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Sports Sponsorship Market to Expand by USD 21.1 Billion (2024-2028), Driven by Increased Spending and AI’s Influence on Trends – Technavio Report

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NEW YORK, Sept. 13, 2024 /PRNewswire/ — Report on how AI is redefining market landscape- The global sports sponsorship market size is estimated to grow by USD 21.1 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 5.38%  during the forecast period. Increasing sports sponsorship spending is driving market growth, with a trend towards analytics gaining prominence in sports sponsorship. However, potential negative outcomes associated with sports sponsorships  poses a challenge. Key market players include Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd, HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co..

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Sports Sponsorship Market Scope

Report Coverage

Details

Base year

2023

Historic period

2017 – 2021

Forecast period

2024-2028

Growth momentum & CAGR

Accelerate at a CAGR of 5.38%

Market growth 2024-2028

USD 21.1 billion

Market structure

Fragmented

YoY growth 2022-2023 (%)

5.11

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

Europe at 34%

Key countries

US, Germany, UK, China, and Japan

Key companies profiled

Adidas AG, Anheuser Busch InBev SA NV, Electronic Arts Inc., Etihad Airways PJSC, Hero MotoCorp Ltd, HX Entertainment Ltd., Hyundai Motor Co., MACRON SPA, Nike Inc., PUMA SE, Qatar Airways Group Q.C.S.C., Red Bull GmbH, Renault SAS, Rolex SA, Samsung Electronics Co. Ltd., Super Group SGHC Ltd., and The Coca Cola Co.

Market Driver

The sports sponsorship market has faced the challenge of measuring the return on investment (ROI) for several years. However, the introduction of marketing analytics is poised to address this issue. Marketing analytics gathers social media data from customers before, during, and after sports events, enabling sponsors to gauge public perception towards their brand. Additionally, it assesses customer reach, which refers to the number of individuals exposed to the sponsor’s marketing messages at a sponsorship activation. In the case of multiple sponsorship investments, marketing analytics can determine the ROI of each individual sponsorship. Furthermore, image analysis technology enhances the effectiveness of stadium sponsorships by recognizing logos in photographs, allowing sponsors to optimize signage placement based on frequency and reach. These factors are expected to fuel the expansion of the global sports sponsorship market during the forecast period. 

Businesses increasingly see value in sponsoring sports organizations, teams, leagues, events, and individual athletes. This exchange of funds for goods, services, or promotional opportunities provides brand exposure and visibility to large and passionate consumer bases. The Olympics and FIFA World Cup are prime examples of global events offering significant brand awareness. Digital and social media platforms offer new avenues for engagement with sports fans, who demonstrate immense loyalty and increased interest. However, the cost of sports sponsorship can be exorbitant, making it a challenge for startups and smaller enterprises. Regulatory restrictions and prohibitions on advertising specific products or in certain countries add complexity. Technological developments, such as augmented reality and virtual advertising, offer innovative solutions. Infrastructure investments and strategic brand partnerships can enhance ideals and reputation. The return on investment (ROI) justifies the cost for many businesses seeking to reach new markets and audiences. 

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Market Challenges

Sports sponsorships offer numerous advantages, but they also come with potential risks. One such risk is liability exposure, where a sponsor may face negative publicity due to alleged negligence during an event. For instance, if a fan gets injured and the sponsor is held responsible, it could harm the sponsor’s reputation. Another risk is insensitivity to public sentiment. In 2012, a financial services company faced backlash for denying use of other credit cards at the London Olympics and replacing most ATMs with its own. When its IT system failed, fans were frustrated, leading to criticism and negative publicity. Poor event presentation and underperforming teams or players are other risks. To mitigate these risks, organizations must carefully consider their sponsorship decisions and potential impacts. These factors may negatively influence the sports sponsorship market during the forecast period.Sports sponsorship presents businesses with unique opportunities to engage with passionate fans and increase brand awareness. However, it comes with challenges. Loyalty can be hard to maintain with the constant shift in fan allegiances. Major events like the Olympics and FIFA World Cup bring increased interest, but high costs can be a barrier for smaller enterprises. Globalization of sports opens new markets, but regulatory restrictions and prohibitions on advertising for specific products or countries can limit reach. Technological developments, such as augmented reality and virtual advertising, offer innovative solutions, but come with infrastructure and cost considerations. Reputation risk, economic downturns, and instability also pose challenges. Startups and smaller enterprises must carefully consider the ROI before investing in sports sponsorship. Exorbitant costs and limited reach can make it a challenging direct avenue for brand building. Sports sponsorship requires a strategic approach, balancing ideals and reputation with cost-effectiveness. Online platforms and social media offer more affordable alternatives for digital engagement.

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Segment Overview 

This sports sponsorship market report extensively covers market segmentation by  

Type 1.1 Signage1.2 Digital activation1.3 Club and venue activation1.4 OthersApplication 2.1 Competition sponsorship2.2 Training sponsorshipGeography 3.1 North America3.2 Europe3.3 APAC3.4 South America3.5 Middle East and Africa

1.1 Signage-  The sports sponsorship market is a significant business sector, with companies investing in partnerships with sports teams and events to increase brand visibility and customer engagement. Sponsorships can take various forms, including product placements, advertising, and experiential activations. These collaborations benefit both parties, as businesses gain marketing exposure, and sports organizations secure financial support. The sports sponsorship market continues to grow, driven by the increasing popularity of sports and the desire for authentic brand connections.

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Research Analysis

The Sports Sponsorship Market is a dynamic and ever-evolving industry where businesses engage with sports organizations, teams, leagues, events, individual athletes, and more, to exchange funds, goods, and services. This partnership offers various promotional opportunities, enhancing brand visibility among passionate sports fans and consumers. The market caters to diverse target audiences, reaching new markets through the globalization of sports. Technological developments, including digital and social media platforms, have revolutionized sponsorship, providing a direct avenue for brands to connect with fans online. New technologies like augmented reality and infrastructure upgrades further enrich the sponsorship experience. Overall, the sports sponsorship market is a valuable investment for businesses seeking to engage with their audience in a meaningful and impactful way.

Market Research Overview

The sports sponsorship market is a dynamic and ever-evolving industry where businesses engage with sports organizations, teams, leagues, events, individual athletes, and more, to exchange funds, goods, and services for promotional opportunities and brand exposure. This partnership offers businesses access to passionate and loyal consumer bases, increased interest, and engagement with sports fans. The Olympics and FIFA World Cup are notable global events that attract significant sponsorship. Brands seek to boost their brand awareness, visibility, and ideals through sports sponsorship, reaching new markets and consumers through digital, social media, and online platforms. However, the costs of sports sponsorship can be exorbitant, making it a challenge for startups and smaller enterprises to secure a return on investment (ROI). Regulatory restrictions, prohibitions on advertising specific products in certain countries, reputation risk, economic downturns, instability, and lower spending are other factors that impact the sports sponsorship market. Technological developments, such as augmented reality and virtual advertising, offer innovative solutions to increase infrastructure and strategic brand engagement.

Table of Contents:

1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation

TypeSignageDigital ActivationClub And Venue ActivationOthersApplicationCompetition SponsorshipTraining SponsorshipGeographyNorth AmericaEuropeAPACSouth AmericaMiddle East And Africa

7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Company Landscape
11 Company Analysis
12 Appendix

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

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Automated Drone Technology Further Transforms Polish Mountain Rescue Operations

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How Poland’s TOPR Team is Revolutionizing Mountain Rescues with Automated DJI Docks

SHENZHEN, China, Nov. 3, 2026 /PRNewswire/ — With its steep peaks, deep valleys, and harsh winter conditions, the Tatra Mountains present immense challenges for search and rescue operations. Powered by DJI Enterprise’s next-generation automated drone technology, TOPR (Tatrzańskie Ochotnicze Pogotowie Ratunkowe), Poland’s dedicated volunteer mountain rescue service, is actively transforming its emergency response in rugged regions.

Building on their successful integration of DJI Enterprise equipment like the DJI Dock 3, TOPR recently initiated a pilot program with the newly released DJI Dock 4. The concept is groundbreaking for alpine rescues: launching a drone from an automated rooftop dock before the ground rescue team has even left the base.

“Certain locations are completely inaccessible by car, bike, or even snowmobile during winter,” explains Marcin Józefowicz, a TOPR rescuer and Head of Cybertech. Traditionally, a full mountain deployment could take up to two hours just to assemble the team and reach the trailhead on foot. To overcome this critical bottleneck, TOPR is looking to the sky.

This early deployment means a drone can reach a reported accident site in minutes instead of hours. “Crucially, we can assess the situation before we begin a physical operation,” says Józefowicz. This rapid aerial reconnaissance allows duty officers to determine if a rescue is genuinely needed, how many volunteers to dispatch, and exactly what equipment is required.

Once on the scene, the DJI Matrice 5TD helps TOPR make contact with people on the ground. Rescuers can use its loudspeaker to give instructions and ask whether assistance is needed, with hikers responding through gestures. If they indicate that they do not need help, the team can continue searching elsewhere. In total darkness, advanced thermal fusion imaging provides operators with near-daylight clarity, allowing them to pinpoint hikers’ headlamps and read topographic details simultaneously.

To conquer the mountainous terrain that frequently blocks standard communication signals, TOPR’s trial creatively utilizes a network of DJI O4 video transmission ground stations. By placing relay stations on observation towers and distant peaks, the drone can seamlessly roam between them. “This infrastructure allows us to extend our flight range even into neighboring valleys,” Józefowicz notes.

With automated flight triggers and a dock capable of swapping batteries in just 25 seconds for continuous operations, TOPR is exploring the ultimate future of mountain rescue. Beyond active missions, the automated fleet is testing the waters for daily hazard reconnaissance and trail monitoring. For TOPR’s dedicated volunteers, this continuous innovation serves one ultimate goal: reaching the injured faster, safer, and more effectively in the unforgiving Tatras.

1 All data was measured using a production model in a controlled environment. Some features are only available when paired with specific DJI drones, and may not be available in certain regions and countries. For more information, please refer to our official website: https://enterprise.dji.com/dock-4

About DJI

Since 2006, DJI has led the world with civilian drone innovations that have empowered individuals to take flight for the first time, visionaries to turn their imagination into reality, and professionals to transform their work entirely. Today, DJI serves to build a better world by continuously promoting human advancement. With a solution-oriented mindset and genuine curiosity, DJI has expanded its ambitions into areas such as renewable energy, agriculture, public safety, surveying and mapping, and infrastructure inspection. In every application, DJI products deliver experiences that add value to lives around the world in more profound ways than ever before.

For more information, visit our:

Website: https://enterprise.dji.com  
Facebook: www.facebook.com/DJIEnterpriseOfficial/       
X: https://X.com/DJIEnterprise   
LinkedIn: www.linkedin.com/company/dji    
Subscribe to our YouTube Channel: www.youtube.com/@DJIEnterprise   

About TOPR:

TOPR (Tatrzańskie Ochotnicze Pogotowie Ratunkowe) is the dedicated volunteer mountain search and rescue organization operating in the Tatra Mountains, headquartered in Zakopane, Poland.

(Note: The accompanying multimedia case study was co-produced by DJI Enterprise and INNPRO.)

 

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SlidesAI Expands Beyond Google Slides With Standalone AI Presentation Platform

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Users can now create, edit and share presentations directly in their browser, alongside integrations with Google Slides, Microsoft PowerPoint and ChatGPT.

SHARJAH, UAE, Nov. 3, 2026 /PRNewswire/ — SlidesAI, an AI presentation maker that began as a Google Slides add-on, has expanded into a standalone presentation platform with its own browser-based workspace.

First released earlier this year, the SlidesAI web app lets users turn ideas, notes and documents into presentations without installing an add-on or working inside Google Slides or PowerPoint. It brings presentation planning, content creation, design and editing into one workspace.

“We started as a Google Slides add-on, then a PowerPoint add-in, and that’s where we found our first users and grew to over twelve million,” said Anurag Bhagsain, founder of SlidesAI. “But honestly, the product outgrew that framing.”

The standalone platform extends SlidesAI’s role across the presentation process. Users begin with a topic, notes or a document, then specify their audience, tone, language and slide count. Before generating the deck, they can review the outline, reorder slides and refine the content. Once the presentation opens in the editor, they can edit text directly or request AI revisions, review the suggested changes and accept them.

The need for help across those steps is reflected in a recent SlidesAI onboarding survey. Among more than 18,000 responding new users, roughly two-thirds selected design and visuals as a presentation challenge, while nearly half selected the time required. Respondents could select multiple challenges.

Those responses illustrate why generating slide text addresses only part of the work. Turning that content into a structured, visually coherent presentation also requires decisions about sequence, layout and design. SlidesAI’s web-based AI presentation maker lets users work through those stages within the same environment.

For organizations creating recurring presentations, Brand Kit lets users import an existing PowerPoint template and apply their colors, fonts, logos and layouts to generated decks. Finished presentations can be presented directly, shared through a link or exported to PowerPoint or Google Slides.

SlidesAI also continues to support its existing integrations. Users can create and refine presentations through the PowerPoint add-in, work directly within Google Slides, or use ChatGPT to generate presentations directly in their SlidesAI account.

About SlidesAI

SlidesAI is an AI presentation creation and editing platform for professionals, educators and students. Available as a standalone web app and through integrations with Google Slides, Microsoft PowerPoint and ChatGPT, SlidesAI helps users turn ideas and source material into editable presentations. Learn more at  https://www.slidesai.io/.

Media contact
Anurag Bhagsain
+917018743674
426118@email4pr.com

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SOURCE SlidesAI

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RepData Launches Verified Intelligence Platform, Establishing New Category for End-to-End Research

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Quality-led market research platform combines survey creation, participant sourcing, data quality verification, analysis and AI-powered automation in a closed-loop system 

NEW ORLEANS, Nov. 3, 2026 /PRNewswire/ — Rep Data has launched the Verified Intelligence Platform (VIP), an end-to-end research and insights solution that takes teams from business questions to actionable insights, with data quality verified throughout. The platform allows researchers to design studies, source verified respondents, detect fraud and low-quality responses, and analyze results in one connected system, with the flexibility to manage research themselves or work with Rep Data’s experts.

The platform builds on RepData’s sample sourcing and fraud prevention technology, adding survey design, behavioral data quality assessment and advanced analytics through its recent acquisitions of ReDem, OWL and SightX. It incorporates RepData’s curated participant network and quality checks at the source, respondent and response levels. The launch establishes Verified Intelligence as a new category of research with data quality verified at every step and visible to customers.

“Insights teams shouldn’t have to make high-stakes decisions on questionable data or choose between quality and speed,” said Patrick Stokes, CEO and Founder of RepData. “We’ve built the only research platform that offers this level of capability, technology and transparency in one place. Quality has been part of our DNA since day one, and VIP sets a new standard for conducting research and making decisions with confidence.”

Verification is integrated throughout the platform, with customers able to see how data quality is assessed at each stage:

Source: The next generation of Research Defender scores sample sources and blocks low-quality sources in real time, including during and after fieldwork.Respondent: More than 120 signals are analyzed and scored together for each respondent, identifying fraud, inattention and AI text responses before and during surveys.Response: Every response receives a score from 0 to 100 across five criteria (open-ended responses, behavioral analytics, time, grid and coherence), with plain-language explanations of flagged responses.Replacement: Rejected respondents are automatically replaced during fieldwork, eliminating need for data cleaning after the fact and shortening research timelines.Learning: Results from each study are used to retrain quality models, improving detection over time.

RepData’s VIP supports and embeds agentic research workflows, where AI agents can create surveys, launch studies, collect results, analyze data and prepare reports, with verification throughout.

Customers can use RepData’s technology and services in three ways:

Integrated platform: The Verified Intelligence Platform includes more than 50 research methodologies and question types, a panel network spanning 50 countries, pre-survey quality checks, automated data cleaning, analysis, reporting and actionable recommendations.Individual products: RepData’s sample marketplace and data quality tools are available through API and MCP connections for use with existing survey platforms.Research services: RepData’s research team manages projects from scoping and study design through field management, analysis and reporting.

Enterprise and mid-market teams can conduct research in-house or outsource projects, while research agencies and technology platforms can integrate RepData’s capabilities into existing systems.

The launch introduces RepData’s new brand identity and website, reflecting its expanded capabilities.

About RepData
RepData helps businesses make high-stakes decisions with confidence through verified research, advanced technology and human expertise. Its Verified Intelligence Platform (VIP) provides an end-to-end solution for designing, conducting and analyzing research, with data quality verification integrated at every step of the process. RepData works with enterprise and mid-market businesses, research agencies and technology platforms, offering flexible options for teams conducting research across a range of business functions, including self-service research, individual technology solutions and fully managed research services. www.repdata.com

Contact: Michelle Andre, 426176@email4pr.com, +1-415-577-8634

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SOURCE Rep Data

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