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New Akamai Study Reveals 87% of DNBs Now Place Security Above Cost and Scalability in Cloud Provider Selection

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Study shows priority shifts in Asia’s digital native businesses — accelerating tech adoption demands new ways to manage rising complexity and security risks

SINGAPORE, Sept. 12, 2024 /PRNewswire/ — Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today revealed in a new study that Asia’s digital native businesses (DNBs) face growing security and technology complexity challenges as they accelerate cloud adoption, posing a risk to sustained business growth.

In the study, titled Asia’s Digital Native Businesses Prioritise Security for Sustainable Growth, DNBs are defined by their aggressive technology adoption. These businesses move at the speed of tech to keep up with customer demands to work, live, and play online. Akamai’s study reveals that 9 in 10 DNBs prioritize efficiency and productivity over the next 12 months and are investing in technologies such as cloud computing and application program interface (API)-enabled microservices. According to IDC, DNBs are expected to spend up to $128.9 billion on technology by 2026, with the highest spend growth rate in cloud-based technologies at 37.3%.

“Cutting-edge tech is at the core of DNA for digital native businesses — but this is both an opportunity and a challenge. Accelerated tech adoption is the potential Achilles’ heel for DNBs, with IT complexity ramping up to expose critical cyber risks that threaten cloud implementations and potentially business performance,” said Jay Jenkins, Chief Technology Officer for Akamai Cloud Computing. “For DNBs who are ‘born in the cloud’ to leverage their full potential, these businesses must find ways to maximize cloud performance and embrace a multicloud approach to avoid vendor lock-in, enhance flexibility, and maximize cloud service usage and costs.”

Tech-first mindset hampers DNBs’ cybersecurity posture

DNBs embrace cloud-native design principles and leverage technology as a key differentiator to stay ahead of the competition. With infrastructure built around microservices that operate independently and communicate through APIs, DNBs are able to scale and improve time to market. According to Akamai’s new study, 74% of DNBs have either fully migrated to the cloud or are adopting cloud technologies.

Respondents in Australia and New Zealand are shifting their perspective on cloud technology from being seen as a disruptive force to becoming an essential business component, with 97% either adopting cloud solutions or exploring cloud adoption. Meanwhile, in India, DNBs are focused on growth and innovation, with the highest AI integration within cloud infrastructure at 98%. Nearly all DNBs in India are either already using cloud solutions or are exploring cloud adoption. Furthermore, as DNBs in India evolve, they are pursuing sustainable growth by emphasizing security, cost optimization, and thorough vendor evaluation. Given their rich history of technological innovation, India’s digital natives prioritize vendor performance more than their regional counterparts, ranking second in ASEAN.

Asia’s DNBs are quick to embrace cloud technologies; this can quickly become a complex matrix of software, systems, and services that exposes DNBs to greater cyber vulnerability. Managing security implications remains a consistent challenge for DNBs, regardless of where they are at in their cloud journey, with 75% of them viewing security as the biggest gap in cloud infrastructure performance and capabilities — above other issues like network latency, data storage, data retrieval, and compute resources. In fact, 44% of respondents stated that the biggest challenge in addressing the security gap stems from rising IT infrastructure complexity.

This rush to the cloud has resulted in critical challenges that threaten to derail the pursuit for performance, and DNBs can no longer ignore the increased cyberthreats that come with their pursuit for business growth.

Stepping up cloud optimization and API security

DNBs are inherently “born in the cloud,” but securing life online remains a challenge for them as they struggle to leverage the full potential of emerging technology in cloud, data, and AI. They are prime targets for cyberattacks due to their extensive use of APIs and cloud-based infrastructures, exposing them to greater risk for phishing, account compromise, and ransomware, compared to traditional companies.

Akamai’s research revealed that DNBs are prioritizing API security at the top of their action list to address cloud security issues, with 9 in 10 stating that API security is a critical or important product feature when evaluating a cloud or security provider. Eighty-seven percent of DNBs state that security features outweigh even performance, reputation, scalability, and cost, when choosing a cloud provider. To combat increasing cyberthreats, DNBs will need support from their technology partners to identify potential weak links that can be exploited by cyber adversaries.

“APIs are the connective tissue in modern cloud-native infrastructures. To ensure agile, flexible, and secure operations, a modern security framework must provide advanced API security measures, regular API security audits, and high visibility into API activity,” said Jenkins.

Sectors most at risk include gaming, high technology, video media, and commerce. In the pursuit of innovation and speed to market, DNBs may launch applications and processes using APIs before security teams can properly evaluate them, resulting in increased exposure to potential cyberthreats. In ASEAN, phishing is a major concern for DNBs, leading them to prioritize investment in anti-phishing technologies more than their counterparts in the APJ region. Phishing tactics have evolved from email-based attacks to now include mobile devices and social media platforms. As a result, ASEAN invests more heavily in anti-phishing technologies compared to its counterparts in the APJ region.

As Asia’s DNBs tackle these complexity and security challenges on their cloud adoption journey, such insights provide a view into the path ahead for businesses of all backgrounds and cloud maturity. Cloud technologies and API-enabled services are now critical enablers of modern digital business, which will require new tools, skills, and partners to pave the way for successful adoption and implementation.

Asia’s Digital Native Businesses Prioritise Security for Sustainable Growth was commissioned by Akamai and conducted by Technology Advice. The study surveyed over 200 tech leaders across Australia, New Zealand, Southeast Asia, India, and Greater China to uncover the key business priorities and technology concerns of Asian DNBs.

About Akamai

Akamai powers and protects life online. Leading companies worldwide choose Akamai to build, deliver, and secure their digital experiences — helping billions of people live, work, and play every day. Akamai Connected Cloud, a massively distributed edge and cloud platform, puts apps and experiences closer to users and keeps threats farther away. Learn more about Akamai’s cloud computing, security, and content delivery solutions at akamai.com and akamai.com/blog, or follow Akamai Technologies on X, formerly known as Twitter, and LinkedIn.

MEDIA CONTACT: akamai-apjhub@edelman.com 

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SOURCE Akamai Technologies, Inc.

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

View original content:https://www.prnewswire.com/news-releases/bitradex-bxc-first-two-subscription-rounds-sell-out-total-subscriptions-exceed-14m-usdt-302767467.html

SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

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SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

View original content:https://www.prnewswire.com/news-releases/eclicktech-attends-amazon-ads-unboxed-2026-highlighting-four-key-trends-shaping-ai-driven-global-marketing-302767470.html

SOURCE Yeahmobi

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