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Symphony Solutions Launches BetHarmony, A Game-Changing AI Assistant for iGaming

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2 years ago

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“BetHarmony elevates user experience while empowering [casino and sports betting] operators with advanced AI engagement tools.”

AMSTERDAM, Sept. 2, 2024 /PRNewswire-PRWeb/ — Symphony Solutions, the Dutch-based AI and Cloud transformation company, announces the launch of BetHarmony, an advanced AI-powered assistant designed specifically for the iGaming industry. This new platform aims to revolutionize user interaction for both casino and sportsbook operators.

“BetHarmony elevates user experience while empowering [casino and sports betting] operators with advanced engagement tools.”

After a successful proof of concept and positive feedback from industry leaders, Symphony Solutions has officially launched BetHarmony. This AI assistant is set to enhance various aspects of user experience, from initial onboarding to advanced betting capabilities. BetHarmony promises to ensure that all players receive VIP treatment with a human-like, responsive service. The platform stands out by offering a set of powerful tools aimed at improving user acquisition, engagement, retention and exceptional instant 24/7 customer support.

Valentina Synenka, CEO of Symphony Interactive, expressed her excitement about the launch: “Launching BetHarmony marks a significant milestone for us. Driven by groundbreaking AI research and insights from our proof of concept, this platform is designed to lift user experience while providing operators with tools to enhance engagement and retention.”

The latest release has been developed based on insights gathered from in-depth market research and feedback by early adopters. It introduces a set of features tailored to meet the specific needs of both casino and sportsbook operators.

Key BetHarmony Features:

Human-Like Communication: BetHarmony supports smooth, AI-powered communication, mimicking a real personal assistant.Games and Betting Smart Search Capabilities: Players can instantly locate games, sports, countries, leagues, teams, or events by attributes such as type, provider, and language, using advanced semantic search technology for more relevant and precise results.Direct Betting: Place bets directly from BetHarmony, simplifying the betting process.Odds Selection: Simplify the betting process with easy odds selection, directly adding bets to the betslip.Customizable UI Styles for Operators: This feature allows operators to customize the user interface to better align with their branding and user preferences.Real-Time Critical Alerts: The platform provides instant alerts on critical metrics, aiding operators in maintaining system stability and enhancing user satisfaction.Customer Support: 24/7 instant human-like assistance with opportunity to escalate to the human agent.Advanced Reporting Tools: Detailed analytics on user interactions and system errors are available to operators, enabling informed decision-making and continuous improvement.

Valentina further highlighted, “This platform represents a significant evolution in how users engage with online casinos and sportsbooks. With features like smart search and direct betting, BetHarmony is not merely responding to current industry needs but is also setting the stage for future innovations.”

Future Developments

The expansion of BetHarmony is a significant step in Symphony Solutions’ vision for the future of iGaming. The company continues to innovate with plans for further enhancements, including escalation alerts feature coming in early September. This feature will automatically escalate sensitive user inquiries to a live agent without requiring the user to make the request, ensuring critical issues are addressed promptly. This will be followed by advanced user authentication, personalized game recommendations, and support for multiple languages.

About BetHarmony

BetHarmony, powered by Symphony Solutions and already shortlisted by EGR Award, is an innovative AI assistant designed to optimize the gaming experience for both casino and sportsbook operations. It streamlines onboarding, simplifies transactions, and enhances user engagement with 24/7 multilingual support. BetHarmony sets new standards in the digital betting landscape by providing operators with tools to increase user engagement and operational efficiency.

About Symphony Solutions

Symphony Solutions is a Dutch-based AI, Cloud, & Agile transformation company. As a premier software provider of custom iGaming solutions, it has over a decade of experience working with tier 1 and tier 2 companies. With a steadfast commitment to delivering the highest quality of service, the company offers expertise in full-cycle software development, cloud engineering, data and analytics, AI services, digital marketing orchestration, and more. Since its founding in 2008, Symphony Solutions has been serving notable names in iGaming such as Ladbrokes Coral, GVC, SGD, William Hill, Caesars Entertainment, Editec, Optimove.

Media Contact
Valentina Synenka, Symphony Solutions, 32 468055440, valentina.synenka@symphony-solutions.com, https://symphony-solutions.com/

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SOURCE Symphony Solutions

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

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30 minutes ago

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April 21, 2026

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LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

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EX3 Accelerates APAC Expansion with Malaysia Growth Milestone and SAP Partnership

Published

30 minutes ago

on

April 21, 2026

By

LONDON and KUALA LUMPUR, Malaysia, April 21, 2026 /PRNewswire/ — EX3 today announced a significant milestone in its Asia-Pacific (APAC) growth journey, marked by continued expansion in Malaysia, a newly formalised SAP partnership, and further investment in regional leadership.

As part of its broader APAC growth strategy, EX3 has strengthened its presence in Malaysia, with headcount increasing to 21 employees—an addition of four new team members in the last six months alone, with additional two expected by end of May 2026. This growth reflects sustained demand for EX3’s expertise in delivering end-to-end HR and payroll transformation programmes across the region.

In parallel, EX3 has been officially inducted as an SAP Partner in Malaysia, with a dedicated focus on Human Capital Management (HCM) and Payroll. This milestone represents a strategic step forward, reinforcing EX3’s capability to deliver enhanced value to clients through deeper alignment with SAP technologies and innovation.

The SAP partnership is central to EX3’s regional ambitions, enabling the organisation to scale its delivery and sales capabilities across Malaysia and the wider APAC market. By combining SAP’s leading cloud solutions with EX3’s agile, AI-powered delivery approach, the company is well-positioned to support organisations navigating complex HR and payroll transformations.

Sam Garwood, Chief Revenue Officer at EX3, commented:
“Our SAP partnership represents a key enabler for our go-to-market strategy across APAC. With Malaysia at the centre of our regional operations, we are building a scalable, high-impact GTM engine that allows us to bring EX3’s full capabilities to market with greater speed and precision. This positions us strongly to capture growing demand for HR and payroll transformation across the region.”

Looking ahead, EX3 will continue to invest in its regional leadership team, including the upcoming appointment of a new Head of Sales for APAC. This role will be instrumental in driving continued growth, strengthening client relationships, and expanding EX3’s footprint across key markets.

Jas Rai, CEO of EX3, added:
“EX3 is on a strong global growth trajectory, and our expansion in APAC is a critical part of that journey. Malaysia plays a pivotal role in enabling that growth—both as a centre of delivery excellence and as a strategic hub for the region. As we continue to scale, our investment in Malaysia will help us accelerate our broader ambitions and deliver even greater value to clients globally.”

About EX3

EX3 is a global provider of end-to-end SAP Payroll and HR transformation, combining strategic advisory with outcome-based support and managed services to streamline global operations for organizations worldwide. With offices in the UK, Malaysia, and India, EX3 delivers modern, scalable, and innovative solutions that help clients transform how they manage HR and payroll operations.

https://www.weareex3.com/ 

Media Contact:
Sach Dhanjal
Senior Marketing Manager, EX3
sach.dhanjal@weareex3.com

Logo – https://mma.prnewswire.com/media/2957617/EX3_Logo.jpg

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/ex3-accelerates-apac-expansion-with-malaysia-growth-milestone-and-sap-partnership-302745004.html

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World Micro Tees Up for Angel Flight Soars on May 13, 2026

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30 minutes ago

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April 21, 2026

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ROSWELL, Ga., April 21, 2026 /PRNewswire/ — To support the critical need for specialized medical care requiring distant travel, World Micro is proud to announce its participation as an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels. This annual charity golf tournament directly benefits Angel Flight Soars, a nonprofit organization based out of Peachtree Dekalb Airport in Chamblee, GA.

Angel Flight Soars provides free air transportation for individuals in need of medical care or other critical services. By coordinating volunteer pilots and donated flight resources, the organization helps remove transportation barriers, ensuring patients can access life-saving treatments, specialized care, and humanitarian support.

To secure a sponsorship or learn more about participation in this impactful event, visit Tournament of Angels

“As an Angelic Hole Sponsor for the 2026 Atlanta Tournament of Angels, World Micro is proud to stand behind Angel Flight Soars, a local nonprofit in our community, and support their mission of providing essential, free air transportation for individuals who must travel far from home for specialized medical care,” said Lauren Brown, Director of Business Development.

Supporting Critical Medical Air Transportation

The 2026 Atlanta Tournament of Angels brings together community members and organizations to contribute to a vital cause. Every shot taken during the tournament helps provide essential air transportation for patients requiring specialized medical care far from their homes. This support ensures that geographical distance does not hinder access to critical treatments.

Event Details and Community Impact

The 2026 Atlanta Tournament of Angels will take place on May 13, 2026, at the Chateau Elan Golf Club. As an Angelic Hole Sponsor, World Micro underscores the profound impact of community support for services like those provided by Angel Flight Soars. The tournament offers a unique opportunity for individuals and organizations to contribute to a cause that provides essential medical air transportation, ensuring patients can access critical care regardless of distance. 

About World Micro

World Micro is a global distributor specializing in electronic components and supply chain solutions for military, aerospace, industrial, and high-reliability applications. With a focus on speed, service, and dependable fulfillment, World Micro supports customers worldwide with responsive sourcing, logistics expertise, and value-added distribution services.

Learn more at www.worldmicro.com.

For pricing and inquiries, please contact World Micro at:
Email: info@worldmicro.com 

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SOURCE World Micro

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