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Video Transcoding Market to Grow by USD 1.68 Billion (2024-2028) Driven by Increased Content Creation and Rise of OTT Platforms, Powered by AI – Technavio Report

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NEW YORK, Sept. 2, 2024 /PRNewswire/ — Report on how AI is driving market transformation- The global video transcoding market size is estimated to grow by USD 1.68 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  13.21%  during the forecast period. Increased content generation and rise of ott platforms is driving market growth, with a trend towards increasing adoption of ai-based video transcoding. However, increasing use of open-source and free editing software  poses a challenge. Key market players include Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC.

Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this report

Video Transcoding Market Scope

Report Coverage

Details

Base year

2023

Historic period

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 13.21%

Market growth 2024-2028

USD 1685.7 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

12.61

Regional analysis

North America, APAC, Europe, Middle East and Africa, and South America

Performing market contribution

North America at 35%

Key countries

US, China, Japan, UK, Mexico, and India

Key companies profiled

Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Bertelsmann SE and Co. KGaA, Bianor Inc, Brightcove Inc., CDNetworks Inc., Contus, Harmonic Inc., Hewlett Packard Enterprise Co., Huawei Technologies Co. Ltd., Imagine Communications Corp., Muvi LLC, Mux Inc. , Qencode Corp., Telestream LLC, TV2Z, VBrick, Wilhelm Sihn jr. GmbH and Co. KG, and Wowza Media Systems LLC

Market Driver

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Companies are investing in video transcoding solutions to convert videos into different formats for various devices and platforms. This process improves video accessibility and enhances user experience. Additionally, advancements in technology have made transcoding more efficient and cost-effective, making it an essential component of video content delivery. 

The Video Transcoding Market is booming as the demand for OTT content on various devices increases. Smart TVs, smartphones, and tablets are leading the charge, requiring video transcoding for cross-platform compatibility and optimal video quality. Telecoms network landscape, including Communications Service Providers and LTE networks, are also driving growth. Education sector and content publishers are adopting cloud-based media platforms for efficient video encoding and adaptive streaming. Video encoders, both hardware and software, and Software-as-a-Service solutions are essential for handling the vast amounts of digital video files. Compatibility and video quality are key concerns, with compression and media asset management playing crucial roles. Streaming services, mobile devices, televisions, PCs, and cloud services all benefit from high-speed internet, virtual reality, and high-quality video content. Artificial intelligence and big data are also transforming the market, with applications in content recommendation and personalization. Broadcasters, OTT platforms, content creators, telecommunication, IT and gaming industries are all leveraging video transcoding for their unique needs. 

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Market Challenges

The video transcoding market is experiencing significant growth due to the increasing demand for video content across various industries. Businesses are turning to video transcoding solutions to convert videos into different formats for various applications, such as web streaming, social media, and mobile devices. Video transcoding enables businesses to reach larger audiences and improve user experience by delivering videos in the right format and resolution. This market is expected to continue growing as the demand for video content continues to rise.The Video Transcoding Market is growing rapidly as content publishers face the challenge of making digital video files compatible with various video displaying devices. Cloud-based media platforms are leading the way with their ability to offer cross-platform compatibility and adaptive streaming. Compatibility and video quality are key concerns for streaming services looking to reach mobile devices, televisions, PCs, and cloud services. High-speed internet is essential for effective video encoding and compression, especially for high-quality video content in the Media and Entertainment industry. Challenges include ensuring compatibility with different transcoding formats, maintaining cross-platform compatibility, and delivering optimal video quality. Broadcasters, OTT Platforms, Content Creators, Telecommunication companies, IT and gaming firms, and Social networking sites all rely on video transcoding to meet the demands of their audiences. Artificial intelligence and big data are being used to improve the transcoding process and enhance user experience. The market is expected to grow significantly as more businesses adopt cloud services for their video needs.

For more insights on driver and challenges – Request a sample report!

Segment Overview 

This video transcoding market report extensively covers market segmentation by  

Type 1.1 Software based solution1.2 Hardware based solutionEnd-user 2.1 Media and entertainment2.2 OthersGeography 3.1 North America3.2 APAC3.3 Europe3.4 Middle East and Africa3.5 South America

1.1 Software based solution-  The video transcoding market is growing as businesses increasingly require converting videos into various formats for distribution across multiple platforms. Companies use video transcoding to ensure compatibility with different devices and streaming services. This process optimizes video quality and reduces bandwidth usage, enhancing user experience. Market size is expected to expand due to rising video content production and increasing demand for on-demand video services.

For more information on market segmentation with geographical analysis including forecast (2024-2028) and historic data (2017-2021) – Download a Sample Report

Research Analysis

The Video Transcoding Market refers to the industry that provides solutions for converting digital video content from one format to another. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and other multimedia devices, the demand for video transcoding has surged. Video encoders play a crucial role in this market, enabling compatibility across various platforms and ensuring optimal video quality. OTT content providers rely on software, hardware, and Software-as-a-Service solutions for transcoding their media assets. Compatibility and video quality are key considerations in this market, as content needs to be adaptable to different streaming services and devices. Telecommunication, IT and gaming, broadcasting, and content creators are significant end-users. Transcoding formats include H.264, H.265, and VP9, among others. Adaptive streaming and media asset management are also essential components of the video transcoding market.

Market Research Overview

The Video Transcoding Market is a dynamic and growing industry that focuses on converting digital video files from one format to another to ensure compatibility and optimal playback across various devices and platforms. With the proliferation of Smart TVs, Smartphones, Over-the-top services, and multimedia mobile devices like tablets, the demand for video transcoding has surged. Video encoders, both hardware and software, and Software-as-a-service solutions play a crucial role in this market. The Telecoms network landscape, Communications Service Providers, Long-Term Evolution (LTE), and High-speed internet have also fueled the growth of this market. The Education sector and Content publishers are significant end-users, while Cloud-based media platforms and Streaming services are key applications. Compatibility, video quality, cross-platform compatibility, compression, media asset management, and video encoding are essential aspects of video transcoding. Adaptive streaming, Virtual reality, High-quality video content, Artificial intelligence, Big data, Media and Entertainment, Individual, Cloud, On-Premise, Broadcasters, OTT Platforms, and Content Creators are other significant areas where video transcoding finds application. Transcoding formats such as H.264, H.265, and VP9 are commonly used. Social networking is another emerging area where video transcoding is gaining importance.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSoftware Based SolutionHardware Based SolutionEnd-userMedia And EntertainmentOthersGeographyNorth AmericaAPACEuropeMiddle East And AfricaSouth America

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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AI-Powered Connectivity: APAC Charts a Path to a Smarter Digital Future

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Asia-Pacific’s first Broadband Development Summit brings regulators and operators to Bangkok to set the agenda

BANGKOK, July 19, 2026 /PRNewswire/ — Government officials, standards bodies and telecom operators gathered in Bangkok on 14 July for the inaugural Broadband Development Summit APAC 2026, convened by the World Broadband Association (WBBA) to build consensus on AI-era networks.

Participants included the ITU, Thailand’s National Board of the Digital Economy and Society, WBBA, IAB, FNCAP, WAA, NIDA and the IPv6 Council, alongside operators Telkomsel, XLSmart, Surge, Globe, AIS, CMI and HKT and Huawei.

Denny Deng, President of Huawei Asia Pacific Carrier Business, envisions a “faster, smarter, greener” Asia-Pacific.

VOICES FROM THE SUMMIT

“To seize the opportunities of the AI era, we call on the industry to accelerate broadband evolution, advance computing-network synergy, and strengthen the cross-border connectivity. Together, let us build faster, smarter, and greener digital infrastructure for Asia-Pacific.”
— Denny Deng, President of Asia Pacific Carrier Business, Huawei

“High-speed broadband is no longer just about ‘getting online’ — it is the vital infrastructure upon which the entire AI revolution is being built. We view AI not merely as a tool, but as a primary engine for national competitiveness and a catalyst for improving the quality of life for all.”
— Wetang Phuangsup, Ph.D., Secretary-General, the National Board of the Digital Economy and Society, Thailand

“Three initiatives define the road to 2030. We must close the quality divide so the value of broadband reaches everyone. We must build AI-ready networks — 10G access, 800GE cores, intelligence end to end. And we must do it together, through shared standards.”
— Martin Creaner, Director General of WBBA

“Moving towards next-generation networks, network architectures must continue to evolve to deliver broader connectivity, superior quality, enhanced security, and greater intelligence. This evolution is essential for Net5.5G, positioning the network not simply as infrastructure, but as the foundation that enables AI, strengthens resilience and efficiency, and supports digital transformation across industries.”
— Dhruv Dhody, Industry Standardization Expert at Huawei, Chair of the IAB, IETF

“Across Asia-Pacific, fibre is extending beyond homes and offices into rooms, devices, and machines. By working together, we can accelerate fibre innovation and adoption to build truly AI-ready infrastructure.”
— Ilham Nandana, Chair of the Market Intelligence Committee, Fiber Network Council APAC (FNCAP)

“We fixed it before you feel it!  AIS is redefining premium home broadband by combining ultra-fast connectivity with AI-driven network intelligence and smart home ecosystem — delivering proactive, invisible service excellence that transforms connectivity into differentiated customer value and sustainable ARPU growth.”
— Thanit Chaiyaboonthanit, Head of Technology Department, Broadband Business, AIS

“Connecting the Unconnected: Affordable Broadband at Scale. Create equal access to global information and empower Indonesia’s digital society.”
— Shannedy Ong, CTO of Surge Indonesia

“Beyond Connectivity: Telkomsel is transforming into a true value creator. By leveraging our FBB market-leading footprint, we power growth through service excellence, customer loyalty, and a next-generation home ecosystem.”
— Stanislaus Susatyo, Director of Sales, Telkomsel Indonesia

“We stopped treating AI as an add-on feature. Instead, our approach at Globe starts with architecture, embedding intelligence into the very core of how we build, how we sell, and how we operate.
AI continuously monitors network health, customer behavior and service quality. Rather than waiting for failures, the system predicts degradation and initiates corrective actions. By maintaining minute-level awareness of network health, our systems automatically resolve 30% of all Wi-Fi issues without any human intervention.”
— Danny Theseira, Head of Broadband Business Group at Globe Telecom

“Huawei is driving the Optics-AI Synergy to foster their collaborative growth. Through AI-ON, operators could build an AI-centric all-optical target network and establish 1-5-20ms latency circles across the Asia Pacific region. AI-ON also supports efficient computing access and usage while delivering an ultimate network experience through gigabit/ultra-gigabit home broadband, accelerating the widespread adoption of AI services.”
— Kim Jin, Vice President & Chief Marketing Officer Optical Business Product Line, Huawei

“Connectivity is not just about technology. It is a lifeline, a platform for opportunity, and a driver of sustainable development. I believe the intersection of connectivity and artificial intelligence will shape the future of smarter, more resilient networks.”
— Dr. Cosmas Zavazava, Director of the Telecommunication Development Bureau, ITU

“Performance and user experience are the essential path to the next-generation WLAN. Based on standards and AI-driven innovation, let’s jointly explore the path to the future autonomous WLAN with all the stakeholders.”
— Dr. Crane H. Yang, Secretary-General, World WLAN Application Alliance (WAA)

“At the summit, NIDA and WBBA signed an MOU to accelerate next-generation network evolution and establish pioneering smart city benchmarks through the co-development of industry standards, the harmonization of global regulations, and the sharing of vertical industry insights.
NIDA focuses on advancing network architecture standards, while WBBA drives global consensus on broadband evolution. This natural strategic complementarity creates vast opportunities for future collaboration.”
— Joey Deng, Secretary-General of NIDA

“ION-2030 develops the global standard for next generation optical networks in the AI era. It provides exceptional AI application and service experience. The WBBA and ITU will jointly accelerate its development, and this is a unique opportunity for Asia-Pacific stakeholders to actively influence the future of optical broadband networks.”
— Dr. Marcus Brunner, Chief Expert Standardization, WBBA WG1 Chair and Vice-Chair of ETSI ISG F5G

“The transition into the AI era demands a high-quality, deterministic digital foundation. By releasing Net5.5G policy guidelines, Malaysia is accelerating the evolution of next-generation network standards based on IPv6, establishing an innovative infrastructure to unleash AI’s value and drive a prosperous digital economy for 2030.”
— Prof. Sureswaran Ramadass, Chair of APAC at IPv6 Council, Industry Partner of WBBA

“The digital economy is thriving across the Asia-Pacific region, with AI emerging as a core catalyst for intelligent transformation. China Mobile International (CMI) is driving regional growth by integrating China’s advanced AI capabilities with comprehensive communications, computing, and AI services. Moving forward, CMI will collaborate closely with industry partners to foster a shared, AI-driven future for the region.”
— Paul Lin, Managing Director of Commercial and Technology, Asia Pacific, China Mobile International

“Next-generation network infrastructure is the oxygen of the intelligent economy. By integrating cutting-edge 800G connectivity with quantum-safe security, HKT is laying the essential foundations to keep Hong Kong’s enterprises highly competitive, secure, and ready for the computing paradigm shifts of tomorrow.”
— Wilson Cheung, Vice President, Broadband Design & Cyber Security, HKT

“The evolution toward Net5.5G AI WAN is an important step in strengthening XLSMART’s transport network for the future. By progressively adopting AI-assisted operations, SRv6, SDN, service differentiation, and higher-capacity transport infrastructure, we are enhancing network intelligence, operational efficiency, and service resilience while supporting long-term sustainability. This transformation is a continuous journey that aligns with the industry’s vision of AI-native broadband networks. Through collaboration with our technology partners and the broader ecosystem, we will continue to develop capabilities that deliver better network performance and support Indonesia’s growing digital connectivity needs.”
— Regie Ginanjar, Head of Transport Autonomy & Orchestration, Transport Network Transformation, XLSMART

“For the AI era, Huawei upgrades the IP bearer network via security resilience, multi-dimensional awareness, and network autonomy. This empowers carriers to guarantee service experience, accelerate monetization, and enhance efficiency, ushering in a new chapter of intelligent connectivity.”
— Arthur Wang, Vice President of Data Communication Product Line, Huawei

A CONVERGING VIEW

Speakers agreed AI is shifting networks from connectivity to intelligent connectivity, as broadband, IP, computing and cross-border infrastructure converge to support innovation and coordination.

WBBA launched the AI-Net Certification, a global benchmark for national policy, industrial ecosystems and network intelligence. XLSmart was named first AI-Net Champion, and Indonesia was among the first with a certified operator, backed by its Net5.5G roadmap.

In another high-profile segment, WBBA Director General Martin Creaner presented the Gigacity Certification to KOMDIGI, SURGE, Telkomsel, AIS, TRUE, HKT and Globe, recognizing regional broadband pioneers.

 

View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/ai-powered-connectivity-apac-charts-a-path-to-a-smarter-digital-future-302829032.html

SOURCE HUAWEI

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Laifen Expands U.S. Retail Footprint with Costco Launch of Best-Selling SE Hair Dryer

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Starting July 18, Costco Members Can Shop Laifen’s Award-Winning Hair Dryer in Select Warehouse Locations Across the U.S.

NEW YORK, July 18, 2026 /PRNewswire/ — Laifen, ranked the world’s No.1 high-speed hair dryer brand, today announced the launch of its best-selling SE High-Speed Hair Dryer at select Costco warehouse locations, marking the brand’s largest U.S. retail expansion to date and bringing its award-winning haircare technology to Costco members across select U.S. markets.

The launch brings Laifen’s award-winning haircare technology to Costco, making it easier for consumers to experience the brand through one of the nation’s leading membership retailers. Laifen joins Costco’s growing portfolio of premium beauty and personal care brands. The initial rollout includes select Costco warehouse locations across the United States, with a strong presence across the Western U.S., including California, the Pacific Northwest and the Southwest.

Costco’s reputation for quality and its highly selective merchandising approach make this partnership especially meaningful. The Costco launch reflects Laifen’s continued expansion beyond direct-to-consumer channels as the brand accelerates its U.S. omnichannel retail strategy. “Costco represents an important milestone in our U.S. retail strategy,” said Romeo, General Manager of International Business of Laifen. “As more consumers seek salon-quality performance at an accessible price, we’re excited to make Laifen available through one of America’s most trusted retailers.”

Engineered to deliver professional-level performance in a sleek, lightweight design, the Laifen SE is powered by the brand’s proprietary high-speed brushless motor, delivering fast drying, reduced heat damage and smoother styling. An intelligent temperature control system continuously monitors airflow to help minimize frizz while protecting hair from excessive heat.

The Costco launch represents the next phase of Laifen’s U.S. retail expansion as the brand continues to grow beyond its direct-to-consumer and online channels. By expanding into one of the nation’s most trusted retailers, Laifen aims to broaden access to its category-disrupting haircare solutions while advancing its mission to bring more thoughtful design and everyday excellence into more homes.

The Laifen SE High-Speed Hair Dryer in White will be available at select Costco locations, while Costco.com shoppers will have access to additional color options including Purple and Pink, alongside the White model.

For more information on Laifen, please visit LaifenTech.com.

About Laifen: 

Founded in 2019, Laifen is a global personal care technology brand combining high-performance engineering with modern design across hair care, oral care, and grooming categories. Ranked the world’s No. 1 high-speed hair dryer brand by Euromonitor International, Laifen first gained recognition for its self-developed 110,000 RPM high-speed brushless motor, the proprietary technology behind its award-winning hair dryers.

Building on this innovation, Laifen has expanded its portfolio to include electric toothbrushes and shavers, delivering premium technology and elevated everyday experiences to consumers worldwide. Today, Laifen products and accessories are used by over 22 million households across more than 60 countries, supported by more than 600 patents and recognized with over 50 international design and innovation awards. Driven by continuous technological breakthroughs, Laifen is committed to making cutting-edge personal care technology more accessible to consumers around the world.

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Pillsbury Notice of Data Breach

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NEW YORK, July 18, 2026 /PRNewswire/ — Pillsbury Winthrop Shaw Pittman LLP (“Pillsbury”) was among many law firms targeted by sophisticated social engineering attempts in an incident last year. While the firm quickly detected and blocked the activity, an unauthorized actor was able to access some of the firm’s documents during a short window of time. Pillsbury notified any impacted clients last year and undertook a detailed process to review the accessed documents for personal information. Pillsbury then began notifying individuals whose personal information was affected. That process is now complete, and today, Pillsbury is publishing substitute notice as a final step.

For more information, please visit the substitute notice on our website at https://www.pillsburylaw.com/en/breach-notice.html

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SOURCE Pillsbury Winthrop Shaw Pittman LLP

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