Effective Independent Agency globally by Effies, and the #4 Most Effective Specialist Agency globally by WARC.

For media inquiries, please contact: leonie@medulla.in

 

View original content:https://www.prnewswire.com/in/news-releases/key-marketing-trends-for-indian-pharma–healthcare-from-the-winning-work-at-cannes-lions-2024-unveiled-in-a-historic-showcase-302235807.html

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Sunlighten Introduces PulseIQ™: The Intelligent Platform Redefining Infrared Wellness

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PulseIQ™ delivers four distinct wavelengths independently, adapting each session to support recovery, relaxation, and performance. 

OVERLAND PARK, Kan., April 21, 2026 /PRNewswire/ — Sunlighten, the global leader in infrared sauna innovation, today announced the launch of PulseIQ™, its proprietary intelligent wellness platform. This breakthrough sets a new standard for how infrared energy is delivered, absorbed, and translated into personalized wellness outcomes.

For decades, the sauna category has remained largely unchanged. Traditional saunas deliver heat. Most infrared saunas claim “full spectrum,” but in reality blend wavelengths together into a single, undifferentiated output.

The result is a one-dimensional experience. The sauna turns on, heat increases, and the body is exposed to inconsistent energy with no control over how it is delivered or absorbed.

PulseIQ™ changes that.

PulseIQ™ redefines how infrared works by delivering red light, near-, mid-, and far-infrared separately and intelligently. Instead of blending wavelengths and losing their effectiveness, PulseIQ™ isolates and controls each wavelength so your body receives the right type of infrared energy at the right time.

This is infrared intelligence. This is PulseIQ™.

A Category Built on Heat. Reimagined Around Outcomes.

Most saunas today operate with a simple on and off experience. As heat rises, there is no control over the wavelengths being delivered. The distinct benefits of each wavelength are lost, reducing the experience to heat rather than targeted infrared energy.

The difference is not just how many wavelengths are present. It is how they are delivered.

Your body responds to each wavelength differently. When they are blended together, your body cannot fully use them. You are not truly receiving distinct infrared light energy.

PulseIQ™ changes that by isolating each wavelength and delivering it with precision. This allows your body to absorb more usable energy, driving better outcomes based on what your body needs that day.

Because wellness is not static. Your body’s needs change daily. Your sauna should adapt with you.

From One-Dimensional Heat to Personalized Infrared Therapy

PulseIQ™ transforms the sauna experience from passive heat to an intelligent, outcome-driven wellness solution.

Powered by Sunlighten’s infrared intelligence platform, PulseIQ™ delivers:

Four distinct wavelengths delivered independently so each can perform its specific role in the bodySix science-backed wellness programs designed around goals like recovery, detoxification, relaxation, and performancePrecision control of energy delivery and temperature to eliminate peaks and valleys and keep the body within optimal therapeutic ranges

Each wavelength is delivered at the intensity and depth your body can absorb, ensuring the energy is not just produced but used effectively.

Red light supports skin health and surface-level repairNear-infrared supports cellular energy and recoveryMid-infrared supports circulation and muscle recoveryFar-infrared supports core temperature and detoxification

By controlling how this energy is delivered, PulseIQ™ helps your body achieve the specific wellness outcomes you are seeking, whether that is faster recovery, deeper relaxation, improved circulation, or daily restoration.

An Intelligent Sauna That Evolves With You

PulseIQ™ is designed not just for today, but for the future of personalized wellness.

“Infrared has never been about heat alone. It is about how the body responds to light,” said Connie Zack, Co-Founder of Sunlighten. “With PulseIQ™, we control the light your body is receiving so it can absorb more of what it needs. That leads to better outcomes, whether you are focused on recovery, relaxation, or long-term wellness.”

PulseIQ™ introduces an intelligent platform that evolves with you, helping you get more personalized results from every session.

“We are building the next generation of sauna technology,” said Aaron Zack, CEO of Sunlighten. “Our bodies are complex and constantly changing, yet most saunas offer a one-dimensional on and off experience. With PulseIQ™, we’re measuring data every day and using it to advance our technology. In the future, your sauna will be able to guide you. If your body needs recovery or support, it will recommend the right program for you. The sauna you buy today should grow with you, adapting to your needs and helping you achieve better wellness outcomes over time.”

Engineering the Future of Infrared Wellness

For more than 25 years, Sunlighten has led the industry through science, innovation, and a deep understanding of how the body responds to infrared energy.

PulseIQ™ builds on that foundation with a clear focus on what matters most to consumers.

Not just heat.
Not just presence of wavelengths.
But how effectively that energy is delivered and absorbed by the body.

PulseIQ™ delivers the most usable infrared energy at precise wavelengths your body can absorb, giving you greater confidence that every session is working toward your wellness goals.

Redefining What Infrared Should Deliver

PulseIQ™ reframes the conversation around infrared saunas.

This is not about turning heat on and off.
This is about controlling the energy your body receives.

With PulseIQ™, Sunlighten introduces:

1 intelligent sauna platform4 precisely controlled, distinct wavelengths6 guided, science-backed wellness programsA system designed to evolve and personalize over time

Better delivery leads to greater absorption.
Greater absorption leads to better wellness outcomes.

This is infrared intelligence. This is PulseIQ™.

About Sunlighten

Sunlighten is the global leader in infrared sauna and light-based wellness innovation. With more than 25 years of expertise, patented technologies, and a commitment to science-backed performance, Sunlighten designs products that help the body perform, recover, and thrive.

Contact:

Maria Dolgetta

mdolgetta@sunlighten.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/sunlighten-introduces-pulseiq-the-intelligent-platform-redefining-infrared-wellness-302748918.html

SOURCE Sunlighten

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Novita AI Ranked as the Best Performing & Reliable Inference Layer

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120+ LLMs through a single API, with day-0 model availability, OpenAI and Anthropic compatibility, and top-ranked performance validated by Artificial Analysis.

SAN FRANCISCO, April 21, 2026 /PRNewswire/ — As demand for open-source AI infrastructure grows, Novita AI is establishing itself as the inference provider for developers and engineering teams that need fast and affordable inference for production AI. The platform covers more than 120 large language models through a single OpenAI-compatible and Anthropic-compatible API, makes every new model available on release day, and ranked #1 for scientific reasoning accuracy across all major inference providers, according to independent benchmarking by Artificial Analysis.

Novita AI is trusted by leading teams across the AI ecosystem, including Hugging Face, Quora, OpenRouter, Vercel, Kilo Code, and Genspark.

“Open-source AI moves at a pace that most infrastructure hasn’t kept up with,” said Junyu Huang, COO of Novita AI. “We built Novita to close that gap. When a new model ships, developers can be in production with it the same day, on infrastructure they can actually rely on.”

Artificial Analysis provides comparison and analysis of AI models and API hosting providers, with independent benchmarks across key performance metrics including quality, price, and output speed. In its GPT-OSS 120B assessment covering all major inference providers, Novita AI ranked as follows (April 2026):

GPQA Diamond (scientific reasoning): #1 among all providers, scoring 79.0% across 16 runs

AIME 2025 (advanced mathematics): 93.3% across 32 runs, at the level of the top providers

IFBench (instruction following): #5, scoring 68.9%, within 0.8 points of the top provider

Source: Artificial Analysis GPT-OSS-120B Provider Benchmarks, April 2026.

New models ship constantly. Novita AI makes each one available through its API on release day, without exception. For engineering teams running evaluation pipelines or production systems that depend on current models, access is never the bottleneck.

Novita AI hosts more than 120 LLMs across every major model family, including Qwen, DeepSeek, LLaMA, Mistral, Gemma, GLM, Phi, and more. All models share the same API format, authentication, and SDK. Teams on the OpenAI or Anthropic SDK can switch to Novita by changing the base URL.

Novita’s API works out of the box with Claude Code, OpenClaw, Codex CLI, and OpenCode.

Novita AI delivers fast inference with the full feature set production AI teams depend on, with no tiered restrictions or add-ons.

Tool calling: compliant with OpenAI and Anthropic function-calling specifications, supporting multi-turn agent workflows

Structured outputs: JSON responses that conform to a specified schema, no parsing wrappers needed

Prompt caching: lower latency and token costs for RAG pipelines and agent sessions with repeated context

Novita AI is an AI and agent cloud platform helping developers and startups build, deploy, and scale models and agentic applications with high performance, reliability, and cost efficiency. The platform delivers fast inference across 120+ LLMs and multimodal models through a single API, alongside GPU Instances, Bare Metal, and Agent Sandbox infrastructure built for production AI.

For more information, visit novita.ai.

View original content to download multimedia:https://www.prnewswire.com/news-releases/novita-ai-ranked-as-the-best-performing–reliable-inference-layer-302748913.html

SOURCE Novita AI

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Arasan acheives the Industrys First ASIL-D Certification for its CAN XL IP Core

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Arasan announces the industry’s first ASIL-D Certification for its CAN XL IP. The certification also covers Arasan’s CAN FD IP and CAN 2.0 IP.

SAN JOSE, Calif., Apr. 21, 2026 /PRNewswire/ — Arasan Chip Systems, the industry’s leading provider of IP for Mobile and Automobile SoC’s, announced today that its CAN XL IP has achieved the ASIL-D Certification. The CAN  XL IP has been independently certified by SGS-TÜV Saar as ASIL-D, the highest safety level of functional safety defined in ISO 26262, the international standard for functional safety in road vehicles.  

The CAN XL IP is backward compatible with the CAN FD and CAN 2.0 standards.  The ASIL-D certification also covers Arasan’s CAN FD IP and CAN 2.0 IP which will continue to be sold as ASIL-D certified independent products. 

Arasan is offering a free upgrade to its CAN XL IP for customers interested in licensing CAN FD until June 30, 2026. The gate count increase from CAN FD to CAN XL is minimal and customers are encouraged to leverage this promotion to adopt the latest version of the CAN Specification, CAN XL. 

“Arasan’s IP have been used extensively in mission critical and life endangering applications in defense, nuclear, aerospace, medical and automotive ADAS SoC’s ” said Ron Mabry, VP of Sales at Arasan. “The ASIL-D Certification attests to our fail safe design philosophy”.

Arasan’s has an extensive portfolio of ASIL-B, ASIL-C and ASIL-D certified products including the MIPI DSI-2 IP for Display, MIPI CSI-2 IP for Camera both of which are seamlessly integrated with the  MIPI D-PHY IP or the MIPI C-PHY IP, JEDEC eMMC IP for storage and UNH Certified automotive grade Ethernet IP when high speed automotive connectivity is required.

For more information, please visit: https://www.arasan.com/product/can-bus-controller-ip/

Availability

ASIL-D certified CAN IP products, including the CAN XL IP, CAN FD IP and CAN 2.0 IP, are available to license immediately from Arasan. Please contact sales@arasan.com to license our CAN IP.

Arasan Chip Systems, founded in 1995 is a provider of IP solutions for mobile storage and connectivity interfaces. Arasan’s focus lies in mobile SoCs, which have evolved to encompass a wide range of applications, from PDAs in the mid-’90s to today’s automobiles, drones, and IoT devices. Arasan remains at the forefront of this “Mobile” evolution, providing standards-based IP that forms the foundation of Mobile SoCs. Over a billion chips have been shipped with Arasan’s IP.

View original content:https://www.prnewswire.com/apac/news-releases/arasan-acheives-the-industrys-first-asil-d-certification-for-its-can-xl-ip-core-302746283.html

SOURCE Arasan Chip Systems, Inc.

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