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Piada Italian Street Food Partners with Sparkfly to Launch Enhanced Loyalty Program

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2 years ago

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Piada Italian Street Food, a leading fast-casual Italian restaurant concept, today announced its strategic partnership with Sparkfly, an award-winning retail technology solutions company, leveraging their expertise and cutting-edge technology with large restaurant brands to transform Piada’s guest loyalty program, part of Piada One, that was custom developed in-house.

COLUMBUS, Ohio, Sept. 24, 2024 /PRNewswire-PRWeb/ — Piada Italian Street Food, a leading fast-casual Italian restaurant concept, today announced its strategic partnership with Sparkfly, an award-winning retail technology solutions company, leveraging their expertise and cutting-edge technology with large restaurant brands to transform Piada’s guest loyalty program, part of Piada One, that was custom developed in-house. Piada’s partnership with Sparkfly marks a significant milestone in enhancing their guest loyalty program and ensures a personalized and seamless experience for guests, supporting the company’s growth into new markets while maintaining a strong connection with their loyal patrons.

“Relaunching our loyalty program in partnership with Sparkfly empowers us to develop custom features and adjust structures to meet our specific business needs and guest preferences,” said Jason Profitt, vice president of technology for Piada.

Piada’s new loyalty program, powered by Sparkfly, introduces customizable tiers where guests can earn rewards based on their spending levels. There are three tiers: Taster (0 points – 1250 points), Insider (1250 points – 2500 points), and Expert (2500+ points) where patrons will earn 10 points for $1 spent on every order placed in-store or online. Piada One is the overarching digital engagement platform for Piada, which includes the loyalty program, online ordering, and digital gift cards.

Unlike the previous system, which offered a uniform $5 reward, the updated program allows guests to choose from various offers such as free entrées or drinks, unlock other prizes, and future prizes such as the ability to participate in exclusive challenges and earn badges. This flexibility addresses past limitations where all rewards had to be redeemed simultaneously, regardless of guest preference. Sparkfly’s platform allows seamless integration with third-party systems such as CRM tools and customer data platforms.

“Relaunching our loyalty program in partnership with Sparkfly empowers us to develop custom features and adjust structures to meet our specific business needs and guest preferences, ultimately ensuring a personalized experience across all touchpoints,” said Jason Profitt, vice president of technology for Piada. “Sparkfly has a roster of impressive restaurant brands and offers robust support, and we felt they were the right choice to power our new loyalty program. Their approach allows us to maintain control over our guest engagement strategies and operational flow, enabling our internal team to focus on creating an exceptional guest experience through our digital engagement platform, Piada One.”

A key technological innovation in Piada’s new loyalty program is the integration of advanced functionalities with Olo, their online ordering platform, through Sparkfly’s capabilities. Sparkfly has tailored its internal systems to align with Piada’s specific needs, refining accrual rules and other operational aspects to ensure a smooth and personalized loyalty experience.

“The new loyalty program is designed to meet customers where they are, offering a more personalized and flexible experience that enhances the customer journey through improved loyalty and offers,” said Catherine Tabor, Founder and CEO at Sparkfly. “Our platform enables Piada to actively participate in the development of the program, suggesting new features and customizations that benefit both Piada and its customers.”

Piada plans to introduce tier-based marketing segmentation, offering personalized incentives such as early access to new menu items, exclusive offers, and special gifts tailored to each tier. This structure aims to foster a sense of exclusivity and appreciation among loyal guests, rewarding them beyond transactional benefits.

Previously, Piada operated separate loyalty programs for regular purchases and catering. The new system, housed under Piada One, consolidates all platforms into a single, unified program powered by Sparkfly. This shift to a points-based system was influenced by guest feedback that better incentivizes higher value orders, so that guests who place large orders will accumulate points and rewards faster.

Sparkfly has partnered with industry leaders such as Chipotle, First Watch and Bojangles, providing customized technology solutions to optimize customer engagement through loyalty and offer management programs.

For full program details, including redemption and expiration details, visit mypiada.com/rewards and mypiada.com/faq. To learn more about Piada Italian Street Food, visit mypiada.com.

About Piada

The restaurant’s premium fast-casual concept, which offers guests an array of healthy (and indulgent) options, is centered around the piada. Piadas are made of a thin-crust dough, which is freshly baked on a stone grill and filled with a selection of Italian-inspired ingredients, then hand-rolled to perfection. Other signature menu items include salads made with fresh ingredients and craveable pasta dishes made with their classic sauces.

Piada was inspired by the roadside family-run street food carts and markets found in Rimini, Italy, and the company’s first restaurant opened in 2010. Headquartered in Columbus, Ohio, Piada has 56 locations throughout Ohio, Indiana, Kentucky, Pennsylvania, Minnesota, Texas, and North Carolina.

About Sparkfly

Sparkfly is a retail technology solutions company. We help innovative retailers and merchants like Chipotle, Denny’s, Bojangles, First Watch, and Texas Roadhouse unify guest engagement technologies to create deeper and more meaningful connections with guests. Through strategy and implementation of our platform, Sparkfly provides real time POS and digital ordering connectivity, offer management, loyalty, digital offer and rewards wallets, and real-time capture of transactional data. Connect, innovate and grow with Sparkfly. Visit Sparkfly.com to learn more.

MEDIA CONTACT:

PIVOT PR

Lexi Keegan

Email: Lexi@pivot-pr.com

Phone: 215-301-1181

Media Contact

Lexi Keegan, Piada Italian Street Food, 1 2153011181, lexi@pivot-pr.com, www.piadaitalianstreetfood.com

View original content to download multimedia:https://www.prweb.com/releases/piada-italian-street-food-partners-with-sparkfly-to-launch-enhanced-loyalty-program-302257310.html

SOURCE Piada Italian Street Food

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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6 hours ago

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October 24, 2026

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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7 hours ago

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October 24, 2026

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

View original content:https://www.prnewswire.com/news-releases/stephen-a-smith-addresses-white-house-dinner-attendance-reaffirms-commitment-to-hbcus-and-protecting-corporate-investment-in-black-education-302918547.html

SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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7 hours ago

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October 24, 2026

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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