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Video Transcoding Market to Grow by USD 1.68 Billion (2024-2028) Driven by Increased Content Creation and Rise of OTT Platforms, Powered by AI – Technavio Report

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NEW YORK, Sept. 2, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global video transcoding market size is estimated to grow by USD 1.68 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.21%  during the forecast period. Increased content generation and rise of ott platforms is driving market growth, with a trend towards increasing adoption of ai-based video transcoding. However, increasing use of open-source and free editing software  poses a challenge. Key market players include Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC.

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Video Transcoding Market Scope

Report Coverage

Details

Base year

2023

Historic period

–

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.21%

Market growth 2024-2028

USD 1685.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.61

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, Mexico, and India

Key companies profiled

Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC

Market Driver

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Companies are investing in video transcoding solutions to convert videos into different formats for various devices and platforms. This process improves video accessibility and enhances user experience. Additionally, advancements in technology have made transcoding more efficient and cost-effective, making it an essential component of video content delivery. 

The Video Transcoding Market is booming as the demand for OTT content on various devices increases. Smart TVs, smartphones, and tablets are leading the charge, requiring video transcoding for cross-platform compatibility and optimal video quality. Telecoms network landscape, including Communications Service Providers and LTE networks, are also driving growth. Education sector and content publishers are adopting cloud-based media platforms for efficient video encoding and adaptive streaming. Video encoders, both hardware and software, and Software-as-a-Service solutions are essential for handling the vast amounts of digital video files. Compatibility and video quality are key concerns, with compression and media asset management playing crucial roles. Streaming services, mobile devices, televisions, PCs, and cloud services all benefit from high-speed internet, virtual reality, and high-quality video content. Artificial intelligence and big data are also transforming the market, with applications in content recommendation and personalization. Broadcasters, OTT platforms, content creators, telecommunication, IT and gaming industries are all leveraging video transcoding for their unique needs. 

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Market Challenges

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Businesses are turning to video transcoding solutions to convert videos into different formats for various applications, such as web streaming, social media, and mobile devices. Video transcoding enables businesses to reach larger audiences and improve user experience by delivering videos in the right format and resolution. This market is expected to continue growing as the demand for video content continues to rise.The Video Transcoding Market is growing rapidly as content publishers face the challenge of making digital video files compatible with various video displaying devices. Cloud-based media platforms are leading the way with their ability to offer cross-platform compatibility and adaptive streaming. Compatibility and video quality are key concerns for streaming services looking to reach mobile devices, televisions, PCs, and cloud services. High-speed internet is essential for effective video encoding and compression, especially for high-quality video content in the Media and Entertainment industry. Challenges include ensuring compatibility with different transcoding formats, maintaining cross-platform compatibility, and delivering optimal video quality. Broadcasters, OTT Platforms, Content Creators, Telecommunication companies, IT and gaming firms, and Social networking sites all rely on video transcoding to meet the demands of their audiences. Artificial intelligence and big data are being used to improve the transcoding process and enhance user experience. The market is expected to grow significantly as more businesses adopt cloud services for their video needs.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This video transcoding market report extensively covers market segmentation by  

Type 1.1 Software based solution1.2 Hardware based solutionEnd-user 2.1 Media and entertainment2.2 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Software based solution-  The video transcoding market is growing as businesses increasingly require converting videos into various formats for distribution across multiple platforms. Companies use video transcoding to ensure compatibility with different devices and streaming services. This process optimizes video quality and reduces bandwidth usage, enhancing user experience. Market size is expected to expand due to rising video content production and increasing demand for on-demand video services.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Video Transcoding Market refers to the industry that provides solutions for converting digital video content from one format to another. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and other multimedia devices, the demand for video transcoding has surged. Video encoders play a crucial role in this market, enabling compatibility across various platforms and ensuring optimal video quality. OTT content providers rely on software, hardware, and Software-as-a-Service solutions for transcoding their media assets. Compatibility and video quality are key considerations in this market, as content needs to be adaptable to different streaming services and devices. Telecommunication, IT and gaming, broadcasting, and content creators are significant end-users. Transcoding formats include H.264, H.265, and VP9, among others. Adaptive streaming and media asset management are also essential components of the video transcoding market.

Market Research Overview

The Video Transcoding Market is a dynamic and growing industry that focuses on converting digital video files from one format to another to ensure compatibility and optimal playback across various devices and platforms. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and multimedia mobile devices like tablets, the demand for video transcoding has surged. Video encoders, both hardware and software, and Software-as-a-service solutions play a crucial role in this market. The Telecoms network landscape, Communications Service Providers, Long-Term Evolution (LTE), and High-speed internet have also fueled the growth of this market. The Education sector and Content publishers are significant end-users, while Cloud-based media platforms and Streaming services are key applications. Compatibility, video quality, cross-platform compatibility, compression, media asset management, and video encoding are essential aspects of video transcoding. Adaptive streaming, Virtual reality, High-quality video content, Artificial intelligence, Big data, Media and Entertainment, Individual, Cloud, On-Premise, Broadcasters, OTT Platforms, and Content Creators are other significant areas where video transcoding finds application. Transcoding formats such as H.264, H.265, and VP9 are commonly used. Social networking is another emerging area where video transcoding is gaining importance.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSoftware Based SolutionHardware Based SolutionEnd-userMedia And EntertainmentOthersGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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Canton Fair Buyers Alliance Launched as the 140th Edition Opens

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4 hours ago

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October 18, 2026

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GUANGZHOU, China, Oct. 17, 2026 /PRNewswire/ — On October 15, the Canton Fair Buyers Alliance was officially launched at the Canton Fair Complex, marking a significant milestone as the fair celebrates the 70th anniversary of its founding.

More than 140 overseas buyers attended the launch ceremony, highlighting the fair’s enduring role as a bridge connecting global commerce with China’s export sector.

Speaking at the ceremony, Luís Vilariça, CEO of Joinco, Import & Export, Ltd., discussed his company’s long-standing relationship with the Canton Fair. Drawing on years of participation, he reflected on the growth opportunities created through cooperation with Chinese suppliers and highlighted the fair’s role in supporting international business development and global trade exchanges.

The ceremony also featured a joint declaration by alliance members. Representatives from five member companies read the statement in their respective native languages, underscoring the international character of the new organization. Additional members sent video congratulatory messages, joining the celebration and witnessing the official launch of the alliance.

The Canton Fair Buyers Alliance represents one of the fair’s key service innovations. Designed primarily for Fortune Global 500 companies, buyers from the world’s top 250 retailers and leading sourcing enterprises across a diverse range of markets, the alliance aims to offer members a platform for information sharing and resource coordination. The first cohort of alliance members includes 58 companies from 32 countries and regions across 5 continents. Through the alliance, members will gain access to a range of priority benefits spanning four major areas: services, events, resources and information.

 For more convenient attendance, please click here for pre-registration:

https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16

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SOURCE Canton Fair

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Bioethanol from human hair – Indian start-up’s solution to rising prices of grains and sugar

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5 hours ago

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October 18, 2026

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GUJARAT, India, Oct. 17, 2026 /PRNewswire/ — In what could be called the beginning of the 5G (fifth-generation) of bioethanol or non-cellulosic bioethanol or non-sugar-based biofuels, an Indian start-up, Techofest Global, based out of Gujarat, has developed its own, indigenous, and patented technology for the production of bioethanol from waste human hair. Such processes would significantly reduce the employment of sugars, grains, and agricultural residues, which form the classical first- and second-generation bioethanol feedstocks. As a result, the rising fuel-vs.-food/fodder debate is anticipated to reduce, and instead, ethanol produced from municipal/industrial waste, after trials, can supplement the current supply being used as blends with presently retailed fossil fuels (E20, E27, etc.). 

As stated by Dr. Ravi, the founder-CEO of Techofest Global, the strategic priority and the USP of the start-up is industrial symbiosis, which, typically, involves an ecosystem of up-cycling/valorising the effluents of an industry, thereby creating a value-chain for residues often lacking an end-of-life. With more than three decades of experience in designing customized nuclear fusion reactors for international programmes, such as ITER, JET/UKAEA and SST-1, Dr. Ravi, a seasoned mechanical engineer, spearheads the start-up’s patented technologies’ scale-up and commercialization.

Two biochemical engineers, Dr. Navnit – the former CTO, and Dr. Kabilan – the former CEO of Biomakerz, Chennai, are the brains behind the current technology/process portfolio of the joint-venture between Techofest Global and Biomakerz. They have been working on biorefineries’ process intensification for more than a decade. “Having foreseen the fuel-vs-fodder/food competition as early as the year 2015, we began developing techno-economically feasible and viable in-vitro metabolically-engineered bioprocesses for scaling-up ethanol production from municipal waste streams between 2019–2021”, says Navnit. After developing operational technologies for international biofuel organizations, serving process engineer roles with certain biorefineries-related OMC R&D’s of India, Dr. Navnit, presently works for a premier academic institution.

An on-going fermentation trial at the Techofest Global-Biomakerz JV’s R&D facility

Techofest Global has developed and tested, in its R&D JV’s pilot-facility of ~100-L, 3 innovative and cost-effective technologies, such as 5G ethanol production using human hair, used cooking oil (UCO), and enriched bio-methane production from disposed sanitary napkins.

“With massive CapEx and OpEx, 2G ethanol technology is facing a major commercialization bottleneck, owing to competition with food/livestock fodder, requirement of a cost-intensive pre-treatment procedure, and the requirement of cellulolytic cocktails, which have a poor recycle efficiency. The proprietary 5G SAFE process developed for the start-up circumvents the mentioned constraints, and instead, utilizes a single-stage saccharification followed by fermentation, and records over 85–90% biocatalyst recovery. Likewise, the proprietary SIM process for bio-methane production, exclusively developed for the start-up, is 2x faster with improved intermittent feeding cycles and continuous gas harvest”, says Navnit.

“With on-going pre-commercialization trials, the proprietary ethanol and bio-methane processes of ours are soon being commercialized”, says Ms. Bhumika, the co-founder and the corporate advisor of the start-up. Furthermore, Mr. Ronak pilots the organization’s global market entry and commercialization frontier.

Techofest Global’s veteran Principal Technology Advisors include: Dr VS Tripathi, former Joint Director, DRDE Gwalior, Dr B S Munjal, former Director, Structures and Thermal group, SAC/ISRO, Academician and Advisor CIKS-Dharohar, GTU, and Dr AV Santhanababu, former Scientist at Satish Dhawan Space Centre. With on-going R&D activities, Dr. Munjal says, “the start-up is striving to provide a unique solution along the lines of the Atmanirbhar and Viksit Bharat Vision 2047”.

Media Contact: www.techofestglobal.com; e-mail: info@techofestglobal.com; contact person: The PR team of Techofest Global.

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As AI Speeds Up Marketing, Louisville’s RedTag Bets on Strategy

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10 hours ago

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October 17, 2026

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Independent agency unveils new brand and website, and co-hosts Louisville’s PROOF AI Workshop

LOUISVILLE, Ky., Oct. 17, 2026 /PRNewswire/ — RedTag, an independent Louisville-based marketing agency, this month unveiled new positioning, marking its evolution from a digital performance agency into a strategy-first marketing partner. The move comes as AI makes execution faster than ever, and RedTag is betting that strategy, not speed, is what will set businesses apart. Clients can now choose from outcome-based programs that best fit their marketing needs. 

“Clients don’t come to us needing more tactics. They come to us needing a path,” said Russ Renbarger, founder and CEO of RedTag. “Our new brand says out loud what our work has shown for years: We start with strategy and build everything on that foundation.”

RedTag built its reputation on high-performing paid digital campaigns. Over the years, the agency expanded into strategy, creative, video production and website development, giving clients one partner for the full scope of their marketing. Most recently, a team of automation specialists has integrated AI across the agency to speed up production and analysis, guided by an internal AI policy that keeps people accountable for quality. The time AI saves goes back into strategy: knowing what to say, who to say it to and why.

“Our best client relationships have always been partnerships, where we’re in the room when the big decisions get made,” said Alison Conway, chief client officer at RedTag. “This evolution is about bringing that strategic partnership to every client.”

On Oct. 14, RedTag co-hosted the PROOF AI Workshop with Slingshot, Vsimple and Advanced Business Solutions. The hands-on event gave Louisville business leaders practical experience applying AI to their own work. RedTag led the event’s AI in Marketing and Branding track, with four sessions ranging from AI search optimization to a playbook for adopting AI across an organization.

“AI can produce hundreds of ads in an afternoon, but it can’t tell you which one your brand actually needs and why,” Renbarger said. “The faster the tools get, the more valuable human-led strategy becomes.”

RedTag was named the agency of record for the Commonwealth of Kentucky in 2025. Its client list includes PGA of America, Castle & Key Distillery, Bourbon Barrel Foods, ShopCaterpillar and American Beverage Marketers. Since 2023, RedTag’s work has received two Emmy Awards and more than 35 ADDY and AIGA awards. The agency is a four-time Louisville Business First Fast 50 honoree and was named one of the 2026 Best Places to Work in Kentucky.

To learn more about its outcome-based programs, visit RedTag Programs

About RedTag

RedTag is an independent, strategy-first marketing agency based in Louisville, Kentucky. Established in 2008, the agency starts every engagement by understanding the goal before recommending tactics. With a foundation rooted in discovery, RedTag delivers full-scale marketing campaigns built around each client’s business goals. RedTag serves organizations across hospitality, sports, agriculture, government, retail and consumer packaged goods. Learn more at redtag.agency.

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SOURCE RED TAG LLC

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