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MSI Laptops lead the charge in navigating the AI Era of computing

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~ Presents best computing tools & essential tips for choosing an AI Laptop ~

MUMBAI, India, Sept. 6, 2024 /PRNewswire/ — This year, the focus on leveraging Artificial Intelligence (AI) to boost productivity is gaining significant attention. The landscape of personal computing is experiencing a major shift, marking the onset of a new era in technology. As AI evolves, it is increasingly becoming a part of our daily lives, impacting everything from search queries and digital creation to gaming.

In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops showcased how MSI is making giant strides in leveraging AI tech in computing, making it significantly accessible for the consumers across the world and about 2024 as the year of reckoning for AI tech.

The power shift: AI processing on the edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network – one’s laptop, in this case.

There are several advantages to this approach:

Reduced latency: By processing data locally, AI applications on the laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s ‘MSI AI Artist,’ designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing.Enhanced security: Sensitive data stays on the device, minimizing the risk of security breaches that can occur during cloud transmission.

“AI services and applications are shifting to the edge of the network – right onto the laptop,” explained Derek Chen, VP of Global Business and Marketing of MSI laptops.

Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.

This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behavior and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors.

AI laptops are predicted to take over 30% of the market share in 2025

This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on the device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.

A visionary approach to AI: MSI leverages AI for personalized computing

MSI laptops are perfect fits as one’s AI partner. MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the ‘Technological Singularity,’ foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of ‘MSI AI Engine.’ This intelligent system works seamlessly in the background and learns the user’s usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when a user starts a video conference, MSI AI Engine turns on ‘MSI AI Noise Cancellation Pro,’ automatically improving the video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With ‘MSI AI Engine,’ everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep the laptop performing at its best. One doesn’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for the user.

Unlocking the creative spark with built-in AI

Along with the ‘MSI AI Engine’ and ‘MSI AI Noise Cancellation Pro,’ MSI has created several AI tools designed to help the user to be more creative.

If the user is feeling stuck on a project or can’t find the right image for a report, ‘MSI AI Artist’ is here to help. This offline AI tool lets them quickly generate images with ease. ‘MSI AI Artist’ is built specifically for the creative minds. They can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing them to tweak and adjust their work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that ‘MSI AI Artist’ will soon let the user control the system using natural language. Instead of searching through different programs and settings, they’ll be able to use simple, conversational commands. For instance, if one says, ‘Extend battery life,’ the AI will automatically adjust settings to maximize battery performance.

When they have a large number of documents or data to read and analyze, they can use the ‘MSI AI Chat.’ It can quickly analyze the content, summarize the information, and answer their questions. This is a great tool to speed up their work. Since everything runs offline on the laptop, there’s no need to worry about privacy or leaking important information.

Choosing the ideal AI partner: MSI laptops offer a wide range of options

Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.

At this year’s IFA, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, one will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring the user gets the most out of their system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators.

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants. For creators, AI brings a host of previously unimaginable conveniences to their favorite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time. Handling AI tasks directly on the laptop ensures faster performance and keeps one’s data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance. To find MSI’s AI-powered laptops, look for models with ‘AI’ in their names. MSI’s AI laptop lineup covers a range of uses, allowing the user to find the perfect one for their needs.

The user’s AI companion starts now

The future of computing is intelligent, and with the rise of edge AI, the processing power is moving closer to the user. At the forefront of emerging technology, MSI laptops are ready to empower one in the exciting new era of AI.

The next laptop adventure awaits. Get an AI laptop today and be prepared for the next few years of AI-powered technology. If someone is looking for a laptop that boosts productivity, enriches the user’s life, and sparks creativity, MSI is definitely the best choice.

The MSI laptops that meet Microsoft’s Copilot+ PC standards

Powered by Intel Lunar Lake processors

Prestige 13 AI+ EvoPrestige 14 AI+ EvoPrestige 16 AI+ EvoSummit 13 AI+ Evo

Powered AMD Strix Point processors

Stealth A16 AI+Prestige A16 AI+Summit A16 AI+Creator A16 AI+

Learn more about MSI AI PC: https://msi.gm/ai_pc 

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Raytron Industrial Launches TN660 and TN463 Thermal Cameras for Dynamic Testing and Continuous Condition Monitoring

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October 22, 2026

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YANTAI, China, Oct. 22, 2026 /PRNewswire/ — Raytron Industrial today announced the launch of two new products: the TN660 High Frame Rate Fixed-Mount Thermal Camera and the TN463 Fixed-Mount Thermal Camera. Both offer 640 × 512 imaging with synchronized image and temperature data. The TN660 delivers full-frame 120 Hz acquisition for moving targets and transient thermal processes, while the TN463 provides 60 Hz imaging for routine inline inspection and continuous equipment monitoring.

Full-Resolution Imaging for Different Process Speeds

Featuring a 12 μm uncooled VOx detector, the TN660 achieves 120 Hz at its native resolution without windowing, preserving spatial detail and scene coverage. Frames are approximately 8.33 ms apart, helping engineers examine rapid heating, cooling, and short-duration thermal events in research, industrial automation, and transportation applications.

The TN463 uses the same detector resolution and pixel pitch. Its 60 Hz output supports routine production cycles and long-term temperature trend analysis. To accommodate different installation requirements, the TN463 offers 6.9 mm, 9.1 mm, 19 mm, and 25 mm lenses, while the TN660 is available with 9.1 mm and 25 mm lenses.

From Event-Triggered Capture to Synchronized Analysis

Both cameras support hardware and software triggering to coordinate acquisition with equipment actions. An external signal through the I/O (input/output) interface can initiate capture at a defined process stage. For example, a heat-press start signal can trigger the TN660 to record the thermal sequence, reducing unnecessary recording and review work.

Synchronized output pairs temperature readings with corresponding thermal images. Raytron Industrial’s TI Studio software supports simultaneous preview and analysis of up to four cameras, with temperature and temperature-rise alarms to flag abnormal conditions. Engineers can review recordings, examine and export historical temperature curves, and generate reports, linking equipment events with thermal data for further analysis.

Temperature Measurement and System Integration

Both models measure temperatures from −20°C to 150°C and 100°C to 650°C, with an accuracy of ±2°C or ±2% of the reading, whichever is greater. Ethernet and USB connectivity support data acquisition, while compatibility with industrial protocols such as Modbus TCP allows temperature data to be incorporated into existing control and monitoring systems.

With a choice of 60 Hz and 120 Hz imaging, the TN463 and TN660 allow users to match thermal acquisition to their process requirements, from continuous equipment monitoring to dynamic testing.

For Further Information

Email: sales@raythink-tech.com
Website: https://www.raythink-tech.com/

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4SiGHT Supply Chain Group Welcomes Joanne Strong as Senior Vice President, Delivery Excellence and Innovation

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October 22, 2026

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Industry-recognized WMS leader and AI-driven delivery innovator joins 4SiGHT to lead delivery as one of North America’s largest dedicated Manhattan Active® implementation partners accelerates its growth

WAYNE, N.J., Oct. 22, 2026 /PRNewswire-PRWeb/ — 4SiGHT Supply Chain Group, one of North America’s largest dedicated Manhattan Associates implementation partners, today announced the appointment of Joanne Strong as Senior Vice President of Delivery Excellence and Innovation. Strong joins the executive leadership team and will lead all client delivery across the firm.

4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does.

The appointment comes during a year of rapid growth for 4SiGHT. Now in its 18th year, the firm has grown to more than 70 full-time associates in 2026 and continues to add Manhattan Active® talent across its warehouse, labor, transportation, and organizational change management practices. Strong’s newly created role is dedicated to ensuring that this growth is matched by an uncompromising standard of quality across every engagement.

“Delivery is our product. Every go-live, every client reference, and every renewal comes down to how well we execute,” said Frank Camean, President and CEO of 4SiGHT. “As 4SiGHT scales, we made a deliberate decision to put a senior executive in charge of one thing: the quality, consistency, and continuous improvement of how we deliver for our clients. Joanne has built and led delivery organizations at real scale, she knows the Manhattan Associates platform from the inside, and she has a proven record of innovation to make implementations faster and more predictable. Joanne is exactly the leader our clients deserve as we enter our next chapter. We are all honored and excited to have her join the team and can’t wait to see what the future brings.”

Strong brings more than a decade of experience with Manhattan Associates and enterprise warehouse management. She most recently served as WMS Practice Lead, directing a multimillion-dollar WMS practice that delivered supply chain transformation programs for Fortune 500 companies in retail, consumer products, and life sciences.

A recognized voice in the supply chain industry, Strong delivered keynote addresses at the 2025 Stratify Executive Forum and at Parcel Forum 2026, has been a featured panelist at MODEX, and has appeared on The New Warehouse and Bloomberg’s Talking Transports podcasts. She holds a B.B.A. in Management Information Systems from the University of Georgia’s Terry College of Business.

“4SiGHT has built something rare in its 18 years of operations: deep Manhattan expertise, exceptional talent, industry reputation, singular focus on Manhattan Associates, and a culture that puts client success at the center of everything it does,” said Strong. “The depth of Manhattan knowledge and real-world implementation experience across the organization is truly unique in the industry. My focus is on elevating an already outstanding client experience by combining that expertise with proven delivery practices, innovative methodologies, implementation accelerators, AI-enabled tools and capabilities. We have an incredible opportunity to help clients achieve faster outcomes, greater confidence in execution, and long-term business value. I’m honored to join the team at such a pivotal moment in its growth and excited for what we will accomplish together.”

About 4SiGHT Supply Chain Group

4SiGHT specializes in supply chain software implementations, with a primary focus on the Manhattan Associates product suite of applications. Our seasoned professionals average more than 19 years of experience helping companies across all industries solve their distribution, fulfillment, and transportation challenges. Together with our strategic partners, our collective team includes more than 100 associates. No other firm in North America brings this depth of Manhattan Active® expertise, and we look forward to expanding our team with additional talent in the months ahead. As a testament to the value our clients place on our expertise, experience, and integrity, 4SiGHT has received multiple industry awards. For more information, please visit 4sight.com or email us at in4mation@4sight.com.

Media Contact

Jenae Cahanes, 4SiGHT Supply Chain Group, 1 9734350025, jenae.cahanes@4sight.com, 4sight.com

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UL Research Institutes Releases New Report Defining Roadmap for Next-Generation Wildfire Risk Intelligence

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October 22, 2026

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New findings identify critical gaps and opportunities in wildfire risk modeling to strengthen community protection

COLUMBIA, Md., Oct. 22, 2026 /PRNewswire/ — As destructive wildfires increasingly threaten communities across the globe, a new report from UL Research Institutes’ Fire Safety Research Institute examines the strengths and limitations of current wildfire risk models and provides a roadmap for more comprehensive wildfire risk intelligence.

“Wildfire Risk Modeling Evaluation Findings and Community Perspectives” details findings from the 2026 Wildfire Risk Modeling Exercise, a first-of-its-kind collaborative effort that evaluated a diverse set of wildfire risk models using common scenarios and datasets. The exercise included approximately 20 organizations across academia, government, national laboratories, nonprofits, and the private sector.

For fire service leaders, emergency managers, and public safety officials, the report provides a practical framework for evaluating which modeling capabilities are best suited to specific community needs and decisions. Applied effectively, these tools can help practitioners identify where risk is greatest, prioritize mitigation investments, strengthen evacuation and preparedness planning, and make more informed decisions before, during, and after a wildfire.

“The Wildfire Risk Modeling Exercise was a convergent test and evaluation of the diverse models available to characterize wildfire risk today. These results revealed broader insights about the state of the science, prioritized gaps, and the investments needed to advance wildfire risk intelligence,” said Rebecca Harned, principal research scientist for Fire Safety Research Institute and the report’s lead author. “The findings provide a critical foundation for shaping the next decade of research, innovation, and operational capability. This report also serves as an important resource for local and state fire service and public safety agencies, providing an evidence-based framework for selecting wildfire risk modeling capabilities and applying them effectively to assess and manage community risk.”

Key Findings From the Wildfire Risk Modeling Exercise

The results from the exercise demonstrate that no single model can capture the full complexity of wildfire risk, nor should one be expected to. Instead, the report identifies an opportunity to build a new generation of wildfire risk intelligence by connecting complementary models, datasets, and scientific approaches. Doing so can help close critical gaps between modeling wildfire hazard and understanding what ultimately matters to communities — which people, property, and assets are at risk, why they are vulnerable, what the consequences could be, and which actions can most effectively reduce those risks.

To realize that vision, the report recommends building an interoperable modeling ecosystem spanning the full wildfire risk assessment pathway, from ignition and landscape fire spread through structure exposure, community impacts, and economic consequences. It also calls for stronger shared core data and standards, improved transparency and explainability, expanded decision-support tools, and greater use of ensemble modeling. Together, these advances could transform wildfire modeling from a collection of specialized capabilities into an integrated risk intelligence framework that better supports decisions before, during, and after wildfire events.

About the Fire Safety Research Institute

UL Research Institutes’ Fire Safety Research Institute advances fire science and fire safety knowledge to reduce risk, save lives, and protect property. We conduct rigorous research, outreach, and education in collaboration with the fire service, fire safety professionals, policymakers, communities, and an international network of partners. Together, we develop tools, resources, and strategies that improve fire safety outcomes worldwide. To learn more, visit fsri.org. Follow Fire Safety Research Institute on Instagram, Facebook, and LinkedIn.

About UL Research Institutes

UL Research Institutes is a nonprofit research organization dedicated to advancing public safety through scientific discovery. Since 1894, our research has advanced our mission toward a safer, more secure, and sustainable future. Focused on global risks from fire mitigation and air quality to safe energy storage and digital privacy, we conduct rigorous independent research, analyze safety data, and partner with experts to uncover and act on existing and emerging risks to human safety. Discover more at UL.org.

About the Exercise

The 2026 Wildfire Risk Modeling Exercise was designed as an open, collaborative and non-competitive effort. Each model submission was evaluated by multiple reviewers through two complementary evaluation streams: science and technical evaluation and user and practitioner evaluation. Participating organizations applied their models to standardized scenarios representing wildland, wildland-urban interface, and urban environments, with results evaluated by scientific experts and operational practitioners. The exercise was designed not to rank models, but to identify their strengths, limitations, and opportunities for integration.

For more information and to read the full report, visit FSRI.org.

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