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New Homebuilder Customer Experience Study Reveals Current Buyer-Centric Best Practices

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New research from Homebuilder Ops, the leading HubSpot CRM, marketing automation, and sales enablement consultants for homebuilders, validates buyer preferences and challenges long-held best practices.

PHOENIX, Sept. 5, 2024 /PRNewswire-PRWeb/ — For homebuilders, too many growth strategies and customer experience tactics are drawn up in a conference room using gut feelings, stale narratives, and outdated practices.

“Our latest report will help sales and marketing leaders evaluate their customer experience strategies against the preferences of actual buyers. There isn’t a builder that won’t benefit from these insights into generating more leads, appointments, and sales.” – Josh Paul, CEO of Homebuilder Ops.

Homebuilder sales and marketing executives received significant help last month in Nashville when Homebuilder Ops, the top HubSpot partner for residential construction companies, unveiled the results of their 2024 New Home Buyer Customer Experience Expectations study at Shore Consulting’s Sales and Marketing leadership Summit and BuilderTech Expo.

The report gives homebuilders an edge in aligning their sales and marketing tactics, channels, and messaging with how new construction buyers prefer to do research and make purchases in today’s environment.

“We are champions of data-driven decision-making in the residential construction industry,” said Josh Paul, CEO of Homebuilder Ops. “Our latest report will help sales and marketing leaders evaluate their customer experience strategies against the preferences of actual buyers. There isn’t a builder that won’t benefit from these insights into generating more leads, appointments, and sales.”

With more than a third of prospective buyers starting their home buying journey by seeking referrals from friends, family members, their social networks, or reviews, homebuilders are increasingly making their end-to-end customer experience a top priority.

Other noteworthy insights from the 2024 New Home Buyer Customer Experience Expectations Report include:

Focus on Affordability. Since 45% of buyers say that concerns about affordability would keep them from signing a contract and 44% say the same about hidden costs, savvy homebuilders have an opportunity to put those fears to rest throughout their process, messaging, and sales tools.Personalize at Scale. The significant differences between how buyers of various ages prefer to be engaged by a builder’s sales team means that homebuilders’ communication channels and sales agent training must adapt based on the buyer profile of each lead.For instance, 68% of Gen Z/Millennials prefer digital engagement compared to only 46% of Baby Boomers & older.Key Website Features. Buyers prioritize models and floorplans, photos and videos, customization options, financing information, and reviews over promotions, scheduling appointments, and online tours.Critical Pre-Appointment Details. Before engaging with a homebuilder sales professional, 35% of buyers prioritize financing information and 30% look for company reviews, making these factors more important than online tours, promotions, and quick move-in homes.Biggest Turn-Offs for Buyers. Slow responses, inconsistent answers, and rushing through the process were the behaviors that make buyers not want to work with a builder’s sales team.What Makes New Home Buyers Buy. In today’s market, only 7% of buyers consider a builder’s company philosophy or their dissatisfaction with their current living situation as important factors when deciding to purchase a new home.

Homebuilder Ops collected data from over 1,000 new construction buyers who are in the market now or recently purchased a home from a builder.

“Our research team poured months into making sure the insights in this report are clear and accessible to our clients and the homebuilder community at large. Executives, salespeople, and marketers across the seniority spectrum will be able to put this data into practice immediately.”

Homebuilder Ops has made this research available to the builder community for free on their website at HomebuilderOps.com/research.

About Homebuilder Ops

Homebuilder Ops is the leading HubSpot CRM and sales consulting partner for homebuilders. As a top HubSpot CRM and sales partner, the Homebuilder Ops team has grown companies using HubSpot since 2010. Their mission is to help homebuilders drive qualified leads, appointments, and sales through:

Automation and sales efficiencyBetter reporting and visibility into your pipelineStandout buyer experiences

Homebuilder Ops specializes in helping residential homebuilders increase the number of homes they sell each year using the right lead management process, sales and marketing automation, and reporting framework.

For more information about Homebuilder Ops, visit homebuilderops.com.

Media Contact

Rachel Suwak, Homebuilder Ops, 1 602 755 6072, rachel@homebuilderops.com, https://homebuilderops.com

View original content to download multimedia:https://www.prweb.com/releases/new-homebuilder-customer-experience-study-reveals-current-buyer-centric-best-practices-302239408.html

SOURCE Homebuilder Ops

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Howard Hughes Holdings Set to Join S&P SmallCap 600

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Howard Hughes Holdings Inc. (NYSE: HHH) will replace Arcosa Inc. (NYSE: ACA) in the S&P SmallCap 600 effective prior to the opening of trading on Wednesday, October 28. S&P 500 constituent CRH plc (NYSE: CRH) has acquired Arcosa in a deal that closed today, October 23.

Following is a summary of the changes that will take place prior to the open of trading on the effective date:

Effective Date

Index Name  

Action

Company Name

Ticker

GICS Sector

October 28, 2026

S&P SmallCap 600

Addition

Howard Hughes Holdings

HHH

Real Estate

October 28, 2026

S&P SmallCap 600

Deletion

Arcosa

ACA

Industrials

ABOUT S&P DOW JONES INDICES

S&P Dow Jones Indices is the largest global resource for essential index-based concepts, data and research, and home to iconic financial market indicators, such as the S&P 500® and the Dow Jones Industrial Average®. More assets are invested in products based on our indices than products based on indices from any other provider in the world. Since Charles Dow invented the first index in 1884, S&P DJI has been innovating and developing indices across the spectrum of asset classes helping to define the way investors measure and trade the markets.

S&P Dow Jones Indices is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies, and governments to make decisions with confidence. For more information, visit www.spglobal.com/spdji/en/. 

FOR MORE INFORMATION:

S&P Dow Jones Indices
index_services@spglobal.com

Media Inquiries
spdji.comms@spglobal.com

View original content:https://www.prnewswire.com/news-releases/howard-hughes-holdings-set-to-join-sp-smallcap-600-302918511.html

SOURCE S&P Dow Jones Indices

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Chelsea FC announces multi-year sleeve partnership with Sokin, the business payments and FX platform

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Chelsea FC name fast-growing fintech platform as Principal Partner

LONDON, Oct. 23, 2026 /PRNewswire/ — Chelsea Football Club has today announced a multi-year partnership with Sokin, the embedded finance and payments company used by businesses worldwide. Sokin will be named a Principal Partner and Official Business Payments and FX Partner of Chelsea FC and Chelsea FC Women.

As a Principal Partner, Sokin will be represented on the sleeves of the Chelsea FC men’s, women’s and academy home, away, and third kits from the 2026/27 season.

The partnership brings together two ambitious London-headquartered organisations with worldwide reach – a club with millions of fans across the world and a fintech platform through which businesses move more than $11 billion a year. A club of Chelsea’s scale works in many currencies every day, with partners, competitions and supporters around the world, and needs a financial partner built to handle that.

Sokin gives finance teams business payments, multi-currency accounts, foreign exchange, checkout and treasury in one place, so they spend less time juggling banks and providers and keep more of what they move.

As Official Business Payments and FX Partner, Sokin will simplify how Chelsea FC sends, receives and manages money in the currencies the club operates in.

The Sokin logo will feature on the sleeve of the Chelsea shirt for the first time [when the men’s team host Tottenham Hotspur at Stamford Bridge on Saturday 24th October.]

Jason Gannon, President at Chelsea FC said:

“At Chelsea, we seek to partner with organisations that share our ambition and innovative mindset. Sokin’s expertise in business payments, and their focus on making both simpler for the businesses they serve, makes them a natural fit for the Club. We are pleased to welcome Sokin to the Chelsea family and look forward to working together in the years ahead.”

Vroon Modgill, CEO and founder at Sokin said:

“Chelsea plays on the biggest stage in world football, and its business runs in dozens of currencies. Sokin was built for that with regulated, multi-currency payments and foreign exchange for organisations that operate internationally. We’re proud to be the platform behind the business payments and FX of one of the most iconic teams in football. Sokin’s platform serves businesses in more than 170 countries. We’re thrilled to be partners for the season ahead. An organisation as sophisticated as Chelsea doesn’t leave its finances to chance.”

About Sokin

Sokin is the financial layer global business runs on. Businesses can transact, convert and hold money in 70+ currencies across 170+ countries. Some businesses use Sokin to manage global finance in-house. Others build it into their products to power financial experiences for their customers. Businesses move more than $9 billion a year on licenses Sokin holds in 36+ countries and infrastructure Sokin owns. Founded in 2019, Sokin has raised over $100 million from investors including Morgan Stanley Expansion Capital and Prysm Capital.

About Chelsea Football Club

Chelsea Football Club is one of the biggest, most successful football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025. Our women’s team, Chelsea Women, are also multiple trophy winners.

Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.

The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup four times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.

The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.

Media Contacts:

Taina Biggs
taina.biggs@sokin.com 

Nerissa Chesterfield
nerissa.chesterfield@chelseafc.com 

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/chelsea-fc-announces-multi-year-sleeve-partnership-with-sokin-the-business-payments-and-fx-platform-302918466.html

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Amy Johnson Appointed President of GDIT

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RESTON, Va., Oct. 23, 2026 /PRNewswire/ — General Dynamics (NYSE:GD) announced today that Amy Johnson has been appointed as president of GDIT, effective November 3.

Johnson is a 27-year veteran of General Dynamics Mission Systems, where she held increasingly senior roles in engineering, engineering management and business leadership across cybersecurity, defense electronics, space and intelligence systems, most recently as vice president and general manager for Space, Cyber and Intelligence. She earned bachelor’s and master’s degrees in computer science and computer systems engineering. 

“Amy has a proven track record of leading teams to solve complex and highly technical challenges for our customers,” said Phebe Novakovic, CEO of General Dynamics. “I am confident that her dynamic leadership, operational rigor and deep commitment to our values and culture will deliver value to our customers, employees and shareholders.”

GDIT delivers digital modernization, cloud computing, artificial intelligence, cybersecurity and software development solutions to the U.S. federal government, defense, intelligence agencies and other customers. It is a business unit of General Dynamics, a global aerospace and defense company that offers a broad portfolio of products and services in business aviation; ship construction and repair; land combat vehicles, weapons systems and munitions; and technology products and services. General Dynamics employs more than 120,000 people worldwide and generated $52.6 billion in revenue in 2025. More information is available at gd.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/amy-johnson-appointed-president-of-gdit-302918411.html

SOURCE General Dynamics

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