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Endurance Warranty’s National TV Campaign Featuring Danica Patrick Nominated for Advertising Excellence Award

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Endurance Warranty Services, alongside retired professional racecar driver Danica Patrick, were nominated as finalists at the 2024 AdExchanger Awards.

NORTHBROOK, Ill., Sept. 25, 2024 /PRNewswire-PRWeb/ — The leading provider of vehicle service contracts in the U.S., Endurance Warranty Services, was recognized as a nominee at the 2024 AdExchanger Awards. As a finalist in the Best Data-Driven TV Campaign category, the campaign “Smart Drivers Choose Endurance” featured retired professional racecar driver Danica Patrick, showcasing how auto protection plans can help shield everyday drivers from the costly impact of vehicle breakdowns.

“At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.” – Colleen Sugarman, Chief Marketing Officer

The AdExchanger Awards celebrate companies that leverage cutting-edge data and marketing technologies to drive exceptional results. The Best Data-Driven TV Campaign category recognizes ad campaigns that effectively use customer insights to deliver personalized and impactful messaging at scale, resulting in measurable performance improvements. Other finalists in the category included campaigns for major brands such as Nissan, Spectrum Reach, Sky Italia, Effectv, Mancini’s Sleepworld, and CKE Restaurants.

Led by media and advertising agency Lockard & Wechsler Direct, Endurance’s campaign stood out due to its compelling message and data-driven strategy that resonated with a broad audience seeking reliable vehicle protection. This collaboration showcases a sophisticated blend of innovation in targeting, planning, interactivity, and measurement, all aimed at overcoming market challenges and achieving exceptional business results for Endurance Warranty Services.

“We’re incredibly proud to be nominated by the AdExchanger Awards for our 2024 television campaign,” said Colleen Sugarman, Chief Marketing Officer of Endurance. “The esteemed nomination is a testament to the hard work of LWD, our internal marketing team, and our strong partnership with Danica Patrick. Our focus on data-driven insights allowed us to connect with customers in meaningful ways. At Endurance, our goal has always been to empower drivers with the protection they need, and this campaign effectively communicated that message.”

Find more information about the AdExchanger Awards at https://www.adexchanger.com/go/awards-2024/.

About Endurance Warranty Services
Endurance is a trusted leader in the auto protection industry, offering comprehensive plans that shield drivers from the high costs of parts and labor when an unexpected breakdown occurs. Recommended by ASE-certified mechanics and highly rated on consumer advocate websites, Endurance has paid hundreds of millions in claims since 2012, helping customers save thousands on vehicle repairs and Empowering Confidence for the Road Ahead™.

Through its partnership with RepairPal, Endurance gives drivers access to a nationwide network of over 3,500 certified mechanics. This allows vehicle owners to choose their preferred repair shop or easily find a trusted mechanic nearby.

Endurance Warranty Services operates corporate headquarters in Northbrook, Ill. For more information, visit https://www.endurancewarranty.com.

About Lockard & Wechsler Direct
Lockard & Wechsler Direct is the most experienced total video performance marketing agency in the US. Powered by over 30 years of strategic planning, buying, and data analysis, with state-of-the-art research and customized proprietary attribution technology, the LWD team delivers real performance impact. For more information, visit https://lwdirect.com/ and check out our Rules for Success.

Media Contact

Jessica Rider, Endurance Warranty Services, 866-432-4443, jessica.rider@endurancedirect.com, https://www.endurancewarranty.com

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SOURCE Endurance Warranty Services

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LEAP Group Relaunches HumanView, a Growth Intelligence System Built to Explain Why Customers Behave the Way They Do

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Reimagined from the ground up, HumanView pairs statistical modeling with expert analysts to turn millions of real-world customer signals into business decisions

LOUISVILLE, Ky., Oct. 23, 2026 /PRNewswire/ — LEAP Group today announced the relaunch of HumanView, its growth intelligence service. The new version has been rebuilt from the ground up and now has a dedicated home at leapgroupnetwork.com/humanview.

HumanView analyzes what customers say and do across social platforms, e-commerce sites, review platforms, search behavior and user-generated content, including signals from Reddit, TikTok, YouTube, Meta, Amazon and Walmart+ that general AI tools cannot always access. Because the data reflects unprompted, real-world behavior, it avoids the response bias built into surveys and focus groups.

The service works in three layers. HumanView captures signals at scale, decodes millions of records through validated statistical models such as regression, correlation and clustering, and then relies on experienced analysts to interpret the patterns. Clients receive clear, human-validated insights instead of another dashboard.

“Machines find the patterns. Humans find the point,” said Alan Gilleo, CEO at LEAP Group. “The first version of HumanView showed us how much customers reveal when nobody is asking them questions. This version is built to explain why they act the way they do, and to put those answers in front of everyone making decisions, from product to service to marketing.”

HumanView focuses on three areas:

Growth Intelligence: customer motivations and how people perceive a brand and its competitors

Market and Category Intelligence: product pain points, service friction, unmet needs and competitive gaps

Audience Intelligence: new segments, positioning opportunities and gaps in the market

Every model is designed and validated by data scientists and benchmarked before it informs a recommendation.

To learn more about HumanView, visit leapgroupnetwork.com/humanview.

About LEAP Group
LEAP Group is a boutique marketing agency holding company with offices in Louisville, Indianapolis, Cincinnati and Chicago. Guided by the belief that brands should “Market Less. Matter More.,” LEAP gives clients access to specialized experts across its entire network. Learn more at leapgroupnetwork.com.

View original content to download multimedia:https://www.prnewswire.com/news-releases/leap-group-relaunches-humanview-a-growth-intelligence-system-built-to-explain-why-customers-behave-the-way-they-do-302918557.html

SOURCE LEAP Group

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STEPHEN A. SMITH ADDRESSES WHITE HOUSE DINNER ATTENDANCE, REAFFIRMS COMMITMENT TO HBCUs AND PROTECTING CORPORATE INVESTMENT IN BLACK EDUCATION

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NEW YORK, Oct. 23, 2026 /PRNewswire/ — Stephen A. Smith, media mogul, New York Times bestselling author, and proud 1991 graduate of Winston-Salem State University, is addressing the public discussion surrounding his decision to attend a White House dinner with President Donald Trump, emphasizing his commitment to the long-term financial stability of Historically Black Colleges and Universities (HBCUs).

For Smith, the decision was rooted in a commitment to institutions that have educated generations of Black leaders, professionals, entrepreneurs, and public servants.

“I will always advocate for HBCUs and the students whose futures depend on them,” Smith said. “My reason for attending the White House dinner was to discuss the challenges these institutions face in securing long-term funding and to make the case that corporate America must continue to invest in them.”

Smith acknowledged federal support through the FUTURE Act while expressing concern that political tensions surrounding diversity, equity, and inclusion (DEI) could discourage private companies from supporting HBCUs. He maintains that these institutions deserve sustained corporate partnerships, philanthropic contributions, and public investment.

“If we truly believe in free-market capitalism, businesses should be able to support educational institutions and charitable causes without fear of criticism or repercussions,” Smith said. “HBCUs have made extraordinary contributions to this country. They deserve sustained public and private investment.”

Ashley Christopher, Esq., Founder and CEO of the HBCU Week Foundation, recognized Smith’s advocacy and decision to engage with the administration.

“Stephen A. Smith has been a powerful advocate for HBCUs, using his platform and influence to shine a national spotlight on our institutions,” expressed Christopher, “His continued support of HBCU Week helps advance our mission of connecting students with life-changing educational opportunities, and we are proud to have him as our ambassador.”

Since Smith became an HBCU Week Ambassador in 2019, the initiative has facilitated more than 15,000 on-the-spot college acceptances and raised and awarded more than $150 million in scholarships, according to the HBCU Week Foundation.

As public discussion continues, Smith is emphasizing the importance of ensuring HBCUs have the resources and partnerships needed to educate future generations and expand opportunities for students.

CLICK HERE to watch Smith’s full response to his White House visit.

MEDIA CONTACT:

media@mrsasinc.com

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SOURCE Straight Shooter Media

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Advantex Announces Completion of Financing and Extension of Maturity Date of Previously Issued Debentures

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TORONTO, Oct. 23, 2026 /CNW/ — Advantex Marketing International Inc. (CSE: ADX) (“Advantex”), a leader in the merchant cash advance and loyalty marketing products for merchants, today announced the completion of a $250,000 secured debt financing. Advantex issued a $250,000 non-convertible debenture which bears an interest rate at 12% per annum and matures December 15, 2027. The proceeds raised from this issuance of the Debenture will be used for working capital purposes.

Advantex has also extended the maturity of its existing $700,000 in 12% secured debentures from October 10, 2026 to December 15, 2027.

About Advantex Marketing International Inc.

Advantex provides working capital to merchants. Advantex also provides specialized marketing programs that enable members of Aeroplan to earn Aeroplan points at participating merchants.

Advantex shares trade on the Canadian Securities Exchange under the symbol ADX. For more information go to Advantex’s profile on www.sedar.com

Forward-Looking Information

This news release contains “forward-looking statements” within the meaning of applicable securities laws relating to the future business and operations of Advantex. Actual results and developments may differ materially from those contemplated by these statements. The business and operations of Advantex described herein is dependent on a number of factors and is subject to a number of risks and uncertainties. Factors that could cause actual results to differ material include, but are not limited to, changes in Advantex’s economic and competitive conditions including but not limited to the industry sectors in which Advantex operates.

The statements in this news release are made of the date of this release. Forward-looking statements are made based on management’s beliefs, estimates and opinions on the date the statements are made and Advantex undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change, except as required by applicable law.

SOURCE Advantex Marketing International Inc.

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