Connect with us

Technology

Pix to surpass credit cards in digital commerce in Brazil by next year; EBANX analyzes outcomes

Published

2 years ago

on

Expected to reach 44% of online purchases by 2025, Brazil’s instant payment system and its growth will be key topics at EBANX’s Payments Summit, starting on September 18 in four countries

CURITIBA, Brazil, Sept. 10, 2024 /PRNewswire/ — Brazil’s instant payment system Pix is set to surpass credit cards as the most widely used payment method in Brazilian digital commerce by next year, according to Payments and Commerce Market Intelligence (PCMI) data analyzed by EBANX, a global technology company specializing in payment services for emerging markets. The projection for 2025 estimates that Pix will account for 44% of all value transacted in online purchases in Brazil, an increase of four percentage points, while cards will have a 41% share. The even more intense acceleration of Pix over the past year has brought this scenario forward, as previous forecasts indicated it would surpass credit cards only after 2026. This data is part of a study produced for the 7th EBANX Payments Summit, an annual event that brings together industry leaders from around the world to discuss trends and innovations in digital economy and payments, such as Pix, which in less than four years has more more than 168 million users and accounts for 14% of all instant payments worldwide, according to ACI Worldwide report.

The growth of Pix in the past year has been driven primarily by retail and travel, the two largest digital verticals in the country, and also the two that will accelerate the most: 31% and 20% per year, respectively, over the next three years, with Pix currently holding one third of the total value transacted in each. “These sectors saw Pix as a way to reach more customers. Many merchants encourage payments with Pix by offering discounts to those who choose it,” explains Sebastian Fantini, Product Director at EBANX.

Gaming and delivery apps have also contributed significantly to Pix’s acceleration. In both cases, the volume of Pix transactions is already approaching the percentage of credit cards. xVerticals like SaaS and streaming services are still dominated by credit cards, with over 60% share, but this scenario is expected to change in the near future, as the Central Bank of Brazil has been developing new features for Pix that have the potential to make it even more popular, such as Auto Pix, for recurring payments, and Pix Garantido, which will enable people to pay with Pix in installments, which is a common habit among Brazilian consumers. “Pix still has significant room for growth, even though it is already a part of the lives of 4 out of 5 Brazilian adults,” says Fantini. Not surprisingly, Pix alone will respond for 24% of the total value transacted online across Latin America in 2025. With the success of Pix, Brazil has become a beacon for the payments market across the region: ten Latin American countries are pursuing or launching instant payment methods led by Pix, as stated by Capgemini.

Pix is a catalyst for digital commerce, as credit cards remain strong
According to the Central Bank of Brazil, Pix included 71.5 million users in the financial system in just the first two years of operation. These people were virtually excluded from digital commerce. EBANX internal data shows that 95% of people who made their first purchase at one of its partner’s online stores paid with Pix. “Indeed, Pix has been serving as a gateway to digital commerce. It has positively impacted not only the financial and digital inclusion of Brazilians but also the businesses of merchants who offer this payment method to their customers,” says Fantini. Companies accepting Pix with EBANX in digital commerce experience a 16% increase in their revenue and a 25% growth in the number of clients. “Pix is moving the needle on their financial results,” he emphasizes. EBANX’s internal data considers more than 2 million daily transactions, including payments for 20% of all Pix users and nearly 70% of Brazil’s credit cardholders.

Despite Pix’s rapid rise, credit cards still hold significant importance in building customer loyalty in Brazil, where card issuance has increased by a staggering 130% in four years. The PCMI data analyzed by EBANX indicates a 21% annual growth in the value transacted on digital commerce by credit cards over the next three years. “Credit cards and instant payment methods like Pix are allies, not competitors,” Fantini explains. “This is why we say at EBANX that merchants should not focus on one method or the other, but rather have a combination of methods, tailored to their vertical and the country they are focusing.”

Payments Summit 2024
The tremendous success of instant payments, such as Pix in Brazil, will be one of the topics discussed at the upcoming 7th edition of EBANX Payments Summit, which will explore the forefront of payments innovation across rising economies. It will take place in four locations across the globe: Barcelona, Spain (Sep 18-20); Napa Valley, in California, US (Sep 30-Oct 2); Bangkok, Thailand (Oct 24-26); and São Paulo, Brazil (Nov 5). The lineup of speakers includes João Del Valle, CEO of EBANX; Maria Francis, Head of Business Development for Americas at National Payments Corporation of India (NPCI); Rene Salazar, Head of Financial Partnerships for Latin America at Stripe; Anderson Teixeira, Head of Global Cards at Santander Brasil; Wolfgang Fengler, CEO of World Data Lab; Andrew Kaing, Senior Product Manager at Canva; Constanza López Vela, Deputy General Manager of Acquiring Business at Banorte Mexico; and several others.

ABOUT EBANX
EBANX is the leading payment platform connecting global companies with customers from the fastest-growing digital markets in the world. The company was founded in 2012 in Brazil with the mission of giving people access to buy in international digital commerce. With powerful proprietary technology and infrastructure, combined with in-depth knowledge of the markets where it operates, EBANX enables global businesses to connect with hundreds of payment methods in different countries in Latin America, Africa, and Asia. EBANX goes beyond payments, increasing sales, and fostering seamless purchase experiences for businesses and clients.

For further information, please visit:
Website: https://www.ebanx.com/en/
LinkedIn: https://www.linkedin.com/company/ebanx

Media Contact:
Leonardo Stamillo
leo@contentco.tech
Content CO

View original content to download multimedia:https://www.prnewswire.com/news-releases/pix-to-surpass-credit-cards-in-digital-commerce-in-brazil-by-next-year-ebanx-analyzes-outcomes-302243200.html

SOURCE EBANX

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Walmart Has 23.6% of U.S. Grocery Sales – But Costco Owns the AI Answer – 5W Grocery Retail AI Visibility Index 2026

Published

16 minutes ago

on

May 7, 2026

By

Walmart Owns 21% of U.S. Grocery — But Costco Owns the AI Answer 

NEW YORK, May 7, 2026 /PRNewswire/ — 5WPR, the premier AI communications firm in the United States, today released the U.S. Grocery Retail AI Visibility Index 2026 — the 11th installment in 5W’s AI Visibility Index research series, and the first to rank American grocery retailers by how frequently they are cited inside AI-generated answers.

The headline finding rewrites the category league table.

Walmart, with approximately 21 percent of U.S. grocery market share — the largest in the country — ranks fourth in AI citation share. The retailer cited most often when American shoppers ask ChatGPT, Claude, Perplexity, or Google AI Overviews where to buy their groceries is Costco. Trader Joe’s ranks second. Whole Foods ranks third. Aldi, H-E-B, and Wegmans are all punching far above what their physical footprint would predict.

“Market share is a lagging indicator. AI citation share is a leading indicator,” said Ronn Torossian, Founder and Chairman of 5W. “The grocers who close that gap in 2026 will define the category in 2030. Most grocery CMOs we talk to are running 2019 playbooks against 2026 consumer behavior.”

5W researchers ran more than 80 consumer-intent queries across 12 sub-categories — best overall grocery store, cheapest, highest-quality produce, best private label, best organic, best meal planning, best bulk, best delivery, best customer service, best regional, and others — across the four leading consumer AI platforms. Each retailer was scored on citation frequency, position within the answer, sentiment, and sub-category dominance.

The top 10: Costco, Trader Joe’s, Whole Foods, Walmart, Kroger, Aldi, H-E-B, Publix, Wegmans, and Target.

Key structural findings:

Market share no longer predicts AI citation share. Walmart’s roughly 21 percent share translates to an estimated 8 to 10 percent AI citation share across premium query categories. The decoupling is the single largest such gap in American retail.Private label is the highest-leverage citation asset a grocer owns. Kirkland, Trader Joe’s, 365, Good & Gather, and Great Value are cited directly by name in AI answers at rates that exceed most national CPG brands.Regional loyalty translates directly into regional AI dominance. Regional chains outperform national chains in their home markets by 3x or more.Reddit and TikTok are under-priced citation surfaces. Perplexity pulls a majority of its answers from community sources. ChatGPT and Claude weight Reddit heavily.

The report also identifies six 2026 dynamics reshaping the category, including the new GLP-1 grocery basket, Aldi’s expansion as a citation-compounding program, and Walmart’s CEO transition from Doug McMillon to John Furner — effective February 1, 2026 — as a brand-narrative inflection point.

The full Index, including ranks 11 through 25 and sub-category breakdowns, is available as a free download at 5wpr.com/research.

About 5W

5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. 

Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. 5W serves clients across B2C sectors including Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, and Nonprofit; B2B specialties including Corporate Communications and Reputation Management; as well as Public Affairs, Crisis Communications, and Digital Marketing, including Social Media, Influencer, Paid Media, GEO, and SEO. 5W was also named to the Digiday WorkLife Employer of the Year list.

For more information, visit www.5wpr.com.

Media Contact
Chris Bergin
cbergin@5wpr.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/walmart-has-23-6-of-us-grocery-sales—but-costco-owns-the-ai-answer—5w-grocery-retail-ai-visibility-index-2026–302763266.html

SOURCE 5W Public Relations

Continue Reading

Technology

ICAT Logistics Appoints Youssef Annali as Chief Financial Officer

Published

16 minutes ago

on

May 7, 2026

By

Transportation and logistics finance leader joins as ICAT accelerates its next phase of growth

DALLAS, May 7, 2026 /PRNewswire/ — ICAT Logistics announces the appointment of Youssef Annali as Chief Financial Officer. Annali brings more than two decades of senior finance leadership across global logistics and supply chain businesses, and joins as the company scales its platform, team, and operational capabilities globally. 

Annali joins ICAT from OIA Global, a $1.4 billion revenue supply chain management leader, where he served as CFO for four years overseeing Finance, Corporate Development, Strategy, Legal, Compliance, and Real Estate. Prior to OIA, he spent eleven years at CEVA Logistics—one of the world’s largest freight and logistics providers—rising to CFO & EVP Finance for North America, where he held financial accountability for a business generating over $4.5 billion in annual revenue and more than 14,000 employees. Earlier in his career, he served in senior finance roles at Abbott, KPMG, and PricewaterhouseCoopers.

Annali has a consistent track record of building finance functions that support strategic growth and has deep experience across financial planning, M&A, treasury, and corporate restructuring. He holds a Post-Master’s in Finance and Control from the University of Amsterdam and a Master’s in Business Administration from the University of Groningen.

“Youssef has led high-performing finance teams at the highest levels of global logistics. He brings the operational depth and strategic mindset our platform demands as we enter the next phase of growth,” said Brad Stogner, CEO of ICAT Logistics.

“ICAT has built something genuinely differentiated—a specialized platform operating in verticals where precision and domain expertise are non-negotiable. The foundation is strong, and the opportunity ahead is significant. I look forward to working with the team to accelerate that momentum,” said Youssef Annali, Chief Financial Officer of ICAT Logistics.

About ICAT

ICAT is the world’s leading specialized logistics company, delivering customized solutions and deep vertical expertise to industries where failure is not an option. With 65 offices and operating capabilities in 190 countries, ICAT serves customers across Live Events, Luxury, Technology, Defense & Aerospace, Life Sciences, and Financial Institutions—sectors defined by uncompromising performance standards. ICAT’s proprietary, AI-powered technology platform provides end-to-end visibility and predictive intelligence, enabling precise execution for the most demanding operations.

ICAT is backed by New Atlas Capital following its acquisition of the Company in 2024.

Contact Information

ICAT Logistics, Inc.
8840 Cypress Waters Blvd, Ste 325,
Coppell, TX, 75019
marketing@icatlogistics.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/icat-logistics-appoints-youssef-annali-as-chief-financial-officer-302765924.html

SOURCE ICAT Logistics, Inc.

Continue Reading

Technology

HelloNation Article Highlights Poughkeepsie’s Focus on Youth Investment, Neighborhood Parks and Sustainable Reuse

Published

16 minutes ago

on

May 7, 2026

By

The article examines how redevelopment projects and youth programs are reshaping community life across Poughkeepsie.

POUGHKEEPSIE, N.Y., May 7, 2026 /PRNewswire/ — What does long term community growth look like when a city invests in both people and public spaces? HelloNation has published a HelloNation article that provides the answer through a detailed look at how Poughkeepsie is combining youth investment, neighborhood improvements and adaptive reuse projects to support residents and strengthen the city’s future.

The article explains that Poughkeepsie is undergoing a period of reinvention centered on infrastructure upgrades, youth programming and redevelopment along the city’s Northside. According to the article, local and county leaders are working to create spaces where residents can learn, gather and build stronger community connections. The article notes that these efforts are intended to improve quality of life while helping the city grow in a more sustainable and inclusive way.

A major focus of the article is the planned Youth Opportunity Union, also known as the YOU, a large multipurpose youth facility backed by Dutchess County. The HelloNation article describes the project as a 19,000 square foot center that will include childcare services, wellness support, tutoring areas, teaching kitchens and both indoor and outdoor recreation spaces. The article explains that the project reflects a larger regional effort to increase opportunities for children and teenagers in underserved communities.

The article also highlights additional youth centered investments connected to sports, education and recreation. According to the article, Dutchess County has awarded grants to local organizations serving young people between the ages of 6 and 17. The article further explains that Poughkeepsie’s City Parks program has introduced mini grants designed to support renovations and activities in neighborhood parks, including Pershing Avenue and Malcolm X parks.

Beyond youth programs, the article details how the city is working to improve transportation and neighborhood infrastructure. The HelloNation article explains that Poughkeepsie launched its first five year paving plan in 2025, beginning with major roadway improvements on Main Street and other corridors. The article states that these upgrades are intended to improve safety, durability and daily conditions for residents while supporting broader redevelopment goals throughout the city.

Another important part of the article focuses on adaptive reuse and environmental redevelopment on the Northside. The article describes how Scenic Hudson plans to transform the former Standard Gage Factory into the Northside Hub, a redevelopment project designed to serve as both a nonprofit headquarters and a community gathering space. According to the article, the project will feature solar powered operations, office space, public parkland and community facilities near the Walkway Over the Hudson and Dutchess Rail Trail.

The article also explains that Poughkeepsie’s selection as the Mid Hudson winner in New York’s Downtown Revitalization Initiative adds additional momentum to current redevelopment efforts. The HelloNation article notes that the funding will support new downtown projects that build on existing investments in youth programs, infrastructure and adaptive reuse. Together, these efforts are presented as part of a broader strategy to create long term stability and opportunity for local residents.

The article concludes that Poughkeepsie’s emerging identity is closely tied to projects that strengthen neighborhoods while supporting future generations. Poughkeepsie Puts Youth, Neighborhood Parks and Sustainable Reuse at the Center of Renewal features insights from HelloNation Staff Writer, community development coverage of Poughkeepsie, New York, in HelloNation.

About HelloNation

HelloNation is America’s Good News Network, a premier media platform built on the idea that good news travels faster when real people tell real stories. Through its community-focused digital publications and innovative “edvertising” approach, HelloNation delivers expert-driven, good-news content that informs, inspires, and spotlights the leaders making a meaningful impact in their communities. HelloNation maintains partnerships with the U.S. Conference of Mayors, and the United States First Responders Association.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hellonation-article-highlights-poughkeepsies-focus-on-youth-investment-neighborhood-parks-and-sustainable-reuse-302765999.html

SOURCE HelloNation

Continue Reading

Trending