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Axtria is Revolutionizing Field Force Management for Life Sciences and Pharma Companies

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BERKELEY HEIGHTS, N.J., Sept. 24, 2024 /PRNewswire/ — Life Sciences and Pharma industry leaders are turning to Axtria for cutting-edge solutions that boost field force effectiveness. Axtria’s innovative approach integrates data, AI, GenAI, orchestration, and user experience into a unified platform, setting a new benchmark in the industry.

Our AI optimization can increase field productivity by more than 30%.

Empowering Field Teams with AI-Driven Solutions

Axtria’s unified commercial ecosystem personalizes interactions at scale and delivers superior customer outcomes. With actionable insights available at the point of decision, field teams can prioritize high-value opportunities and execute strategies with unmatched precision. Seamless integration across sales, marketing, and customer engagement aligns every part of commercial operations, streamlining processes and encouraging cross-functional collaboration to drive sustained growth.

“Our AI optimization can increase field productivity by more than 30%, freeing up to 40% of a rep’s time for face-to-face interactions,” said Asheesh Sharma, Head of Commercial Excellence at Axtria. “It’s essential to have a scalable and agile ecosystem that breaks silos across sales and marketing, adjusts quickly to new market needs, and personalizes experiences for healthcare providers.”

Proven Results

Over 100,000 field reps trust Axtria to help them move from insight to action. The company’s integrated platform is the industry’s go-to solution, combining the field user experience into one seamless system. Axtria provides field teams with actionable insights that enhance precision and efficiency, empowering them to speed up market entry, outpace competitors, and deliver superior results in a rapidly changing market landscape.

A Commitment to Innovation

Axtria’s end-to-end platform accelerates market penetration, enabling new brands to onboard efficiently and reducing the time to market by up to half. This ensures optimal territory alignment and market coverage, enhancing field teams’ capacity to deliver superior customer experiences and access the latest patient treatments.

“There’s a reason we’ve been working with Axtria for more than four years,” said Richard Ciorra, Vice President of Commercial Operations at SK Life Science. “Axtria successfully makes the lines between our teams invisible. We’re focused on the same goals and metrics and, at the end of the day, that’s a great thing to be a part of.”

Powered by GenAI

Axtria’s products harness the power of GenAI, providing field representatives with personalized, data-driven insights, pre-call planning, Customer 360 views, and help queries related to incentive compensation programs through a domain-augmented co-pilot experience. Our integrated experience brings together Next Best Action (NBA) recommendations that align with market dynamics.

“With the entrepreneurial spirit of a startup and drive for innovation, we work with the world’s top life sciences companies to harness the potential of data science, technology, and humanity for improved patient outcomes. We don’t just collaborate with our clients; we imagine, dare, and transform with them daily,” added Asheesh Sharma.

For more information or to schedule a demo, please get in touch with us here.

About Axtria’s Products and Solutions

Axtria is proud to work with 16 of the top 20 life sciences companies, globally. From our roots as a trusted consultant to our status as one of the world’s leading providers of cloud-based pharmaceutical management software, Axtria has been powering the digital transformation of life sciences. Our experts call upon years of domain experience in the industry to guide pharma giants from brand launches to retirement. Our products go even further. Axtria InsightsMAx™ helps everyone from the C-suite to junior associates uncover trends to make better decisions. Axtria SalesIQ™ helps optimize field forces and provider engagements. Axtria CustomerIQ™ leverages AI-enabled next-best-action omnichannel choices. Axtria MarketingIQ™ turns investment analyses into pinpoint strategies. And Axtria DataMAx™ and DataMAx™ for Emerging Pharma is the data management framework that pulls it all together with best-in-class security and integration.

About Axtria

Axtria helps life sciences companies harness the potential of data science and software to improve patient outcomes by connecting the right therapies to the right patients at the right time. The company is a leading global provider of award-winning cloud software and data analytics to the life sciences industry. We’re proud to deliver proven solutions that help pharmaceutical, medical device, and diagnostics companies complete their journey from data to insights to action, enabling them to earn superior returns on their investments. As a participant in the United Nations Global Compact, Axtria is committed to aligning strategies and operations with universal principles on human rights, labor, environment, and anti-corruption, and taking actions that advance societal goals. For more information, please visit www.axtria.com.

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SOURCE Axtria, Inc.

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ATTACK SHARK Unveils RS6 ULTRA, a Flagship Esports Mouse Featuring Its Proprietary Magnetic Hot-Swappable Battery Technology

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NEW YORK , July 21, 2026 /PRNewswire/ — Gaming peripheral brand ATTACK SHARK has announced the upcoming launch of the RS6 ULTRA, its most advanced wireless gaming mouse to date. Designed for competitive FPS players and the premium esports peripheral market, the new model combines a lightweight carbon fiber structure, flagship sensing technology, low-latency wireless performance, and a magnetic hot-swappable battery system.

The RS6 ULTRA’s magnetic hot-swappable battery system is designed to eliminate the compromises associated with conventional wireless gaming mice. Unlike integrated lithium battery designs that require wired charging and eventually suffer from battery aging, or conventional removable battery systems that depend on battery doors and latch mechanisms, the RS6 ULTRA features a proprietary magnetic alignment design with gold-plated contacts, enabling fast, tool-free battery replacement without disrupting wireless operation. Its dual-battery system further ensures uninterrupted gameplay by allowing one battery to power the mouse while the included 8K receiver simultaneously charges the spare, providing continuous wireless performance and a longer product lifecycle through easily replaceable batteries.

Another key feature is ATTACK SHARK’s patented adjustable sensor positioning system. Five mechanical adjustment positions allow players to customize sensor placement to suit hand size, grip style, and aiming preference. This personalized alignment is designed to support more consistent aiming and reduce tracking deviation during rapid movements.

The RS6 ULTRA is powered by a customized PixArt PAW3955MAX sensor and the latest Nordic nRF54L15 wireless MCU, delivering the performance demanded by today’s competitive FPS players. The sensor natively supports polling rates of up to 8,000Hz (8K), as well as 1-DPI incremental adjustment for precise sensitivity control. With up to 52,000 DPI, 850 IPS tracking speed, 75G acceleration, and five adjustable lift-off distance settings, it ensures exceptional tracking accuracy and responsiveness during rapid flick shots, precise target acquisition, and high-speed movement in fast-paced titles such as VALORANT, Counter-Strike 2, and Apex Legends.

Built on the Nordic nRF54L15 platform, the RS6 ULTRA delivers enhanced scanning performance, wireless stability, and power efficiency. At a 1,000Hz polling rate, it provides up to 800 hours of battery life, reducing charging interruptions during extended training and competition. The combination of stable wireless connectivity and long endurance allows players to stay focused on performance rather than power management.

Complementing the hardware, ATTACK SHARK’s proprietary wireless transmission technology delivers button latency of less than 0.168 milliseconds in 8K mode, helping ensure that every click is transmitted with exceptional speed and consistency. The shark fin-inspired 8K receiver features an extended antenna for improved signal strength, along with LED indicators for connection status, polling rate, and battery level. Together, these technologies make the RS6 ULTRA a wireless flagship solution for fast-paced competitive shooters, providing the responsiveness and reliability demanded by players of VALORANT, Counter-Strike 2, and Apex Legends.

The RS6 ULTRA features a carbon fiber hybrid injection-molded chassis with a ventilated hollow-shell design that balances low weight, structural strength, comfort, and heat dissipation during extended gaming sessions. A glass-like cooling surface treatment helps reduce discomfort caused by perspiration, while a CNC-machined metal scroll wheel and anodized components improve durability and wear resistance.

Built for serious FPS competitors and enthusiasts, the RS6 ULTRA delivers precision, responsiveness, customization, and endurance expected from a flagship esports mouse.

For more information, visit https://attackshark.com/ or connect with the brand on social media and Discord.

To place an order, visit ATTACK SHARK Amazon Store for the US, UK, Europe, AU, MX, SA and Japan.

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SOURCE ATTACK SHARK

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EnKash Introduces India’s First Meal Card with UPI Payments

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EnKash extends its UPI capabilities to meal card allowances, combining the convenience of UPI, the reach of RuPay, and tax-efficient employee benefits.

MUMBAI, India, July 22, 2026 /PRNewswire/ — EnKash, India’s leading business payments and spend management platform, today announced the launch of UPI-based payments on its Meal Card. With this addition, employees can make payments directly from their meal card balance by scanning eligible UPI QR codes at food and grocery merchants.

This makes EnKash the first provider in India to enable UPI payments directly from a meal benefit balance.

The new capability extends the UPI infrastructure that EnKash already offers across its Prepaid Payment Instrument portfolio. It brings the familiarity and convenience of UPI to structured meal benefits, allowing employees to use their meal allowance through a payment method that has become a part of everyday life in India.

The timing is also significant. Under the revised Income-tax reforms, eligible meal benefits of up to ₹200 per meal are available under both the old and new tax regimes, subject to prescribed conditions. Employees can receive up to ₹1,05,600 annually as a tax-free meal benefit. For HR teams, this makes meal benefits more inclusive, valuable and easier to offer across the workforce.

The solution combines:

UPI-based scan-and-pay convenienceLargest acceptance infrastructure of RuPayMerchant category-based spending controlsPhysical and virtual meal cardsReal-time transaction visibilityCentralised card issuance, loading and management for employers

Employers can issue cards, load meal balances, set spending controls and track transactions through a centralised platform. Merchant category controls help ensure that the meal balance is used only for eligible expenses.

“Employee benefits should be as seamless as everyday payments. By bringing UPI to meal benefits, we’re enabling employees to pay the way they already do while helping employers deliver a simpler and more digital-first experience,” said Priya Sharma, Head of Product at EnKash.

“This launch brings together the power of RuPay, the familiarity of UPI and the tax efficiency of meal benefits. It also reflects the strength of the payments stack EnKash has already built across its PPI products.”

The UPI-enabled Meal Card is supported by EnKash’s existing payments and prepaid infrastructure. The company already provides UPI-based payment capabilities across its prepaid products and also offers businesses a wider payments suite covering prepaid cards, employee benefits, expense management, petty cash, corporate payments, payment gateway, and rewards.

About EnKash

EnKash is India’s first full-stack payments and spend management platform, empowering 5,000+ businesses to automate payments, expenses, and employee benefits. Holding PA, PPI, and Bharat Connect (BBPOU) licenses, EnKash offers a unified financial orchestration suite backed by $23M in funding. By partnering with leading banks and networks like NPCI and Visa, EnKash delivers secure, scalable solutions that make enterprise financial operations faster, smarter, and fully compliant.

For media inquiries, email: marketing@enkash.com

 

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SunTec India Launches Proprietary eCommerce Price Monitoring Platform Delivering 99%+ Accuracy with Human-Verified Pricing Intelligence

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NEW DELHI, July 21, 2026 /PRNewswire/ — SunTec India today announced the launch of its proprietary, in-house-built eCommerce price monitoring platform, a purpose-built pricing intelligence solution that tracks competitor prices across multiple channels in real time and pairs automated data collection with human QA verification.

The platform supports pricing, sales, and marketplace teams by combining automated data collection, AI-powered product matching, anomaly detection, and analyst-led verification for quality assurance. It enables businesses to monitor competitor prices, promotional movements, Buy Box signals, and Minimum Advertised Price (MAP) violations across key marketplaces & retailer websites.

Unlike generic SaaS tools that hand back raw data for clients to clean and interpret, SunTec India controls its platform end-to-end, from data collection to matching rules, allowing continuous improvement based directly on client needs.

The platform’s core capabilities include:

Real-time, multi-channel monitoring across Amazon, eBay, Walmart, and other marketplaces, and custom URL tracking for any publicly accessible website.AI-powered product matching using EAN/GTIN identifiers for exact matches and ML models for comparable products, achieving 99%+ matching accuracy.MAP violation alerts delivered within agreed SLA windows, with violation logs formatted for legal, sales, and distributor review.Buy Box and dynamic repricing intelligence compatible with Repricer.com, Linnworks, ChannelAdvisor, and other major repricing platforms.Promotional and deal monitoring timed to peak events like Black Friday, Prime Day, and Q4, giving teams lead time to respond.

Built on a proprietary AI crawler, optimized for dynamic page rendering and anti-bot environments, the platform handles JavaScript-rendered pages and pricing overlays that defeat standard scrapers, while continuously learning from detection patterns to maintain collection reliability.

“Self-service tools give you a dashboard and leave the hard part to you,” said Mr. Ravi Kant, Vice President – eCommerce Division, SunTec India.

“What sets our platform apart is the human-in-the-loop layer. AI detects; our analysts verify. Every anomaly is reviewed by a QA analyst before it reaches the client. Our goal is to help clients identify pricing gaps, protect margins, track violations, and respond to competitor moves before they impact revenue,” he added.

About SunTec India

SunTec India is an IT and digital services company delivering technology-led, data-driven business solutions. Founded in 1999, the company has served 8,530+ clients across 50 countries, supported by 1,500+ full-time professionals and a 95%+ client retention rate. SunTec India combines human expertise with AI-enabled technologies to improve operational efficiency, strengthen competitiveness, and create long-term value for businesses worldwide.

Media Contact: 
Rohit
rohit@suntecindia.com  

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SOURCE SunTec India

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