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Pioneering ethical AI: P&C insurers to play a critical role, say Triple-I and SAS

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New report explores insurers’ cross-industry opportunity to influence the responsible development and use of AI and to help establish regulatory best practices

CARY, N.C., Sept. 3, 2024 /PRNewswire/ — Artificial intelligence (AI) promises to revolutionize how property and casualty (P&C) business gets done. As a result, P&C insurers are uniquely positioned to advance the conversation for ethical AI – not just for their own businesses, but for all businesses. How they might help establish cross-industry regulatory and technology best practices is the topic of a new report, Pioneering Ethical AI: The Crucial Role of Property and Casualty Insurers, by the Insurance Information Institute (Triple-I), which is an affiliate of The Institutes, and data and AI leader SAS.

Insurers “uniquely positioned to help people & businesses maximize the opportunities of AI,” says @The_Institutes’ CEO.

As a complement to the report, Triple-I and SAS will present a Pioneering Ethical AI webinar on Thursday, Sept.12, streaming the webinar at three convenient times and making it available later on demand. Triple-I and SAS will be joined by industry experts, including Jennifer Kyung, Vice President of P&C Underwriting at USAA; Iris Devriese, Underwriter and AI Liability Lead at Munich Re; and Matthew McHatten, President and CEO of MMG Insurance.

“When it comes to artificial intelligence, insurers must work alongside regulators to build trust,” said McHatten. “Carriers can add valuable context that guides the regulatory conversation while emphasizing the value AI can bring to our policyholders.” 

Webinar panelists will discuss key takeaways from the report, including:

Regulation of AI has already begun and will only continue to develop. Actions to date reflect a fractured, geographically based approach that will likely result in a fragmented regulatory picture. The need for leaders who understand risk and regulation is imperative – and it’s a role for which P&C insurers are uniquely qualified.Insurers leverage data but also understand the importance of imagination in navigating a hard-to-predict world. Insurers anticipate risks that have yet to materialize. Their forward-looking approach is crucial in the emerging AI landscape.Insurers understand the power of data. For centuries, leading insurers have grown proficient in collecting, maintaining and deriving insights from data.  They also understand data’s limitations, and they have strategies for when these limits are reached.Insurers navigate a complex web of regulatory environments. This includes the 50 US states plus Washington, DC, and six other regulatory jurisdictions, as well as 200 countries and territories globally. Each has a nuanced understanding of how different regulatory frameworks affect technological advancement. This knowledge is vital in shaping AI regulations that are effective, adaptable and implementable.

“Insurers are uniquely positioned to help people and businesses maximize the opportunities of AI while safeguarding against the risks,” said Peter L. Miller, CPCU, President and CEO of The Institutes, who will moderate the webinar panel. “A forward-looking approach is essential as we navigate this transformative landscape, ensuring that AI benefits society as a whole.” 

Setting a framework for ethical AI
In a recent survey of insurance leaders by SAS, 60% reported that their organizations had already begun using generative AI, and 90% said they plan to invest in GenAI in the next fiscal year. 

“Insurance plays a crucial role in protecting lives, livelihoods and businesses around the world,” said Reggie Townsend, Vice President of Data Ethics at SAS. “The global nature and influence of the sector positions insurers to model practices that emphasize responsible innovation. This is why trust is so essential, and the deployment of AI in a trustworthy manner is critical.”

Triple-I’s and SAS’ joint report recommends that, in the near term, insurers should strive to:

Implement an ethical AI framework.Cultivate AI literacy in their executives.Educate their employees on the proper use of AI, including privacy protection and systems security.Become active in ethical AI initiatives.Implement risk management consulting with policyholders around AI risk.Communicate their actions both internally and externally.

“The accelerating adoption of AI presents an opportunity for P&C insurers to once again lead in a time of technological disruption,” said webinar panelist Michael ”Fitz” Fitzgerald, Insurance Industry Advisor at SAS. “As regulation will undoubtedly evolve, insurers can leverage their unique risk insights, regulatory expertise and historical data proficiency to lead all industries to develop, deploy and use AI in ways that are ethical, trustworthy and transparent.”

To download the report and register for the webinar, visit iii.org/ethicalai.

About Insurance Information Institute (Triple-I)
With more than 50 insurance company members – including regional, super-regional, national and global carriers – the Insurance Information Institute (Triple-I) is the #1 online source for insurance information in the US. The organization’s website, blog and social media channels offer a wealth of data-driven research studies, white papers, videos, articles, infographics, and other resources solely dedicated to explaining insurance and enhancing knowledge.

Unlike other sources, Triple-I’s sole focus is creating and disseminating information to empower consumers. It neither lobbies nor sells insurance. Triple-I offers objective, fact-based information about insurance – information that is rooted in economic and actuarial soundness. Triple-I is affiliated with The Institutes.

About The Institutes  
The Institutes® are a not-for-profit comprised of diverse affiliates that educate, elevate, and connect people in the essential disciplines of risk management and insurance. Through products and services offered by The Institutes nearly 20 affiliated business units, people and organizations are empowered to help those in need with a focus on understanding, predicting, and preventing losses to create a more resilient world.

The Institutes is a registered trademark of The Institutes. All rights reserved. 

About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved.

SAS Editorial Contacts:

Triple-I Editorial Contact:

Julia Norton

Loretta Worters

julia.norton@sas.com

lorettaw@iii.org

919-531-4661

917-208-8842

Danielle Bates

danielle.bates@sas.com

919-531-1959

www.sas.com/news

 

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Victory Live Named Official Data and Analytics Provider of the Capital One Orange Bowl

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13 minutes ago

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October 19, 2026

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Partnership provides ticketing technology and analytics support ahead of the 2027 College Football Playoff Semifinal

ATLANTA, Oct. 19, 2026 /PRNewswire/ — Victory Live, a leader in ticketing technology and analytics, today announced a partnership with the Orange Bowl to serve as the Official Data and Analytics Provider of the Capital One Orange Bowl.

Under the agreement, Victory Live will provide ticketing data and analytics tools to support the Orange Bowl’s operational planning and ticketing strategies.

The Capital One Orange Bowl is scheduled to host a College Football Playoff Semifinal on Thursday, Jan. 14, 2027, at Hard Rock Stadium.

“The Orange Bowl has a proud history in college football and a lasting impact on South Florida,” said Sam Soni, founder and CEO of Victory Live. “We look forward to supporting the organization with technology and data insights to assist their ticketing operations. With a College Football Playoff Semifinal ahead, this is an exciting opportunity to work together on an event that means so much to fans and the community.”

About Victory Live

Founded in 2021 by Sam Soni, Victory Live is a technology platform specializing in sports and entertainment event management, ticketing software, data insights, and multi-channel distribution. Its end-to-end solution, Victory Live One, helps manage millions of tickets for live event rightsholders and ticket sellers across sports, concerts, and theatre. Victory Live’s marketplace is the industry leader in B2B ticket distribution and connectivity solutions. Learn more at www.victorylive.com. 

Press Contact:

Eric Nemeth
nemeth@ericpr.com
www.victorylive.com/

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Eastern Michigan University offers $4,000 scholarships to students who join marching band

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13 minutes ago

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October 19, 2026

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YPSILANTI, Mich., Oct. 19, 2026 /PRNewswire/ — Eastern Michigan University is offering eligible students a $4,000 scholarship to join the university’s Marching Band, giving students the opportunity to participate in one of EMU’s signature traditions while pursuing any academic major.

The scholarship provides $1,000 per year for four years and is available to all students who meet the marching band requirements. Students do not need to major in music to qualify.

“I’m thrilled that President Kelly and the executive leadership team have elected to pursue this opportunity at Eastern because it gives us an opportunity to attract more students and reward them for the countless hours they spend participating in a life-changing activity that they love,” said J. Nick Smith, associate director of bands and director of Athletic Bands at Eastern.

EMU’s Marching Band reflects the university’s broad academic community. Only about 40% of its members are music majors, while students in disciplines across the university make up the rest of the membership.

“As a two-time alum, I’m proud of our band and its continuous momentum over the years,” said EMU President Brendan Kelly. “EMU’s college experience is about finding and building community — that’s what our marching band is all about. I’m thrilled we can offer this scholarship to students who want to be a part of a movement they’ll remember and be proud of among people with shared interests for the rest of their lives.”

Known as the “Pride of the Peninsula,” EMU’s Marching Band has a 132-year history and provides students with opportunities to perform at athletic events and other university and community events. The ensemble also offers diverse musical and performance experiences, including collaborations with groups such as internationally known piano-rock duo and EMU alumni Drew & Kin and Grammy Award-winning artists such as The Temptations, featuring EMU alum Jawan M. Jackson, who joined the group in 2022.

Participation in the band also provides students with experiences that extend beyond the field.

“Students who participate with us develop deep ties to their education, lifelong friends, lessons in leadership, professionalism, time management, high expectations and advanced musicianship and marching skills,” said Smith. “We pride ourselves on providing our students life-changing experiences that develop their core being so that, upon graduation, they have a diverse set of skills that are immediately applicable to their careers.”

Students interested in joining the EMU Marching Band and applying for the scholarship should:

Apply to and be admitted to Eastern Michigan University: emich.edu/apply/Complete the marching band membership form: https://tiny.emich.edu/emumbAttend orientation and register for marching band.Receive the scholarship through their financial aid package once all requirements are completed.

The scholarship is available to students regardless of their intended major. For more information about the EMU Marching Band and scholarship opportunities, visit the band webpage. To view the band’s past performances, visit the band’s YouTube page.

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Green Ammonia Market to Reach USD 5.10 Billion by 2035 as Renewable Hydrogen Contracts Support New Production

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13 minutes ago

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October 19, 2026

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LONDON, Oct. 19, 2026 /PRNewswire/ — The global green ammonia market was valued at USD 150.8 million in 2025 and is projected to reach USD 5.10 billion by 2035, according to Credence Research. The report states a 42.22% compound annual growth rate for 2025-2035. Asia Pacific held the largest regional share at 60.2% in 2025, while Latin America is the fastest-growing region at a modeled 54.11% annual rate. Market sizes, segment shares and regional allocations are Credence Research estimates.

Key Takeaways

Credence Research estimates market value at USD 150.8 million in 2025 and USD 5.10 billion by 2035, with a reported 42.22% CAGR for 2025-2035.Asia Pacific held 60.2% of modeled 2025 value. Latin America has the fastest forecast regional growth at 54.11%.Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.

Scope & Segmentation – Green Ammonia Market

The market measures the selling value of ammonia made with electrolytic hydrogen powered by renewable electricity, including relevant renewable output from retrofitted fertilizer plants. It covers fertilizer, chemical feedstock, power and prospective marine fuel uses. It excludes conventional ammonia, blue ammonia made with fossil hydrogen and carbon capture, stand-alone electrolyzers, renewable generation equipment and downstream fertilizer products beyond the contained ammonia value.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market      

Why This Report Matters

Developers can separate announced electrolyzer capacity from renewable ammonia that has a committed buyer and a credible delivery schedule.Fertilizer companies and importers can evaluate the commercial importance of certification, fixed-price contracts and renewable electricity availability.Investors can assess why some projects advance with binding offtake while others remain exposed to cost gaps, policy changes and financing delays.

Market Overview

Green ammonia is produced using hydrogen generated from water electrolysis powered by renewable electricity, followed by conventional ammonia synthesis. It can serve fertilizer and chemical demand without changing the basic molecule, but production costs and emissions depend on the power supply and plant operation.

Early commercial output is concentrated in China and a small number of European plants. Indian supply contracts and international offtake agreements are expanding the project pipeline. Marine fuel is a longer-term opportunity, with demand dependent on vessel technology, bunkering infrastructure and shipping regulation.

Market Insights

Alkaline water electrolysis represented 73.6% of 2025 technology value.Fertilizers accounted for 68.3% of 2025 application revenue, the largest end use.Solid oxide electrolysis has the highest modeled technology growth at 63.37% annually, from a small base.Marine fuel is projected to grow fastest among applications, but its starting commercial base remains limited.Asia Pacific represented 60.2% of 2025 value, reflecting early Chinese plant output and demand.

Key Attributes

Attribute

Details

Historical reference

2018-2025 (source report)

Base year

2025

Market size, 2025

USD 150.8 million

Market size, 2026 (source estimate)

USD 415.2 million

Market size, 2035

USD 5.10 billion

Reported CAGR and measurement interval

42.22% (2025-2035)

Largest regional share

Asia Pacific (60.2%, 2025)

Fastest-growing region

Latin America (54.11%)

Segments covered

Technology, Application

Geographic coverage

North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Market Segmentation

The segmentation below follows the current report taxonomy and separates products, applications and buyers to avoid overlapping revenue definitions.

By technology: Alkaline water electrolysis; Proton exchange membrane electrolysis; Solid oxide electrolysis.By application: Fertilizers; Industrial and chemical feedstock; Power generation; Marine fuel; Other uses including hydrogen carriers and refrigeration.

Market Drivers

Fertilizer producers can reduce reliance on fossil-based hydrogen by purchasing certified renewable ammonia or replacing a portion of their own feedstock. Long-term supply contracts can make the economics more predictable for producers and buyers.

Large renewable energy resources and improving electrolyzer supply support new plants in China, India and prospective export hubs. Project economics still depend heavily on utilization and electricity costs.

Cross-border contracts create a clearer financing route than nonbinding project announcements. Importers that require renewable fuel certification can anchor investments in production and shipping logistics.

Regional Analysis

The following regional shares represent Credence Research estimates of 2025 market value. They are not independently audited supplier sales totals.

Asia Pacific | 60.2% share in 2025

Operating Chinese plants and Indian fertilizer procurement programs underpin the largest base. Japan and South Korea are potential import markets for certified supply.

Europe | 26.7% share in 2025

Pioneer projects and stringent certification requirements support premium demand, while high energy costs encourage some buyers to seek imports.

Middle East and Africa | 8.0% share in 2025

Saudi Arabian and other coastal projects seek to pair renewable power with export infrastructure, but project schedules remain important.

North America | 3.3% share in 2025

Electrolytic ammonia remains a small share of supply, with some producers favoring carbon capture on conventional plants.

Latin America | 1.8% share in 2025

Chile and Brazil have strong renewable resources and potential fertilizer or export demand, producing the fastest modeled regional growth from a small base.

Market Challenges

Renewable ammonia generally costs more to produce than conventional ammonia. Intermittent wind and solar power complicate operation of the synthesis loop and can require storage or grid balancing.

Many proposed projects lack binding buyers, permitting or funding. Uncertain global shipping rules can delay marine-fuel demand, so developers often prioritize fertilizer and chemical customers first.

Future Outlook

The strongest near-term projects are likely to be those with verified renewable electricity, certification and binding offtake. China remains an early production center while India and Gulf projects could expand exports later in the decade.

Marine fuel demand may eventually diversify the customer base, but the timeline is uncertain. Investors should distinguish operating tonnage from proposed capacity and account for power variability, shipping costs and policy risk.

Competitive Landscape

Envision Energy, State Power Investment Corporation and China Energy Engineering are linked to operating Chinese renewable ammonia projects. AM Green, ACME Group and NEOM Green Hydrogen Company are export developers, while Yara and Iberdrola participate in European pioneer projects. Air Products is a NEOM co-owner and contracted offtaker, not simply an independent ammonia producer. Fortescue is excluded from the active producer list because it canceled selected hydrogen projects in 2025. No reliable comparable company-by-company green ammonia revenue ranking is available.

Key Players

Envision EnergyState Power Investment CorporationChina Energy EngineeringAM GreenACME GroupNEOM Green Hydrogen CompanyYara InternationalIberdrolaAir Products (offtaker and co-owner)

Recent Developments

Feb. 27, 2026: Envision announced a commercial shipment of green ammonia from its Chifeng facility in China to LOTTE Fine Chemical in South Korea. The company described the cargo as an end-to-end renewable ammonia delivery.

Jan. 12, 2026: Uniper and AM Green signed a binding long-term agreement for up to 500,000 metric tons a year of certified renewable ammonia from India, with initial deliveries expected from 2028.

Report Coverage

The study analyzes market size, the base-year product and application mix, regional demand, technology adoption, competitive positioning, constraints and dated industry developments. It also examines commercialization, customer economics and the factors that could change the pace of adoption through 2035.

Forecasts and regional shares are proprietary Credence Research model estimates. Company announcements and regulatory materials are used for industry context; they do not independently validate the modeled global revenue totals. The report’s market definition and exclusions should be considered when comparing it with broader adjacent industries.

Read the full report and request a sample: https://www.credenceresearch.com/report/green-ammonia-market

Related Reports

Green Hydrogen MarketBlue Ammonia MarketRenewable Methanol MarketSustainable Aviation Fuel MarketHydrogen Storage Market

About Us

Credence Research Inc. is a global market intelligence and consulting firm founded in 2015. It provides quantitative market research, competitive intelligence and strategic advisory services to organizations assessing new products, investment decisions and regional opportunities. The firm combines primary and secondary research with industry interviews and structured market models.

Its research spans industrial technology, semiconductors, energy, health care, consumer markets and other sectors. Credence Research evaluates market size, segmentation, growth drivers, supply-chain risks, regional policy and competitive positioning to help clients make evidence-led decisions.

Contact Us

Credence Research Inc.
Tower C-1105, S 25, Akash Tower
Vishal Nagar, Pimple Nilakh, Haveli
Pune – 411027, India
Europe: +44 7453 598 606 | North America: +1 6282 627 656
Email: sales@credenceresearch.com

Website: Credence Research

 

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