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Cloud DVR Market to Grow by USD 25.53 Billion from 2024-2028, AI and Technological Advancements Driving Industry Growth – Technavio Report

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NEW YORK, Sept. 6, 2024 /PRNewswire/ — Report with market evolution powered by AI- The global cloud dvr market size is estimated to grow by USD 25.52 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of  30.29%  during the forecast period. Emergence of technologically advanced devices is driving market growth, with a trend towards evolution of next-generation video streaming devices. However, high adoption of free online video streaming  poses a challenge. Key market players include AT and T Inc., Ateme SA, Charter Communications Inc., Cisco Systems Inc., Clark Howard Inc., Comcast Corp., CSC Holdings Ltd., EchoStar Corp., Estherville Communications LLC, Harmonic Inc., Jefferson Telecom, LG Electronics Inc., Motorola Solutions Inc., Telefonaktiebolaget LM Ericsson, Velocix, Verizon Communications Inc., Verkada Inc., Volcano Communications Group, and Xperi Holding Corp..

Key insights into market evolution with AI-powered analysis. Explore trends, segmentation, and growth drivers- View the snapshot of this report

Cloud Dvr Market Scope

Report Coverage

Details

Base year

2023

Historic period

2018 – 2022

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 30.29%

Market growth 2024-2028

USD 25526.4 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

23.33

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 30%

Key countries

US, China, Germany, Canada, and Mexico

Key companies profiled

AT and T Inc., Ateme SA, Charter Communications Inc., Cisco Systems Inc., Clark Howard Inc., Comcast Corp., CSC Holdings Ltd., EchoStar Corp., Estherville Communications LLC, Harmonic Inc., Jefferson Telecom, LG Electronics Inc., Motorola Solutions Inc., Telefonaktiebolaget LM Ericsson, Velocix, Verizon Communications Inc., Verkada Inc., Volcano Communications Group, and Xperi Holding Corp.

Market Driver

The digital video content and video services market have seen significant advancements in technology, leading to the creation of new product categories. Since the introduction of the Roku XD/S video streaming device in 2008, vendors have invested heavily in developing technologically advanced devices. Initially, these devices were limited to modern set-top boxes delivering Internet and streaming videos directly to TVs. Notable video-streaming devices in the global market include Roku, Google Nexus Player, Apple TV, and Amazon Fire TV. Over the years, these devices have evolved, with the emergence of plug-and-play options like Roku Streaming Stick, Google Chromecast, and Amazon Fire TV Stick. These devices offer consumers easy access to a vast array of Internet content, including digital video streaming on their TVs, simply by plugging the device into the USB port. With ongoing technological advancements and increasing R&D investments from tech giants like Apple and Google, Technavio anticipates the launch of more plug-and-play devices during the forecast period, intensifying competition in the global cloud DVR market and driving its growth. 

Cloud DVR, or cloud-based Digital Video Recorder, is a trending technology in the world of TV and video content. It allows customers to record and store their favorite Live TV shows and POD content in central cloud storage instead of relying on physical hard drives. This shift from traditional DVRs to cloud DVRs is driven by the increasing popularity of IPTV, OTT services, and the Internet. Television networks and pay-TV providers are adopting this technology to offer time-shifting features, ad-skipping, and addressable advertising. Hybrid cloud DVRs combine the benefits of traditional Satellite DVRs with the convenience of cloud storage. Technology leaders like Velocix and Broadpeak are providing cloud DVR solutions to operators and video service providers. The regulatory framework and copyright instructions are key considerations for businesses in this space. However, the adoption pace is high due to the convenience of multi-device activation, personalised ads, and SSAI (Server-Side Ad Insertion) options. The lifecycle of this technology includes Cloud VRM (Video Rights Management) and as-a-service options. Business opportunities lie in providing personalised ads, time-shifted content, and on-demand services to TV viewers. 

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 Market Challenges

Paid TV subscription services face increasing competition from free Internet TV platforms like YouTube and Hulu. Consumers may be hesitant to buy TV subscriptions due to the availability of these free services. Internet TV is accessible through a public network, impacting the revenue of paid services and, consequently, the cloud DVR market. Online video streaming’s popularity, particularly in sports and movies categories, is on the rise. However, many of these websites lack copyrights, making it challenging to regulate them. The constant shifting of streams to new domains complicates efforts to curb copyright infringement, posing a significant obstacle to market growth during the forecast period.In the rapidly evolving world of media and entertainment, the Cloud DVR market is experiencing significant growth. With the surge in OTT services and the increasing use of the internet for online video consumption, pay-TV providers are turning to Cloud DVR technology to stay competitive. Companies like Velocix and Broadpeak are leading the charge, offering solutions for multi-device activation, addressable advertising, and SSAI. However, regulatory frameworks and copyright instructions pose challenges for businesses in this space. Operators must navigate the lifecycle of video services, from adoption pace to monetization techniques, while addressing consumer buying behavior in commercial and residential markets. Child markets and application industries also present opportunities for growth. Inorganic growth through acquisitions and partnerships may be necessary to stay ahead in this competitive landscape.

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Segment Overview 

This cloud dvr market report extensively covers market segmentation by  

Platform 1.1 Hybrid1.2 IPTV1.3 SatelliteType 2.1 HEVC2.2 MPEG-42.3 OthersGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Hybrid-  Hybrid cloud DVR is a growing segment in the cloud DVR market, combining satellite and IPTV technologies. This innovation allows users to access Internet content, store publish-on-demand (POD) and over-the-top (OTT) services. The popularity of hybrid cloud DVRs is driven by the need for family time in today’s fast-paced world. The versatility of this technology, which enables the storage of both broadcast and broadband content, makes it an attractive option. By providing TV reception and internet access, hybrid cloud DVRs fuel the global cloud DVR market’s growth during the forecast period.

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Research Analysis

Cloud DVR, or Cloud Digital Video Recorder, is a technology that allows customers to record and store live TV shows and on-demand content in central cloud storage instead of using a physical hard drive box. This innovation enables users to access their recorded content from multiple devices, making it a popular choice among consumers. The adoption pace of Cloud DVR is accelerating as technology advances, and video service providers are increasingly offering this product or service to remain competitive. Central cloud storage offers several advantages, including the ability to store a larger amount of content and access it from anywhere. However, the implementation of Cloud DVR comes with challenges such as ensuring secure and reliable storage, managing digital signals, and addressing economic, political, and social scenarios like addressable advertising, multi-device activation, and SSAI for commercial and residential applications. The lifecycle of Cloud DVR is still in its early stages, and its impact on the industry will continue to unfold as more operators and content providers embrace this technology.

Market Research Overview

Cloud DVR, or cloud-based Digital Video Recorder, is a technology that allows customers to record and store live TV shows and other content in central cloud storage instead of using a physical hard drive box. The technology utilizes digital signals transmitted over the internet, IPTV, or satellite, enabling time-shifting features such as ad-skipping and multi-device activation. The adoption pace of Cloud DVR is increasing due to the convenience and flexibility it offers to TV viewers. Technology companies like Velocix and Broadpeak are pioneering this field, offering solutions to video service providers and operators for implementing Cloud DVR as-a-service. The regulatory framework and copyright instructions are crucial considerations in the implementation of Cloud DVR. The market for Cloud DVR is expanding, with opportunities for monetization techniques such as addressable advertising, SSAI, ad insertion, and ad replacement through personalised ads. The technology is also applicable to both commercial and residential sectors, and its lifecycle includes product or service offerings, pricing analysis, and inorganic growth through acquisitions and partnerships. The child markets for Cloud DVR include OTT services, POD content, and on-demand services. The technology’s application industries include media and entertainment, consumer electronics, and telecommunications. The economic, political, and social scenarios that influence the adoption of Cloud DVR are diverse and complex, requiring a managed services team to ensure successful implementation and ongoing support.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

PlatformHybridIPTVSatelliteTypeHEVCMPEG-4OthersGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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SOURCE Technavio

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U.S. Quartz Workers: Strong Safeguard Remedies Needed to Save 100,000 American Manufacturing Jobs

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WASHINGTON, July 23, 2026 /PRNewswire/ — The Quartz Manufacturers Alliance for America (QMAA) released a powerful video featuring quartz manufacturing workers from across the country calling for free and fair trade policies to save 100,000 American jobs. QMAA, a coalition of leading U.S.-based quartz slab manufacturers, are calling for strong safeguard remedies after the U.S. International Trade Commission (ITC) found a huge flood of foreign imports had caused tremendous injury to the domestic quartz industry.

QMAA members are urging the Trump Administration to build on the ITC’s strong recommendation and address this major flood of quartz imports with a Tariff of 50% and a Reshoring Import Cap of 141 million square feet on imported quartz surface products. This will ensure a reshoring of the good-paying U.S. quartz manufacturing jobs stolen by companies who cheat U.S. trade law, distort competition and are decimating U.S. quartz manufacturing. Together, these trade remedies will provide the relief necessary to save the 100,000 jobs supported by the U.S. quartz industry.

The video features workers from LX Hausys, Guidoni USA and Cambria Company and is available here:
Save 100,000 American Quartz Jobs

Quotes from QMAA Quartz Manufacturing Workers
“This facility used to be a Husqvarna plant. Husqvarna closed down due to cheap foreign imports. There were over 1,000 people working here and all of a sudden…I’m worried I may see the same thing take place again.”
-Raymond Mack, Production Operator, Guidoni USA, Helena-McRae, GA

“Foreign countries, mainly China, Thailand, Malaysia, Vietnam, Indonesia, have been circumventing and cheating the American market. We believe in the industry. We believe in the American working power. We just want to level the playing field, make it fair for everyone and everyone will benefit.”
– Daniel Vas de Melo SA, Business Development Manager, Guidoni USA, McRae-Helena, GA

“In order for us to continue to compete, we need a strong Tariff and Import Cap on imported quartz surfaces. That will ensure we can play on an even playing field. That’s all we’re asking for. I would hate to see cheap, imported quartz have a negative impact on families such as mine and the other families that we employ here.”
– Mike Morici, Vice President – LX Hausys, Adairsville, GA

“The surge of foreign imports has shocked the U.S. economy, and the market for surfaces. It’s taken prices down to unsustainably low levels for any domestic supplier. The result of that is we’re not producing as much as we should, we can’t hire as many people as we would like to, and we can’t grow our business in the way that we and our peers in the U.S. want to grow.”
– Andrew Eich, President and Chief Operating Officer, Cambria

“As these foreign imports flood the market, we lose the ability to create and sustain jobs that ensure good paying conditions for manufacturing workers. There will be over 100,000 jobs that have the strong potential to go away.”
– Jack Sundry, SVP Core and Lexus – Cambria, Southern Minnesota

Background
In September 2025, QMAA filed a Global Safeguard petition with the U.S. International Trade Commission (ITC) under Section 201 of the U.S. Trade Act of 1974. The ITC’s thorough investigation found serious injury to the domestic industry caused by a massive import surge designed to undercut American businesses. Quartz imports have surged by 78.3% within the past five years, leading to a nearly 20% decline in domestic production, factory closures and major job reductions.

A final safeguard decision from the United States Trade Representative is expected by Aug. 1, 2026.

About the Quartz Manufacturing Alliance for America:
QMAA is a coalition of U.S.-based, American quartz slab manufacturing factories, united with other industry leaders to support and strengthen the American quartz industry. QMAA is committed to ensuring a free and fair, competitive marketplace born of free enterprise that provides the opportunity to compete on a level playing field for American quartz slab manufacturing factories and their valued workers. We also believe this effort will have a positive impact throughout the entire quartz surfacing industry, including to the strong benefit of American stone fabrication shops and upstream suppliers of quartz minerals and resin. Learn more at: https://www.qmaa.org/

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SOURCE Quartz Manufacturing Alliance of America

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Databricks and Microsoft expand partnership to help enterprises bring business context to enterprise AI

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Databricks and Microsoft extend strategic partnership through the 2030s to scale enterprise AIDatabricks deepens its bet on Azure, growing its use of Azure Databricks to run its own core business operations and analytics, while both companies advance native integration across the Microsoft stack, including Databricks Genie and Microsoft 365Databricks increases its use of Microsoft Azure Cobalt to improve performance and efficiency

REDMOND, Wash. and SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Microsoft Corp. and Databricks on Wednesday announced an expansion of their decade-long strategic partnership, extending into the 2030s. Databricks will deepen its use of Azure Databricks to run core business operations and build its unified lakehouse, while leveraging Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency. Microsoft will also continue integrating Databricks Data and AI platform across its products, bringing capabilities like Genie, Databricks’ AI co-worker, directly into customer workflows. Together, the companies are helping enterprises build AI grounded in their own business context with the cost efficiency, control and choice needed to scale successfully.

Enterprises want AI that understands their customers, products, operations, metrics and business processes, all while running securely where work happens. Yet, most still struggle to connect AI to trusted business knowledge, govern models and agents consistently, and control costs. Microsoft and Databricks are helping customers close that gap: 

“For nearly a decade, Databricks and Microsoft have helped enterprises innovate with data and AI,” said Ali Ghodsi, Co‑Founder and CEO of Databricks. “Today, our partnership is stronger than ever. With Databricks Genie and Unity AI Gateway deeply integrated across Microsoft’s products, we’re helping enterprises unify their data and ground AI in business knowledge. This lets customers get the full benefits of agents and models while controlling costs and ensuring governance.”

“The next generation of AI will be defined by how effectively organizations turn their unique knowledge into intelligence,” said Judson Althoff, CEO, Microsoft Commercial Business. “Microsoft and Databricks are helping customers connect data, AI and business context to accelerate decision-making and drive measurable impact. With Databricks deepening its investment in Azure Databricks and Azure Cobalt-powered infrastructure, customers will benefit from greater performance, efficiency and scale for their most demanding workloads. Databricks’ decision to run its own core business operations on Azure Databricks also gives customers confidence in a platform proven at enterprise scale.”

Databricks runs core business operations on Azure Databricks 

As part of this latest deal, Databricks deepens its commitment to Azure, running its own core business operations and analytics on Azure Databricks, using the very platform it delivers to customers at scale.

Advancing performance with Azure Cobalt

Databricks will also expand its use of Azure Cobalt, Microsoft’s next-generation Arm-based infrastructure, to improve performance and efficiency for agentic and data-intensive workloads. Databricks currently uses Cobalt 100 and plans to adopt Cobalt 200, which delivers up to 50% better performance and includes memory encryption enabled by default.

Deep integrations for Databricks Genie and Unity AI Gateway with Microsoft product stack

By combining the Databricks Data + AI Platform with Azure’s global scale, customers can accelerate AI transformation while maintaining control and reliability. As a native Azure service, Azure Databricks makes its AI capabilities available directly within customers’ existing Microsoft environment, grounding and operating agents on enterprise data with Genie and Genie Ontology, and governing models, agents and cost through Unity AI Gateway. Deeply integrated across the Microsoft ecosystem spanning Microsoft Entra, Azure Data Lake Storage, Azure security, Microsoft OneLake, Power BI, Microsoft Purview, Microsoft Foundry, Power Platform, Microsoft 365, Teams and Copilot, these capabilities bring governed, real-time data and AI into business workflows, giving organizations the context, control, choice and cost efficiency needed to drive impact.

Continued investment is evident from our recent announcements with Databricks at Data + AI Summit in June.

Customer impact with Azure Databricks

The deepened collaboration strengthens support for joint customers running data, analytics and AI workloads on Azure Databricks, delivering improved performance, security, AI governance and enterprise readiness. Thousands of customers, including Banco Bradesco, the Cincinnati Reds, Electrolux, SMBC and Unilever, already use Azure Databricks to run critical workloads and scale AI with confidence.

Read more on the proven business value of the Databricks and Microsoft partnership on the Microsoft Azure blog.

About Databricks

Databricks is the Data and AI company. More than 20,000 organizations worldwide — including AT&T, Bayer, BMW Group, HSBC, T-Mobile, Unilever, and 70% of the Fortune 500 — rely on Databricks Data + AI Platform to build and scale data and AI apps, analytics and agents. Headquartered in San Francisco with 30+ offices around the globe, Databricks offers a unified platform that includes Genie, Lakebase, Agent Bricks, Lakeflow, Lakehouse, and Unity Catalog. To learn more, follow Databricks on LinkedIn, X, YouTube, and Instagram.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) creates platforms and tools powered by AI to deliver innovative solutions that meet the evolving needs of our customers. The technology company is committed to making AI available broadly and doing so responsibly, with a mission to empower every person and every organization on the planet to achieve more.

 

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SOURCE Microsoft Corp.

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Harness and Kong Expand Strategic Partnership to Deliver Comprehensive API and AI Security

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Joint solution extends proven API gateway security to the AI era — with automated AI discovery and runtime AI protection

SAN FRANCISCO, July 23, 2026 /PRNewswire/ — Harness, the AI Software Delivery Platform™ company, and Kong Inc., a leading developer of API and AI connectivity technologies, today announced an expansion of their strategic partnership to address the growing security challenges posed by AI-driven architectures, autonomous agents, and Model Context Protocol (MCP) deployments.

According to The State of AI-Native Application Security 2025 report, as enterprises race to deploy AI at scale, 62% have no visibility into where LLMs are in use across their environment, and 74% say AI sprawl will outpace API sprawl when it comes to risk — making embedded, infrastructure-level security more critical than ever. And companies are now deploying agents into their operations at an exponentially increasing rate, making it a necessity to protect the agents themselves and the systems interacting with those agents.

The two companies are extending their joint solution from Kong API Gateway to also include Kong AI Gateway, bringing Harness’s AI security intelligence directly into the AI infrastructure layer and enabling enterprises to discover, monitor, and protect every agent, AI asset, LLM-powered service, and MCP-connected workflow that traverses it.

A Proven Foundation: Harness and Kong API Gateway

Harness and Kong have been jointly trusted by enterprises to deliver best-in-class API security for years. The existing Harness and Kong API Gateway integration provides:

Comprehensive API traffic visibility and behavioral analysis across all Kong-managed servicesReal-time detection and blocking of API threats, including OWASP API Security Top 10 risks, credential stuffing attacks, and business logic abuseContinuous sensitive data tracking to identify PII exposure and regulatory riskZero-friction deployment alongside existing Kong configurations

This new offering of the AI Gateway solution applies the same level of security depth to AI infrastructure, ensuring that security teams are not left behind as their organizations adopt AI and agentic operations.

“Our partnership with Harness has given joint customers production-grade API security that works with the way they build, not against it,” said Ken Kim, Senior Vice President, Business Development at Kong Inc. “Extending to include Kong AI Gateway is a natural next step. The same enterprises are now moving AI into production through our gateway and need the same depth of visibility and control they’ve come to rely on for their APIs for all AI traffic types including LLM, MCP, and A2A. That’s exactly what this delivers and is crucial for organizations scaling in the agentic era.”

The New Frontier: Kong AI Gateway and Harness AI Security

As enterprises accelerate AI adoption, the attack surface has fundamentally shifted. AI agents, LLM-powered microservices, and MCP-enabled integrations introduce new vectors that traditional security tools were not designed to address. Unlike traditional software, AI agents are non-deterministic — the same agent can behave differently on consecutive runs, making it impossible to secure them the way you’d secure a static API. The new Harness and Kong AI Gateway integration directly tackles these challenges across two critical domains: AI discovery and AI protection.

AI Discovery
Harness automatically inventories every AI asset, API, MCP server, tool, prompt, and resource routed through Kong AI Gateway — providing security teams with a continuously updated catalog of their AI attack surface. No manual documentation. No blind spots.

AI Protection
Harness applies behavioral analysis and anomaly detection to AI traffic in real time, identifying prompt injection attacks, data exfiltration through AI responses, jailbreaking, malicious code in prompts, and other AI-specific threats. Enterprises gain the same depth of observability and protection for their agents and AI workloads that they already rely on for traditional APIs, with full prompt and response details available for incident investigation and inline policy enforcement through Kong AI Gateway.

“Shadow AI has become the defining security blind spot for enterprises today. Traditional tools were built for static code and predictable systems, not for adaptive AI models, agent-to-agent communication, and MCP-connected workflows that evolve continuously,” said Rahul Sood, GM of Application Security at Harness. “This integration of Harness AI Security with Kong puts security intelligence directly into the connectivity layer where AI traffic flows. Joint customers now have the visibility and control they need to move fast without losing sight of what’s happening across their AI infrastructure.”

Availability

The Harness and Kong API Gateway integration is generally available today for all joint customers. The Kong AI Gateway integration, including AI Discovery and AI Protection, is also generally available now. Joint customers can contact their account team or request a demo.

About Harness
Harness is the AI Software Delivery Platform™ company, enabling engineering teams to build, test, and deliver software faster and more securely. Powered by Harness AI and the Software Delivery Knowledge Graph, the platform brings intelligent automation to every stage of the software delivery lifecycle after code — removing toil and freeing developers from manual, repetitive work. Companies like United Airlines, Morningstar, and Choice Hotels use Harness to accelerate releases by up to 75%, cut cloud costs by 60%, and achieve 10x efficiency across DevOps. Based in San Francisco, Harness is backed by Goldman Sachs, Menlo Ventures, IVP, Unusual Ventures, and Citi Ventures.

About Kong

Kong Inc., a leading developer of API and AI connectivity technologies, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.

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SOURCE Harness

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