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Foresite Sensor Technology Allows The Bristal Assisted Living Communities to Increase Safety of Residents By Anticipating Falls and Other Safety Concerns Through Use of Artificial Intelligence Monitoring System

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2 years ago

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NEW YORK, Sept. 5, 2024 /PRNewswire/ — The Bristal Assisted Living communities are utilizing innovative AI technologies to increase the safety of residents. Through the Foresite Fall Detection & Health Monitoring system, The Bristal can incorporate sophisticated predictive analytics that allows it to track changes in a resident’s fall risk and other health conditions.

How it works:

“Foresite combines passive wireless sensors, depth sensors and under-bed sensors with artificial intelligence to proactively and continuously monitor and interpret a residents’ movements and vital sign trends without recording actual picture, so privacy is always maintained,” said Amy Silva-Magalhaes, Chief Operating Officer of The Bristal Assisted Living. “The sensors communicate that data to the Foresite software which allows our care team to make an independent assessment to improve long-term care planning for our residents.”

Falls are a major concern:

According to the Centers for Disease Control and Prevention, each year, more than one in four older adults ages 65 and older experience a fall, resulting in about 3 million emergency department visits. Roughly 20-30% of falls result in moderate to severe injuries such as hip fractures, broken bones and head injuries that reduce mobility, independence, and increase the risk of premature death. Approximately 88% of older adult hip fractures treated in the emergency department or hospitalized were the result of a fall.

How Foresite makes a difference:

“Foresite allows us to investigate the cause of a fall,” says Erika Cerna, BSN, RN, Regional Director of Healthcare at The Bristal. “We can roll back the video and see what a resident was doing prior to [a fall]. Foresite allows our staff to think outside the box when it comes to interventions to prevent further falls. While we can’t guarantee that a resident is not going to fall, this is another layer of safety that we can offer to possibly prevent injury or a worse injury from happening.

Peace of mind:

“When we heard about the Foresite system we were very intrigued,” said Kerry Gillick Goldberg, a family member of a resident at The Bristal. “We thought this isn’t going to replace the fabulous nurses on staff or interaction with real people, but it is a way that will give us a bit more peace of mind. She has already experienced some falls and The Bristal staff was able to get to her swiftly because they were alerted by the system immediately. So, we have already seen the benefit of the Foresite system.

What the data shows:

Because of the use of Foresite, the number of resident falls at The Bristal have been reduced by 42%. The Bristal has achieved a median staff response time to resident falls of just 1 minute and 46 seconds compared to the industry average of 40 minutes. Foresite captures 94% of unwitnessed falls and has an accuracy rate of 98%.

The technology calculates and trends walking speed and stride, restlessness, heart rate, and respiratory rate. It analyzes and assesses data, generates insights, and notifies The Bristal care team of potential changes in condition or fall risk. If a fall occurs, Foresite instantly delivers an alert for immediate care. The sensors maintain privacy and all data collected is in compliance with HIPAA standards.

According to Kyra Sosnow, Vice President of Information Systems at The Bristal, “Foresite is not meant to replace hands on care or attention. The Bristal offers Foresite as a compliment to the extraordinary care that our staff provides.”

Based on years of collecting data and machine learning, the system is designed to use artificial technology and predictive analytics to determine what series of changes could potentially indicate illnesses like an infection, heart problems, pneumonia, a UTI or even COVID-19. If the system detects these types of changes in the data that are indicative of an illness, staff is notified to intervene proactively.

“Falls can have profound, life-altering impacts,” expressed Silva-Magalhaes. “By integrating the Foresite system at The Bristal, we’ve significantly reduced falls, showcasing how artificial intelligence can transform safety and care in senior living. Our commitment to merging innovation with compassion ensures our residents enjoy a safer, more fulfilling lifestyle.”

About The Bristal Assisted Living Communities

The Bristal is the Tri-State region’s most trusted provider of senior living services. We offer luxurious senior living accommodations in privately owned communities on Long Island, in Manhattan, NY, in Westchester County, NY, and in New Jersey. Each of our communities is designed to help seniors stay active and independent and flourish in all aspects of daily life. Our genuinely compassionate and caring team is committed to our residents’ well-being, ensuring our residents experience extraordinary accommodations, expert care, and any necessary support.

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SOURCE The Bristal Assisted Living

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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7 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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8 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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8 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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