Connect with us

Technology

New AARP Research Shows Positive Shift in Online Images of Older Adults, While Highlighting Need for Further Improvement

Published

2 years ago

on

An Analysis Comparing Images From 2018 to 2023 Reveals the Strengths and Limitations in How Aging Is Portrayed in Media and Marketing

WASHINGTON, Sept. 24, 2024 /PRNewswire/ — A new AARP study reveals a positive shift over the past five years in how adults 50-plus are portrayed online. Overall, negative sentiment in online media and marketing images dropped from 28% in 2018 to just 10% in 2023.

The 50-plus population is pictured as more active and independent, less fearful, and more likely to use technology, reflecting a growing recognition of older adults’ active lifestyles and valuable engagement in society.

At the same time, challenges remain. Images of adults age 50-plus in the workplace remained unrealistically rare, while depictions of this age group spending time with family actually fell over the past five years.

“At AARP, we have been leading the fight to combat ageism in marketing and media imagery, and it looks like the creative industry is starting to really listen,” said AARP Chief Communications and Marketing Officer Martha Boudreau. “As the old saying goes, a picture is worth a thousand words. In the age of social media, and with the ubiquity of advertising across people’s daily lives, this is more true than ever. The images we see shape what we think and can even influence how we act towards one another. Progress has been made in improving how 50-plus adults are portrayed but we still have a lot of work to do. Studies like these point the way forward and give us a solid roadmap for how to continue to make things better.”

The study analyzed a random sample of over 1,000 online images and 500 videos featuring adults 50-plus from brands and thought leaders posted on news sites and social media with at least two million followers or readers. Political content was excluded.

Positive improvements include:

Aging is more active than before: The portrayal has moved from fear-based, with an emphasis on financial and medical themes, to active and healthy lifestyles. With 26% of people 50-plus shown in images as physically active, up from 15% in 2018, the narrative around aging is shifting from decline to vitality.Tech users of every age: The research shows a dramatic increase in depictions of adults 50-plus using technology. In 2023, 33% of images showed people 50-plus with tech devices, up from a mere 4% in 2018. This shift better reflects this age cohort, challenging outdated stereotypes and highlighting the reality of digital engagement.Aging in place: Nearly 80% of adults 50-plus want to remain in their communities and homes as they age, and this trend has been more prominently reflected in media in recent years, with 73% of static images showing people at home vs. 39% in 2018. Just 8% of static images showed people in a retirement community compared to 15% in 2018. It’s a sign that retirement centers are less likely to be the visual shorthand for aging, with images elevating independence over medical worries or reliance on assistance.

Opportunities for further improvement include:

Older adults in the workplace: Despite making up over one-third of the workforce, only 14% of images show adults 50-plus at work, virtually unchanged from 13% in 2018. This underrepresentation misses both on what people 50-plus are adding to the economy and what long, satisfying careers are adding to their lives.Mobility challenges: AARP’s Media Landscape Review highlights a significant gap in representing mobility challenges among adults 50-plus. Only 1% of images show consumers with mobility aids, despite 12% of adults 50-plus regularly using a mobility device for assistance walking or navigating stairs. Multi-generational families: There was a significant decline compared to 2018 in people 50-plus shown in a family situation (17% to 9%) or with their grandchildren (13% to 6%), suggesting a major opportunity to more accurately reflect an important source of joy and meaning for many over 50. This shift suggests a need for the media to better represent important family roles and relationships, as these connections become more significant with age.

The research tracked still images and video content, with video proving to be more successful at showing adults 50-plus interacting with others, outside the home and using technology.

Learn more about this study at AARP.org/50plusmedia.

About AARP
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/about-aarp/, www.aarp.org/español or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-aarp-research-shows-positive-shift-in-online-images-of-older-adults-while-highlighting-need-for-further-improvement-302257124.html

SOURCE AARP

Related Topics:
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

CupidFeel Insights Show How Shared Interests Affect Initial Connection Outcomes

Published

60 minutes ago

on

May 3, 2026

By

New behavioral insights from CupidFeel offer a carefully considered look at how shared interests influence whether an initial connection on a dating platform is sustained or abandoned in those first critical exchanges.

GIBRALTAR, May 3, 2026 /PRNewswire-PRWeb/ — The findings by CupidFeel are not dramatic, but they are telling. People who referenced a shared interest — whether a genre of music, a type of cuisine, a sport, a creative practice, or even a shared discomfort with small talk — within the first few exchanges of a new conversation were found to be measurably more likely to continue that conversation beyond the initial contact window. The effect was not uniform across all interest categories; certain types of shared interest appeared to carry more relational weight than others.

It was also observed by CupidFeel that the timing of when shared interests entered a conversation mattered. Connections where common ground was discovered organically — through the natural flow of exchange rather than prompted by a profile field or a direct question — showed stronger indicators of sustained interest. The discovery, in other words, carried more meaning when it felt like something found rather than something declared.

Among the most quietly striking findings in the CupidFeel data was the role of specificity. Broad shared categories — “we both like travel,” “we both enjoy cooking” — were associated with polite, often brief exchanges that rarely extended past pleasantries. But when specificity entered the picture — when one person mentioned a particular documentary that had stayed with them, or a city they had visited and could not stop thinking about — the conversational energy shifted. Something opened up.

In a CupidFeel review of trends in profile engagements, those whose profiles reflected specific, idiosyncratic interests — rather than broadly appealing ones — also showed higher rates of receiving first messages, a finding that runs gently counter to the instinct many people have to present themselves in the most universally appealing terms possible.

What seemed to matter most was not the quantity of overlap but whether the overlap that existed was felt — whether it produced a sense of being seen in some particular, non-generic way. A CupidFeel review of early conversation patterns suggests that a single deeply resonant shared interest may be more generative for early connection than a long list of surface-level commonalities that, taken together, feel more like a demographic profile than a person.

About CupidFeel

CupidFeel is an online dating platform built around the belief that meaningful connections begin with emotional honesty and the willingness to let a conversation go somewhere real. It came into being for people who are less interested in the mechanics of dating and more drawn to the possibility of something that feels grounded — exchanges that move at their own pace, guided by genuine curiosity rather than performance.

A CupidFeel review of its own design principles returns consistently to the same question: what does it take for a first message to feel like it might be worth the journey? The platform makes room for the kind of interaction that doesn’t always have a clear destination but feels, from the first exchange, like something real. CupidFeel is a place where the unexpected is not something to be managed, but something to be welcomed.

Media Contact

Timothy Albers, CupidFeel, 1 14845691657, smm@cupidfeel.com, https://cupidfeel.com/

View original content:https://www.prweb.com/releases/cupidfeel-insights-show-how-shared-interests-affect-initial-connection-outcomes-302759951.html

SOURCE CupidFeel

Continue Reading

Technology

Las Vegas Review-Journal Launches VegasBusiness, a New Multiplatform Business Brand Serving Southern Nevada Leaders

Published

2 hours ago

on

May 3, 2026

By

LAS VEGAS, May 3, 2026 /PRNewswire/ –The Las Vegas Review Journal today announced the launch of VegasBusiness, a new multiplatform brand designed to deliver authoritative reporting, analysis, and insight to Southern Nevada’s business leaders and decisionmakers.

VegasBusiness debuts with a biweekly print section distributed in the Sunday Las Vegas Review Journal, a new digital hub at VegasBusiness.com, a weekday business email newsletter, and a bi monthly podcast. Together, the platforms create the most comprehensive local business news and intelligence offerings in the Las Vegas market.

Vegas Business, powered by the state’s largest and most experienced business reporting team, focuses on the people, companies, and forces shaping Southern Nevada’s economy, including gaming and hospitality, real estate development, technology, finance, logistics, and small business.

“Las Vegas is one of the fastest evolving business markets in the country, and its leaders need timely, trustworthy intelligence to compete and grow,” Keith Moyer, publisher and editor of the Las Vegas Review Journal, said. “VegasBusiness expands our business journalism across platforms and delivers deeper insight, greater frequency, and broader reach for Southern Nevada’s decision makers.”

Expanded Business Coverage Across Platforms

VegasBusiness features business coverage designed for how executives consume news today—through print, digital, email, audio, video, and social channels.

Editorial franchises include CSuite Insider, featuring executive interviews; Building Las Vegas, with in depth reporting on major projects and deals; Innovation, spotlighting people and ideas driving change; Price Points, examining data and consumer trends; Small Business, highlighting enterprising local companies; and a curated Calendar of business events and conferences.

“We created this section to provide Las Vegas business leaders with practical, locally grounded intelligence so t hey can make faster, more informed decisions on growth, talent, and regulation,” Erin Edgemon, business editor of the Review Journal, said. “VegasBusiness is designed to help business leaders understand what’s happening in the economy, why it matters, and how it impacts their organizations and communities.”

A Premium Environment for Advertisers

In addition to expanded editorial coverage, VegasBusiness provides a new advertising and sponsorship platform for brands seeking to reach business decision makers in Southern Nevada. The brand offers integrated opportunities across print, digital, newsletters, podcasts, video, social media, and events, supported by advanced audience targeting and measurement.

“VegasBusiness gives advertisers access to the largest concentration of local business decision- makers in the market,” Michael LaBonia, senior vice president of sales for the Las Vegas Review Journal, said. “It’s a high impact, data driven platform that connects brands with influence, intent, and measurable results.”

Availability

VegasBusiness Magazine: Biweekly, Sundays in the Las Vegas Review JournalDigital: 24/7 at VegasBusiness.com**Newscast:** Weekday segment mornings on 7@7 a.m.**Newsletter:** Featured in the weekday Business Brief

Additional information is available at VegasBusiness.com.

Since 1909, the Las Vegas Review-Journal has been Nevada’s comprehensive media leader. Over the years, it has transformed from an award-winning newspaper that delivers local and community news and spans the globe with far-reaching topics and coverage. The Review-Journal has forged into multimedia and digital platforms through its website, Reviewjournal.com, which includes a network of niche publications, breaking news, e-newsletters, customized content, custom printing, a production studio, and more to meet the specific needs of readers and advertisers alike.

Media Contact

Wanda English Blair, Vice President of Marketing
(702) 383-0223
wblair@reviewjournal.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/las-vegas-review-journal-launches-vegasbusiness-a-new-multiplatform-business-brand-serving-southern-nevada-leaders-302760627.html

SOURCE Las Vegas Review-Journal

Continue Reading

Technology

CasinoPartiesLLC.com Expands Premier Casino Party Rentals in Manhattan, NY — Authentic Tables, Professional Dealers, Custom Packages for Corporate & Private Events

Published

15 hours ago

on

May 2, 2026

By

Top-rated Manhattan casino party rental company offers fully staffed blackjack, roulette and craps experiences to elevate corporate events, weddings and private parties across New York City

MANHATTAN, N.Y., May 2, 2026 /PRNewswire-PRWeb/ — CasinoPartiesLLC.com, a leading provider of casino party rentals in Manhattan, NY, today announced expanded availability and new customizable event packages for corporate events, private parties, fundraisers and weddings throughout New York City. With authentic casino tables, professional and entertaining dealers, premium play-money chips and signage, CasinoPartiesLLC.com delivers a turnkey casino entertainment experience that brings the excitement of Las Vegas to Manhattan venues.

“CasinoPartiesLLC.com delivers authentic casino table rentals and professional dealers throughout Manhattan, NY — offering turnkey, customizable packages that transform corporate events, weddings and fundraisers into high‑energy, engaging experiences across Midtown, Chelsea and the Upper East Side.”

Focused on delivering safe, legal and memorable experiences, CasinoPartiesLLC.com offers:

Casino table rentals: blackjack, roulette, craps, poker tables sized for intimate and large gatheringsProfessional dealers and croupiers trained in guest interaction and game managementFully customizable packages: themed décor, tournament-style play, prize support, and multi-table setupsPortable, all-inclusive service: setup, teardown, on-site management, and event coordinationService across Manhattan neighborhoods and greater NYC, including Midtown, Upper East Side, Chelsea, and downtown venues

“Our Manhattan clients want authentic casino entertainment without the hassle of sourcing equipment or personnel,” said Ismael Qureshi, CEO of CasinoPartiesLLC.com. “We specialize in seamless casino party rentals in Manhattan, NY, providing professional dealers and tailored packages that fit corporate budgets and private event needs while complying with local regulations.”

Benefits for Manhattan event planners and hosts:

Boost guest engagement with interactive casino entertainmentEasy logistics with single-vendor solutions for gaming, staffing and prize handlingScalable options for small private parties to large corporate galasProven experience executing events in Manhattan hotels, event spaces and private residences

Booking and availability:

CasinoPartiesLLC.com is currently accepting bookings for summer and fall events across Manhattan and greater New York City. Early reservations are recommended to secure preferred dates, table counts and themed packages.

About CasinoPartiesLLC.com:

CasinoPartiesLLC.com is a premier provider of casino party rentals in Manhattan, NY and the New York City area. Specializing in staffed casino tables, custom event packages and professional service, CasinoPartiesLLC.com helps event planners and hosts create high-energy, memorable experiences for corporate functions, weddings, fundraisers and private celebrations. For more information or to request a quote, visit https://www.CasinoPartiesLLC.com.

Media contact:

Ismael Qureshi

President

CasinoPartiesLLC.com

Phone: (917) 829-8481

Email: Sales@casinopartiesLLC.com

Website: https://www.CasinoPartiesLLC.com

Media Contact

Ismael Qureshi, ISH Events LLC, 1 (917) 829-8481, Ismael@CasinoPartiesLLC.com, CasinoPartiesLLC.com

View original content to download multimedia:https://www.prweb.com/releases/casinopartiesllccom-expands-premier-casino-party-rentals-in-manhattan-ny–authentic-tables-professional-dealers-custom-packages-for-corporate–private-events-302760531.html

SOURCE CasinoPartiesLLC.com

Continue Reading

Trending