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Avoiding GenAI Abuse in Copywriting: Anti-PR Strategies to Harness Technology and Unleash Creativity

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OpenAI’s recent warning about unreliable AI writing detectors carries significant implications for copywriters and marketers, especially as Google intensifies efforts to combat generative AI (GenAI) content. Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, notes that while GenAI presents opportunities for greater efficiency and scalability, it also risks “homogenizing” brand voices, potentially undermining their distinctiveness and credibility.

TAMPA BAY, Fla., Sept. 3, 2024 /PRNewswire-PRWeb/ — OpenAI has discontinued its AI classifier, an AI-writing detection tool, citing its low accuracy. Their evaluation of “challenge sets” of written text revealed that the classifier correctly identified only 26% of AI-written content while mislabeling human-written content as AI-written. (1) This has sent ripples through the copywriting industry, as it signals that distinguishing between human and AI-generated content is becoming nearly impossible. Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™, insists, “This doesn’t diminish the relevance of copywriters but instead emphasizes the need for them to adapt. In an era where AI can produce content at scale, the role of the copywriter evolves from mere content creation to crafting narratives that deeply resonate with human emotions and brand-specific voices.”

“Over-reliance on AI-generated content can lead to a ‘homogenization’ of brand voices, which dilutes their identity, making it difficult for companies to stand out in a crowded marketplace.” — Karla Jo Helms, Chief Evangelist and Anti-PR® Strategist for JOTO PR Disruptors™.

Reshaping Copywriting: 75% of Marketers Turn to GenAI for Scalability
There’s no doubt that generative AI is revolutionizing the marketing industry, transforming how content is both created and delivered.

According to a Salesforce survey, 75% of marketers are already leveraging AI, whether in experimental phases or as a fully integrated part of their workflows. Adobe’s research further underscores this shift, revealing that 83% of creative professionals are actively using GenAi to enhance their work. With the global market value of GenAi projected to soar to nearly $137 billion by 2030, it’s clear that content and creative applications are driving this explosive growth. (2)
GenAi content has proven to be highly efficient and scalable, allowing for the rapid production of content, often completing tasks in minutes that would take writers much longer. This makes it cost-effective, particularly for businesses looking to generate large volumes of content with minimal resources. (3)

The Risks of Abusing GenAI: Homogenization and Loss of Brand Credibility
Its cost-effectiveness has driven GenAI as a growing trend among businesses, with companies increasingly relying on it for content production. However, when it’s not managed correctly, this approach comes with significant risks.

Helms warns that while AI-generated content can streamline processes, it also lacks the originality, creativity, and strategic thinking that human copywriters bring to the table.
“Over-reliance on AI-generated content can lead to a ‘homogenization’ of brand voices, which dilutes their identity, making it difficult for companies to stand out in a crowded marketplace,” she explains.
AI content might also inadvertently introduce biases or factual inaccuracies, which can harm a brand’s credibility by associating it with unoriginal or even fake information.

How AI Empowers Copywriters: Unlocking Creativity and Strategic Potential
Despite the challenges, Helms insists that AI offers copywriters an unprecedented opportunity and, if used wisely, presents them a chance to unleash their full potential as creative professionals.
AI tools can assist in generating ideas, drafting content, and even optimizing for SEO, allowing copywriters to focus on higher-level strategic tasks. This is why the skills that make copywriters relevant—storytelling, emotional intelligence, creativity, and the ability to understand and connect with audiences—are more important than ever.

The Anti-PR Approach to Avoiding Business Risks
In an era where GenAI can produce vast amounts of content, Anti-PR strategies highlight the importance of critical thinking, empathy, and experience in crafting responses that truly resonate with stakeholders. The principles of disruption, authenticity, and narrative control are central to the Anti-PR approach, which emphasizes the need for human-driven storytelling and strategic communication.

“Businesses that blend human creativity with AI efficiency can build strong, unique narratives in a crowded content landscape while those who don’t may risk becoming obsolete, regardless of their innovation or technology,” warns Helms.
The synergy between AI’s data-driven insights and human expertise allows for a more robust and agile approach to crisis management. “In a world increasingly dominated by AI-generated content, this ensures that the uniqueness and authenticity of a brand’s message are preserved and amplified,” concludes Helms.

About JOTO PR Disruptors™
Founded by PR veteran Karla Jo Helms, JOTO PR Disruptors™ emerged from extensive market research with CEOs of fast-growth companies. The agency combines crisis management skills with advanced media algorithms to develop Anti-PR® campaigns. Based in Tampa Bay, Florida, JOTO PR is globally recognized for its innovative Anti-PR services. More information is available at http://www.jotopr.com.

About Karla Jo Helms
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JOTO PR Disruptors™.
She learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected. Being an alumnus of crisis management, Karla Jo has worked with litigation attorneys, private investigators, and the media to help restore companies of goodwill back into the good graces of public opinion. Helms speaks globally on public relations, how the PR industry itself has lost its way, and how, in the right hands, corporations can harness the power of Anti-PR to drive markets and impact market perception.

References:
1. New Ai Classifier for Indicating AI-Written Text, openai.com/index/new-ai-classifier-for-indicating-ai-written-text. Accessed 27 Aug. 2024.
2. “The Generative AI Statistics Shaping Marketing & Creative in 2024.” The Generative AI Statistics Shaping Marketing & Creative, Superside, 18 July 2024, superside.com/blog/generative-ai-statistics-marketing-creative.
3. Hetler, Amanda. “Pros and Cons of Ai-Generated Content: TechTarget.” WhatIs, TechTarget, 8 July 2024, techtarget.com/whatis/feature/Pros-and-cons-of-AI-generated-content.

Media Contact

Karla Jo Helms, JOTO PR™, 727-777-4629, khelms@jotopr.com, jotopr.com

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SOURCE JOTO PR™

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The Inner Circle acknowledges Colleen Reilly as a Pinnacle Professional Member Inner Circle of Excellence

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PORT ST. JOE, Fla., April 24, 2026 /PRNewswire/ — Prominently featured in The Inner Circle, Colleen Reilly is honored as a Pinnacle Professional Member Inner Circle of Excellence for her contributions to Transforming Catering and Event Services in Northwest Florida.

Since 2015, Colleen Reilly has served as founder and CEO of Catering Connections, a company that has redefined catering in Northwest Florida’s beach communities through innovation, collaboration, and community focus. Guided by her motto “Just one call feeds them all,” Ms. Reilly established a unique model by partnering with local restaurants to showcase their specialties, fostering unity among businesses while providing clients with one-of-a-kind event experiences.

With over 15 years of industry expertise, Ms. Reilly specializes in coordinating weddings, family reunions, and corporate events, managing every detail from client consultation to menu planning and flawless execution. Her dedication to service has earned Catering Connections multiple recognitions, including the Couples Choice Award from WeddingWire from 2021 to 2025, the Best of Florida Award from 2022 to 2024, and the Lux Life Hospitality and Catering Award in 2023 and 2024.

Ms. Reilly’s career foundation includes an associate degree in paralegal studies, magna cum laude, from Volunteer State College, a reflection of her meticulous approach to detail and commitment to excellence. Beyond her business, she serves her community as a board member of the Historic St. Andrews Waterfront Partnership and as president of Friends of the Governor Stone Inc., a nonprofit dedicated to preserving maritime heritage in Panama City. Her previous civic contributions include serving five years as a guardian ad litem, advocating for children within the legal system, and volunteering as a school chaperone for international student trips.

A leader who blends innovation with service, Ms. Reilly continues to grow Catering Connections while deepening her commitment to the local community. Looking ahead, she remains dedicated to expanding her company’s impact, bringing people together, and creating meaningful experiences through food and fellowship.

Contact: Katherine Green, 516-825-5634, editorialteam@continentalwhoswho.com

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SOURCE The Inner Circle

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Media Contributor Kianga Moore to Host Executive Media Roundtable On AI’s Transformational Impact in Retail

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Leaders from AdFury.ai, Vendormint, and New Nexus Group to Explore Real-Time Decision-Making, Resilience, and Growth in a Volatile Market

NEW YORK, April 24, 2026 /PRNewswire/ — As retailers navigate ongoing economic uncertainty, supply chain volatility, and rapidly shifting consumer expectations, the upcoming convening of a high-level roundtable discussion will examine how artificial intelligence is reshaping the retail landscape in real time.

Moderated by Media Contributor Kianga Moore, to be held on Wednesday, April 29 at 11h00am (EST), the roundtable will bring together senior leaders from AdFury.ai, Vendormint and New Nexus Group to discuss how modern enterprise platforms are leveraging AI to drive agility, efficiency, and long-term resilience across the retail ecosystem.

The discussion will additionally focus on how AI is enabling retailers to respond dynamically to changing demand signals, optimize marketing investments, and strengthen interoperability across increasingly complex vendor and marketplace networks.

“Retailers today are operating in a constant state of disruption”, stated Kianga Moore. “This roundtable will explore how AI is not just a tool for efficiency, but a strategic asset for anticipating change and building more resilient, adaptive American enterprise.”

Key discussion topics will include remarks on how, for example, enterprise AI platforms are helping retailers respond instantly to fluctuations in consumer demand, pricing pressures, and external supply chain disruptions and the role of AI in enhancing interoperability across vendors, partners, and marketplaces to create more agile and resilient retail infrastructures in 2026.

Rob Gonda, Chief Technical Officer at Vendormint, stated that, “Interoperability is the backbone of modern retail. AI enables seamless communication between platforms, vendors, and marketplaces—turning fragmented systems into cohesive, responsive ecosystems that can adapt under pressure.”

Discussion topics will also include machine learning’s ability to optimize ad spend, improving personalization, and delivering measurable ROI while maintaining brand trust and regulatory compliance.

Eric Howerton, Co-Founder and Chief Growth Officer of AdFury.ai, added that,”AI is fundamentally changing how brands approach customer acquisition. By leveraging machine learning through fine-tuned, retail-specific agentic flows, we can not only optimize ad spend in real time, but we can also ensure messaging is personalized, compliant, and aligned with evolving consumer expectations.”

And indeed the roundtable will include discussions on how AI-powered predictive analytics can help businesses anticipate economic, technological, and geopolitical disruptions ahead—and plan accordingly.

Cheryl Yarbrough, Vice President of Partnerships at New Nexus Group added that, “Resilience in retail is no longer built in quarterly planning cycles-it’s built in real time. AI gives organizations the ability to identify disruptions before they cascade, pivot strategies before momentum is lost, and maintain continuity when the market moves faster than any human team can react alone.”

The roundtable will be held via Zoom TeleConference, with questions from the press and key stakeholders to follow opening remarks and a 30-minute Q&A between the moderator and the panelists.

For all media inquiries and to register to attend, please contact: Sam Amsterdam, Amsterdam Group Public Relations Inc. – Sam@AmsterdamGroup.net / +1 (202) 910-8349

Vendormint (https://vendormint.com)New Nexus Group (https://www.newnexusgroup.com)AdFury.ai (https://www.adfury.ai)

Samuel Amsterdam
Communications Counsel
Vendormint
samuelamsterdam@gmail.com

View original content:https://www.prnewswire.com/news-releases/media-contributor-kianga-moore-to-host-executive-media-roundtable-on-ais-transformational-impact-in-retail-302753148.html

SOURCE Vendormint

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Fairway Home Mortgage Earns Prestigious USA TODAY Top Workplaces Award For 6th Consecutive Year

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Fairway CEO Steve Jacobson Named #1 Leadership Award Winner of Companies With 2500+ Employees

MADISON, Wis., April 24, 2026 /PRNewswire/ — Fairway Home Mortgage announced that it has earned the prestigious 2026 USA TODAY Top Workplaces award. This is the sixth year in a row Fairway achieved this honor.

The award honors organizations with 150 or more employees that have created exceptional, people-first cultures. This year, more than 40,500 organizations were invited to participate. The winners are recognized for their commitment to fostering a workplace environment that values employee listening and engagement. USA TODAY showcased the winners at the National Awards Summit in Nashville. Watch the video of the event here.

“Being recognized with this award reflects Fairway’s commitment to bringing our people together face-to-face,” said Fairway’s CEO and Founder Steve Jacobson. “Companies are better when their people are around each other. People need each other and they learn from each other, and we’re very intentional about creating opportunities for in-person collaboration at Fairway.”

Jacobson demonstrated that in-person collaboration when he traveled to Knoxville this week with Fairway Senior Vice President Dan Richards to spend time with one of Fairway’s branches and their local real estate partners. “We engaged in real conversations about the market, discussed what people are seeing on the ground, and talked about how Fairway keeps showing up for clients,” said Richards. “It’s a reflection of the same hands-on approach that has defined Fairway’s culture for more than two decades.”

“To be named a Top Workplace for six consecutive years speaks to Fairway’s leadership, our mindset, and the empowerment of our staff,” said Fairway’s Chief People and Engagement Officer Julie Fry. “Our strength isn’t just what we offer employees. What sets a top workplace apart is the daily commitment to people—prioritizing connection, valuing contributions, and creating an environment where employees feel energized to serve because they feel valued first.”

The winners are determined by authentic employee feedback captured through a confidential survey conducted by Energage, the HR research and technology company behind the Top Workplaces program since 2006. The results are calculated based on employee responses to statements about Workplace Experience Themes, which are proven indicators of high performance.

“Earning a USA TODAY Top Workplaces award is a testament to an organization’s credibility and commitment to a people-first culture,” said Eric Rubino, CEO of Energage. “This award, driven by real employee feedback, is more than just a recognition — it’s proof that your employees believe in the organization and its leadership. Job seekers and customers look for this trusted badge of credibility and excellence. It signals a company that values its people, and that kind of culture resonates in today’s competitive market”

About Fairway Home Mortgage
Madison, WI- and Carrollton, TX-based Fairway Independent Mortgage Corporation (NMLS #2289) is a full-service mortgage lender licensed in all 50 states. Fairway is the #2 overall retail lender in the U.S.

About Energage
Making the world a better place to work together.™
Energage is a purpose-driven company that helps organizations turn employee feedback into useful business intelligence and credible employer recognition through Top Workplaces. Built on 20 years of culture research and the results from 30 million employees surveyed across more than 80,000 organizations, Energage delivers the most accurate competitive benchmark available. With access to a unique combination of patented analytic tools and expert guidance, Energage customers lead the competition with an engaged workforce and an opportunity to gain recognition for their people-first approach to culture. For more information or to nominate your organization, visit energage.com or topworkplaces.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/fairway-home-mortgage-earns-prestigious-usa-today-top-workplaces-award-for-6th-consecutive-year-302753183.html

SOURCE Fairway Home Mortgage

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