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Industrial Automation Market to Grow by USD 107.1 Billion (2024-2028) as AI Drives Market Transformation – Technavio Report

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NEW YORK, Sept. 5, 2024 /PRNewswire/ — Report with the AI impact on market trends- The global industrial automation market  size is estimated to grow by USD 107.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of almost 9.45%  during the forecast period. Changing market dynamics is driving market growth, with a trend towards increasing need for open platform architecture for automation software. However, technical challenges  poses a challenge. Key market players include ABB Ltd., Azbil Corp., Danfoss AS, Dassault Systemes SE, Emerson Electric Co., Endress Hauser Group Services AG, FANUC Corp., Fuji Electric Co. Ltd., General Electric Co., Hitachi Ltd., Honeywell International Inc., KROHNE Messtechnik GmbH, OmniVision Technologies Inc., OMRON Corp., Robert Bosch GmbH, Rockwell Automation Inc., Schneider Electric SE, Siemens AG, WIKA Alexander Wiegand SE and Co. KG, and Yokogawa Electric Corp..

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Forecast period

2024-2028

Base Year

2023

Historic Data

2018 – 2022

Segment Covered

Product (SCDA, PLC, DCS, Drives, and Sensors), End-user (Process industry and Discrete industry), and Geography (APAC, North America, Europe, South America, and Middle East and Africa)

Region Covered

APAC, North America, Europe, South America, and Middle East and Africa

Key companies profiled

ABB Ltd., Azbil Corp., Danfoss AS, Dassault Systemes SE, Emerson Electric Co., Endress Hauser Group Services AG, FANUC Corp., Fuji Electric Co. Ltd., General Electric Co., Hitachi Ltd., Honeywell International Inc., KROHNE Messtechnik GmbH, OmniVision Technologies Inc., OMRON Corp., Robert Bosch GmbH, Rockwell Automation Inc., Schneider Electric SE, Siemens AG, WIKA Alexander Wiegand SE and Co. KG, and Yokogawa Electric Corp.

Key Market Trends Fueling Growth

Industrial automation solutions play a crucial role in managing manufacturing plant functions. Open-platform automation software enables users to customize and modify its functionality, benefiting Original Equipment Manufacturers (OEMs) by enhancing product operational capabilities and connectivity options. This architecture offers flexibility through the use of various runtime platforms and third-party tools, ensuring interoperability and reducing project costs. Open-source SCADA systems, such as WinCC Open Architecture by Siemens and Open Enterprise V3 by Emerson Electric, are examples of this technology, providing operational efficiency and cost savings. 

The industrial sector is embracing automation and technology to boost productivity and reduce labor costs. Automation processes in manufacturing are trending with the integration of robotics, artificial intelligence, and machine learning. Material handling is being transformed through the use of sensors like temperature, humidity, and torque sensors. Networking architectures, analytics, cloud, mobility, and IoT technology are revolutionizing industrial automation. Strategic partnerships and the adoption of 5G wireless technology and IIoT are driving growth in sectors like healthcare, transportation, mining and metal, aerospace and defense. Automation technologies like AC motors, labeling equipment, Human Machine Interface, Programmable Logic Controllers, and Input/Output Sensors are essential components. Technological advancements in AI, machine learning, and automation processes are enhancing safety compliance and real-time data analysis. Augmented reality (AR) and Virtual reality (VR) are also gaining traction in the industry. Computer software solutions for quality control and automation technologies are essential for businesses to stay competitive. Efficiency and productivity are the key benefits of these technological advancements. 

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Market Challenges

In the realm of industrial controls and factory automation, the integration of the Industrial Internet of Things (IIoT) or Industry 4.0 brings about numerous advantages, such as real-time communication and heightened reliability. However, these benefits come with intricate design challenges, particularly at the control level. The control level, consisting of Programmable Logic Controllers (PLCs), Supervisory Control and Data Acquisition (SCADA) systems, motor drives, controllers, and Distributed Control Systems (DCS), faces complexities due to the need for real-time data communication and an escalating number of nodes. Moreover, continuous product development and advanced machinery adoption in Industry 4.0 further complicate industrial automation design, specifically in factory automation and smart factories. Despite vendors’ efforts to create flexible machine designs by collaborating with OEMs, manufacturers, and system integrators, the dynamic nature of the automation solutions industry influences the investment landscape and raises Capital Expenditures (CAPEX) for industrial operators. These factors may hinder the market growth in the forecast period.The Industrial Controls and Factory Automation market is experiencing significant growth due to the increasing adoption of digital technologies. Key challenges include integrating AI and machine learning for predictive maintenance, ensuring temperature, humidity, torque sensors’ accuracy in healthcare, transportation, mining and metal, aerospace and defense sectors. AC motors and labeling equipment require advanced automation technologies for efficiency and productivity. Human Machine Interface, Programmable Logic Controllers, and Input/Output Sensors need real-time data and safety compliance. Robotics, Computer Software, and Quality Control benefit from technological advancements, strategic partnerships, and digital technologies like 5G wireless, IoT, AR, and VR. AI and machine learning training programs are crucial for workforce development. DC motors also require automation for optimal performance. Overall, the market focuses on improving efficiency, productivity, and ensuring technological compliance. 

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Segment Overview 

This industrial automation market report extensively covers market segmentation by

Product 1.1 SCDA1.2 PLC1.3 DCS1.4 Drives1.5 SensorsEnd-user 2.1 Process industry2.2 Discrete industryGeography 3.1 APAC3.2 North America3.3 Europe3.4 South America3.5 Middle East and Africa

1.1 SCDA-  SCADA (Supervisory Control and Data Acquisition) systems play a crucial role in monitoring and optimizing industrial processes in various sectors. The primary functions of SCADA include real-time data acquisition, device interaction, and event logging. In manufacturing, diverse field instruments such as valves, drives, relays, switches, and sensors are used across different locations. Real-time analysis of data from these devices is essential for data-driven decision-making, enhancing operational efficiency and cost optimization. Cloud computing and cloud-based Software-as-a-Service (SaaS) have revolutionized SCADA systems, offering benefits such as scalable server space, off-site IT support, low cost, and easy accessibility from remote locations. Cloud-based SCADA systems store and maintain software and data in the cloud, providing users with benefits like flexibility and ease of upgrading applications. However, storing mission and process safety-related data on a cloud-platform comes with risks, such as dependency on communication network reliability and potential productivity losses. Despite these risks, the benefits of cloud-based SCADA systems outweigh the challenges, making them an attractive option for manufacturers. This trend is expected to drive growth in the SCADA market, particularly in end-user industries, providing opportunities for vendors.

Download complimentary Sample Report to gain insights into AI’s impact on market dynamics, emerging trends, and future opportunities- including forecast (2024-2028) and historic data (2018 – 2022) 

Research Analysis

The Industrial Controls and Factory Automation market is experiencing significant growth due to the increasing demand for automation in various industries, including manufacturing and healthcare. Robotics and artificial intelligence are key technologies driving automation processes, enabling increased productivity and efficiency while reducing labor costs. Networking architectures, analytics, cloud, mobility, and the Internet of Things (IIoT) are also playing crucial roles in enhancing industrial automation. Sensors, such as temperature, humidity, torque, and others, are essential components of industrial automation systems, providing real-time data for monitoring and control. The market spans various sectors, including transportation, mining and metal, aerospace and defense, and healthcare, with 5G wireless technology set to revolutionize communication and data transfer in industrial automation applications. Automation in manufacturing is a major focus, with AI and machine learning enabling predictive maintenance and optimizing production lines. The integration of IIoT and cloud technologies is enabling remote monitoring and control, providing real-time insights and reducing downtime. The future of industrial automation is bright, with continued innovation and advancements expected to drive growth and efficiency in various industries.

Market Research Overview

The Industrial Controls and Factory Automation market is witnessing significant growth due to the increasing demand for automation in various industries, including manufacturing, healthcare, transportation, mining and metal, aerospace and defense, and more. Robotics, artificial intelligence (AI), and machine learning are key technologies driving automation processes in this sector. Productivity enhancement, labor cost reduction, and safety compliance are primary factors fueling the market’s growth. Networking architectures, IoT technology, 5G wireless technology, and digital technologies are essential components of modern industrial automation systems. Advanced sensors, such as temperature sensors, humidity sensors, torque sensors, and others, play a crucial role in real-time data collection and analysis. Automation technologies, including computer software, human-machine interface, programmable logic controllers, input/output sensors, and robotics, are essential for optimizing manufacturing processes and improving efficiency. Quality control and safety compliance are also critical aspects of industrial automation, ensuring the production of high-quality goods and adherence to regulatory standards. Strategic partnerships, technological advancement, and training programs are essential for companies to stay competitive in this rapidly evolving market. The use of AI, machine learning, and other digital technologies is transforming the way industries operate, from predictive maintenance to remote monitoring and control. Labeling equipment, AC and DC motors, and various automation components are essential parts of the industrial automation ecosystem. The integration of augmented reality (AR) and virtual reality (VR) technologies is also gaining popularity, offering new possibilities for remote training and maintenance. In conclusion, the Industrial Controls and Factory Automation market is a dynamic and innovative sector, driven by the need for productivity, efficiency, and safety in various industries. The integration of advanced technologies, such as AI, machine learning, IoT, and digital technologies, is transforming the way industries operate and compete in today’s global economy.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

ProductSCDAPLCDCSDrivesSensorsEnd-userProcess IndustryDiscrete IndustryGeographyAPACNorth AmericaEuropeSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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