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ColorTokens Acquires PureID to Strengthen Xshield Microsegmentation Platform with Powerful Identity-Based Segmentation

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PureID’s AI-Based Identity Engine to power ColorTokens’ Next-Gen Security Enhancements for IoT/OT, Cloud, Container, and User Environments

SAN JOSE, Calif. and BENGALURU, India, Sept. 12, 2024 /PRNewswire/ — ColorTokens Inc., the leading global enterprise microsegmentation company, announced today that it has acquired PureID, an innovative startup providing secure identity and access management. This acquisition will significantly strengthen ColorTokens’ microsegmentation capabilities by integrating robust identity solutions. IT and security leaders will acquire enhanced tools to achieve complete confidence in breach readiness.

The acquisition of PureID supports significant security enhancements to ColorTokens’ Enterprise Microsegmentation Platform, Xshield, by incorporating identity-based segmentation for cloud and containerized, IoT/OT, and user environments. With PureID’s AI-based access regulation, ColorTokens expands its next-gen offerings to address the ever-evolving threat landscape and provide key benefits for customers in multiple environments:

Cloud and Containerized Environments: Traditional microsegmentation uses infrastructure attributes like IPs, which are changeable in dynamic environments. Identity-based microsegmentation ensures effective policy enforcement by relying on strong identities agnostic to infrastructure changes.IoT and OT Environments: Distributed infrastructures with firewalls and NATs complicate traditional identification. Identity-based microsegmentation ensures accurate policy enforcement with strong identities, fully securing these environments.User Environments: Traditional user policies fail as users move between locations and share infrastructure. Identity-based microsegmentation enforces user-specific policies, maintaining security across diverse environments.

ColorTokens’ expansion of its Xshield platform addresses the need for more comprehensive microsegmentation methods in the face of today’s rapidly evolving and increasingly complex digital landscape. As organizations increasingly adopt cloud, IoT, and mobile user environments, the need for fail-safe adaptive security measures becomes paramount. This is where identity-based microsegmentation comes into play, offering a powerful solution to ensure effective and assured segmentation across various scenarios.

“PureID’s identity-based segmentation aligns with our vision to provide stronger segmentation and smarter containment while still allowing reliably identified access to business-critical resources,” said Rajesh Khazanchi, CEO of ColorTokens. “These capabilities play a key role in the continuous enhancement of our Xshield product to ensure organizations are effectively protected from the growing risk of cybersecurity threats.”

As part of ColorTokens, PureID will continue to serve and expand its customer base for its PureAUTH passwordless and MFA platform, while delivering the technology to power Xshield’s identity-based microsegmentation. PureID’s authentication stack, PureAUTH, provides cryptographically secure methods to bootstrap identity for both humans and machines, forming the bedrock of reliable identity to deliver secure and regulated access. This unique capability of PureID sets it apart from other IAM solution providers in the industry and will allow ColorTokens to continue to be the gold standard in microsegmentation.

“We are excited for ColorTokens’ to leverage PureID’s segment leading, true-passwordless identity access management capabilities in their comprehensive breach-ready strategy,” said Ajit Hatti, CEO of PureID. “Together we will tremendously minimize the impact of a breach for businesses.”

This news closely follows the announcement that ColorTokens was named a Leader in The Forrester Wave™: Microsegmentation, Q3 2024 evaluation. According to Forrester, “ColorTokens’ strategy is guided by a refreshingly honest vision: to make its customers ‘breach ready.’ Its past innovation and future roadmap are full of features to get customers there.”

To learn more about ColorTokens and how PureID will contribute to its award-winning cybersecurity solutions, visit here.

About ColorTokens

ColorTokens, the premier enterprise microsegmentation provider, specializes in making organizations “breach ready” by halting the lateral spread of ransomware and malware within intricate network infrastructures using its innovative ColorTokens Xshield™ platform. The platform visualizes traffic patterns between workloads, devices, and users, enabling organizations to enforce granular micro-perimeters, swiftly isolate critical assets, and respond to breaches effectively. By thwarting ransomware and malware attacks, ColorTokens safeguards businesses, ensuring significant savings in potential disruptions.

About PureID

PureID is a segment-leading Identity & Access Management (IAM) company, headquartered in the UK with a cutting-edge R&D center in Pune, India. Our flagship solution, PureAUTH, delivers reliable user identity and regulated access to enterprise resources through a Breach-Resilient IAM platform.

Engineered with a Zero-Trust, Zero-Data, Zero-Risk philosophy and Hyper-Availability Architecture, PureAUTH stands as an invincible first line of defense for enterprises. PureID’s solutions are driven by patented innovations and smart use of cryptography that fundamentally transforms the landscape of cybersecurity.

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BitradeX BXC First Two Subscription Rounds Sell Out, Total Subscriptions Exceed 14M USDT

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LONDON, May 9, 2026 /PRNewswire/ — BitradeX Capital’s ecosystem equity token, BXC, has completed its first and second subscription rounds, selling a total of 50 million BXC with subscriptions exceeding 14 million USDT. The first round sold out in 90 seconds, while the second closed within 48 hours.

While the fundraising size is not unusually large by crypto standards, the structure of the sale has attracted market attention. The first two rounds were not open to the public, but limited to high-tier BitradeX users. The first round was available only to V5 users and above, while the second round expanded access to V3 users and above.

According to BitradeX’s tier system, V3+ users typically have higher recurring investment activity through AiBot, longer platform usage history, and stronger ecosystem participation. This means the early BXC allocation was absorbed mainly by the platform’s internal high-value user base, rather than short-term speculative participants.

This approach differs from many token fundraising campaigns that prioritize broad public participation and market hype. BitradeX instead adopted a more selective, staged model, gradually lowering the participation threshold while keeping the sale within its active ecosystem community.

BXC is positioned as more than a standard platform token. Its value framework is linked to BitradeX Capital’s broader ecosystem, including its exchange business, AiBot quantitative strategies, BTX Card payments, and Labs incubation platform. Public information indicates that BXC holders may receive staking rewards, benefit from ecosystem buybacks and burns, and gain priority access to Launchpad projects and governance participation.

The third subscription round is launched on April 30 at $0.35 USDT per BXC, with a total supply of 100 million BXC. It is now open to users participating in AiBot recurring investment. The fourth round price is expected to rise to $0.45 USDT.

The long-term value of BXC will ultimately depend on the growth of BitradeX’s underlying businesses, including exchange profitability, AiBot user expansion, and BTX Card adoption. However, the rapid sellout of the first two rounds suggests that BitradeX’s core user base has already shown strong confidence in the ecosystem’s future.

View original content:https://www.prnewswire.com/news-releases/bitradex-bxc-first-two-subscription-rounds-sell-out-total-subscriptions-exceed-14m-usdt-302767467.html

SOURCE BitradeX Capital

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South and East Asia identified as hotspots of global warming related impacts on male fertility

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BEIJING, May 9, 2026 /PRNewswire/ — A major new study has shown that South and East Asia dominate patterns of global warming related decline in male fertility with the strongest and most consistent evidence coming from India, Pakistan and the southern parts of China.

The effects of increased environmental temperatures on male reproductive health include declining sperm concentration and motility and increased sperm DNA fragmentation, or genetic damage that can hinder fertilisation and embryo development.

Male related factors account for around 50 per cent of infertility cases around the world and the impact of rising ambient heat on semen parameters raises serious implications across wide areas of Asia where total fertility rates are in serious decline.

Outcomes of the study undertaken by the Taiwan IVF Group and Ton Yen General Hospital, Taiwan (China) in collaboration with Stanford University (USA) are being presented at the 2026 Congress of the Asia Pacific Initiative on Reproduction (ASPIRE) in Beijing.

Research principal and Adjunct Clinical Assistant Professor at Stanford University, Dr Jack Yu Jen Huang, MD, PhD, FACOG said: “Given the temperature sensitivity of spermatogenesis, even modest increases in ambient temperature could have cumulative, population-level effects over time.

“As global warming accelerates, male reproductive health may represent an emerging climate sensitive public health concern.”

The testes function optimally at temperatures lower than the internal body heat level, and previous studies have shown elevated scrotal or ambient temperatures can impair sperm production.

The latest research explored global patterns to reveal comparative data across regions. It is based on a systematic review of international studies on temperature exposure and semen parameter trends between 2000 and 2024. Artificial intelligence algorithms and machine learning tools were applied to extract key variables including geographic regions and semen outcomes.

Dr Huang said studies examining occupational heat exposure alone were excluded from the analysis as they reflected localised, job-specific conditions rather than broader climatic trends.

“Our findings therefore represent population level climate associated temperature effects including consistent seasonal variations showing poor semen quality parameters in warmer periods.”

The global patterns on temperature associated lower sperm concentration and motility show South and East Asia as major hot spots of concern followed by the Middle East, Europe and North America.

“South and East Asia are likely more affected due to a combination of factors including higher baseline ambient temperatures and rapid urbanisation that contribute to greater cumulative heat stress on spermatogenesis,” Dr Huang explained.

“With ongoing global warming, chronic heat exposure may increasingly impact male reproductive health.”

Dr Huang said potential approaches to address the issue include:

increasing public awareness of heat exposure and reproductive health;encouraging protective behaviours;expanding research integrating climate and reproductive health data; andexploring clinical and lifestyle interventions to mitigate heat-related effects.

The research team was assisted by research intern Jeffrey Zi Kang Huang from Taipei American School, particularly in the application of artificial intelligence in biomedical research including AI-assisted data analysis and pattern recognition across global datasets.

“Further longitudinal and mechanistic studies will be important to better define causality and guide interventions,” he added.

The ASPIRE Congress is being held at the China National Convention Centre in Beijing. More than 3,000 scientists, clinicians, nurses and counsellors in assisted reproduction from around the world are attending the Congress.

For further information, go to https://www.aspire2026.com

 

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SOURCE ASPIRE

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eclicktech Attends Amazon Ads unBoxed 2026, Highlighting Four Key Trends Shaping AI-Driven Global Marketing

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SHENZHEN, China, May 9, 2026 /PRNewswire/ — Amazon Ads recently hosted its annual flagship event, Amazon Ads unBoxed 2026, in Shenzhen, bringing together advertisers, agencies, and technology partners to explore the next phase of AI-powered marketing innovation. This year’s event focused on how AI is reshaping the advertising ecosystem through advancements in audience targeting, creative production, campaign management, and measurement capabilities.

Yeahmobi, the global marketing brand under eclicktech and an Amazon DSP validated partner, attended the event alongside industry leaders and ecosystem partners to discuss emerging opportunities for international brand growth in an increasingly AI-driven media environment.

During the conference, Amazon Ads introduced a series of product and solution updates across four major areas:

Advanced audience targeting powered by Amazon’s first-party data infrastructure to help brands reach high-intent consumers more effectively;AI-assisted creative production designed to improve content efficiency and support personalized advertising at scale;Intelligent campaign management tools aimed at simplifying cross-channel advertising workflows;Enhanced measurement and attribution capabilities to provide advertisers with clearer visibility into campaign performance and return on investment.

According to Yeahmobi, Amazon DSP is evolving beyond a standalone programmatic buying platform into a broader marketing infrastructure supporting the full customer journey, from brand awareness to conversion.

Since becoming an Amazon Ads partner, Yeahmobi has developed integrated advertising solutions spanning awareness, audience engagement, and conversion optimization. The company stated that it has supported brands across sectors including cross-border e-commerce, consumer electronics, AI applications, and financial services in scaling their global advertising efforts through Amazon DSP.

At the event, Yeahmobi also showcased its proprietary advertising management platform, Yeahgrowth, which integrates campaign management, data analytics, and performance optimization capabilities to support centralized multi-platform operations and improved campaign visibility.

“AI is fundamentally reshaping how brands approach global growth,” said William Liu, General Manager of Yeahmobi. “We see Amazon Ads as a strategically important part of the global marketing ecosystem. Our focus is not only on media execution, but also on building scalable growth infrastructure through deeper API integration, AI-driven optimization, and data collaboration.”

Yeahmobi stated that it will continue expanding its collaboration with Amazon Ads to support brands navigating increasingly complex global media environments.

About Yeahmobi
Yeahmobi is a global marketing brand focused on helping businesses achieve international growth through digital advertising, data-driven operations, and AI-powered marketing solutions.

Forward-Looking Statements
This press release contains forward-looking statements. Actual results may differ materially due to various risks and uncertainties. The company undertakes no obligation to update any forward-looking statements.

 

View original content:https://www.prnewswire.com/news-releases/eclicktech-attends-amazon-ads-unboxed-2026-highlighting-four-key-trends-shaping-ai-driven-global-marketing-302767470.html

SOURCE Yeahmobi

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