Connect with us

Technology

Bridging the Marketing and IT Divide: Info-Tech Research Group’s Blueprint for Driving Innovation and Success

Published

on

Info-Tech Research Group’s comprehensive new blueprint offers a transformative approach to bridging the gap between marketing and IT departments. By providing actionable strategies, the firm aims to help organizational leaders dismantle silos, foster collaboration, unlock new growth opportunities, and secure a competitive edge in the dynamic digital landscape, ensuring seamless integration that enhances customer experiences.

TORONTO, Sept. 12, 2024 /CNW/ – Misalignment between marketing and IT departments often results in wasted resources, duplicated tools, and poor customer experiences that can hinder organizational growth. These challenges create barriers to effective communication and slow the adoption of necessary technology changes in this digital age. To help organizational leaders overcome these obstacles through actionable strategies and departmental alignment, Info-Tech Research Group has published its latest blueprint, From Silos to Synergy: Create Marketing and IT Alignment. By leveraging the insights in the new resource, organizations can foster collaboration and innovation, ultimately driving business success.

“Marketing and IT departments face challenges when working in silos. More than ever, marketing needs support from IT and its leaders to be successful and navigate fast-paced changes,” says Shashi Bellamkonda, principal research director at Info-Tech Research Group. “However, IT is traditionally focused on risk aversion, stability, and repeatability, which creates a disconnect between the two departments. These siloed systems lead to wasted resources, duplication of tools and platforms, and a bad customer experience.”

Info-Tech’s newly published resource emphasizes the importance of aligning marketing and IT to meet business objectives. While both departments are crucial, their differing priorities can pose significant challenges for organizational leaders. To optimize resources and deliver a seamless customer experience, the firm recommends establishing a collaborative framework that balances marketing’s agility with IT’s focus on stability. Alignment between different departments requires open communication, shared goals, and a mutual commitment to find a unified vision. By fostering this cooperative approach, organizations can effectively bridge the gap between marketing and IT to achieve better results.

“When marketing is unable to use data to better optimize their campaigns, silos can create long project timelines and hinder the department’s effectiveness,” explains Bellamkonda. “A lack of confidence in IT often drives marketing to outsource, which can lead to increased costs and technical challenges. Also, when working in isolation, marketing may purchase software that does not integrate with the rest of the company, leading to security issues.”

In From Silos to Synergy, Info-Tech outlines key factors contributing to the gap between IT and marketing, such as a lack of collaboration, absence of regular meetings, and differing objectives. The firm also highlights six core principles to help organizations bridge this gap:

Business Transformation: Collaboration between the CMO and CTO can drive business-wide transformation, fostering new revenue streams, enhancing company culture, and unifying the C-suite’s vision.

Product Collaboration: Involving the product marketing team in engineering discussions can create a compelling narrative, igniting the marketing team with the engineering team’s enthusiasm.

Tech Stack Alignment: Both the CMO and CTO stress the importance of uniting their tech stack with a clear communication strategy to enhance the digital experience for end users.

Bridging the Disconnect: Misunderstandings between the engineering and marketing teams about each other’s roles can cause tension, highlighting the need for better mutual awareness to promote the product effectively.

Shared Accountability: The CMO and CTO must share accountability for desired company outcomes and present a united approach to company goals.

Driving Innovation and Growth: The CMO and CTO should work together to bridge the disconnect between IT and marketing and drive innovation and growth for their organizations.

The comprehensive blueprint from the global IT research and advisory firm equips organizational leaders with essential insights and strategies to align marketing and IT, helping them tackle key organizational challenges like resource wastage and poor customer experiences. By fostering a collaborative environment, organizations can unlock new revenue opportunities, gain deeper insights, and accelerate innovation while optimizing resources, improving agility, and enhancing strategic decision-making in today’s competitive business environment.

For exclusive and timely commentary from Shashi Bellamkonda, a renowned AI and marketing strategist, and access to the complete From Silos to Synergy: Create Marketing and IT Alignment blueprint, please contact pr@infotech.com.

Info-Tech LIVE 2024 Conference

Registration is now open for Info-Tech Research Group’s annual IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio in Las Vegas. This premier event offers journalists, podcasters, and media influencers access to exclusive content, the latest IT research and trends, and the opportunity to interview industry experts, analysts, and speakers. To apply for media passes to attend the event or gain access to research and expert insights on trending topics, please contact pr@infotech.com.

About Info-Tech Research Group

Info-Tech Research Group is one of the world’s leading research and advisory firms, proudly serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech’s divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software and hundreds of industry analysts through the firm’s Media Insiders program. To gain access, contact pr@infotech.com.

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

View original content to download multimedia:https://www.prnewswire.com/news-releases/bridging-the-marketing-and-it-divide-info-tech-research-groups-blueprint-for-driving-innovation-and-success-302246912.html

SOURCE Info-Tech Research Group

Continue Reading

Technology

Notari launches Founder Edition N1 Pro AI Notetaker, an AI notetaking system that makes the transcript a starting point for deeper thinking

Published

on

By

Founded by Keychron Co-Founder Paul Tan, Notari pairs a sleek recording device with an AI workspace that helps users question, develop and act on what they capture

AUSTIN, Texas, Oct. 27, 2026 /PRNewswire-PRWeb/ — Today, Notari launched direct-to-consumer sales for N1 Pro AI Notetaker, an AI notetaking system designed to function as a thinking partner for conversations, meetings and personal ideas. The system consists of two components: a credit-card-sized recorder and an AI-powered app. The Founder Edition is available through an early-access program at notarilabs.com for a limited-time introductory price of $129.99 USD (MSRP $189 USD) in the United States and U.S. territories, with additional countries planned.

Our goal at Notari is to bring transcription capabilities to more people and organizations, giving them an easier, more customizable way to connect real-world information with their own AI.

At just 0.17″ (4.4 mm) thick, the N1 Pro AI Notetaker recorder is a device that attaches magnetically to the back of a smartphone and captures conversations, meetings, lectures and thoughts at the press of a button. Recordings are stored locally, and a built-in contact microphone can capture the other side of phone calls without requiring speaker mode. The Notari AI Notetaker software turns recordings into searchable transcripts and structured summaries, then provides an AI workspace where users can question the material, develop ideas and decide what comes next.

How N1 Pro AI Notetaker extends beyond the transcript

While many AI notetakers can reduce the work involved in recording, transcribing and summarizing conversations, N1 Pro AI Notetaker is designed to help users continue working with that information.

Key capabilities of the system include:

Record locally before deciding what to process: The recorder includes 32GB of local storage and does not require an internet connection while recording. Users always choose which files to transfer for transcription and AI processing in the app.Capture virtual meetings without a bot: Desktop recording captures system audio and in-person sound without requiring a bot to join the call.Move from recording to structured information: The app distinguishes between different speakers and turns recordings into searchable transcripts and structured summaries that users can correct and edit.Ask questions and develop ideas: Users can query captured material to retrieve details, identify unresolved issues and examine alternative perspectives, then use AI to develop what they learn further.Choose between multiple AI models: Users can select ChatGPT, Gemini or Grok through integrations managed by Notari.Option to use the software without the hardware: Notari AI Notetaker can be used independently of the recording device, with recording handled in-app.

“Our goal at Notari is to bring transcription capabilities to more people and organizations, giving them an easier, more customizable way to connect real-world information with their own AI,” said Paul Tan, Founder and CEO of Notari, Co-Founder and former COO of Keychron. “That connection gives AI the context it needs to better support us.”

A personal knowledge system built around user-controlled information

The recording device measures 3.58″ × 2.32″ × 0.17″ and weighs just 54.8g. Four MEMS microphones capture ambient audio, with best recording performance within five metres and recording at distances of up to nine metres under suitable indoor conditions. A 660 mAh battery supports up to 40 hours of continuous recording and up to 60 days of standby time, with approximately two hours required for USB-C charging. Available in Space Black and Silver, the device includes a magnetic adapter ring, USB-C charging cable and one-year limited warranty. A built-in screen indicates when recording is active.

Notari AI Notetaker is available via iOS mobile app (Android coming in November) and web browser, with dedicated desktop apps planned.

The Founder Edition N1 Pro AI Notetaker recorder includes unlimited free standard-model transcription for life on recordings made directly with the device, one complimentary month of the Pro Plan, and access to the Founder Community, where early customers can suggest ideas, provide feedback and vote on future features. With its core features in place at launch, N1 Pro AI Notetaker will continue to evolve through additional features and improvements planned for upcoming releases.

Free and paid subscription plans are also available, including the Plus Plan ($14.99 USD per month) with 2,000 credits for advanced transcription models, and the Pro Plan ($29.99 USD per month), which includes unlimited standard-model transcription and 4,000 advanced-model credits. Files selected for transcription and AI processing are uploaded to Notari’s AWS cloud infrastructure, where data is encrypted in transit and at rest. Users can delete individual recordings and other content from Notari’s servers, and user data is not used to train AI models.

“Too many products are built around restrictions,” continued Tan. “We created Notari to give users the most freedom in how they record, transcribe and work with AI so they can spend less time navigating limitations and more time making better decisions and doing better work.”

Media wishing to interview Notari personnel should contact PR agent Borjana Slipicevic at Proper Propaganda.

About Notari

Notari builds connected hardware and software tools that help people capture information, think clearly and develop ideas over time. Founded by Paul Tan, Co-Founder and former COO of Keychron, where he led product design and innovation, Notari brings together a multidisciplinary team of engineers, designers, writers, developers and thinkers. With backgrounds spanning product design, filmmaking and software development, the team draws on its own experience creating and building products to develop the next generation of notetaking and document tools for capturing information, developing ideas and supporting creative work.

Media Contact

Borjana Slipicevic, Proper Propaganda, 1 7788582595, borjana@properpropaganda.net, properpropaganda.net

View original content to download multimedia:https://www.prweb.com/releases/notari-launches-founder-edition-n1-pro-ai-notetaker-an-ai-notetaking-system-that-makes-the-transcript-a-starting-point-for-deeper-thinking-302920770.html

SOURCE Proper Propaganda

Continue Reading

Technology

Regional Center of Orange County Honors Business Champions for Employees with Developmental Disabilities

Published

on

By

SANTA ANA, Calif., Oct. 27, 2026 /PRNewswire/ — Regional Center of Orange County (RCOC) has honored the following seven Orange County businesses as champions for employees with developmental disabilities.

Discovery Cube (Santa Ana)
Grocery Outlet (Anaheim and Long Beach)
Lamppost Pizza (Orange)
Oakley (Irvine)
Heroes Hall – OC Fairgrounds & Event Center (Costa Mesa)
Provider Contract Food Services (Fullerton)
Walgreens (Anaheim)

Decades ago, few people with developmental disabilities were able to get paying work. Many who had jobs were employed in what were sometimes called “sheltered workshops.” These types of workplace settings (which are no longer eligible for Regional Center funding) included only adults with disabilities and were isolated from the broader community.

“Now we take for granted that people with disabilities can and should be able to work alongside coworkers without disabilities,” said RCOC Executive Director Larry Landauer. “But individuals we serve continue to face challenges, so it’s important for us to recognize role-model employers like our honorees who know the benefits of including people with developmental disabilities in their workforces.”

Several years ago, the RCOC Board of Directors adopted an Employment First policy that makes competitive integrated employment the first option for the working-age adults RCOC serves. This aligns with the state policy that also favors inclusive employment. Toward that end, RCOC and its network of service providers partner with businesses of all sizes, community organizations and government agencies throughout Orange County to identify job opportunities and then match individuals’ skills, talents, abilities and interests with the right job and the right employer.

The businesses honored at this event received certificates from the offices of Assemblymember Diane Dixon, Assemblymember Cottie Petrie-Norris and Assemblymember Avelino Valencia.

For more information on the advantages of hiring adults with disabilities, visit RCOC’s Employment First and RCOC’s Employment for People with Developmental Disabilities web pages.

About Regional Center of Orange County: Regional Center of Orange County is the private, nonprofit organization contracted by the State of California to coordinate lifelong services and supports for more than 29,000 Orange County residents with developmental disabilities and their families. The Regional Center is the first stop for those seeking to obtain local services and supports to help them live safely and with dignity in the community. Developmental disabilities include intellectual disabilities, autism, epilepsy and cerebral palsy. Learn more at www.rcocdd.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/regional-center-of-orange-county-honors-business-champions-for-employees-with-developmental-disabilities-302921098.html

SOURCE Regional Center of Orange County

Continue Reading

Technology

Dotwork Acquires Arcario Group to Accelerate Adoption of Its AI-Native Enterprise Operating Platform

Published

on

By

Acquisition adds forward-deployed expertise to connect strategy, capital, AI execution and measurable business outcomes.

GEORGETOWN, Texas, Oct. 27, 2026 /PRNewswire/ — Dotwork, an AI-native enterprise operating platform, today announced its acquisition of Arcario Group, a consultancy specializing in enterprise operating models and transformation. The transaction closed October 23. Financial terms were not disclosed.

AI is accelerating execution, but most enterprises still manage strategy, funding and work across disconnected systems. Leaders struggle to see what investments actually cost, whether they produce results and where resources should move next.

Dotwork is building the enterprise steering layer for the AI era. Its graph-based Enterprise Operating Model connects existing systems rather than replacing them, linking strategy, capital, business capabilities, work, decisions and outcomes. Unlike tools centered on projects or workflows, Dotwork focuses on the decisions that drive performance, connecting plans to actual spending, preserving decision context and giving leaders and AI agents a shared understanding of the enterprise.

Arcario brings the expertise to activate that model. Its Connected Enterprise approach aligns people, processes, data and technology, while forward-deployed enterprise value architects work alongside customers to solve targeted problems and measure results.

Together, the companies help enterprises:

Design: Identify gaps between strategic priorities, investments, business capabilities and execution.Activate: Connect existing financial and operational systems, then deploy targeted workflows and AI capabilities without replacing core technology.Steer: Track decisions, actual costs and outcomes, then adapt investments and execution as priorities change.

“The enterprise software industry has spent decades helping companies manage work, automate processes and analyze data. But who’s helping the CEO, COO, CFO and CIO actually steer the business?” said Steve Elliott, founder and CEO of Dotwork. “AI makes deciding where to invest and how to measure results more important than ever. We’re building Dotwork around those decisions—not another workflow or dashboard. Arcario brings the expertise to make that operating model real.”

Rather than requiring lengthy transformation programs or bespoke platforms, the combined teams can start with a high-value business problem, establish a reusable operating model and expand as results are demonstrated. Lessons from deployments will also inform repeatable Dotwork platform capabilities.

“Connecting enterprise strategy to what teams actually do has always been the hard part,” said Konstantin Popov, founder and CEO of Arcario Group. “With Dotwork, we can move beyond recommendations to connect decisions, investments and execution—and show customers the value they’re creating.”

Arcario’s leadership previously built an enterprise operating-model practice acquired by Cprime, where it scaled to support major enterprise transformations. Arcario becomes the foundation of Dotwork’s services and forward-deployed engineering organization. Existing client engagements continue with their current teams. Konstantin joins Dotwork as Head of Transformation Services.

Learn more at dotwork.com/post/welcome-arcario.

About Dotwork

Dotwork is an AI-native enterprise operating platform connecting strategy, capital, work and outcomes through a living, graph-based Enterprise Operating Model. Founded by Steve Elliott, former founder and CEO of AgileCraft (acquired by Atlassian), Dotwork is headquartered in Georgetown, Texas. Learn more at dotwork.com.

About Arcario Group

Arcario Group helps enterprises build the Connected Enterprise, aligning people, processes, data and technology to improve execution and business outcomes. Learn more at arcariogroup.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/dotwork-acquires-arcario-group-to-accelerate-adoption-of-its-ai-native-enterprise-operating-platform-302921095.html

SOURCE Dotwork

Continue Reading

Trending