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MSI Laptops lead the charge in navigating the AI Era of computing

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~ Presents best computing tools & essential tips for choosing an AI Laptop ~

MUMBAI, India, Sept. 6, 2024 /PRNewswire/ — This year, the focus on leveraging Artificial Intelligence (AI) to boost productivity is gaining significant attention. The landscape of personal computing is experiencing a major shift, marking the onset of a new era in technology. As AI evolves, it is increasingly becoming a part of our daily lives, impacting everything from search queries and digital creation to gaming.

In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops showcased how MSI is making giant strides in leveraging AI tech in computing, making it significantly accessible for the consumers across the world and about 2024 as the year of reckoning for AI tech.

The power shift: AI processing on the edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real-time. But these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centers; it’s increasingly moving to the edge of the network – one’s laptop, in this case.

There are several advantages to this approach:

Reduced latency: By processing data locally, AI applications on the laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s ‘MSI AI Artist,’ designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing.Enhanced security: Sensitive data stays on the device, minimizing the risk of security breaches that can occur during cloud transmission.

“AI services and applications are shifting to the edge of the network – right onto the laptop,” explained Derek Chen, VP of Global Business and Marketing of MSI laptops.

Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.

This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behavior and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors.

AI laptops are predicted to take over 30% of the market share in 2025

This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on the device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.

A visionary approach to AI: MSI leverages AI for personalized computing

MSI laptops are perfect fits as one’s AI partner. MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the ‘Technological Singularity,’ foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of ‘MSI AI Engine.’ This intelligent system works seamlessly in the background and learns the user’s usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when a user starts a video conference, MSI AI Engine turns on ‘MSI AI Noise Cancellation Pro,’ automatically improving the video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With ‘MSI AI Engine,’ everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep the laptop performing at its best. One doesn’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for the user.

Unlocking the creative spark with built-in AI

Along with the ‘MSI AI Engine’ and ‘MSI AI Noise Cancellation Pro,’ MSI has created several AI tools designed to help the user to be more creative.

If the user is feeling stuck on a project or can’t find the right image for a report, ‘MSI AI Artist’ is here to help. This offline AI tool lets them quickly generate images with ease. ‘MSI AI Artist’ is built specifically for the creative minds. They can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing them to tweak and adjust their work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that ‘MSI AI Artist’ will soon let the user control the system using natural language. Instead of searching through different programs and settings, they’ll be able to use simple, conversational commands. For instance, if one says, ‘Extend battery life,’ the AI will automatically adjust settings to maximize battery performance.

When they have a large number of documents or data to read and analyze, they can use the ‘MSI AI Chat.’ It can quickly analyze the content, summarize the information, and answer their questions. This is a great tool to speed up their work. Since everything runs offline on the laptop, there’s no need to worry about privacy or leaking important information.

Choosing the ideal AI partner: MSI laptops offer a wide range of options

Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.

At this year’s IFA, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, one will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring the user gets the most out of their system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators.

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants. For creators, AI brings a host of previously unimaginable conveniences to their favorite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time. Handling AI tasks directly on the laptop ensures faster performance and keeps one’s data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance. To find MSI’s AI-powered laptops, look for models with ‘AI’ in their names. MSI’s AI laptop lineup covers a range of uses, allowing the user to find the perfect one for their needs.

The user’s AI companion starts now

The future of computing is intelligent, and with the rise of edge AI, the processing power is moving closer to the user. At the forefront of emerging technology, MSI laptops are ready to empower one in the exciting new era of AI.

The next laptop adventure awaits. Get an AI laptop today and be prepared for the next few years of AI-powered technology. If someone is looking for a laptop that boosts productivity, enriches the user’s life, and sparks creativity, MSI is definitely the best choice.

The MSI laptops that meet Microsoft’s Copilot+ PC standards

Powered by Intel Lunar Lake processors

Prestige 13 AI+ EvoPrestige 14 AI+ EvoPrestige 16 AI+ EvoSummit 13 AI+ Evo

Powered AMD Strix Point processors

Stealth A16 AI+Prestige A16 AI+Summit A16 AI+Creator A16 AI+

Learn more about MSI AI PC: https://msi.gm/ai_pc 

Please download images and charts here: https://www.dropbox.com/scl/fo/enflvcuubv970eicqohto/AI2B6cXUtS_PTev05Tpp2FQ?rlkey=d3cj9aj54abhtdz3lt2zyvfxe&st=5hom2yib&dl=0

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U.S. Quartz Workers: Strong Safeguard Remedies Needed to Save 100,000 American Manufacturing Jobs

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July 23, 2026

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WASHINGTON, July 23, 2026 /PRNewswire/ — The Quartz Manufacturers Alliance for America (QMAA) released a powerful video featuring quartz manufacturing workers from across the country calling for free and fair trade policies to save 100,000 American jobs. QMAA, a coalition of leading U.S.-based quartz slab manufacturers, are calling for strong safeguard remedies after the U.S. International Trade Commission (ITC) found a huge flood of foreign imports had caused tremendous injury to the domestic quartz industry.

QMAA members are urging the Trump Administration to build on the ITC’s strong recommendation and address this major flood of quartz imports with a Tariff of 50% and a Reshoring Import Cap of 141 million square feet on imported quartz surface products. This will ensure a reshoring of the good-paying U.S. quartz manufacturing jobs stolen by companies who cheat U.S. trade law, distort competition and are decimating U.S. quartz manufacturing. Together, these trade remedies will provide the relief necessary to save the 100,000 jobs supported by the U.S. quartz industry.

The video features workers from LX Hausys, Guidoni USA and Cambria Company and is available here:
Save 100,000 American Quartz Jobs

Quotes from QMAA Quartz Manufacturing Workers
“This facility used to be a Husqvarna plant. Husqvarna closed down due to cheap foreign imports. There were over 1,000 people working here and all of a sudden…I’m worried I may see the same thing take place again.”
-Raymond Mack, Production Operator, Guidoni USA, Helena-McRae, GA

“Foreign countries, mainly China, Thailand, Malaysia, Vietnam, Indonesia, have been circumventing and cheating the American market. We believe in the industry. We believe in the American working power. We just want to level the playing field, make it fair for everyone and everyone will benefit.”
– Daniel Vas de Melo SA, Business Development Manager, Guidoni USA, McRae-Helena, GA

“In order for us to continue to compete, we need a strong Tariff and Import Cap on imported quartz surfaces. That will ensure we can play on an even playing field. That’s all we’re asking for. I would hate to see cheap, imported quartz have a negative impact on families such as mine and the other families that we employ here.”
– Mike Morici, Vice President – LX Hausys, Adairsville, GA

“The surge of foreign imports has shocked the U.S. economy, and the market for surfaces. It’s taken prices down to unsustainably low levels for any domestic supplier. The result of that is we’re not producing as much as we should, we can’t hire as many people as we would like to, and we can’t grow our business in the way that we and our peers in the U.S. want to grow.”
– Andrew Eich, President and Chief Operating Officer, Cambria

“As these foreign imports flood the market, we lose the ability to create and sustain jobs that ensure good paying conditions for manufacturing workers. There will be over 100,000 jobs that have the strong potential to go away.”
– Jack Sundry, SVP Core and Lexus – Cambria, Southern Minnesota

Background
In September 2025, QMAA filed a Global Safeguard petition with the U.S. International Trade Commission (ITC) under Section 201 of the U.S. Trade Act of 1974. The ITC’s thorough investigation found serious injury to the domestic industry caused by a massive import surge designed to undercut American businesses. Quartz imports have surged by 78.3% within the past five years, leading to a nearly 20% decline in domestic production, factory closures and major job reductions.

A final safeguard decision from the United States Trade Representative is expected by Aug. 1, 2026.

About the Quartz Manufacturing Alliance for America:
QMAA is a coalition of U.S.-based, American quartz slab manufacturing factories, united with other industry leaders to support and strengthen the American quartz industry. QMAA is committed to ensuring a free and fair, competitive marketplace born of free enterprise that provides the opportunity to compete on a level playing field for American quartz slab manufacturing factories and their valued workers. We also believe this effort will have a positive impact throughout the entire quartz surfacing industry, including to the strong benefit of American stone fabrication shops and upstream suppliers of quartz minerals and resin. Learn more at: https://www.qmaa.org/

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SOURCE Quartz Manufacturing Alliance of America

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Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI

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July 23, 2026

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Databricks and Microsoft extend strategic partnership through the 2030s to scale enterprise AIDatabricks deepens its bet on Azure, growing its use of Azure Databricks to run its own core business operations and analytics, while both companies advance native integration across the Microsoft stack, including Databricks Genie and Microsoft 365Databricks increases its use of Microsoft Azure Cobalt to improve performance and efficiency

REDMOND, Wash. and SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s. Databricks will deepen its use of Azure Databricks to run core business operations and build its unified lakehouse, while leveraging Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency. Microsoft will also continue integrating Databricks Data and AI platform across its products, bringing capabilities like Genie, Databricks’ AI co-worker, directly into customer workflows. Together, the companies are helping enterprises build AI grounded in their own business context with the cost efficiency, control and choice needed to scale successfully.

Enterprises want AI that understands their customers, products, operations, metrics and business processes, all while running securely where work happens. Yet, most still struggle to connect AI to trusted business knowledge, govern models and agents consistently, and control costs. Microsoft and Databricks are helping customers close that gap: 

“For nearly a decade, Databricks and Microsoft have helped enterprises innovate with data and AI,” said Ali Ghodsi, Co‑Founder and CEO of Databricks. “Today, our partnership is stronger than ever. With Databricks Genie and Unity AI Gateway deeply integrated across Microsoft’s products, we’re helping enterprises unify their data and ground AI in business knowledge. This lets customers get the full benefits of agents and models while controlling costs and ensuring governance.”

“The next generation of AI will be defined by how effectively organizations turn their unique knowledge into intelligence,” said Judson Althoff, CEO, Microsoft Commercial Business. “Microsoft and Databricks are helping customers connect data, AI and business context to accelerate decision-making and drive measurable impact. With Databricks deepening its investment in Azure Databricks and Azure Cobalt-powered infrastructure, customers will benefit from greater performance, efficiency and scale for their most demanding workloads. Databricks’ decision to run its own core business operations on Azure Databricks also gives customers confidence in a platform proven at enterprise scale.”

Databricks runs core business operations on Azure Databricks 

As part of this latest deal, Databricks deepens its commitment to Azure, running its own core business operations and analytics on Azure Databricks, using the very platform it delivers to customers at scale.

Advancing performance with Azure Cobalt

Databricks will also expand its use of Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency for agentic and data-intensive workloads. Databricks currently uses Cobalt 100 and plans to adopt Cobalt 200, which delivers up to 50% better performance and includes memory encryption enabled by default.

Deep integrations for Databricks Genie and Unity AI Gateway with Microsoft product stack

By combining the Databricks Data + AI Platform with Azure’s global scale, customers can accelerate AI transformation while maintaining control and reliability. As a native Azure service, Azure Databricks makes its AI capabilities available directly within customers’ existing Microsoft environment, grounding and operating agents on enterprise data with Genie and Genie Ontology, and governing models, agents and cost through Unity AI Gateway. Deeply integrated across the Microsoft ecosystem spanning Microsoft Entra, Azure Data Lake Storage, Azure security, Microsoft OneLake, Power BI, Microsoft Purview, Microsoft Foundry, Power Platform, Microsoft 365, Teams and Copilot, these capabilities bring governed, real-time data and AI into business workflows, giving organizations the context, control, choice and cost efficiency needed to drive impact.

Continued investment is evident from our recent announcements with Databricks at Data + AI Summit in June.

Customer impact with Azure Databricks

The deepened collaboration strengthens support for joint customers running data, analytics and AI workloads on Azure Databricks, delivering improved performance, security, AI governance and enterprise readiness. Thousands of customers, including Banco Bradesco, the Cincinnati Reds, Electrolux, SMBC and Unilever, already use Azure Databricks to run critical workloads and scale AI with confidence.

Read more on the proven business value of the Databricks and Microsoft partnership on the Microsoft Azure blog.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

 

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SOURCE Microsoft Corp.

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Harness and Kong Expand Strategic Partnership to Deliver Comprehensive API and AI Security

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July 23, 2026

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Joint solution extends proven API gateway security to the AI era — with automated AI discovery and runtime AI protection

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Harness, the AI Software Delivery Platform™ company, and Kong Inc., a leading developer of API and AI connectivity technologies, today announced an expansion of their strategic partnership to address the growing security challenges posed by AI-driven architectures, autonomous agents, and Model Context Protocol (MCP) deployments.

According to The State of AI-Native Application Security 2025 report, as enterprises race to deploy AI at scale, 62% have no visibility into where LLMs are in use across their environment, and 74% say AI sprawl will outpace API sprawl when it comes to risk — making embedded, infrastructure-level security more critical than ever. And companies are now deploying agents into their operations at an exponentially increasing rate, making it a necessity to protect the agents themselves and the systems interacting with those agents.

The two companies are extending their joint solution from Kong API Gateway to also include Kong AI Gateway, bringing Harness’s AI security intelligence directly into the AI infrastructure layer and enabling enterprises to discover, monitor, and protect every agent, AI asset, LLM-powered service, and MCP-connected workflow that traverses it.

A Proven Foundation: Harness and Kong API Gateway

Harness and Kong have been jointly trusted by enterprises to deliver best-in-class API security for years. The existing Harness and Kong API Gateway integration provides:

Comprehensive API traffic visibility and behavioral analysis across all Kong-managed servicesReal-time detection and blocking of API threats, including OWASP API Security Top 10 risks, credential stuffing attacks, and business logic abuseContinuous sensitive data tracking to identify PII exposure and regulatory riskZero-friction deployment alongside existing Kong configurations

This new offering of the AI Gateway solution applies the same level of security depth to AI infrastructure, ensuring that security teams are not left behind as their organizations adopt AI and agentic operations.

“Our partnership with Harness has given joint customers production-grade API security that works with the way they build, not against it,” said Ken Kim, Senior Vice President, Business Development at Kong Inc. “Extending to include Kong AI Gateway is a natural next step. The same enterprises are now moving AI into production through our gateway and need the same depth of visibility and control they’ve come to rely on for their APIs for all AI traffic types including LLM, MCP, and A2A. That’s exactly what this delivers and is crucial for organizations scaling in the agentic era.”

The New Frontier: Kong AI Gateway and Harness AI Security

As enterprises accelerate AI adoption, the attack surface has fundamentally shifted. AI agents, LLM-powered microservices, and MCP-enabled integrations introduce new vectors that traditional security tools were not designed to address. Unlike traditional software, AI agents are non-deterministic — the same agent can behave differently on consecutive runs, making it impossible to secure them the way you’d secure a static API. The new Harness and Kong AI Gateway integration directly tackles these challenges across two critical domains: AI discovery and AI protection.

AI Discovery
Harness automatically inventories every AI asset, API, MCP server, tool, prompt, and resource routed through Kong AI Gateway — providing security teams with a continuously updated catalog of their AI attack surface. No manual documentation. No blind spots.

AI Protection
Harness applies behavioral analysis and anomaly detection to AI traffic in real time, identifying prompt injection attacks, data exfiltration through AI responses, jailbreaking, malicious code in prompts, and other AI-specific threats. Enterprises gain the same depth of observability and protection for their agents and AI workloads that they already rely on for traditional APIs, with full prompt and response details available for incident investigation and inline policy enforcement through Kong AI Gateway.

“Shadow AI has become the defining security blind spot for enterprises today. Traditional tools were built for static code and predictable systems, not for adaptive AI models, agent-to-agent communication, and MCP-connected workflows that evolve continuously,” said Rahul Sood, GM of Application Security at Harness. “This integration of Harness AI Security with Kong puts security intelligence directly into the connectivity layer where AI traffic flows. Joint customers now have the visibility and control they need to move fast without losing sight of what’s happening across their AI infrastructure.”

Availability

The Harness and Kong API Gateway integration is generally available today for all joint customers. The Kong AI Gateway integration, including AI Discovery and AI Protection, is also generally available now. Joint customers can contact their account team or request a demo.

About Harness
Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code — removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures.

About Kong

Kong Inc., a leading developer of API and AI connectivity technologies, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.

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SOURCE Harness

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